正大侨商房地产开发有限公司

What 正大侨商房地产开发有限公司 does

正大侨商房地产开发有限公司 is the China-domiciled real-estate subsidiary of Thai conglomerate CP Group (founded 1921), operating the flagship CP Center — a 317,000 sqm dual-tower super-Grade A commercial complex in Beijing's CBD core at 20 Jinhe East Road, Chaoyang District. Standing 238 meters tall with 45 above-ground and 6 below-ground floors, the building functions simultaneously as CP Group's China headquarters and the World Overseas Chinese Entrepreneurs Center, and houses approximately 180,000 sqm of intelligent office space plus over 40,000 sqm of commercial retail. The complex runs on an integrated smart-building stack — facial recognition access, destination-control elevators, AI-enabled fire protection, UV air purification, predictive energy management, and an AI-powered waste-measurement system — and is certified LEED Gold, WELL HSR, and GRESB 4-Star.

The commercial model combines tiered subscription leasing of office space (size brackets from 300 sqm to 2,500+ sqm, annual billing, quote-based) and commercial retail with on-site transaction-fee revenue from the 1,400 sqm CP Grand Hall banquet and conference facility and the underground CP Treasury private vault. GTM is direct enterprise sales: dedicated hotlines for office (010-85988890) and retail (010-85988896) leasing, on-site sales teams, and a multi-language website (Chinese, English, Thai) supplemented by WeChat, Weibo, Xiaohongshu, and recurring international events such as the Beijing CBD International Coffee Culture Festival and Thai Songkran Festival. Office occupancy runs near 90% and commercial near 100%, with an anchor tenant mix that includes Roche, IBM, Sinopharm, GDS, CICC, Cigna, GlobalFoundries, Mubadala, Zhonglun Law Firm, Luxottica, and Bionorica — clustered under a 'Great Health + Great Future + Professional Services' thesis.

Beyond the Beijing flagship, the SPV has expanded into a national portfolio spanning CP Zhengda projects in Luoyang, Shanghai (Xuhui and Baoshan), Hefei, Hainan, and Cixi, supported by a C-suite led by Hong Bo (CP Group Executive Vice President and Chairman of the China Real Estate & Commercial Office Business Line) and Wang Xiaoli (CEO of the Business Line and of CP Center), with property and asset management executed through the related CP Dihao Property services entity. Partnerships with the World Trade Centers Association, Beijing CBD Management Committee, Beijing International Commercial Arbitration Center, Deloitte China, and Cushman & Wakefield extend the asset into a recurring international business platform branded the 'Global Business Living Room'.

Name

正大侨商房地产开发有限公司

Legal name

正大侨商房地产开发有限公司

Website

https://cp-center.cn

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. 写字楼租赁 (Office Space Leasing): CP Center leases approximately 180,000 sqm of Grade A office space to multinational corporations, financial institutions, and industry-leading enterprises. This constitutes the primary revenue stream, with office occupancy rates maintained near 90%.
2. 商业租赁 (Retail/Commercial Leasing): Over 40,000 sqm of commercial space leased to restaurants, lifestyle retail, and service tenants. The commercial area achieves near 100% occupancy. Restaurants include Michelin-star and Black Pearl establishments.
3. 正大宴会厅 (CP Grand Hall Venue Rental): Premium event and banquet venue services generating revenue from corporate events, conferences, and brand launches.
4. 正大宝库 (CP Treasury/Vault Services): High-end private storage, exhibition, auction, and private transaction services in the underground vault spanning B4-B6 levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

正大侨商房地产开发有限公司 develops and operates CP Center, a 317,000 sqm dual-tower super-grade A commercial complex in Beijing CBD comprising ~180,000 sqm of Grade A office space, ~40,000 sqm of retail/F&B space, the 1,400 sqm CP Grand Hall banquet and event venue, the underground CP Treasury private vault, and the Global Business Lounge. The company leases office and commercial space to multinational corporations, financial institutions, and professional services firms, and provides integrated smart building management and property services through its subsidiary CP Dihao Property.

Product overview

正大中心 (CP Center) is a platform-plus-services architecture centered on a flagship commercial real estate complex in Beijing's CBD core. The core product is the dual-tower CP Center building offering approximately 180,000m² of Super Grade A office space and over 40,000m² of commercial/retail space. Surrounding this core are integrated service modules: 智慧建筑 (Smart Building Services) providing AI-enabled facility management and security; 正大宴会厅 (CP Grand Hall) for high-end events; 正大宝库 (CP Treasury) for art storage and exhibitions; 全球商务会客厅 (Global Business Lounge) for international business networking; 健康管理中心 (Health Management Center) for wellness services; and VR看房 (VR Property Viewing) for virtual space tours. The complex is positioned as a seven-star business ecosystem targeting multinational corporations, with dining and retail as amenity layer and long-term tenant services as value multiplier.

Differentiator

Problem solved

Functional benefit

Brands

• 正大宴会厅: 位于正大中心四层的1400平米全景沉浸式无柱式宴会厅，配备裸眼3D钻石屏及杜比音响，是高端会议与品牌发布活动场地
• 正大宝库
• 全球商务会客厅
• 北京CBD国际咖啡文化节
• 泰国宋干节国际文化交流活动

