Country Swag

Name

Country Swag

Legal name

Country Swag

Website

https://countryswag.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Country Swag is a privately held, founder-led country music media and merchandise company that runs a WooCommerce apparel store, a blog and newsletter reaching 12k+ subscribers, and live artist events serving country music fans across the United States.

Ownership category

akta.pro rank

Product category

Music merchandise and lifestyle apparel

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sports, Concert & Venue Gift Shops (CRALAJAH)

akta.pro secondary industries

Merchandising & Onsite Retail (Concert Merch, Pop-ups) (MPAGAAAJ), Recorded Music Retail & D2C Merch Bundles (MPAIAAAF)

Keywords

• Country music merchandise
• Apparel e-commerce
• Branded accessories
• Entertainment media blog
• Fan community events

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Merchandise Sales: E-commerce sales of branded merchandise including t-shirts ($10-$32), hats ($22-$32), hoodies ($40-$52), and accessories. Products feature country music themed designs and the company's Hero Collection supporting first responders and military.
2. Email Newsletter / Advertising: Weekly Round-Up e-newsletter reaching 12k+ country music fans; likely generates advertising revenue from brands targeting the country music demographic.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Country Swag sells country music-themed apparel and accessories (t-shirts, hoodies, hats, snapbacks, beanies, mugs) through a direct-to-consumer e-commerce store, alongside a country music media platform consisting of a blog, weekly e-newsletter, social media presence, and live artist events. The company curates cause-driven product collections such as the Hero Collection supporting police, fire, military, and awareness causes, targeting country music fans primarily in the New York metro area and nationally through online distribution.

Product overview

Country Swag operates an e-commerce merchandise store alongside a country music blog and entertainment news platform. The core product offering consists of themed apparel and accessories across multiple collections, including the Hero Collection (supporting first responders and military through Red Line, Blue Line, and Orange Line products), the Queens & Bronx Collection (New York baseball themed merchandise), the Pink Line Collection (Breast Cancer Awareness), and general branded merchandise. Key products include crew neck sweatshirts, t-shirts, hats, ball caps, snapbacks, hoodies, beanies, and coffee mugs. The company also publishes a weekly e-newsletter called 'The Weekly Round-Up' reaching 12k+ subscribers, featuring country music news, new music reviews, exclusive interviews, and upcoming event information. The merchandise store uses WooCommerce for e-commerce functionality with standard cart and checkout processes.

Differentiator

Problem solved

Functional benefit

Brands

• Hero Collection: Merchandise collection supporting police, fire, and military departments. A portion of sales donated to organizations supporting first responders and military personnel. Includes Blue Line, Red Line, and Pink Line products.
• Pink Line
• Orange Line
• be kind.

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Walker HayescoreGTM or Marketing Partner · 29 May 2020Partnership with artist Walker Hayes for the 'Kindness Isn't Canceled' campaign. Walker Hayes donated $5,000 from The 'Be A Craig Fund' and Country Swag sold merchandise with profits supporting NYC healthcare workers. The partnership also included an exclusive virtual show.
• Once InteractiveminorOthersOnce Interactive developed the Country Swag website, as noted in the site footer: 'Website Developed by Once Interactive'. This is a service provider relationship for website development and maintenance.
• New York Country 94.7 (NASH FM 94.7)coreStrategic or Co-development PartnerStrong partnership with New York Country 94.7 radio station (NASH FM 94.7). Country Swag covered the station's events, artist interviews, and programming. The station went off-air in October 2021 but Country Swag continued coverage. Joint initiatives included the 'Kindness Isn't Canceled' campaign feeding frontlines in NYC with Walker Hayes and The 'Be A Craig Fund'.
• The 'Be A Craig Fund'minorGTM or Marketing PartnerCharitable fund established by Walker Hayes as a tribute to Craig who helped the Hayes family. The fund received donations from Country Swag's 'Kindness Isn't Canceled' merchandise campaign to support frontlines and continues to receive 20% of merchandise profits.
• IGC HospitalityminorImplementation/ SI/ Consulting PartnerRestaurant/hospitality partner that helped provide meals to healthcare heroes during the 'Kindness Isn't Canceled' campaign. The company facilitated meal donations purchased with Country Swag merchandise profits.
• Support Our TroopsminorGTM or Marketing PartnerOrganization supporting military troops. Country Swag promoted Valentine's Day card-making campaigns and merchandise to support troops through this organization.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Bandsintown: Concert discovery and live-event platform widely used by country music fans. Adjacent to Country Swag's Swag Sessions events business as an enabling live-music ecosystem participant.

Direct peers

• Country Music News: Independent country music news outlet covering artists, tours, and releases. Comparable editorial mission to Country Swag's blog for country music fans.
• Fanjoy: D2C merchandise platform serving independent musicians (including Walker Hayes, who has collaborated with Country Swag). Closely comparable as an artist-merch e-commerce and fulfillment partner.
• The Boot: Country music news and entertainment site covering artists, tours, and releases. Overlaps with Country Swag's editorial/blog content for the same country music fan demographic.
• Saving Country Music: Long-running country music news and opinion site with an associated merchandise shop. Mirrors Country Swag's editorial-plus-merch hybrid targeting passionate country fans.
• Whiskey Riff: Country music media brand combining a popular blog, social content, and a merchandise store (Whiskey Riff Shop). Highly comparable to Country Swag's media-plus-D2C-merch model and country fan audience.
• Taste of Country: Country music news, concert coverage, and listicles site owned by Townsquare Media. Comparable audience and editorial focus to Country Swag's blog.

Broad incumbents

• Sheplers: Established western/country apparel and accessories retailer (online + stores). Overlaps with Country Swag's category of country-themed apparel, hats, and lifestyle merchandise.
• Boot Barn: Large national western and country apparel retailer carrying boots, hats, and themed apparel. Comparable inventory category (country-themed apparel/accessories) but operates at much larger scale as an omnichannel incumbent.
• Cavender's: Multi-state western wear retail chain offering country/western apparel, hats, and accessories. Broad incumbent competitor in the country-themed retail category where Country Swag operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/countryswag
• YouTubeyoutube.com/c/CountrySwag
• Facebookfacebook.com/nycountryswag
• Instagraminstagram.com/countryswag
• TikToktiktok.com/@countryswag.com
• LinkedInlinkedin.com/company/countryswag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Swag