Hillfields

What Hillfields does

Hillfields is a hyperlocal community information microportal serving the Hillfields neighborhood of Coventry, the wider CV1 postcode area, and the West Midlands region of England. It is operated as a single branded site within the 2day Microportals network, a UK-based private platform founded in 2004. The site aggregates locally relevant content — news, events, accommodation, dining, shopping, schools, health services, faith resources, property listings, jobs, weather, and an address-book directory — and exposes users to postcode-keyed local information. Distribution is web-only (coventryhillfields.2day.uk), with no mobile app and no disclosed API or SDK.

The underlying technology is the 2day Microportals platform, a template-based portal system with postcode-driven content customization. Supporting modules include the Hillfields Address Book directory, a community events calendar, a self-serve advertising portal, and a coverage calculator that lets advertisers scale targeting from a single postcode up to UK-wide reach. The platform is designed for replication: identical architecture is used across the broader 2day network, which has accumulated over 1.3 billion cumulative hits system-wide (though the Hillfields site itself recorded only ~226 hits in the most recent month and 1,029 in the prior month).

The business model is dual-track. The primary direct revenue stream is self-serve classified advertising sold to local small businesses, with subscription tiers ranging from £38/year (up to 10,000 impressions) to £1,150/year (up to 30 million impressions) plus enterprise pricing on application, with optional add-ons for logos, priority placement, and reporting. The secondary stream is microportal licensing — the platform is offered to third parties who can own and operate their own geographically defined microportal websites, effectively a franchise-style model. The company is privately held with 5 employees, no disclosed external funding, no management team publicly listed, and offices at East Quither Farm, Milton Abbot, Tavistock in Devon.

Name

Hillfields

Legal name

2day Microportals

Website

https://coventryhillfields.2day.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Local Community Information Portal

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

akta.pro secondary industry

Vertical/Specialty Marketplaces (BPAMAGAB)

Keywords

• Community information portal
• Hyperlocal news
• Local classified advertising
• Postcode-targeted advertising
• Microportal platform

Headquarters

HQ city

Tavistock

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Classified Advertising: Local businesses and service providers purchase advertising space on the Hillfields community portal. Pricing ranges from £0.91 per week for basic adverts to tiered pricing based on impressions (up to £1,150 for 30M+ impressions). Revenue generated through local business advertising sales.
2. Microportal Platform Licensing: The 2day Microportals platform operates as a franchise-like model where individuals or organizations can own and operate microportal websites for specific geographic areas or communities

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hillfields is a hyperlocal community information portal serving the Hillfields area of Coventry and surrounding West Midlands (CV1 postcodes). It aggregates local news, events, accommodation, dining, shopping, sports, faith, weather, and business directory information into a single web destination. The portal also offers a paid classified advertising service that lets local small businesses create postcode-targeted adverts with tiered impression-based pricing.

Product overview

Hillfields operates as a community information portal built on the 2day Microportals platform. The offering consists of a hyperlocal microportal delivering comprehensive local information for the Hillfields area in Coventry and West Midlands, combined with an integrated local advertising service. The core platform provides 3-click access to local news, events, accommodation, dining, shopping, sports, faith, weather, and reference resources. The advertising add-on enables businesses to create targeted local ads with postcode-level targeting and various enhancement options. Supporting modules include an address book directory and events calendar.

Differentiator

Problem solved

Functional benefit

Brands

• 2day Microportals: The underlying platform technology powering the Hillfields community portal and other similar microportals across the UK.

Products and services

• Hillfields Community Portal A hyperlocal microportal serving the Hillfields area in Coventry (CV1 postcodes) and West Midlands, providing 3-click access to local news, events, accommodation, dining, shopping, sports, faith resources, weather, jobs, property, schools, and reference information. Targeted at local residents seeking consolidated community information.
• 2day Local Advertising A classified advertising service allowing local businesses and service providers to create and manage adverts targeting specific postcodes and regions within the Hillfields, Coventry, and West Midlands areas. Offers enhancement options including logo/image upgrades, priority page positioning, double-sized ads, and monthly performance reports. Pricing starts from £0.91 per week with tiered annual subscription packages based on impression volume.
• 2day Microportals Platform The underlying 2day Microportals platform operates as a franchise-like model where individuals or organizations can own and operate microportal websites for specific geographic areas or communities across the UK. The platform delivers live local data on transport, events, accommodation, eating out, shopping, sport, religion, and weather, along with comprehensive reference and resource sections, and includes a built-in advertising system for local businesses.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Yelp: Global local-business reviews and discovery platform. Comparable to Hillfields' local services/dining/accommodation discovery use cases, but operates at much larger scale and with a stronger mobile product.

Direct peers

• Checkatrade: UK directory for vetted local tradespeople and service providers. Comparable to Hillfields' Local Services & Trades and Address Book sections, and competes for the same local SMB advertising spend.
• Nextdoor: Hyperlocal community platform serving neighbourhood-level news, recommendations, and local business discovery. Closely comparable to Hillfields in serving postcode-level community information, but at vastly greater scale and with a modern mobile product.
• Yell.com: UK's leading local business directory and SMB advertising platform. Comparable to Hillfields as a UK local-business discovery and advertising channel, with overlapping categories (services, trades, accommodation, restaurants).
• Thomson Local: Long-running UK local business directory and classified advertising platform. Highly comparable to Hillfields in offering a UK-wide local directory and tiered SMB advertising products by geographic coverage.
• Gumtree: UK classifieds and local listings marketplace covering jobs, services, property, and community items. Comparable to Hillfields in classifieds-style local advertising and self-serve SMB/individual listings.
• FreeIndex: UK local business directory with category-based SMB listings and reviews. Comparable to Hillfields' Local Services & Trades, Eating Out, and Address Book categories for UK SMB discovery.
• Brownbook.net: Global small business directory with geographic search and free/paid SMB listings. Comparable to Hillfields' address-book/directory model and SMB listing offering.
• Hotfrog: Small business directory and local search platform with postcode-based SMB listings. Comparable to Hillfields in offering free and paid SMB directory listings and postcode-level local search.

Regional players

• Coventry Telegraph: Regional news outlet serving Coventry and the West Midlands. Comparable to Hillfields as a destination for local Coventry news, events, and lifestyle content, but with a much larger editorial operation and stronger SEO authority.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hillfields

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hillfields