Corporación Vitivinícola Argentina

What Corporación Vitivinícola Argentina does

Corporación Vitivinícola Argentina (COVIAR) is a public-private partnership organism founded in 2000 to manage and coordinate the implementation of Argentina's Strategic Wine Plan (Plan Estratégico Vitivinícola, PEVI). It functions as a collective planning and consensus-building body for the country's vitivinicultural sector, bringing together 13 private sector entities (including Bodegas de Argentina, ACOVI representing 32 cooperatives, the Federación de Cámaras Vitícolas Argentinas, and the Cámara Argentina de Fabricantes y Exportadores de Mosto), the National Institute of Agricultural Technology (INTA), the National Wine Institute (INV), seven provincial governments (Catamarca, La Rioja, Mendoza, Neuquén, Río Negro, San Juan, and Salta), and the national Ministry of Agroindustry under a unified governance framework. Its core mandate is to optimize action across the entire value chain through the Visión Estratégica 2030 long-term roadmap, addressing fragmentation, export competitiveness, sustainability, and small-producer integration.

COVIAR operates through nine specialized Executing Units — Wines of Argentina (international promotion), Observatorio Vitivinícola Argentino (market intelligence), Turismo del Vino (wine tourism), Producción Primaria and Pymes Exportadoras (small-producer and SME support), Negociaciones Internacionales (trade policy), Investigación Desarrollo e Innovación (R&D), Cámara Argentina de Vinos a Granel (bulk wine), and Fondo Vitivinícola de Mendoza (generic domestic marketing). Its technology footprint includes a Plan monitoring system (monitoreo.coviar.com.ar), a member payment system (pagos.coviar.ar), the Observatorio data platform, a pilot carbon footprint calculator for wineries, a first-in-Argentina wine neuroscience project, and data science tools supporting wine region characterization studies. Recent initiatives (2026) include expansion of characterization studies into Patagonia, La Pampa, and Chubut, and advancement of federal legislation promoting natural grape juices.

Revenue is generated through recurring contributions from the 13 private member entities and project-based public-private funding. The organization's reach is sector-defining: members via Bodegas de Argentina represent approximately 85% of bottled wine in the Argentine domestic market and 90% of bottled wine exports, while the must chamber produces over 90% of Argentina's concentrated grape juice. COVIAR employs 35 people across its Mendoza headquarters (Sarmiento 199) and San Juan regional office (Rivadavia 665). In early 2026 Fabián Ruggeri was unanimously elected as president, succeeding Mario González, and Argentina/COVIAR received recognition at the Global Summit on Responsible Wine Tourism.

Name

Corporación Vitivinícola Argentina

Legal name

Corporación Vitivinícola Argentina

Website

https://coviar.com.ar

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Public-private partnership organism managing Argentina's Strategic Wine Plan (PEVI), coordinating 13 private sector entities, seven provincial governments, INTA, and INV through nine specialized Executing Units covering exports, sustainability, wine tourism, R&D, and small-producer support.

Ownership category

akta.pro rank

Product category

Wine Industry Coordination Services

NAICS

Wineries (31213), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL)

Keywords

• Wine industry coordination
• Strategic planning services
• Export promotion programs
• Market intelligence platform
• Wine tourism development

Headquarters

HQ city

Mendoza

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Contributions from member organizations: COVIAR receives contributions from its 13 private member entities (representing cooperatives, producers, wineries, and must manufacturers) and coordinates with public sector funding from provincial governments and national ministries for the implementation of the Strategic Wine Plan (PEVI).
2. Project-based public-private funding: COVIAR manages and coordinates projects funded jointly by private sector contributions and public funds, including initiatives for sustainability, export promotion, small producer development, wine tourism, and wine region characterization.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Corporación Vitivinícola Argentina (COVIAR) is a public-private body that manages and coordinates Argentina's Strategic Wine Plan (PEVI), aligning grape producers, cooperatives, wineries, must manufacturers, and provincial governments behind a shared long-term vision (PEVI 2030). It delivers this through nine specialized executing units covering export promotion, market intelligence, R&D, wine tourism, small-producer integration, international trade negotiations, bulk wine, and primary production, supported by the Observatorio Vitivinícola data platform and an annual Desayuno COVIAR accountability event.

