Country Kids Day Care

What Country Kids Day Care does

Country Kids Day Care is a privately held, family-owned early childhood education provider operating two licensed childcare centers in the Kansas City metropolitan area. Founded in 1996 by Linda Weld in Lenexa, Kansas, the company added a second location in Olathe, Kansas in 2018. The centers serve children from 6 weeks through 12 years of age, covering infant, toddler, preschool, and school-age programming. The business is operated by Weld together with her three children (Jeremy, Jamie, and Danny), giving it a multi-generational family-ownership structure.

The operation employs 51–100 staff across the two sites. Classroom content is delivered via the Frog Street Infant Curriculum, a standardized early-childhood curriculum, and parent communication, attendance, and billing are administered through the Procare App, a third-party childcare SaaS platform. Beyond the core curriculum, the centers offer enrichment programming such as Fitness Stars and Soccer Shots, as well as a summer program targeted at school-age children. No proprietary technology platform is built in-house; the technology layer is entirely a stack of third-party childcare-specific tools.

Revenue is generated through recurring tuition paid directly by parents on a weekly or monthly subscription basis, making the model a direct-to-consumer service with no intermediated channel or B2B contracts. Pricing is set at the center level and varies by age group. The two-site footprint in adjacent Johnson County suburbs positions the company to capture local working families seeking licensed childcare with extended programming, with capacity utilization rather than pricing power being the principal revenue lever.

Name

Country Kids Day Care

Legal name

Country Kids Day Care, Inc.

Website

https://countrykidsdaycare.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Country Kids Day Care is a family-owned licensed childcare provider operating two centers in Lenexa and Olathe, Kansas, serving children ages 6 weeks to 12 years through tuition-based recurring enrollment.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (62441), Child Care Services (624410)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Day Childcare Centers (EDACAAAA)

akta.pro secondary industry

Extended Day Programs at Preschools & Childcare Centers (EDACAHAB)

Keywords

• Childcare services
• Early childhood education
• Daycare programs
• Preschool education
• Before after school care

Headquarters

HQ city

Lenexa, Kansas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Childcare Tuition: Recurring tuition payments from families for childcare services. Tuition rates vary based on child's age and care type (infant, toddler, preschool, school-age). Sibling discounts available for families enrolling more than one child. Vacation credits offered for absences.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Country Kids Day Care operates two physical daycare and early education centers in Lenexa and Olathe, Kansas, serving children ages 6 weeks to 12 years. The company delivers age-segmented programs (Infant, Toddler, Preschool, School-Age) using the Frog Street research-based curriculum, supplemented by a Summer Program and enrichment activities (Fitness Stars, Soccer Shots). Services are delivered in-person at the centers, with recurring monthly tuition and a Procare app for daily parent-teacher communication.

Product overview

Country Kids Day Care operates as a single unified childcare service with four core age-based programs (Infant, Toddler, Preschool, and School-Age) and supplementary enrichment offerings. The company operates two locations in Lenexa and Olathe, Kansas. Core programs follow a research-based Frog Street curriculum and use the Procare App for parent communication. The School-Age Program includes a dedicated Summer Program component, while enrichment activities such as Fitness Stars and Soccer Shots complement the core childcare services.

Differentiator

Problem solved

Functional benefit

Products and services

• Infant Program Nurturing infant care program for ages 6 weeks to 12 months, providing a warm, safe, and loving environment with personalized care following each baby's unique schedule, including tummy time and sensory play.
• Toddler Program Toddler care program for ages 1 to 3 years, offering a safe, structured, and nurturing environment that encourages curiosity through hands-on activities, language development, motor skills, and socialization.
• Preschool Program Preschool program for ages 3 to 5 years, focused on kindergarten readiness with emphasis on early literacy, math, social skills, and creative expression through structured learning and child-initiated play.
• School-Age Program Before and after-school care program for ages 5 to 12 years, providing transportation to local schools, homework support, enrichment activities, and a summer program with field trips and swimming.
• Summer Program Summer program for school-age children featuring swimming trips, library visits, park days, weekly field trips, arts and crafts, and outdoor recess twice daily during summer months.
• Enrichment Programs Supplementary enrichment activities including Fitness Stars and Soccer Shots, offering children opportunities to explore new interests and build skills in a supportive environment.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Primrose Schools: Primrose Schools is a national franchise system of private early childhood education centers serving infants through pre-K and after-schoolers. It is comparable to Country Kids for its accredited, balanced-learning curriculum approach and full age-range programming, though Primrose operates through franchising at national scale.
• The Goddard School: The Goddard School is a franchised chain of private preschool and childcare centers emphasizing play-based, STEAM-aligned curriculum for infants through pre-K. It is comparable to Country Kids in offering a research-aligned proprietary curriculum in a center-based setting with strong parent communication, but operates through a national franchise model.
• Bright Horizons Family Solutions: Bright Horizons operates employer-sponsored and community-based childcare centers across the U.S., serving infants through school-age children with research-based curricula. It is comparable to Country Kids in core service model (full-day early childhood education with parent communication) but is a national, publicly listed company with a much broader footprint.
• KinderCare Learning Centers: KinderCare is the largest private-sector provider of early childhood education and childcare in the United States with hundreds of centers nationwide. It is comparable to Country Kids as a full-day, full-age-range (infant through school-age) childcare operator using structured curriculum, but operates at vastly greater scale and is publicly traded.
• The Learning Experience (TLE): The Learning Experience is a national franchise of early childhood education centers serving infants through pre-K with a proprietary "L.E.A.P." curriculum. It is comparable to Country Kids for its center-based, full-day infant-through-preschool programming with enrichment add-ons, though at franchise scale.
• Learning Care Group (La Petite Academy, Childtime, Tutor Time): Learning Care Group operates multiple early childhood education brands (La Petite Academy, Childtime, Tutor Time) serving infants through school-age children nationwide. It is comparable to Country Kids in core full-day, full-age-range childcare offerings, but operates at significantly larger scale as a national, private equity-backed chain.

Regional players

• Primrose School of Lenexa / Primrose Schools of Kansas City: Primrose franchise locations in the Kansas City metro (including Lenexa) compete head-to-head with Country Kids for working families seeking accredited, curriculum-driven early childhood education. They share the same primary customer profile and pricing model in Country Kids' core geography.
• Kinderberry Hill Child Development Centers: Kinderberry Hill operates multiple high-quality, accredited early childhood education centers in the Kansas City metro, serving infants through school-age children. It is a strong direct competitor to Country Kids in the same geography with comparable programming, curriculum rigor, and tuition model.
• Apple Tree Children's Center: Apple Tree Children's Center is a regional, multi-location early childhood education provider serving the Kansas City metropolitan area. It is comparable to Country Kids as a direct Kansas City competitor operating physical centers with full age-range programs and similar tuition-based recurring revenue.

Direct peers

• New Horizon Academy: New Horizon Academy is a privately held, family-founded operator of high-quality early childhood education centers across multiple U.S. states. It is highly comparable to Country Kids as a family-owned, multi-generational, center-based daycare operator with structured curriculum and parent communication tools, but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/country-kids-day-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Kids Day Care