Countrywide Hotels

Name

Countrywide Hotels

Legal name

Countrywide Hotels

Website

https://countrywidehotels.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industries

Hotel Chain & Brand Contracting (Global/Regional Agreements) (THACAGAE), Hotel Program Management (Corporate Lodging) (THAKAMAI), Large-Scale Headquarters Convention Hotels (THAGALAH)

Keywords

• Hotel management services
• Hotel consultancy
• Management contracts
• Franchise arrangements
• Hotel asset management

Headquarters

HQ city

Newton Abbot

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Management Contract Fees: Fees are typically agreed on revenue and EBITDA delivery. Management fees are usually based on a percentage of revenue and incentive, in addition to any franchise fees if a branded option is selected.
2. Franchise Arrangement Fees: Introduces and negotiates franchise arrangements with major brands. Fees may include upfront product adaptation costs, signage and collateral, marketing costs, system costs, fees per booking, and loyalty scheme costs.
3. Hotel Consultancy Services: Provides consultancy on specific aspects of hotel businesses including operations, sales and marketing, revenue generation, food and beverage, leisure club management, hotel development, branding, finance and accounting, HR placement, investment appraisals and procurement.
4. Sales & Marketing Services: Revenue generation through traditional sales and marketing activities with distribution and management tools. Encompasses distribution and channel management, agency relationships including OTAs, leisure accounts, and MICE business.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Countrywide Hotels provides hotel management and consultancy services across the UK, operating hotels on behalf of owners under bespoke management contracts (typically 25-year terms with break options) and negotiating franchise arrangements with major international brands such as Hilton and IHG. The company manages both branded hotels (Holiday Inn, Hampton by Hilton, DoubleTree by Hilton, Hotel Indigo) and white-label independent properties, supplemented by standalone consultancy services in operations, sales and marketing, revenue generation, food and beverage, branding, hotel development, and leisure club management.

Product overview

Countrywide Hotels is a UK hotel management and consultancy company offering a comprehensive suite of services organized around core management offerings: Hotel Management Contracts (full-service agreements operating hotels on behalf of owners) and Hotel Asset Management (strategic oversight to maximize hotel profitability). The consultancy services layer includes Operations Management, Revenue Generation, Sales & Marketing, Branding Consultancy, Hotel Development, Food & Beverage Consultancy, and Leisure Club Management — all designed to support hotel owners from specific consultancy engagements to complete management solutions. The portfolio also includes 35+ managed properties spanning branded hotels (Hilton, Holiday Inn, Hampton by Hilton, DoubleTree, Hotel Indigo), the proprietary Orida Hotels sub-brand, and independent heritage properties. A guest-facing Countrywide Hotels mobile app complements the service offering. The company matches properties to owners, arranges funding, and supports the full ownership lifecycle from acquisition through exit.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Management Contracts Full-service hotel management agreements where Countrywide Hotels operates hotels on behalf of owners, handling day-to-day operations, sales, marketing, and financial management under bespoke contracts tailored to owner priorities. Owner retains ownership while Countrywide manages operations under typically 25-year terms with break options.
• Hotel Asset Management Strategic oversight service that aligns day-to-day operations with investment goals through KPI tracking, financial planning, CAPEX analysis, and stakeholder communication to maximize hotel profitability and value. Acts as owner representative.
• Operations Management Consultancy Operational consultancy providing systems and guidelines for service delivery, KPI implementation, health and safety compliance, training development, and internal audits for hotel businesses.
• Revenue Generation Consultancy Sales and marketing services combining traditional activities with distribution tools, covering agency relationships, OTAs, leisure accounts, MICE business, pricing, and promotions strategies.
• Sales and Marketing Consultancy Revenue growth services through campaigns via external databases, GDS partners, and 500+ agency partners, including website development, database management, email marketing, social media campaigns, and OTA content management.
• Branding Consultancy Advisory service on brand adoption decisions, including financial projections, engagement with major brands, and analysis of whether national brands outperform local teams.
• Hotel Development Consultancy Development consultancy covering market appraisals, professional team introductions (architects, designers, planning consultants), financial modelling, project management, and operational team recruitment.
• Food and Beverage Consultancy Restaurant optimization service including menu concept design, procurement, restaurant design and build, financial control systems, and brand and chef partnerships.
• Leisure Club Management Consultancy Business optimization for leisure facilities focusing on product, cost base, local positioning, memberships, spa treatments, and associated revenues with health and safety compliance.
• Countrywide Hotels Mobile App Guest-facing mobile application enabling hotel guests to view dining options, download menus, book directly, contact hotel teams, access exclusive offers and discounts, and get specialist knowledge of the local area.
• Franchise Arrangement Services Service that introduces, negotiates, and establishes franchise arrangements with major international brands including Hilton and IHG. Advises owners on brand selection, associated costs including upfront product adaptation, signage, marketing, system fees, per-booking fees, and loyalty scheme costs.

