Casa do Povo de Abrunheira

What Casa do Povo de Abrunheira does

Casa do Povo de Abrunheira (CPA) is a Portuguese private social solidarity institution (Instituição Particular de Solidariedade Social, IPSS) founded in 1961 in Abrunheira, Montemor-o-Velho, Coimbra district. It operates three senior residences — Complexo Social Sénior, Centro Social Sénior, and Residência Sénior Baixo Mondego — together with a dedicated Residência Alzheimer, providing permanent and temporary accommodation, day care, and home care services. Its primary customer segments are elderly individuals with Alzheimer's and equivalent dementias, the general elderly population requiring residential or home support, and family caregivers seeking respite. The organization is differentiated by a proprietary neurosensory stimulation methodology spanning Interactive Neurosensory Ceilings, Neurosensory Lamps, nine dedicated sensory stimulation rooms, a 7,000 m² Neurosensory Park, a 200 m² psychophysical gym, a 50 m² aquatic therapy pool, and a somatosensory patio, complemented by a multidisciplinary clinical team that integrates conventional therapies (nursing, physiotherapy, speech therapy, psychology, osteopathy) with Traditional Chinese Medicine (acupuncture, electroacupuncture, craniopuncture, auriculotherapy, reflexology).

The business model combines Social Security subsidized beds (comparticipações) with private-pay beds, recurring home care and day care subscriptions, and project-based grants from the European Union and Portugal's Recovery and Resilience Plan (PRR) — over €2.6M in 2024 alone funded capacity expansion from 43 to 105 ERPI places, equipment, energy efficiency, and electric home-care vehicles. Go-to-market is community-led: direct phone contact, family referrals, on-site tours, and brand building through Boccia Sénior championships, BTT/Ori-BTT national competition teams, the annual mostr'ARTE performing arts festival, and presence in the Ageing@Coimbra European consortium. Operational scope is regional — the Beira Litoral of Portugal, concentrated in Montemor-o-Velho and the Coimbra district — with 22 employees and a recurring revenue base split across residential, home-based, and therapeutic service lines (revenue figures are not publicly disclosed).

Name

Casa do Povo de Abrunheira

Legal name

Casa do Povo de Abrunheira

Website

https://cpabrunheira.org

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa do Povo de Abrunheira is a Portuguese non-profit social solidarity institution (IPSS) operating senior residences and home care services in Montemor-o-Velho, specializing in Alzheimer's and dementia care through proprietary neurosensory stimulation methods and a multidisciplinary clinical team.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412), Other Residential Care Facilities (6239)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Elder Services & Aging Support (BPAGAEAF), Small Residential Care Homes (RCFE/Board & Care) (HLADABAF)

Keywords

• Elderly care services
• Dementia care
• Residential care
• Home care services
• Social welfare support

Headquarters

HQ city

Abrunheira

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Social Welfare Services - ERPI (Estrutura Residencial para Pessoas Idosas): Residential care services for elderly people including accommodation, meals, nursing care, and therapeutic activities. Funded through a mix of Social Security subsidies (security social comparticipações) for approved beds and private payments for additional capacity. The Complexo Social Sénior has both subsidized beds and private beds.
2. Home Care Services (Serviço de Apoio Domiciliário): Domiciliary support services including conventional care, 24-hour support, and integrated services provided at clients' homes. Includes nursing care, physiotherapy, and other health services.
3. Day Care Center (Centro de Dia): Daytime care services for elderly people providing social interaction, meals, and activities during daytime hours.
4. Temporary Accommodation (Alojamento Temporário): Short-term residential care for adults or seniors requiring personalized follow-up and care after hospital discharge, available in apartments, single or double rooms. Includes individual rehabilitation/recovery programs.
5. European Union and PRR Funding: European Union and Recovery and Resilience Plan (PRR) funding for infrastructure expansion, equipment acquisition, and energy efficiency improvements. Major projects include 1,461,243.76€ for Complexo Social Sénior expansion and 596,676€ for building rehabilitation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Casa do Povo de Abrunheira is a Portuguese Private Institution of Social Solidarity (IPSS) that delivers residential, day, and home-based care services for elderly people, with a specialization in Alzheimer's and dementia care. It operates three senior residences and an Alzheimer's residence, complemented by therapy services (nursing, psychomotor, speech, psychology, osteopathy, clinical exercise, and traditional Chinese medicine) and recreational/sports programs for seniors.

Product overview

Casa do Povo de Abrunheira is a private social solidarity institution offering a comprehensive portfolio of residential care and health services for seniors. The core offering consists of three senior residences (Residência Sénior Baixo Mondego, Complexo Social Sénior, Centro Social Sénior) specializing in Alzheimer's and dementia care. The institution provides accommodation services (permanent, temporary, and home-based care), complemented by a multidisciplinary health team offering nursing, psychomotor therapy, speech therapy, psychology, osteopathy, and Traditional Chinese Medicine. The organization is distinguished by its innovative neurosensory stimulation approach, featuring Interactive Neurosensory Ceilings, Neurosensory Lamps, sensory rooms, neurosensory park, and the "Dar mais Memória à Memória" project. Additional services include a fitness center (AGITA-GYM), sports teams (BTT, Ori-BTT, Boccia Sénior), and the cultural initiative Casa dos Enredos Sénior. The institution operates in partnership with the European Union and Portugal's Recovery and Resilience Plan (PRR) for infrastructure improvements.

