Consumer Protection Association
The Consumer Protection Association is a Saudi Arabian non-profit civil society organization operating scam reporting, price monitoring, certification, and consumer education platforms to serve individual consumers, businesses, and government entities across the Kingdom.
- Company typePrivate
- Founded2007
- HeadquartersRiyadh, Saudi Arabia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Consumer Protection Association does
The Consumer Protection Association (جمعية حماية المستهلك) is an independent, non-profit civil society organization established in Saudi Arabia in 2007 by Cabinet Resolution No. 202 and headquartered in Riyadh with 92 employees. Operating with government support as the principal civil society body dedicated to consumer protection in the Kingdom, it serves individual Saudi consumers seeking to exercise their rights and report fraud, private sector businesses pursuing consumer-protection certifications, government entities coordinating on regulatory matters, and university students reached through on-campus Consumer Protection Clubs.
The association operates a multi-platform service portfolio anchored by four core digital properties: a Scam Reporting Platform (منصة احتيال) for fraud tracking, a Price Monitoring Program (برنامج رصد الأسعار) that compares retail prices, a Consumer Protection Academy (أكاديمية حماية المستهلك) e-learning platform, and a price comparison service (قارن). Surrounding these are certification programs — Consumer Friend Certificate, Commitment Certificates (issued to 1,800+ commercial showrooms), and the 2023-launched Customer Experience Excellence Certification — alongside fee-based economic services (mystery shopping, market research, focus groups, surveys), awareness campaigns, the "من حقك" (It's Your Right) podcast series, and a Unified Guide for Consumer Rights and Responsibilities. Distribution is entirely domestic across Saudi Arabia and relies on five owned digital storefronts (cpa.org.sa, cpa.sa, scam.cpa.org.sa, edu.cpa.sa, cpamember.org), direct consumer service centers, and an expanding network of university student clubs and community college partnerships.
Revenue is generated through three streams: annual individual membership subscriptions, fee-based economic services sold to corporate clients, and government support as a non-profit civil society organization. Notable operational outcomes include more than 1,800 commercial showrooms holding Commitment Certificates, over 8,000 legal consultation tickets handled by the Consumer Service Center, and over 1,000 awareness posts published across all commercial fields. The current Sixth Board of Directors term runs from 2024 to 2028.
Consumer Protection Association firmographics
Firmographics- Name
- Consumer Protection Association
- Legal name
- جمعية حماية المستهلك
- Website
- https://cpa.org.sa
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Consumer Protection Association is a Saudi Arabian non-profit civil society organization operating scam reporting, price monitoring, certification, and consumer education platforms to serve individual consumers, businesses, and government entities across the Kingdom.
- Ownership category
- akta.pro rank
Consumer Protection Association industry classification
Industry- Product category
- Consumer Protection Services
- akta.pro primary industry
- Consumer Protection & Product Safety Regulators (BPAIAOAE)
- akta.pro secondary industry
- Consumer Rights, Fraud Prevention & Identity Protection (EDAAAJAE)
Keywords
Where Consumer Protection Association is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Consumer Protection Association business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Subscriptions: Annual membership fees from individual consumers who join the association. Members receive access to general assembly meetings, events, workshops, priority registration for programs, and volunteer opportunities.
- Economic Services: Fee-based services provided to organizations including mystery shopping, focus groups, surveys, market research, customer service development, awareness campaign design, and corporate social responsibility program design.
- Government Support: Non-profit civil society organization with government support, operating as an independent community association not aimed at profit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Membership |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Consumer Protection Association product offering
Product offeringCore offering
The Consumer Protection Association operates a consumer protection platform offering fraud reporting via the Scam Platform (منصة احتيال), retail price monitoring and comparison (برنامج رصد الأسعار), economic services to organizations (mystery shopping, focus groups, market research), and e-learning through the Consumer Protection Academy (أكاديمية حماية المستهلك). It issues certifications such as Consumer Friend Certification (شهادة صديق المستهلك), Customer Experience Excellence Certification, and Commitment Certificates to compliant commercial establishments, and runs an individual membership program, annual Consumer Protection Awards, and consumer awareness campaigns.
