What COUSINS UK does

Cousins UK (legal name: Cousins Material House Ltd.) is a family-owned B2B trade wholesaler founded in the 1960s and based in Maldon, England, distributing spare parts, movements, tools, consumables, and equipment to independent watch repairers, clock makers, jewellers, and allied trade professionals across the UK and internationally. The business operates as a one-stop-shop, stocking 12+ million items across approximately 130,000 product lines spanning watch movements (ETA, Seiko, Miyota, Ronda), clock movements and parts, jewellery findings and chains, batteries, beauty/piercing supplies (Caflon), and spectacle repair components. Revenue is generated through unit-priced wholesale orders with bulk discounts, credit-account terms for trade buyers, and proforma/quote-based pricing for larger orders; the company has reportedly surpassed 1 million orders cumulatively.

The technology stack centres on a proprietary e-commerce platform (cousinsuk.com) with Quick Shop ordering, a Favourites system, brand/calibre-based movement search, multi-currency support (GBP, EUR via XE.com), Stripe-based checkout including Apple Pay and Google Pay, and integrations with Royal Mail, UPS, and DHL for international fulfilment. The platform supports EU IOSS VAT collection and upfront US duty/tariff calculation. Operations run from a custom-built distribution centre relocated in 2020, enabling same-day dispatch Monday to Friday.

The go-to-market is sales-led B2B with an account-based model: trade customers register, request quotes/proforma invoices, and transact through the website or direct sales. Pricing tiers include standard trade pricing with bulk discounts, a price-match promise, and student/NHS/keyworker discounts. Marketing is conducted through the website, email, Instagram, product videos, downloadable catalogues, and trade-press engagement. Anthony Cousins serves as Managing Director; the company employs approximately 60 staff and reported £11 million turnover as of 2022. Cousins has been engaged in ongoing legal proceedings against Swatch Group since 2016 over spare parts supply restrictions, including a High Court claim with a jurisdictional hearing in February 2024.

Name

COUSINS UK

Legal name

Cousins Material House Ltd.

Website

https://cousinsuk.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Cousins UK (Cousins Material House Ltd.) is a family-owned B2B trade wholesaler founded in the 1960s, supplying watch, clock, and jewellery repair parts, tools, and consumables to independent trade professionals across the UK and internationally.

Ownership category

akta.pro rank

Product category

Horological and Jewellery Trade Wholesale Supplies

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Fine Jewelry Wholesale & Trading (CRAKAAAL)

Keywords

• Watch repair supplies
• Clock movements wholesale
• Jewellery findings trade
• Horological wholesale supplies
• Watch parts distributor

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (Trade Wholesale): B2B wholesale of parts, consumables, tools and equipment to watch repairers, jewellers, clock makers and allied trades. Products include watch movements, watch parts, clock movements/parts, jewellery findings, tools, consumables, beauty/piercing supplies and spectacle accessories. Revenue generated through direct product sales with various pricing tiers, bulk discounts available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Cousins UK is a family-owned B2B trade wholesaler supplying watch movements, watch parts, clock movements and parts, watch straps, jewellery findings, professional tools, consumables, batteries, and beauty/piercing supplies to independent watch repairers, clock makers, jewellers, and allied trades. The company sells primarily through its e-commerce website (cousinsuk.com) to registered trade accounts, supported by a printed/digital catalogue, with same-day dispatch from a UK distribution centre and international shipping including EU IOSS and US duty/tariff pre-calculation.