Differentiator

Problem solved

Functional benefit

Brands

• Complexo Social Sénior: Senior social complex with panoramic balcony views to Figueira da Foz and Mondego fields, expanded to 105 places with interactive neurosensory ceilings.
• Centro Social Sénior
• Residência Sénior Baixo Mondego
• Residência Alzheimer
• AGITA-GYM
• Dar mais Memória à Memória
• Curral da Mula – Grupo de Teatro de Abrunheira
• mostr'ARTE

Products and services

• Residência Sénior Baixo Mondego Permanent residential accommodation for elderly residents in the Baixo Mondego area, part of Casa do Povo de Abrunheira's three-facility residential network.
• Complexo Social Sénior Residential care complex for elderly individuals, forming part of the institution's three-facility senior residence network.
• Centro Social Sénior Residential senior care facility operated as part of the institution's three-facility network.
• Residência Alzheimer Specialized residential unit for elderly residents with Alzheimer's disease and other dementias, applying a proprietary neurosensory stimulation methodology.
• Serviço de Apoio Domiciliário (SAD) Home-based personal care and daily living support delivered to elderly clients in their own homes across the surrounding region.
• Alojamento Temporário Short-term residential stays for elderly individuals, typically used for family respite, post-hospitalization recovery, or trial periods before permanent placement.
• Centro de Dia Daytime care and activities center for elderly attendees, providing meals, social engagement, therapeutic activities, and supervision while family caregivers are at work.
• Multidisciplinary Therapy Services In-house multidisciplinary therapy services covering nursing care, psychomotor therapy, speech therapy, psychology, osteopathy, clinical exercise, and traditional Chinese medicine, available to residents and day-care attendees.
• Senior Sports and Recreation Programs Recreational and adapted sports programs for seniors, including BTT (mountain biking) and Boccia Sénior activities, supporting physical activity and social engagement.

Quantifiable outcome

• Reduction in psychopharmaceutical consumption through alternative natural therapies and neurosensory stimulation
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Ageing@Coimbra ConsortiumcoreStrategic or Co-development PartnerCasa do Povo de Abrunheira is an active member of the Ageing@Coimbra consortium, a prestigious European network focused on active and healthy aging. Through this partnership, the organization has gained recognition for innovative practices combining art/culture with therapeutic approaches in dementia care. The consortium has provided visibility and credibility for the PIC NIC Neurosensorial project and ArteMemória initiative.
• Associação do Porto de Paralisia CerebralcoreStrategic or Co-development PartnerPartnership for the organization of National Boccia Sénior Championship events held at Pavilhão Municipal de Montemor-o-Velho. The association provides support and technical guidance for boccia activities, and Casa do Povo de Abrunheira is the only organization in Coimbra district with active boccia teams participating in these championships.
• Editora PalimageminorOthersPublishing partner for the book 'Pela margem do Mondego: Abrunheira, Verride e Vila Nova da Barca. Olhares da História' authored by historian Maria Amélia Álvaro de Campos, documenting the local and regional history research project sponsored by Casa do Povo de Abrunheira.

Scale indicators14 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• CUF Residências Sénior: Portuguese premium senior residence operator linked to the CUF health group. Comparable as a competing private senior residential operator in Portugal with clinical integration and multidisciplinary care teams.
• Santa Casa da Misericórdia de Lisboa: Largest Portuguese IPSS network operating residential care, day care, and home care services for elderly across multiple districts. Directly comparable as a Private Social Solidarity Institution offering subsidized and private beds under Portugal's Social Security framework.
• Domus Portugal Residências Sénior: Portuguese private operator of premium senior residences with personalized care programs. Comparable as a competing private-pay assisted living provider in the Portuguese market.
• Associação Alzheimer Portugal: National Portuguese association dedicated to Alzheimer's disease and related dementias. Comparable as a domain-specialized organization addressing the same patient population through advocacy, day programs, and caregiver support.

Regional players

• Attendo: Nordic senior care operator providing residential, home care, and dementia services primarily in Sweden, Finland, and Norway. Comparable as a dementia-focused elderly care provider with similar multi-service model, though operating in a different European geography.

Broad incumbents

• Korian Group: Leading European senior care and nursing home operator present in France, Germany, Italy, Belgium, and Spain. Comparable as a large-scale European incumbent offering residential, assisted living, home care, and specialty dementia services.
• DomusVi España: Major Spanish and Portuguese senior care operator with nursing homes, day centers, and home care. Comparable as an incumbent multi-service elderly care platform operating in the Iberian market.
• Orpea Portugal (emeis): European senior care leader (now operating under the emeis brand) with Portuguese residential facilities. Comparable as a larger, established operator providing nursing, assisted living, and dementia care in Portugal with broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCUBPRebXpPQMA4E3dBbUgrQ
• Facebookfacebook.com/cpabrunheira
• Instagraminstagram.com/cpabrunheira
• LinkedInlinkedin.com/company/casa-do-povo-de-abrunheira

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Casa do Povo de Abrunheira