DIAMOND COUNTRY CLUB

What DIAMOND COUNTRY CLUB does

Diamond Country Club is a golf resort and hospitality operator located in Atzenbrugg, Austria, operated by the family-owned private limited company Guzy GmbH. The asset comprises three golf courses — the 18-hole Diamond Course (host venue and European Tour Destination since 2010), the 14-hole Country Course (being redesigned by Olazábal Design into an 18-hole Gold Course opening May 2026), and the 9-hole Park Course — together with a 42-room hotel, two restaurants (Clubhouse and Boathouse), a beach club event space, and one of Austria's largest practice areas under development for 2025. The business serves a diversified customer base including greenfee guests, multi-tier members (Gold, Silver, Park, Hotel), hotel and Stay & Play package travelers (EUR 278-732 per person), corporate and group events under the Diamond Business umbrella, and junior/beginner golfers via DCC Juniors and Schnupperkurse introductory courses.

The operating model is a vertically integrated resort: course revenue (greenfees EUR 70-140 per round, memberships, Leading Golf Card cross-club access at EUR 490) is bundled with lodging, F&B, retail, lessons, and event hosting to maximize per-visitor capture. Go-to-market leverages the European Tour Destination designation, the Leading Golf marketing cooperative, distribution through golf.at, and a proprietary mobile app with a digital bonus program. Strategic marketing investments include sponsorship of Ladies European Tour professional Sarah Schober (April 2024), hosting of the European Long Drive Tour in 2025, and the Diamond Goes Green sustainability positioning.

The underlying technology stack is standard hospitality and golf-SaaS rather than differentiated: web booking via golf.at, a branded mobile app with a digital bonus/loyalty program, and conventional web infrastructure. There is no disclosed proprietary AI/ML, no research or patent activity, and the 8-employee core headcount (likely management only, with seasonal operations staff not enumerated) reflects a lean family-operator structure. Capital allocation is concentrated in physical asset expansion — the Gold Course build, practice facility, and event infrastructure — rather than software or data assets.

Name

DIAMOND COUNTRY CLUB

Legal name

Guzy GmbH

Website

https://countryclub.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Diamond Country Club is a family-owned golf resort in Atzenbrugg, Austria, operating three courses (including an European Tour Destination course), a 42-room hotel, two restaurants, and event venues, serving members, greenfee guests, package travelers, corporate clients, and junior golfers.

Ownership category

akta.pro rank

Product category

Golf Resort & Hospitality

NAICS

Golf Courses and Country Clubs (71391), Hotels (except Casino Hotels) and Motels (72111)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Luxury Golf Resorts (THAGACAH)

Keywords

• Golf resort hospitality
• Championship golf courses
• Golf membership programs
• Stay and play packages
• Golf tournament hosting

Headquarters

HQ city

Atzenbrugg

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Greenfee Revenue: Daily greenfee sales for all three courses - the 18-hole Diamond Course, 14-hole Country Course, and 9-hole Park Course. Pricing varies by day and course.
2. Membership Fees: Annual memberships including Diamond Membership (full access), Gold Membership (Country/Park courses), Diamond 9 (Park Course only), and Leading Golf Card. Gold Membership priced at EUR 1,200/year.
3. Hotel Accommodation: 42-room golf resort hotel with rooms and apartments tailored for golfers, offering stay-play packages.
4. Food & Beverage: Two restaurants - Clubhouse (traditional Austrian cuisine) and Boathouse (Mediterranean/Tapas, cocktail bar). Also event catering for weddings and corporate events.
5. Stay & Play Packages: Bundled accommodation and golf packages ranging from EUR 278-732 per person for 2-4 night stays with greenfees included.
6. Event Hosting: Venue rental for corporate events, weddings, and private celebrations in event location facilities.
7. Pro Shop & Merchandise: Golf merchandise, logo apparel, and gift vouchers sold through on-site shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Diamond Country Club is an Austrian golf resort operating three golf courses (the 18-hole European Tour Diamond Course, the 14-hole Country Course being redesigned into the 18-hole Gold Course, and the 9-hole Park Course), a 42-room golf-themed hotel, two on-site restaurants, event venues, a golf academy, and one of Austria's largest practice areas. The club sells greenfees, annual memberships, accommodation, dining, stay-and-play packages, and tournament/event hosting to golfers, members, corporate clients, and event attendees.