Product overview

COVIAR (Corporación Vitivinícola Argentina) is a public-private organization that manages the Plan Estratégico Vitivinícola (PEVI) and coordinates collective action across Argentina's vitivinicultural sector. Rather than offering a single unified product, COVIAR operates as a coordination and planning platform comprising multiple specialized programs: the Visión Estratégica 2030 provides the long-term roadmap; the Investigación Desarrollo e Innovación program drives technology transfer; the Observatorio Vitivinícola Argentino delivers market intelligence and data analytics; the Pymes Exportadoras program supports SME internationalization; the Negociaciones Internacionales program handles trade policy; the Turismo del Vino program develops enotourism; and the Producción Primaria program supports small producers. These programs are supported by digital platforms including a Plan monitoring system (monitoreo.coviar.com.ar), a payment system (pagos.coviar.ar), and the Observatório Vitivinícola data platform. COVIAR also organizes the annual Desayuno COVIAR accountability event and operates the Wines of Argentina international promotion brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Visión Estratégica 2030 (PEVI 2030) Long-term strategic vision and roadmap for positioning Argentine vitiviniculture among the world's leading wine industries with sustainable growth and increased value-added production, used by the entire wine value chain and government stakeholders.
• Observatorio Vitivinícola Argentino Market intelligence and data analytics platform providing updated and analyzed vitivinicultural data to improve competitiveness of all actors in the Argentine wine chain and support decision-making.
• Programa Pymes Exportadoras Export support program for small and medium Argentine wineries, focused on two PEVI 2030 objectives: external markets and profitability, productivity, and quality.
• Programa de Negociaciones Internacionales Program aimed at strengthening Argentine vitiviniculture's participation in international forums and trade negotiations on behalf of the Argentine wine sector.
• Programa de Turismo del Vino Program focused on development, quality, institutional management, and communication in Argentine wine tourism, built around four key strategic axes.
• Programa de Investigación, Desarrollo e Innovación Initiative that generates, disseminates, and transfers process and product technology and innovation to the Argentine vitivinicultural chain through collaboration with universities and science institutions.
• Programa de Producción Primaria Support program for the development of small and medium grape producers and youth in the sector, integrating them into the Argentine vitivinicultural value chain.
• Wines of Argentina International brand promotion initiative for Argentine wines, driving global recognition of Argentine wine regions and producers in export markets.
• Programa de Caracterización de Regiones Vitivinícolas Federal program conducting data-driven studies to characterize and define Argentine wine-producing regions, expanding into new territories including Patagonia and La Pampa.

Quantifiable outcome

• Members represent 90% of Argentina's bottled wine exports and 90%+ of concentrated grape juice production
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and major.

• Instituto Nacional de Tecnología Agropecuaria (INTA)coreStrategic or Co-development Partner · 1 March 2026INTA is a core constituent member of COVIAR's Board of Directors. It contributes through its Viticultural Development Centers to support and integrate small producers into the vitivinicultural chain. INTA initiated the process that led to the formation of COVIAR through its Local Advisory Council.
• Instituto Nacional de Vitivinicultura (INV)coreStrategic or Co-development Partner · 1 March 2026INV is a core constituent member of COVIAR's Board of Directors. It guides and controls the vitivinicultural industry for the production of genuine products suitable for consumption, contributing regulatory and quality assurance to the sector.
• Provincial Governments (Catamarca, La Rioja, Mendoza, Neuquén, Río Negro, San Juan, Salta)coreStrategic or Co-development Partner · 1 March 2026Seven provincial governments are constituent members of COVIAR's Board of Directors, representing their respective vitivinicultural regions. They provide policy alignment and public sector coordination for the Strategic Wine Plan.
• Wines of ArgentinacoreStrategic or Co-development PartnerWines of Argentina is one of COVIAR's 9 Executing Units, responsible for promoting Argentine wines in international markets. It operates as a dedicated export promotion function within COVIAR's organizational structure.
• Observatorio Vitivinícola ArgentinocoreStrategic or Co-development PartnerOperating as one of COVIAR's 9 Executing Units, the Argentine Wine Observatory provides updated and analyzed information to improve competitiveness across the vitivinicultural chain and support decision-making.
• Investigación Desarrollo e InnovacióncoreStrategic or Co-development PartnerOne of COVIAR's 9 Executing Units focused on generating, disseminating, and transferring process and product technology and innovation to the vitivinicultural chain.
• Fondo Vitivinícola de MendozamajorStrategic or Co-development PartnerOne of COVIAR's Executing Units implementing a comprehensive communication plan for generic wine in the Argentine domestic market.
• Cámara Argentina de Vinos a GranelmajorStrategic or Co-development PartnerOne of COVIAR's Executing Units, a business chamber formed by Argentina's main bulk wine exporters and related service and logistics companies.
• Federación de Cámaras Vitícolas ArgentinascoreStrategic or Co-development PartnerA COVIAR member entity constituted by principal departmental and regional chambers of Mendoza with presence in San Juan. Integrates viticultural producers and improves their interrelation with winery owners.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coviar-pevi

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corporación Vitivinícola Argentina