Product overview

Cousins UK operates as a B2B wholesaler offering a comprehensive, one-stop-shop range of trade supplies for the watch repair, clock repair, and jewellery industries. The product portfolio consists of multiple product categories including Watch Movements (mechanical and quartz movements from brands like ETA, Seiko, Miyota), Watch Parts & Watch Glasses, Clock Movements & Parts, Watch Straps & Bracelets, Tools & Equipment, Consumables, Findings & Chains, Beauty & Piercing supplies, Books & Catalogues, and Batteries. The offering is structured as a unified catalogue-based wholesale platform with a companion annual catalogue (Cousins 2024/2026 Catalogue), plus a Clearance section for discounted items. The company emphasises same-day despatch, price matching, and serves independent repairers and trade professionals across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Watch Movements Replacement watch movements including mechanical and quartz movements from major brands such as ETA, Seiko, Miyota, and Ronda, supplied for watch repair professionals.
• Watch Parts & Watch Glasses Spare parts for watches including crowns, pushers, gaskets, watch glasses, and branded/non-branded components for watch repairers.
• Clock Movements & Parts Clock movements (mechanical, quartz, mains-synchronous, music box, cuckoo), parts, bells, bezels, springs, pendulums, dials, hands, and accessories for clock repair.
• Watch Straps, Bracelets & Fittings Watch straps and bracelets in leather, metal, and silicone, plus buckles, clasps, spring bars, and bands for Apple, Garmin, Fitbit, and Skagen-style watches.
• Tools & Equipment Professional tools for watch and jewellery repair including watchmaking tools, hand tools, testing equipment, ultrasonic cleaners, lathes, engraving tools, casting equipment, and bench accessories.
• Consumables Consumable supplies including abrasives, adhesives, cleaning fluids, polishing compounds, lubricants, casting materials, mould-making supplies, enamelling products, and PPE.
• Findings, Chains, Solders & Beading Jewellery findings including clasps, catches, jump rings, bezels, beads, chains, pendants, earrings, and beading supplies for jewellery making.
• Beauty, Piercing & Spectacles Ear piercing equipment and studs (Caflon brand), eyebrow and hair removal tools, nail and cuticle care products, and spectacle repair parts.
• Books & Catalogues Watch and clock repair books, jewellery and gemstones references, horology catalogues, and technical manuals for trade professionals.
• Batteries Wide range of batteries including button cells, lithium coins, capacitors, hearing aid batteries, and common battery types for watches and electronic devices.
• Cousins 2024/2026 Catalogue Biennial product catalogue covering the full range of trade supplies for watch repair, clock repair, and jewellery trades, available in print and online.

Quantifiable outcome

• Same day dispatch on orders Mon-Fri
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Otto Frei: US wholesaler of watchmakers' and jewellers' tools, equipment, findings and supplies. Directly comparable B2B catalogue model serving independent watchmakers and jewellers with a broad multi-category range.
• Cas-Ker Co. US wholesaler specialising in watch material, watch tools and jewellery supplies. Comparable B2B trade wholesaler model with deep SKU breadth in movements, cases, crystals and tools serving independent repairers.
• Esslinger: US-based wholesale supplier of watch parts, tools and repair supplies to independent watchmakers and jewelers. Highly comparable as a B2B trade wholesaler with deep SKU catalogue in watch parts and tools, serving the same independent trade customer base.
• Gesswein: US-based wholesale supplier of jewellery making tools, equipment, findings and watchmaking supplies. Comparable B2B wholesaler model serving independent jewellers and watchmakers with broad category coverage.
• J-B Wholesale Watch & Jewelry Supply: US wholesale distributor of watch and jewellery repair parts, findings, tools and equipment. Comparable B2B trade wholesaler serving independent repairers with broad category coverage.
• Times Ticking: Online B2B watch parts supplier serving independent watchmakers in the US and internationally. Comparable e-commerce-first trade distribution model with focus on watch parts and movements.

Regional players

• Cooksongold: UK-based supplier of jewellery-making tools, findings, precious metals and watch supplies. Closely comparable B2B trade supply model and UK market overlap, though with a stronger jewellery-making focus than Cousins' horology-led range.
• Weston Beamor (Cooksongold group): Part of the same UK jewellery trade supply group as Cooksongold. Overlaps on findings, precious metals and jewellery-making supplies for UK trade customers.

Broad incumbents

• Bergeon: Swiss manufacturer and global distributor of premium watchmaking tools and equipment, also stocked by Cousins via partnerships. Comparable at the product level (tools, equipment) though Bergeon is a brand/manufacturer rather than a multi-brand wholesaler.

Others

• Cousins themselves are a meaningful benchmark for other regional watch parts distributors — no further highly-comparable UK peer identified. Other adjacent trade suppliers (e.g. Sternkreuz, generic Swiss parts distributors) exist but operate primarily as manufacturers or authorised brand channels rather than independent trade wholesalers, making them weaker comparators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagramcousinsuk.com/social
• LinkedInlinkedin.com/company/cousins-uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COUSINS UK