Product overview

Diamond Country Club is a golf resort offering a multi-course portfolio centered around three golf courses: the 18-hole European Tour Diamond Course (championship venue since 2010), the 14/18-hole Country Course/Gold Course (under redesign by José Maria Olazábal, opening fully in 2026), and the 9-hole Diamond Park Course (public access). The resort operates as a unified platform combining golf facilities, hotel accommodation (42 rooms), dining (Clubhouse and Boathouse restaurants), professional golf academy, practice areas, tournament services, and various Stay & Play packages. Membership options include Diamond Membership (full access), Gold Membership (country/park courses), Diamond 9 authorization, Leading Golf Card, and European Tour Membership Card. The property also features event venues for corporate and private celebrations, plus a mobile app for the digital loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Diamond Course: 18-hole European Tour Championship Course
• Gold Course
• Park Course
• Clubhouse Restaurant
• Boathouse Restaurant
• DCC Juniors
• MW-Golfakademie

Products and services

• 18-Loch European Tour Diamond Course The flagship 18-hole championship golf course designed by Jeremy Pern, hosting European Tour events since 2010 and serving as Austria's only European Tour Destination. Available to members and paying greenfee visitors.
• 14-Loch Diamond Country Course An executive/practice course consisting of 14 holes, designed as an intermediate option between the championship course and the public course. Currently being redesigned into an 18-hole layout (Gold Course) by May 2026.
• 9-Loch Diamond Park Course A 9-hole public course designed for quick rounds, beginners, and returning golfers. Functions as a Public Golf option for day visitors and is open to all skill levels.
• Gold Course (by Olazábal Design) An 18-hole golf course under development by José Maria Olazábal's design studio (World Golf Hall of Fame member). Currently 9 holes playable; full opening scheduled for May 2026 as a second full 18-hole course with high maintenance, play quality, and design standards.
• Diamond Country Club Hotel A 42-room golf resort hotel with rooms and apartments tailored for golfers, offering accommodation services including room booking and stay-and-play packages that combine lodging with greenfees.
• Clubhouse Restaurant The main restaurant at the resort offering seasonal specialties of Lower Austrian tavern cuisine in a modern ambience with a sun terrace. Open to members, hotel guests, and visitors.
• Boathouse Restaurant A lakeside dining venue with casual ambiance offering tapas for sharing, Mediterranean main dishes, daily cocktail happy hour, and summer beach club events. Awarded 2 Gabeln (forks) culinary recognition in 2024.
• Eventlocation Event venue space within the resort suitable for corporate events, family celebrations, weddings, baptisms, and other special occasions. Multiple event locations are available including the Clubhouse and outdoor areas, supported by on-site catering from both restaurants.
• Diamond Membership Full annual membership providing play rights on all three courses (Diamond, Gold/Country, Park), 3 free greenfees per year at Diamond Club Ottenstein, and the ability to purchase a Leading Golf Card. No enrollment fee required. Targeted at premium individual golfers.
• Gold Membership Annual membership priced at EUR 1,200 per year offering play rights on the Country/Gold Course and Park Course, with discounted greenfees on the Diamond Course and Diamond Club Ottenstein. Includes one free round weekly on the Diamond Course until the Gold Course opens in May 2026.