Product overview
Consumer Protection Association operates as a non-profit civil society organization offering a comprehensive platform of consumer protection services in Saudi Arabia. The core offerings include the Scam Platform (منصة احتيال) for fraud reporting, Price Monitoring Program (برنامج رصد الأسعار) with price comparisons, Economic Services (الخدمات الاقتصادية) providing mystery shopping and market research, and the Consumer Protection Academy (أكاديمية حماية المستهلك) for training. The certification arm includes the Consumer Friend Certification (شهادة صديق المستهلك), Customer Experience Excellence Certification (شهادة التميز في تجربة المستهلك), and Commitment Certificates Program (برنامج شهادات الالتزام). Supporting services include the annual Consumer Protection Award (جائزة حماية المستهلك), Consumer Blog, Your Right Podcast (بودكاست من حقك!), Community Partnership Program, Studies and Research publications, and Awareness Programs (التوعية). The association also manages membership services, price comparison tools (قارن), and the Unified Guide for Consumer Rights and Responsibilities (الدليل الموحد لحقوق وواجبات المستهلك).
Differentiator
Problem solved
Functional benefit
Products and services
- Scam Platform (منصة احتيال) Online platform for Saudi consumers to report, monitor, and track fraudulent activities, scams, and deceptive commercial practices. Helps consumers avoid fraudulent schemes and supports complaint handling.
- Price Monitoring Program (برنامج رصد الأسعار) Program that tracks and compares prices of consumer products across multiple retail stores, providing consumers with price comparison data to make informed purchasing decisions.
- Economic Services (الخدمات الاقتصادية) Suite of fee-based professional services for organizations including mystery shopping, focus groups, opinion surveys, market research, customer service development, awareness campaign design, and corporate social responsibility program design.
- Consumer Friend Certification (شهادة صديق المستهلك) Certification program for commercial establishments that meet consumer protection standards, providing inspection and certification services for retail and service businesses across sectors including healthcare, retail, and automotive.
- Customer Experience Excellence Certification (شهادة التميز في تجربة المستهلك) Certification that enables organizations to adopt customer experience excellence principles, undergo evaluation by experienced assessors, and receive improvement reports to enhance competitive positioning and overall performance.
- Consumer Protection Academy (أكاديمية حماية المستهلك) E-learning platform offering training programs for individuals and organizations on consumer rights, consumer protection, and market experience improvement.
- Commitment Certificates Program (برنامج شهادات الالتزام) Program issuing commitment certificates to commercial establishments that comply with consumer protection standards; over 1,800 Commitment Certificates have been issued to commercial showrooms.
- Association Membership (عضوية الجمعية) Annual membership program allowing citizens to join, attend general assembly meetings, participate in seminars and events, and receive priority registration for programs, workshops, and volunteer activities.
- Studies and Research (الدراسات والأبحاث) Research publications including consumer satisfaction studies on vehicle insurance and food delivery apps, average prices of 42 goods, after-sales service evaluation, and the Saudi Consumer Empowerment Index.
- Consumer Protection Award (جائزة حماية المستهلك)
Quantifiable outcome
- 1,800+ commercial showrooms received Commitment Certificates
- +2 more outcomes
Companies that use Consumer Protection Association
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Consumer Protection Association technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Consumer Protection Association partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- University of DharanacoreHost university for Consumer Protection Club activities and volunteer program '#أثر_التطوع'. Includes participation from multiple universities including King Abdulaziz University, King Faisal University, Prince Mrqrin University, and Effat University via live broadcast.
- King Abdulaziz UniversitymajorPartner university in volunteer program with Consumer Protection Clubs participating via live broadcast.
- King Faisal UniversitymajorPartner university in volunteer program with Consumer Protection Clubs. Won award for establishing and activating Consumer Protection Club.
- Alasala Colleges, DammamcorePartnership agreement to establish Consumer Protection Club on campus at Alasala Colleges in Dammam. Aims to provide educational programs on consumer rights and duties, strengthen community ties, and offer volunteer opportunities for students. Club members receive Consumer Protection Medal, award opportunities, volunteer work certificates, workshop participation, and internship placements.
- General Authority for Standards and Metrology (SASO)coreCollaboration through MoU for joint awareness campaigns on unsafe products. Launched 'وعيك أمان' (Your Awareness is Safety) campaign to raise consumer awareness about unsafe products and risks associated with them. Campaign is part of efforts to enhance complementary roles in spreading consumer awareness.
- Ministry of CommercemajorGovernment partner in 'وعيك أمان' campaign to raise awareness about unsafe products. Collaboration as part of the national effort to protect consumers.
