COUNTRY STOVE & FIREPLACE, INC.

What COUNTRY STOVE & FIREPLACE, INC. does

Country Stove & Fireplace, Inc. is a privately held fireplace and hearth products retail dealership founded in 1985 and headquartered at W232 N6008 Waukesha Ave, Sussex, Wisconsin. The company operates a single physical showroom that has anchored the business since 2002, serving residential customers across Milwaukee, Ozaukee, Waukesha, and Washington Counties in Southeastern Wisconsin. As an authorized dealer of multiple Hearth & Home Technologies (HHT) brands — including Heatilator, Heat & Glo, Stellar, Vermont Castings, Quadra-Fire, Harman, and SimpliFire — the company distributes gas, wood, and electric fireplaces, fireplace inserts, pellet and wood stoves, gas log sets, and outdoor hearth products. Underlying product technologies on offer include Automatic Combustion Control (ACC), FlexBurn, IntelliFire app controls, and EPA-certified emissions compliance, all of which are supplier-side features on HHT-brand units rather than proprietary to the dealer.

The business runs a direct-to-consumer model centered on the showroom and supported by virtual showroom browsing and a quote-based pricing system. Revenue is generated through three streams: one-time product sales, professional installation services including new-construction masonry and full remodeling tied to fireplace purchases, and ongoing service and maintenance on all HHT brands. The customer base consists entirely of residential homeowners seeking energy-efficient heating upgrades, aesthetic hearth improvements, and outdoor living features within a defined four-county region.

The company does not disclose revenue, headcount, ownership, or financial statements. It has no parent company, subsidiaries, external investors, or funding rounds, and operates as an independent private business. Recognition includes multiple HHT dealer awards, an AAA Better Business Bureau rating, and an A rating on Angie's List. The "Hearth Experts" sub-brand is used to position expert consultation services to prospective buyers.

Name

COUNTRY STOVE & FIREPLACE, INC.

Legal name

Country Stove & Fireplace, Inc.

Website

https://countrystoveandfireplace.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Country Stove & Fireplace, Inc. is a privately held, single-showroom fireplace and hearth retail dealership founded in 1985 in Sussex, Wisconsin, selling and installing HHT-brand gas, wood, and electric fireplaces, stoves, and inserts to residential homeowners across four Southeastern Wisconsin counties.

Ownership category

akta.pro rank

Product category

Fireplace and Hearth Products Retail

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Fireplace retail
• Hearth products
• Stove installation
• Gas fireplaces
• Wood stoves

Headquarters

HQ city

SUSSEX, Wisconsin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Product Sales: Retail sales of fireplaces, stoves, and hearth products including gas, wood, electric fireplaces, inserts, and pellets. Products sold include various brands with different price tiers.
2. Installation Services: Professional installation services for all products, including new construction masonry services and full remodeling services
3. Service & Maintenance: Service on all HHT brands including repairs and maintenance

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Country Stove & Fireplace is an authorized multi-brand retail dealership that sells gas, wood, and electric fireplaces, fireplace inserts, wood stoves, pellet stoves, gas stoves, gas log sets, and outdoor hearth products from brands including Heatilator, Heat & Glo, Stellar, Vermont Castings, Quadra-Fire, Harman, and SimpliFire. The company complements product sales with "Hearth Experts" consultation, professional installation, new-construction masonry, full remodeling services centered around fireplace purchases, and ongoing service and maintenance for all HHT brands.

Product overview

Country Stove & Fireplace is a physical hearth products retail dealer offering a comprehensive portfolio of fireplace and heating solutions. The product lineup centers on multiple branded product lines including Heatilator, Heat & Glo (with its Stellar premium sub-brand), Vermont Castings, Quadra-Fire, Harman, and SimpliFire. Products span five core categories: gas fireplaces (including the MEZZO Series, 8000 Series, and Stellar Enlight collection), wood fireplaces, electric fireplaces (from SimpliFire including the Triton, Scion, Inception, and Allusion lines), pellet and wood stoves (from Harman, Quadra-Fire, and Vermont Castings), and fireplace inserts for all fuel types. Additional offerings include gas log sets, outdoor products from Outdoor Lifestyles, and specialty items like the Forge & Flame Electric FUZION-EX. The company serves as a one-stop-shop for fireplace purchases, installation, and service, representing multiple manufacturer brands as an authorized dealer.

Differentiator

Problem solved

Functional benefit

Brands

• Hearth Experts: A sub-brand offered by Country Stove & Fireplace as part of its product line, representing a specialized fireplace product category.

Products and services

• Gas Fireplaces

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Operation Finally HomeminorStrategic or Co-development PartnerCommunity partnership supporting veterans. Company provides free fireplace installations for homes built for disabled veterans overseas. Uses local builders for construction.

Scale indicators5 records

Expansion highlights5 records

Broad incumbents

• Lowe's: Big-box home improvement retailer with a fireplace and hearth category. Comparable as a broad incumbent competing for residential hearth buyers across the U.S. with national store footprint and installation services.
• Hearth & Home Technologies: Hearth & Home Technologies (HHT) is the manufacturer of the majority of brands Country Stove sells (Heatilator, Heat & Glo, Stellar, Quadra-Fire, Harman, SimpliFire). Comparable as the principal upstream brand owner in the same fireplace ecosystem and the supplier whose dealer awards Country Stove has won.
• Home Depot: Big-box home improvement retailer that sells fireplaces, stoves, and hearth accessories alongside installation services. Comparable as a mass-market competitor for entry-level and mid-tier residential fireplace buyers nationwide.
• Heatilator: HHT-owned premier fireplace brand carried by Country Stove & Fireplace. Comparable as a nationally recognized fireplace brand available across the authorized dealer network and at home improvement retailers.
• SimpliFire: HHT-owned electric fireplace brand carried by Country Stove. Comparable as a brand in the same product ecosystem targeting the electric fireplace segment and competing for similar homeowner buyers.
• Vermont Castings: HHT-owned manufacturer of wood and gas stoves and inserts (Defiant, Encore, Intrepid). Comparable as a brand Country Stove retails and services across the cast-iron and traditional stove category.
• Quadra-Fire: HHT-owned manufacturer of pellet and wood stoves and inserts. Comparable as a brand stocked and serviced by Country Stove across the pellet-burning and high-efficiency wood segments.
• Heat & Glo: Award-winning HHT-owned fireplace brand with extensive modern gas lineups (MEZZO, 8000, Supreme) retailed by Country Stove. Comparable as a core brand in the same dealer ecosystem competing for the same premium gas-fireplace buyers.

Emerging players

• Wayfair: Online home furnishings retailer with a growing fireplace and electric fireplace category. Comparable as an emerging online channel competing for budget-conscious and convenience-oriented residential hearth buyers.

Direct peers

• North American Fireplace: Multi-brand regional fireplace and hearth retailer serving Greater Chicago and the Midwest with showrooms, installation, and service across gas, wood, and electric fireplaces. Comparable as a similarly-positioned authorized dealer selling premium multi-brand hearth products with full-service installation in a defined regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/hearthnhome1/videos
• LinkedInlinkedin.com/company/country-stove-&-fireplace-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COUNTRY STOVE & FIREPLACE, INC.