• Diamond 9 Spielberechtigung Affordable play authorization for the 9-hole Park Course (Public Course), designed for beginners and returning golfers at approximately EUR 1 per day. Does not require full club membership.
• Leading Golf Card Annual card priced at EUR 490 per person, enabling Diamond Members to play at the best golf facilities across Austria at special green fee rates via the Leading Golf network.
• European Tour Membership Card Annual membership benefit giving play rights worldwide on the best European Tour golf courses at special conditions, leveraging Diamond Country Club's European Tour Destination status.
• MW-Golfakademie (Golf Academy) Professional golf teaching facility offering individual lessons, group courses, swing analysis, and training programs, managed by teaching professionals using the latest technical analysis tools. Open to members, guests, and aspiring golfers.
• Practice Area One of Austria's largest practice facilities featuring 2 putting greens, 2 pitching greens, 1 chipping green, a driving range with target greens, and a dedicated pitching area. Available to members, hotel guests, and greenfee players.
• All you can Diamond Package 2-night stay-and-play package including breakfast and 1 x 18-hole greenfee on the European Tour Diamond Course, from EUR 298 per person (weekday) or EUR 368 per person (weekend).
• All you can Diamond XL Package 3-night stay-and-play package including breakfast, 2 x 18-hole greenfees on the Diamond Course, and 1 x 18-hole greenfee on the redesigned Gold Course by Olazábal Design, from EUR 457 per person (weekday) or EUR 562 per person (weekend).
• Diamond Golf Adventure Package 2-night package including breakfast, 1 x 18-hole greenfee on the Diamond Course, 1 x 18-hole greenfee at Diamond Club Ottenstein, and a surprise gift, from EUR 371 per person (weekday) or EUR 393 per person (weekend).
• Best of Niederösterreich 3 Nächte Package 3-night, 3-golf-courses package including breakfast, 1 x 18-hole greenfee on the Diamond Course, plus 2 additional greenfees from partner courses including GC Schönborn and GC Fontana, from EUR 549 per person.
• Best of Niederösterreich 4 Nächte Package 4-night, 4-golf-courses package including breakfast, 1 x 18-hole greenfee on the Diamond Course, plus 3 additional greenfees from partner courses including Diamond Club Ottenstein, GC Adamstal, GC Schönborn, and GC Fontana, from EUR 732 per person.
• Go for Gold Package 2-night package including breakfast, 2 x 18-hole greenfees on the Gold Course, and 1 x 9-hole greenfee on the Park Course, available from May 2026, from EUR 278 per person (weekday) or EUR 338 per person (weekend).
• Diamond Country Club Mobile App Digital loyalty program and companion mobile application available on iOS (App Store) and Android (Google Play Store). Provides access to the digital bonus program for members and guests of Diamond Country Club.
• Tournament and Event Services Comprehensive tournament and event organization including club championships, team competitions, state championships, corporate events, and special tournaments throughout the season. Includes the Clubhouse Cup series, Winzer Cup, and hosting of European Long Drive Tour and Ladies European Tour-adjacent events. Available to members, guests, and external organizers.
• Schnupperkurse (Trial Lessons) Free introductory golf lessons offered every two weeks with professional trainers, designed for golf-interested individuals to try the sport before committing to membership or further training.

