Country Flavours

What Country Flavours does

Country Flavours is a family-run wedding, event, and outside catering business founded in 2011 by Elizabeth and Lawrence Greig, headquartered in Alford, Aberdeenshire, and operating primarily across the North East of Scotland. The company designs and delivers bespoke catering for weddings (typically 2 to 130+ guests), corporate events, private parties, charity functions, shooting and fishing lunches, and funeral receptions, with menu categories spanning canapés, grazing boards, evening buffets, starters, main courses, sharing menus, fine dining, BBQs and hog roast, hot and cold buffets, and desserts. Its offering is built around locally sourced, often homegrown produce, family recipes with modern culinary twists, a custom mobile slow-roast oven for theatrical hog roast presentations, and full-service event management including staffing, décor, and day-of coordination.

The technology stack is modest and primarily commercial rather than operational: the public website is built on the Webflow e-commerce platform and supports structured enquiry forms (capturing budget tiers, guest numbers, and referral sources), while Mailchimp powers email marketing and newsletter capture. Active Facebook and Instagram accounts, plus venue referrals and tracked print and Google referral sources, form the top of the funnel. Pricing is bespoke and quote-based, with event budgets segmented up to £1,500, £1,500-£5,000, and £5,000+, and wedding budgets up to £3,000, £3,000-£7,000, and £7,000+, plus a £25 local delivery fee within 25 miles of Alford.

The go-to-market is enterprise-style field sales through direct enquiry and consultation: website contact forms and phone/email enquiries feed a personal consultation process with menu design, tasting, and a tailored quote, with no third-party resellers. Customer segments are horizontally split across weddings (primary), corporate events, private celebrations, charity events, funeral receptions, and countryside sporting lunches, with named corporate and charity clients including Boskalis, The ICE Network, and A Bear Named Buttony. The business holds multiple regional and global industry awards and Elizabeth Greig was named Most Instrumental Wedding & Events Catering Business Director in Scotland for 2023.

Name

Country Flavours

Legal name

Country Flavours

Website

https://countryflavours.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Country Flavours is a family-run, full-service wedding, corporate, private, and funeral caterer founded in 2011 in Alford, Aberdeenshire, serving North East Scotland with bespoke menus built on locally sourced produce and complete event management.

Ownership category

akta.pro rank

Product category

Wedding and Event Catering Services

NAICS

Caterers (722320), Caterers (72232)

akta.pro primary industry

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

Keywords

• Wedding catering services
• Event catering services
• Outside catering specialists
• Corporate event catering
• Bespoke menu design

Headquarters

HQ city

Alford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Catering Services: Full-service bespoke catering for weddings, corporate events, private parties, and charity events. Includes food preparation, service staffing, equipment rental, and event management. Revenue is generated per event based on guest count, menu selected, and services required.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Country Flavours is a family-run catering company that designs and delivers bespoke wedding, corporate, and private event catering across the North East of Scotland. It offers handmade, locally sourced menus spanning canapés, grazing boards, starters, mains, desserts, sharing menus, BBQs and hog roasts, fine dining, hot and cold buffets, and funeral teas, combined with full-service event planning, staffing, and on-site coordination.

