Reencle
Reencle is a private Canadian consumer-hardware company that sells the Reencle Prime, a countertop kitchen composter using proprietary microbes to convert household food scraps into odor-free compost for environmentally conscious homeowners in North America.
- Company typePrivate
- Founded1999
- HeadquartersMount Forest, Canada
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Reencle does
Reencle is a private Canadian consumer-hardware company headquartered in Mount Forest, Ontario, that designs and sells the Reencle Prime, a countertop kitchen composter which uses proprietary microorganisms to accelerate the decomposition of household food scraps into nutrient-rich compost. The device processes up to 2.2 pounds of organic waste per day, operates silently without odor, and produces finished compost within one to three months, addressing the food-waste problem cited at roughly 79 kg per Canadian household annually. The underlying value proposition rests on compact indoor placement, UNFCCC-validated carbon-reduction credentials, and a product rated #1 by WIRED among home composters.
Reencle sells primarily direct-to-consumer through Shopify-powered storefronts at reencle.ca for the Canadian market and reencle.co for the United States, supported by an active presence on Facebook, Instagram, TikTok, Pinterest, and YouTube alongside earned media in WIRED, NBC TODAY, MTV, and Compost Magazine. The core monetization is a $499 one-time hardware purchase, complemented by a subscription-style monthly rental option that lowers the upfront barrier for renters and urban dwellers without outdoor composting access.
The company is privately held with no disclosed funding rounds, headcount, management team, or financial filings in the source data, and claims a cumulative user base of more than 220,000 households worldwide. No intellectual property filings, partnerships, or B2B/institutional channels were disclosed, leaving the operating model concentrated in single-SKU DTC hardware distribution across North America.
Reencle firmographics
Firmographics- Name
- Reencle
- Website
- https://Reencle.ca
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Short description
- Reencle is a private Canadian consumer-hardware company that sells the Reencle Prime, a countertop kitchen composter using proprietary microbes to convert household food scraps into odor-free compost for environmentally conscious homeowners in North America.
- Ownership category
- akta.pro rank
Reencle industry classification
Industry- Product category
- Home Composting Appliances
- NAICS
- Major Household Appliance Manufacturing (33522), Compost Manufacturing (325315)
- SIC
- Electric Housewares & Fans (3634), Household Appliances (3630)
- akta.pro primary industry
- Compost & Soil Amendment Product Manufacturing/Blending (Value-Added Organics) (BPALAEAH)
- akta.pro secondary industry
- Organics & Composting Programs (Food Waste, Green Waste) (BPABALAC)
Keywords
Where Reencle is headquartered
LocationHeadquarters
- HQ city
- Mount Forest
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Reencle business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales (Reencle Prime): One-time purchase of the Reencle Prime countertop composter at $499. The product is a durable appliance that converts food scraps into compost over 1-3 months.
- Rental Program: Flexible rental options are available alongside the one-time purchase, allowing customers to access the product without a full upfront investment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Reencle Prime - Standard Purchase |
| Subscription | Monthly | Reencle Prime - Rental Option |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Reencle product offering
Product offeringCore offering
Reencle designs, manufactures, and sells the Reencle Prime, an electric countertop home composter that uses proprietary microbial technology to convert up to 2.2 pounds of daily household food scraps into nutrient-rich compost within 1–3 months. The appliance runs silently and odor-free, enabling in-kitchen use, and is sold primarily through Reencle's own e-commerce storefronts for $499 with free shipping, with a rental option available as an alternative purchase model.
Product overview
Reencle offers a single unified product line centered on the Reencle Prime kitchen composter. This countertop appliance uses proprietary microbial technology to accelerate natural food waste decomposition, converting organic matter into compost without odor or extended wait times. The company serves environmentally conscious consumers with a $499 purchase option and rental alternatives.
Differentiator
Problem solved
Functional benefit
Brands
- Reencle Prime: The company's primary countertop home composter product - a food waste recycling machine that converts food scraps into nutrient-rich compost using microbes
Products and services
- Reencle Prime The Reencle Prime is an electric countertop home composter that uses proprietary microbial technology to convert up to 2.2 pounds of food scraps per day into nutrient-rich compost within 1–3 months. It operates silently with no odor and is designed for indoor kitchen placement, targeting environmentally conscious homeowners and urban/rental residents who lack outdoor composting options.
Quantifiable outcome
- Reduces household food waste by average 79 kg per year per Canadian household
- +3 more outcomes
Companies that use Reencle
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Reencle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Reencle partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Reencle competitors and assessment
Company assessmentDirect peers
- FoodCycler: FoodCycler (acquired by Vitamix) is a countertop electric food waste recycler that dehydrates scraps into a dry, grindable material. It is a direct competitor in form factor, target market, and category positioning to Reencle Prime.
- Mill: Mill is an indoor food recycler that converts food scraps into food grounds, sold via DTC with a focus on kitchen convenience. It is a direct competitor to Reencle in the smart countertop composter category.
- Lomi: Lomi (by Pela) is a countertop electric composter that uses heat and abrasion to break down food scraps into a soil amendment. It targets the same environmentally conscious DTC consumer as Reencle, with a comparable price point and direct-to-consumer sales motion.
- Tero: Tero is a smart kitchen composter that turns food waste into compost. It targets the same environmentally conscious household consumer as Reencle with a similar countertop appliance and DTC distribution model.
Emerging players
- Subpod: Subpod is an outdoor modular vermicomposting system that addresses household food waste using worms rather than microbes. It overlaps with Reencle on the food-waste-to-compost value proposition but uses a fundamentally different mechanism and outdoor form factor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Reencle social profiles
Digital presenceReencle compliance and trust
Trust signalCompliance1 record
Reencle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reencle leadership team
Management profileNumber of profiles
Reencle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reencle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reencle
What does Reencle do?
Reencle designs, manufactures, and sells the Reencle Prime, an electric countertop home composter that uses proprietary microbial technology to convert up to 2.2 pounds of daily household food scraps into nutrient-rich compost within 1–3 months. The appliance runs silently and odor-free, enabling in-kitchen use, and is sold primarily through Reencle's own e-commerce storefronts for $499 with free shipping, with a rental option available as an alternative purchase model.
Is Reencle a public or private company?
Reencle is a private company. It is classified as unknown and is currently operating.
When was Reencle founded?
Reencle was founded in 1999.
Where is Reencle based?
Reencle is headquartered in Mount Forest, Canada, in the North America region.
How does Reencle make money?
Two revenue lines are on record. Hardware Sales (Reencle Prime) is the primary driver. The others are rental Program.
Who are Reencle's main competitors?
Direct peers on record are FoodCycler, Mill, Lomi and Tero. Subpod is listed as an emerging player.
Does Reencle have an API?
No public API is recorded for Reencle.
What industry is Reencle in?
Reencle's product category is Home Composting Appliances. Its primary akta.pro industry code is BPALAEAH, Compost & Soil Amendment Product Manufacturing/Blending (Value-Added Organics), with a secondary code of BPABALAC, Organics & Composting Programs (Food Waste, Green Waste). Its NAICS code is 33522 and its SIC code is 3634.