Courtesy Honda
- Company typePrivate
- Founded1998
- HeadquartersNew Delhi (Okhla Phase-1), India
- Headcount51–100
- GTM typeB2C
- OfferingServices
Courtesy Honda firmographics
Firmographics- Name
- Courtesy Honda
- Legal name
- Lally Automobiles Pvt. Ltd
- Website
- https://courtesyhonda.in
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Courtesy Honda is headquartered
LocationHeadquarters
- HQ city
- New Delhi (Okhla Phase-1)
- HQ country
- India
- HQ region
- Asia
Offices6 records
Markets served
Courtesy Honda business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- New Vehicle Sales: Primary revenue stream from selling new Honda cars including Amaze, Elevate, City, and City e:HEV models. Customers purchase vehicles directly from showrooms with pricing based on variant and transmission type.
- Vehicle Service & Maintenance: Aftermarket service revenue from scheduled maintenance, repairs, and parts replacement. Offers free and paid service options across workshop locations.
- Insurance Services: Buy and renew motor insurance services for Honda vehicles, facilitated through dealership partnerships with insurance providers.
- Car Exchange/Trade-in: Used car exchange program allowing customers to trade-in existing vehicles when purchasing new Honda cars.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Honda Amaze 2nd Generation - Starting from Rs. 5,99,000 |
| Unit Pricing | Pay-as-you-go | Honda Elevate SUV - Starting from Rs. 11,59,890 |
| Unit Pricing | Pay-as-you-go | Honda City 5th Generation - Starting from Rs. 11,99,900 |
| Unit Pricing | Pay-as-you-go | Honda City e:HEV Hybrid - Rs. 19,99,900 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Courtesy Honda product offering
Product offeringCore offering
Courtesy Honda is an authorized Honda passenger vehicle dealership operating showrooms and workshops across North India. It sells new Honda cars (Amaze, Elevate, City, City e:HEV) and provides supporting services including scheduled maintenance, repairs and genuine parts, motor insurance purchase and renewal, test drive booking, and a car exchange/trade-in program for customers trading up to a new Honda.
Product overview
Courtesy Honda is a multi-location Honda car dealership network operating since 1998, serving over 100,000 customers across North India. The company offers five Honda vehicle models: All New Amaze (3rd gen sedan), Elevate (compact SUV), City 5th Gen (premium sedan), City e:HEV (strong hybrid), and Amaze 2nd Gen (compact sedan). Supporting services include online service booking, test drive scheduling, insurance purchase/renewal, and car exchange. The product portfolio centers on Honda's passenger vehicle lineup with comprehensive sales and after-sales service across four locations in Delhi (Okhla), Chandigarh, Karnal, and Panipat.
Differentiator
Problem solved
Functional benefit
Brands
- Lally Group: Parent business group name under which Courtesy Honda operates
Products and services
- Honda All New Amaze (3rd Gen) Third-generation Honda Amaze compact sedan for individual buyers, featuring a 1.2L i-VTEC petrol engine with CVT and manual options, Honda SENSING ADAS, DIGIPAD 2.0 infotainment, and 28+ safety features.
- Honda Elevate Honda's compact SUV for individual buyers, with 1.5L i-VTEC petrol and 1.5L i-DTEC diesel engine options, Honda SENSING ADAS, 26.03 cm HD touchscreen, wireless Apple CarPlay/Android Auto, and premium two-tone interiors.
- Honda City 5th Generation Premium Honda sedan for individual buyers with 1.5L i-VTEC DOHC petrol engine, full LED headlamps, Next Gen Honda Connect with Alexa integration, 20.3 cm touchscreen, and LaneWatch camera.
- Honda City e:HEV (Strong Hybrid) Strong hybrid electric sedan (SHEV) for individual buyers using Honda's e:HEV self-charging hybrid drivetrain with AC synchronous electric motor (80 kW, 253 Nm), Atkinson-cycle petrol engine, achieving 27.13 km/l and e-CVT transmission.
- Honda Amaze 2nd Generation Second-generation Honda Amaze compact sedan for individual buyers, available in E, S, V, VX variants with 1.2L i-VTEC engine, DIGIPAD 2.0 touchscreen, ACE body structure, and i-SRS airbags.
