What Courageous Living, LLC does

Courageous Living, LLC is a privately held, founder-led consulting, training, and public speaking firm established in 2015 and headquartered in Fort Wayne, Indiana, that delivers culturally competent services to organizations, institutions, and individuals. The firm's mission is to increase awareness and proficiency among entities serving diverse populations, with service offerings spanning organizational consulting (professional development, organizational culture assessment, conflict resolution, crisis intervention, mediations, restorative circles, community conversations), training programs (implicit bias, race and culture, trauma of racism, collaborative relationship-building), and public speaking engagements. An affiliated entity, Courageous Healing, extends the firm's surface into culturally centered mental health counseling and trauma-informed therapy for individuals and families.

The business model is project-based professional services revenue generated through a consultative, sales-led go-to-market motion. Pricing is custom quote-based with multi-year contract cadence, and client acquisition occurs through direct engagement, referral networks, event participation, and an inbound website funnel at courage2live.org. Target customers span non-profits, government agencies, educational institutions, healthcare providers, and religious institutions serving diverse populations, alongside conference and event organizers; individuals and families are served through the Courageous Healing channel. The firm has no proprietary technology platform, no AI/ML capabilities, no disclosed external funding, no M&A activity, no patents, and no formal partnerships, operating as a services-only entity with its competitive positioning rooted in co-founder credentials and a trauma-informed, restorative methodology.

The firm is co-founded and operated by Janell M. Lane (MA, LMHC; EMDR-trained Licensed Mental Health Counselor with 12+ years of clinical experience) and Aaron J. Lane (MSOL, MSW with certifications in Emotional Intelligence, Lominger, DISC, and MBTI, and 6 years at the firm in motivational speaking, consulting, and program development). Distribution is domestic (United States) and delivered on-site or virtually through direct interaction with client teams. The Media, Events, and Partner Events pages of the firm's website contain placeholder content, indicating an underdeveloped digital marketing footprint relative to the breadth of services offered.

Name

Courageous Living, LLC

Legal name

Courageous Living LLC.

Website

https://courage2live.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Courageous Living, LLC is a privately held Indiana-based consulting, training, and public speaking firm that delivers culturally competent, trauma-informed services to organizations, institutions, and individuals, with affiliated mental health counseling offered through Courageous Healing.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Human Resources Consulting Services (541612), Other Individual and Family Services (624190)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)

akta.pro secondary industry

Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Cultural competency consulting
• Diversity training services
• Trauma-informed counseling
• Professional development training
• Restorative practice facilitation

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services Revenue: The company generates revenue through culturally competent consulting services, professional development training sessions, and public speaking engagements. Services are tailored to meet client organizational needs and delivered through direct engagement. Revenue appears to be project-based or contract-based consulting.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Courageous Living, LLC is a culturally competent consulting, training, and public speaking firm that partners with organizations serving diverse populations. The firm delivers professional development consulting, restorative practices training, and keynotes for conferences, events, and organizational programs, and operates an affiliated mental health counseling practice (Courageous Healing) providing culturally centered mental health services to individuals and families.

Product overview

Courageous Living, LLC is a consulting, training, and public speaking firm offering culturally competent services. The company provides a unified portfolio of mental health counseling and organizational development services, including Consulting Services (professional development, organizational culture assessment and intervention), Training Services (cultural training and restorative training), and Public Speaking. Services are delivered through culturally centered and trauma-informed approaches, with offerings accessible via their website and affiliated organization Courageous Healing.

Differentiator

Problem solved

Functional benefit

Brands

• Courageous Healing: A related entity referenced for Culturally Centered Mental Health Services; Janell Lane is co-leader and Aaron Lane is co-founder of Courageous Healing alongside Courageous Living.

Products and services

• Culturally Competent Consulting Services

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Perception Institute: Perception Institute is a research and consulting organization that addresses implicit bias, race, and media representation through research-driven training and advisory services. Its focus on implicit bias and the science of bias connects directly to Courageous Living's implicit bias and trauma-of-racism training offerings.
• Lee & Associates DEI Consulting: Lee & Associates offers DEI, cultural competency, and organizational development consulting services to corporations, nonprofits, and public sector clients. It overlaps with Courageous Living's service mix in cultural competency training and consulting for organizations serving diverse populations, though typically operating in different regional markets.

Direct peers

• Kaleidoscope Group: Kaleidoscope Group is a diversity and inclusion consulting firm offering strategy development, training, and facilitation services to organizations. It is comparable to Courageous Living in scope of DEI consulting, cultural training, and serving entities that work with diverse populations.
• Cook Ross: Cook Ross is a specialized DEI and cultural competency consulting firm that delivers leadership development, inclusion strategy, and cultural competence training to enterprise clients. It directly competes with Courageous Living's core cultural training and consulting practice, particularly in serving organizations seeking to build inclusive environments for diverse populations.
• Crossroads Antiracism Organizing & Training: Crossroads is a racial equity and antiracism training and consulting organization that works with institutions to build capacity for racial justice. Its focus on dismantling systemic racism, restorative practices, and organizational transformation closely mirrors Courageous Living's racial reconciliation and cultural competency work.
• Racial Equity Institute: REI is a racial equity training and consulting organization that conducts workshops and organizational analysis focused on systemic racism. It is comparable to Courageous Living in delivering racial equity-focused training, cultural competency work, and organizational change services to institutions.
• The Winters Group: The Winters Group is a DEI and belonging consulting firm that provides diversity, equity, inclusion, and accessibility (DEIA) advisory, training, and culture change services. Like Courageous Living, it focuses on cultural competence, organizational development, and addressing systemic issues through consulting and training engagements.

Broad incumbents

• Edelman (DEI Advisory): Edelman is a global communications firm whose Trust and DEI advisory practices provide cultural competency, communications, and inclusion strategy services. It competes in adjacent buyer relationships (corporate communications, brand, and culture) where Courageous Living also pursues speaking, training, and consulting engagements.
• Deloitte (DEI & Inclusion Practice): Deloitte's Human Capital practice includes a well-known DEI and inclusion advisory offering that serves large enterprise clients. It competes for the same organizational culture and DEI consulting budget that Courageous Living targets, but at a much larger scale and with broader service breadth.
• Center for Creative Leadership: CCL is a globally established leadership development provider offering training, coaching, and research to enterprise and government clients. While much broader than Courageous Living, its leadership and professional development offerings overlap with the consulting, training, and executive development components of Courageous Living's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/courageous-living-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Courageous Living, LLC