Quantifiable outcome

• 10% sales growth and 26% EBITDA growth at corporate conference hotel
• +7 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and major.

• Greengage SolutionscoreStrategic or Co-development Partner · 1 January 2024Partnership with Greengage Solutions for environmental sustainability certification. All hotels in the Countrywide portfolio joined the Greenage ECOsmart Hotel Accreditation Scheme, achieving Gold and Platinum awards. Greengage provides practical advice for driving environmental sustainability in business travel.
• Room to RewardcoreStrategic or Co-development Partner · 1 January 2024Charity partnership where Countrywide Hotels donates unsold hotel rooms to recognise inspirational volunteers ('Hidden Heroes'). All 35 properties in the management portfolio have pledged to participate. Room to Reward uses donated rooms as a way for charities to thank volunteers.
• ORIDA HotelscoreChannel Partner/ Reseller/ Distributor · 1 January 2024ORIDA Hotels is a growing portfolio including ORIDA Hotels Maidstone, Holiday Inn Maidstone Sevenoaks, and three golf courses in South East England. Countrywide manages these properties under the ORIDA brand.
• GDS PartnersmajorChannel Partner/ Reseller/ DistributorPartnership with Global Distribution System partners for hotel visibility and booking distribution. Part of Countrywide's sales and marketing strategy encompassing over 500 agency partners.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Millennium Hotels and Resorts: UK-headquartered hotel group with owned, managed, and franchised properties. Comparable in operating model but with a heavier owned-asset base and broader international footprint than Countrywide.

Direct peers

• Cycas Hospitality: UK-based third-party hotel management company operating a portfolio of branded and independent hotels across the UK and continental Europe on behalf of institutional and private owners. Directly comparable to Countrywide's asset-light management contract model and focus on converting distressed or underperforming assets.
• Redefine|BDL Hotels: UK third-party hotel management company operating branded hotels (primarily IHG brands) for institutional owners. Comparable in franchise intermediation, UK operating geography, and management contract focus.
• Hamilton Hotel Partners: UK hotel asset management and consultancy firm advising owners and investors on hotel performance. Directly comparable to Countrywide's Hotel Asset Management service line and broader consultancy practice.
• Bespoke Hotels: UK-based hotel management group operating a portfolio of independently owned and branded hotels across the country. Directly comparable in terms of UK focus, mixed branded and independent portfolio, and third-party management service offering.
• Valor Hospitality Partners: UK-headquartered third-party hotel management company managing branded and independent hotels in the UK, Africa, and beyond under franchise brands. Comparable to Countrywide in operating model, target customer (hotel owners/PE), and franchise partnership approach.
• RBH Hospitality Management (now part of MKG Group): UK-focused third-party hotel manager operating franchised and managed properties for institutional owners. Comparable in business model, scale, and customer base (PE and private hotel owners).

Broad incumbents

• IHG Hotels & Resorts: Global hotel brand company that franchisees Countrywide-managed hotels. Relevant as a partner, customer, and indirect competitor through its owned-and-managed estate. Comparable due to overlapping UK branded hotel footprint and franchise system that Countrywide operates within.
• Aimbridge Hospitality (UK operations): Large global third-party hotel management platform with a meaningful UK footprint operating branded full-service, focused-service, and resort properties. Operates at significantly greater scale than Countrywide and competes for similar UK management contracts but as part of a much wider international portfolio.
• Hilton Worldwide: Global hotel brand company that franchisees several Countrywide-managed properties. Operates a substantial managed and franchised portfolio in the UK that competes for the same owners and locations that Countrywide targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/countrywide-hotels-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Countrywide Hotels