- Ministry of EducationmajorGovernment partner in 'وعيك أمان' campaign for consumer protection awareness in educational settings.
- Public Health Authority (Weqaya)majorGovernment partner in 'وعيك أمان' campaign as part of the national consumer protection initiative.
- King Saud Medical CityminorGovernment partner in 'وعيك أمان' campaign launched in collaboration with SASO.
- Princess Satta bint Abdulaziz Award for Excellence in Social WorkmajorAssociation participated in Daria Festival organized by the award with over 40 government and civil society organizations. Received commemorative plaque for participation in the national festival.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Consumer Protection Association competitors and assessment
Company assessmentBroad incumbents
- Which? (UK): UK consumer advocacy organization providing product testing, research, and rights education. Comparable as a peer organization offering membership-based services, independent research, and consumer awareness content at national scale.
- Consumers International: Global federation of consumer protection organizations spanning 100+ countries. Directly comparable as a peer umbrella body in the consumer rights advocacy space, with similar functions in policy advocacy, awareness campaigns, and member services.
- BEUC - European Consumer Organisation: Brussels-based federation of 46 European independent consumer organizations. Comparable as a peer umbrella body representing consumer interests, conducting research, and advocating policy on consumer rights.
- CHOICE (Australia): Australian consumer advocacy group providing product reviews, complaints handling, and consumer education. Comparable as a peer organization in membership-driven consumer protection with research and certification-adjacent activities.
Others
- Saudi Standards, Metrology and Quality Organization (SASO): Saudi government regulator for product safety and standards. Comparable as a peer/partner in the consumer protection ecosystem, with overlapping scope in product safety certification and consumer awareness — CPA and SASO share MoU-based cooperation.
Regional players
- U.S. PIRG: US federation of Public Interest Research Groups advocating consumer rights and running awareness campaigns. Comparable as a peer civil society consumer advocacy network with grassroots organizing and education focus.
- Saudi Consumer Cooperative Society (not disclosed): Domestic Saudi consumer-oriented civil society organization offering similar membership, complaint-handling, and rights awareness services. Operates within the same regulatory and cultural context as the CPA.
- Consumer Protection Agency (UAE): UAE government regulator handling consumer complaints and price monitoring. Comparable as a peer organization addressing consumer fraud and price transparency in a neighboring GCC market with similar scope and mandate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Consumer Protection Association social profiles
Digital presenceConsumer Protection Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Consumer Protection Association leadership team
Management profileNumber of profiles
Profiles14 records
Consumer Protection Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Consumer Protection Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Consumer Protection Association
What does Consumer Protection Association do?
The Consumer Protection Association operates a consumer protection platform offering fraud reporting via the Scam Platform (منصة احتيال), retail price monitoring and comparison (برنامج رصد الأسعار), economic services to organizations (mystery shopping, focus groups, market research), and e-learning through the Consumer Protection Academy (أكاديمية حماية المستهلك). It issues certifications such as Consumer Friend Certification (شهادة صديق المستهلك), Customer Experience Excellence Certification, and Commitment Certificates to compliant commercial establishments, and runs an individual membership program, annual Consumer Protection Awards, and consumer awareness campaigns.
Is Consumer Protection Association a public or private company?
Consumer Protection Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Consumer Protection Association founded?
Consumer Protection Association was founded in 2007. It employs 51 to 100 people.
Where is Consumer Protection Association based?
Consumer Protection Association is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Consumer Protection Association make money?
Three revenue lines are on record. Membership Subscriptions are the primary driver. The others are economic Services and government Support.
Who are Consumer Protection Association's main competitors?
Broad incumbents on record are Which? (UK), Consumers International, BEUC - European Consumer Organisation and CHOICE (Australia). Saudi Standards, Metrology and Quality Organization (SASO) is listed as an others. Regional players are U.S. PIRG, Saudi Consumer Cooperative Society (not disclosed) and Consumer Protection Agency (UAE).
Does Consumer Protection Association have an API?
No public API is recorded for Consumer Protection Association.
What industry is Consumer Protection Association in?
Consumer Protection Association's product category is Consumer Protection Services. Its primary akta.pro industry code is BPAIAOAE, Consumer Protection & Product Safety Regulators, with a secondary code of EDAAAJAE, Consumer Rights, Fraud Prevention & Identity Protection.