Product overview

Country Flavours is a family-run wedding, event, and outside catering business founded in 2011 and owned by Elizabeth and Lawrence Greig. The company operates as a unified catering service offering wedding planning and catering, corporate event catering, and private dining, all built around a portfolio of food categories including Canapés, Grazing Boards, Evening Eats, To Commence (Starters), The Main Part (Main Courses), Something Sweet (Desserts), Sharing Menu, BBQs and Hog Roast, Fine Dining Experience, Shooting and Fishing Lunches, Hot and Cold Buffets, and Funeral Teas. The business emphasizes locally sourced, often homegrown produce, handmade menus with family recipes updated with modern twists, and bespoke service tailored to each event.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Planning and Catering Services Full-service bespoke wedding catering and planning for couples in the North East of Scotland. Includes menu design, event design, day-of coordination, d\u00e9cor, timelines, and supplier coordination. Accommodates intimate celebrations to large events of 130+ guests across farms, barns, fields, country estates, castles, and private homes.
• Corporate Event Catering Bespoke catering for corporate events, conferences, client entertainment, and business gatherings in the North East of Scotland. Scales from intimate meetings to large corporate functions and accommodates last-minute changes.
• Private Dining Intimate dining experiences for small groups from 2 guests to private gatherings. Provides personalized service and bespoke menus for celebrations and special occasions.
• Canap\u00e9s Handmade bite-sized appetizers including parmesan shortbread with roasted tomato and feta, pork bacon and apricot puffs, sticky piglets, smoked venison oatmeal cake, haggis bonbons, and seared king prawns. Suitable for receptions and wedding drinks.
• Grazing Boards Beautifully presented grazing tables featuring Scottish and continental charcuterie, artisan cheeses, seafood selections, and fresh produce. Variants include Country Summer Grazing, Grazing Antipasti, Hot fork buffet, and Scottish surf & turf.
• Evening Eats Evening buffet options including pastries and pies, broth and butteries, Highland stovies, posh chips, Tex Mex, pizza bar, fish and chips, antipasti grazing table, and pick n mix selections. Minimum 80 guests, priced per person plus VAT.
• To Commence (Starters) Starter courses including chicken liver pate, haggis bonbons, Caesar salad, Stornoway black pudding, Asian duck, creamy garlic mushrooms, warm brie, antipasti selection, prawn cocktail, Cullen skink tartlet, and assiette of Scottish seafood.
• The Main Part (Main Courses) Main course selections featuring traditional Scottish roast beef, chicken Balmoral, Doric chicken, Scottish salmon, locally reared pork, Scottish venison, fillet of Scottish beef, sharing roasts, and sharing Italian and woodland selections.
• Something Sweet (Desserts) Dessert options including chocolate and caramel tart, Granny's sticky toffee pudding, cheesecake, affogato, autumn spiced crumble, pavlova, Eton mess, lemon posset, vanilla panna cotta, and artisan cheese selection.
• Sharing Menu Family-style sharing mains including lemon and thyme chicken, Scottish salmon, local pheasant, haunch of venison, Scottish sirloin, beef bourguignon, asparagus pea and vegan parmesan risotto, with various side dishes and add-ons.
• BBQs and Hog Roast Barbecue and hog roast services featuring slow-cooked beef, grilled chicken, seafood skewers, pork loin, burger bars, sausage bars, and whole hog roast with a custom slow oven on wheels for theatrical on-site cooking and presentation.
• Fine Dining Experience Premium multi-course dining featuring haute cuisine such as warm salad with quail's eggs and Lochnagar cheese, game terrine, sole paupiette, Highland beef, Finzean Estate roe deer, Scrubster halibut, Birse pork, and Granny's pavlova.
• Shooting and Fishing Lunches Themed countryside lunches for shooting and fishing events including traditional Scottish beef steak pie, chicken paupiette with haggis, game casserole, Deeside venison, with rustic presentation and service style.
• Hot and Cold Buffets Relaxed buffet service featuring land and seafood selections, finger buffets, larder buffets, and banquets with options like Scottish lobster, crab claws, seared fillet of beef, and artisan cheeses.
• Funeral Teas Discreet and comforting catering for funerals and memorial services with Balmoral, Braemar, Crathes, and Ballater menu packages including sandwiches, warm food, scones, and beverages with staffing and equipment.

Quantifiable outcome

• Consistently positive client testimonials spanning 2021-2025, with clients noting exceptional food quality, service, and day-of coordination

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rocket Food: UK event caterer specialising in weddings, corporate events, and private dining with a focus on seasonal, locally sourced ingredients. Similar product offering and target customer profile to Country Flavours.
• By Word of Mouth: UK-wide bespoke wedding and event catering company offering high-end catering, menu design, and event management across the UK. Directly comparable to Country Flavours as a bespoke wedding caterer with similar service model and target customer base.
• Social Pantry: London-based event caterer serving weddings, corporate events, and private parties with bespoke menus and full event production. Comparable to Country Flavours in service model though focused on the London market.
• Seasoned Events: Established UK event catering company with bespoke menus for weddings, corporate events, and private parties. Comparable in service model, customer types, and emphasis on premium ingredients.
• Food by Dish: Scottish-based (Edinburgh) event catering company offering bespoke menus for weddings, corporate, and private events. Direct regional peer to Country Flavours with similar Scottish heritage and locally sourced approach.
• The Wild Fork: UK-based bespoke event caterer providing personalised menus for weddings, corporate and private events. Comparable to Country Flavours in customer segments and bespoke service model.
• Kalm Kitchen: Bespoke wedding and event caterer operating across the UK with strong emphasis on local sourcing and seasonal menus. Direct competitor to Country Flavours in the premium wedding catering segment with similar pricing tiers and bespoke model.
• Hickory Food: UK event caterer offering tailor-made menus for weddings, corporate events, and private parties with strong emphasis on seasonal British produce. Similar service offering and bespoke approach to Country Flavours.

Broad incumbents

• Compass Group (Wedding & Events): World's largest food service provider and Elizabeth Greig's former employer. Operates across catering, hospitality, and events globally at scale. While not a direct wedding caterer, it represents the broader incumbent landscape for event catering and pull of corporate-scale operators.

Regional players

• Prestige Catering Scotland: Scottish-focused event caterer serving weddings and corporate events across central Scotland. Closest regional competitor to Country Flavours with overlapping premium wedding and event catering offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/countryflavoursofalford.co.uk
• Instagraminstagram.com/cflavoursalford
• LinkedInlinkedin.com/company/country-flavours

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Flavours