- Book Vehicle Service Online service booking platform allowing Honda owners to schedule scheduled maintenance, paid service, or other workshop jobs at any of Courtesy Honda's four locations, with optional pickup service.
- Book Test Drive Online test drive scheduling for Honda Amaze, City 5th Gen, City e:HEV, and Elevate at showrooms in Delhi, Chandigarh, Karnal, and Panipat.
- Buy/Renew Motor Insurance Insurance purchase and renewal service covering Honda models (Amaze, City, Jazz, WR-V, Brio, CR-V, BR-V, Mobilio, Accord, Civic) through dealership partnerships with insurance providers, with on-road support across outlet cities.
- Car Exchange Program Trade-in program that evaluates a customer's existing vehicle by model, variant, color, kilometers run, and registration year, and applies its value toward the purchase of a new Honda at the nearest Courtesy Honda showroom.
Quantifiable outcome
- Over 100,000 Honda owners served since 1998
Companies that use Courtesy Honda
Customer profileSegments1 record
Ideal customer profiles1 record
Courtesy Honda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature4 records
Courtesy Honda partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights4 records
Courtesy Honda competitors and assessment
Company assessmentDirect peers
- Sai Service: Indian multi-brand auto dealership and service group with passenger-car and commercial-vehicle operations in western India. Comparable as a multi-city authorized dealer with adjacent services like insurance and used-car exchange.
- Landmark Cars: Multi-brand Indian auto retail group operating authorized dealerships for Honda and other OEMs across multiple cities. Highly comparable as a Honda-authorized dealer network of similar scale pursuing multi-city sales, service, and used-car exchange.
- Popular Vehicles & Services: South India–headquartered multi-brand auto dealership group with passenger vehicle, commercial vehicle, and service operations. Comparable in business model — multi-OEM authorized sales, service, and parts network across regional geographies.
- Sagar Automobiles: Authorized Hyundai passenger-vehicle dealer group operating across multiple Indian cities with full sales, service, and parts offerings. Comparable as a regional multi-outlet passenger-car dealer network targeting similar customer segments.
- Muthoot Automotive: Automotive retail arm of the Muthoot Group operating authorized dealerships for Honda and other OEMs in India. Comparable as a regional authorized dealer network selling new vehicles with supporting service and finance offerings.
- TT Krishnamachari & Co. (Toyota dealer): Authorized Toyota passenger-car dealer group in South India with multi-city sales and service operations. Comparable in business model — authorized franchise dealer for a major passenger-car OEM with showroom-plus-workshop integration.
Broad incumbents
- Honda Cars India Ltd. The Indian arm of Honda Motor that manufactures and distributes Honda vehicles and sets dealer policies, allocations, and service standards. Comparable because every commercial decision at Courtesy Honda is governed by this OEM relationship.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Courtesy Honda social profiles
Digital presenceCourtesy Honda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Courtesy Honda leadership team
Management profileNumber of profiles
Profiles1 record
Courtesy Honda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Courtesy Honda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Courtesy Honda
What does Courtesy Honda do?
Courtesy Honda is an authorized Honda passenger vehicle dealership operating showrooms and workshops across North India. It sells new Honda cars (Amaze, Elevate, City, City e:HEV) and provides supporting services including scheduled maintenance, repairs and genuine parts, motor insurance purchase and renewal, test drive booking, and a car exchange/trade-in program for customers trading up to a new Honda.
Is Courtesy Honda a public or private company?
Courtesy Honda is a private company. It is classified as family owned and is currently operating.
When was Courtesy Honda founded?
Courtesy Honda was founded in 1998. It employs 51 to 100 people.
Where is Courtesy Honda based?
Courtesy Honda is headquartered in New Delhi (Okhla Phase-1), India, in the Asia region.
How does Courtesy Honda make money?
Four revenue lines are on record. New Vehicle Sales are the primary driver. The others are vehicle Service & Maintenance, insurance Services and car Exchange/Trade-in.
Who are Courtesy Honda's main competitors?
Direct peers on record are Sai Service, Landmark Cars, Popular Vehicles & Services, Sagar Automobiles, Muthoot Automotive and TT Krishnamachari & Co. (Toyota dealer). Honda Cars India Ltd. is listed as a broad incumbent.
Does Courtesy Honda have an API?
No public API is recorded for Courtesy Honda.