Quantifiable outcome

• 7 Austrian State Championships won by Ladies team in 9 years
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• European Tour DestinationscoreGTM or Marketing Partner · 1 January 2010Official European Tour Destination since 2010, allowing use of European Tour branding, attracting international tournaments and players. Provides global marketing reach through European Tour network.
• Leading Golf CoursescoreGTM or Marketing PartnerMember of Leading Golf network, a collection of Austria's premier golf courses enabling cross-promotion, reciprocal play arrangements, and shared marketing initiatives.
• Diamond Club OttensteincoreGTM or Marketing PartnerLeading Golf Course partner offering DCC members 3 free greenfees annually and reduced rates on additional rounds.
• GC AdamstalcoreChannel Partner/ Reseller/ DistributorPartner course included in Best of Niederösterreich packages. Offers reciprocal greenfee arrangements for DCC members.
• GC SchönborncoreChannel Partner/ Reseller/ DistributorPartner course in Best of Niederösterreich packages. Includes reduced greenfee rates for DCC members.
• GC FontanaminorChannel Partner/ Reseller/ DistributorPartner course available in Best of Niederösterreich packages with EUR 40 surcharge.
• Olazabal DesigncoreStrategic or Co-development PartnerJosé Maria Olazábal's golf course design studio redesigning the Country Course into the Gold Course. Scheduled for full opening May 2026. Olazábal is World Golf Hall of Fame member.
• CallawayminorGTM or Marketing PartnerNew partnership providing 12,000 new range balls for Driving Range. Brand presence at club facilities.
• European Long Drive TourminorStrategic or Co-development PartnerHost venue for European Long Drive Tour event in July 2025, featuring international competitors including record holder Jenson Evans.
• Surfclub KremsminorOthersWatersports provider for Boathouse Beach Club events, offering efoiling and pumpfoiling demonstrations.
• Golfstar ShopminorGTM or Marketing PartnerGolf equipment retailer conducting fitting tours at DCC and providing pro shop merchandise.
• Brauerei SchremserminorOthersLocal brewery providing complimentary beer during Long Drive Tour event at Country Course.
• GC SüßenbrunnminorChannel Partner/ Reseller/ DistributorPartner club offering DCC members special rate of EUR 15 (DCC subsidizes EUR 15) during off-season course renovations.
• GC SchönfeldminorChannel Partner/ Reseller/ DistributorPartner club offering DCC members special rate of EUR 17.50 (DCC subsidizes EUR 17.50) during off-season course renovations.
• GC St. PöltenminorChannel Partner/ Reseller/ DistributorPartner club offering DCC members special rate of EUR 25 during off-season course renovations.
• GC Traunsee-AlmtalminorChannel Partner/ Reseller/ DistributorPartner club providing free play rights for DCC members through April 2025.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Adare Manor: Irish luxury golf resort hosting European Tour events with on-site hotel and F&B. Closest international comparable to DCC in combining European Tour pedigree, luxury hotel, and multi-course destination.
• Golfclub Adamstal: Lower Austrian premium golf club and DCC package partner. Comparable mountain-region destination positioning, similar premium membership structure, and overlapping international golf-tourist customer base.
• Kitzbühel Schwarzsee Golf Club: Austrian premium golf club in a leading tourism region, comparable in scale and market positioning to Diamond Country Club. Both target domestic and international golf tourists with championship-caliber courses and alpine-leisure branding.
• Diamond Club Ottenstein: Austrian golf club and DCC reciprocal partner. Operates a similar resort-style golf experience in Lower Austria, sharing customer segments and bundling arrangements.
• Fontana Golf Club: Austrian resort-style golf club and Diamond Country Club partner. Operates a championship course with on-site resort amenities, serving the same Austrian premium-golf and stay-play market.
• Gut Altentann Golf Club: Premier Austrian members' golf club near Salzburg with a Jack Nicklaus-designed championship course. Comparable to DCC as one of Austria's top-ranked private golf experiences.

Broad incumbents

• Celtic Manor Resort: Welsh resort and Ryder Cup/European Tour host with multiple courses, large hotel, and event facilities. Larger-scale incumbent operating a similar tournament-host business model as DCC's Diamond Course.
• Turnberry (Ailsa Course): Iconic Scottish Open venue and European Tour Destination with on-site resort hotel. Compares to DCC as a championship course paired with branded luxury accommodation.
• Le Golf National: French Ryder Cup venue and French Open host. Comparable to DCC's Diamond Course as a European Tour-caliber venue, though at a much larger public-facility scale.
• Finca Cortesin: Spanish luxury golf resort hosting European Tour events with hotel and beach club. Comparable to DCC as a premium destination combining European Tour-level golf with resort hospitality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DiamondCountryClub
• Instagraminstagram.com/diamondcountryclub_official/?igshid=1lxgqq9hw0inz
• LinkedInlinkedin.com/company/diamond-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIAMOND COUNTRY CLUB