NYU Steinhardt Counseling

Name

NYU Steinhardt Counseling

Legal name

New York University Steinhardt School of Culture, Education, and Human Development

Website

https://counseling.steinhardt.nyu.edu

Company type

Private

Founded year

1831

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Higher Education – Online Counseling Degrees

NAICS

Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Online counseling degrees
• Mental health counseling
• School counseling programs
• Graduate distance education
• Licensure-qualifying counseling

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others, Infrastructure

Revenue model

1. Tuition Revenue: Master's degree programs in Mental Health Counseling and School Counseling with tuition-based revenue model. Financial aid, scholarships, and military benefits available for students.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

NYU Steinhardt's Counseling@NYU program delivers online Master of Arts degrees in Counseling for Mental Health and Wellness and in School Counseling (with an optional Advanced Certificate and bilingual track), preparing students for licensure as mental health counselors or New York State certification as school counselors. Instruction combines 2U-powered live and self-paced online coursework with a required three-day on-campus immersion in New York City and supervised clinical field training (100-hour practicum and 600-hour internship) at NYU-approved sites near the student.

Product overview

NYU Steinhardt's Counseling@NYU program is an online graduate education platform offering three distinct master's degrees: the Master of Arts in Counseling for Mental Health and Wellness (60 credits, available fully online), the Master of Arts in School Counseling (48-51 credits), and the Master of Arts in School Counseling with Advanced Certificate (60-63 credits). The programs are delivered through Counseling@NYU, an online platform powered by 2U, combining live video classes, a virtual campus for self-paced coursework, and mandatory in-person components including an on-campus immersion in New York City and clinical field training at approved sites. Student support services include enrollment specialists, academic advising, field placement assistance, and career services. An optional Buenos Aires study abroad program is available for cross-cultural counseling experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Master of Arts in Counseling for Mental Health and Wellness (Online) 60-credit online Master of Arts program that prepares students for licensure as mental health counselors, with full-time and part-time study options, MPCAC accreditation, and eligibility for New York State Licensed Mental Health Counselor designation. Designed for aspiring counselors working with culturally diverse populations across the life span.
• Master of Arts in School Counseling 48–51 credit Master of Arts program (51 credits for the bilingual track) leading to eligibility for New York State certification as a school counselor for grades pre-K–12, with a bilingual education extension option.
• Master of Arts in School Counseling with Advanced Certificate in School Counseling 60–63 credit dual program designed to meet requirements for both Initial and Professional Certificate in New York State, with a bilingual track option for aspiring pre-K–12 school counselors.
• Buenos Aires Study Abroad Program Optional cross-cultural counseling study-abroad program combining a 10-week online course with a one-week experiential component in Buenos Aires, Argentina, for Counseling@NYU students.
• Counseling@NYU Online Learning Platform Interactive online learning platform delivering live video classes, self-paced course content, the Counseling@NYU virtual campus, and 24/7 access to recorded live sessions, delivered through the 2U partnership for enrolled students.
• On-Campus Immersion Experience Required three-day in-person immersion at the NYU campus in New York City for group dynamics training, part of the Group Dynamics: Theory and Practice course within the online counseling curriculum.
• Clinical Field Training (Practicum and Internship) Supervised clinical field training that includes a 100-hour practicum and a 600-hour internship at NYU-approved sites within 75 miles of the student's preferred address, supported by a dedicated placement team.

Quantifiable outcome

• 17% job market growth for mental health counselors (2024-2034)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• 2U, LLCcoreTechnology or IntegrationNYU Steinhardt partners with 2U to support the delivery of online degree programs. NYU Steinhardt has full control over the programs including admissions standards, academic content, course instruction, grading, faculty selection, financial aid, tuition pricing, graduation requirements, and credential issuance. 2U provides program management, marketing and recruitment with Enrollment Specialists, application systems, student coaching, faculty coaching, LMS customization with 24/7 technical support, advisory services for content design, student support for clinical placement, and state authorization compliance support.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• 2U, Inc. (now part of The 2U Company / Anthology): 2U is the Online Program Management partner enabling Counseling@NYU's delivery. While not a direct competitor, 2U's broader platform and other university partnerships (e.g., USC, Northwestern) shape the competitive dynamics for online graduate education and provide ecosystem context for NYU's program.

Emerging players

• Antioch University - Online Counseling Programs: Antioch offers online Master's in Clinical Mental Health Counseling and couples/family therapy through a hybrid model, comparable to Counseling@NYU as a values-driven nonprofit university with social-justice orientation and clinical training components.

Direct peers

• University of Southern California (USC) - Online Counseling Programs: USC Rossier offers online Master's programs in Marriage and Family Therapy and Applied Behavior Analysis, comparable to NYU as a top research university delivering accredited online clinical graduate degrees with 2U-style platform partnerships.
• Villanova University - Online Master's in Counseling: Villanova's online Master of Arts in Counseling with a Clinical Mental Health Counseling concentration is accredited by MPCAC and serves aspiring counselors nationwide, making it a direct peer in online graduate counseling education with a hybrid learning format.
• Northwestern University - Online Master's in Counseling: Northwestern offers online master's programs in counseling (e.g., Marriage and Family Counseling) through The Family Institute, providing a direct peer comparison: a top-tier traditional university delivering accredited online counseling degrees with a hybrid field placement model.
• Pepperdine University - Online Master's in Counseling: Pepperdine's online Master of Arts in Clinical Psychology with an emphasis in Marriage and Family Therapy is a direct peer offering an accredited online counseling degree at a top-tier private university targeting working professionals.
• Grand Canyon University (GCU) - Online Counseling Programs: GCU offers online master's degrees in Professional Counseling and School Counseling, providing a direct peer comparison as a large for-profit/private university offering affordable, fully online CACREP-accredited counseling programs.
• Capella University - Online Counseling Programs: Capella offers CACREP-accredited online master's degrees in Clinical Mental Health Counseling, School Counseling, and Marriage and Family Therapy, directly competing with NYU in the online graduate counseling market with a FlexPath or guided-path format.
• Johns Hopkins University - Online Counseling Programs: Johns Hopkins School of Education offers online Master's in Counseling with concentrations in Clinical Mental Health and School Counseling, providing a direct peer comparison as another top research university in online graduate counseling education.
• Walden University - Online Counseling Programs: Walden offers multiple online counseling master's degrees (Clinical Mental Health Counseling, School Counseling, Marriage and Family Therapy) accredited by CACREP, serving as a direct competitor in the fully online graduate counseling space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nyucounseling

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NYU Steinhardt Counseling