Products and services

• CP Center Office Space (正大中心写字楼空间) Approximately 180,000 sqm of super-grade A intelligent office space within the CP Center dual-tower complex in Beijing CBD, leased to multinational corporations, financial institutions, and industry-leading enterprises. Office occupancy rates are maintained near 90%. Space inquiry tiers range from 300-500 m² through 2,500+ m².
• CP Center Commercial / Retail Space (正大中心商业空间) Over 40,000 sqm of commercial space leased to restaurants, lifestyle retail, and service tenants, including Michelin-star and Black Pearl establishments. Commercial occupancy is near 100%. The cluster forms a recognized Beijing fine dining destination.
• CP Grand Hall (正大宴会厅) A 1,400 sqm pillar-free panoramic immersive banquet hall on the 4th floor of CP Center, equipped with 48-channel Dolby audio and naked-eye 3D diamond screen. Accommodates 500+ for banquets or 900+ for conferences. Used for corporate events, brand launches, and high-end conferences.
• CP Treasury / Vault (正大宝库) Underground high-end private vault located on basement levels B4-B6, 32 meters below ground, meeting US UL and Chinese Ministry of Public Security C-level dual standards. Provides storage, exhibition, auction, and private transaction services for collectibles and important institutional assets.
• Property Management Services (正大帝豪物业) International-quality property and asset management services under CP Group's wholly-owned subsidiary CP Dihao Property, aligned with seven-star building standards and supporting smart building operations, sustainability programs, and tenant services.
• Global Business Lounge (全球商务会客厅) International business exchange and matchmaking platform located on the 35th floor of CP Center North Tower. Provides multifunctional meeting spaces and business reception areas, hosting high-end international economic, trade, and cultural exchange activities. CP Center is the first operational entity in China for this platform.

Quantifiable outcome

• ~90% office occupancy rate and ~100% commercial occupancy, outperforming Beijing CBD market average
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core, key and minor.

• 世界贸易网点联盟 (World Trade Centers Association)coreStrategic or Co-development Partner · 1 January 2024CP Center serves as the first operational entity in China for the 'Global Business Living Room' (全球商务会客厅) initiative, jointly operated with the World Trade Centers Association, Beijing CBD Management Committee, and China Industry Development Research Association Building Economy and HQ Economy Branch. This platform hosts high-level international economic forums and business matchmaking.
• MQDC (Magnolia Quality Development Corporation)keyStrategic or Co-development Partner · 1 March 2022MQDC, a leading Thai international real estate developer under DTGO Group, is a closely related entity via the Chearavanont family (CP Group's founding family). MQDC's debut China roadshow was hosted at CP Center in March 2022. MQDC has co-developed landmark Thai projects including ICONSIAM (jointly with CP Group and Siam Piwat, 540 billion THB, 5 years) and True Digital Park with TRUE Telecom (also CP Group affiliated). MQDC brings Thai luxury real estate brands to the Chinese market and facilitates Sino-Thai business exchange.
• 北京CBD管委会 (Beijing CBD Management Committee)coreStrategic or Co-development PartnerCo-host of the Beijing CBD International Coffee Culture Festival and other international business events. CBD管委会 collaborates with CP Center on the Global Business Living Room platform and CBD economic development initiatives.
• 商务部流通产业促进中心keyStrategic or Co-development PartnerMinistry of Commerce's Circulation Industry Promotion Center co-hosts the Beijing CBD International Coffee Culture Festival with CP Center, lending governmental authority and industry coordination to the annual event.
• Siam PiwatminorStrategic or Co-development PartnerLeading Thai retail operator and real estate developer, co-investor with CP Group in the ICONSIAM super-luxury riverside complex project (540 billion THB, 5-year development).
• 北京仲裁委员会/北京国际商事仲裁中心 (Beijing Arbitration Commission)keyTechnology or IntegrationThe Beijing International Commercial Arbitration Center has established a physical platform at CP Center North Tower, providing international legal and dispute resolution services for tenant enterprises and reinforcing CP Center's role as a hub for foreign-related legal services.
• 德勤中国 (Deloitte China)keyImplementation/ SI/ Consulting PartnerDeloitte China participates in CP Center's Global Business Living Room forums, providing industry research insights on Jinzhan international cooperation service zone and acting as a professional consulting advisor for tenant businesses.
• 戴德梁行 (Cushman & Wakefield)keyImplementation/ SI/ Consulting PartnerCushman & Wakefield provides professional consulting on Jinzhan zone characteristics and future development trends at CP Center's Global Business Living Room沙龙 events.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mitsubishi Estate: Global premium office developer and operator (Marunouchi area in Tokyo, international investments). Comparable in pursuing premium Grade A office tenants, sustainability certifications, and long-term asset stewardship ethos; primarily Japan-focused but expanding internationally.
• CapitaLand: Singapore-based diversified real estate group with significant office and integrated development operations in China. Comparable in operating large mixed-use Grade A assets for multinational tenants, with broader China and Asia portfolio.
• Hang Lung Properties: Hong Kong-based developer of large-scale premium commercial complexes in mainland China (e.g., Hang Lung Plaza in Shanghai, Wuxi, etc.). Comparable in targeting premium retail and Grade A office tenants with luxury positioning; broader geographic portfolio than CP Center.
• Hongkong Land: Premium Asian commercial real estate investor and developer with flagship office and luxury retail portfolios across Hong Kong, Singapore, and mainland China. Comparable in serving multinational tenants seeking premium CBD addresses; broader geographic reach than CP Center.
• Swire Properties: Hong Kong-based developer of premium mixed-use complexes (Pacific Place, Taikoo Place, mainland China projects). Comparable in product quality and tenant positioning, with broader geographic portfolio and longer track record in mainland China mixed-use developments.

Direct peers

• SOHO China: SOHO China develops and operates landmark Grade A office and retail properties in Beijing (e.g., Wangjing SOHO, Sanlitun SOHO). Comparable in Beijing focus, premium positioning, and Grade A office leasing business model, though typically more creative-architectural in positioning than CP Center.
• Kerry Properties (Beijing Kerry Centre): Kerry Properties' Beijing Kerry Centre is a premium mixed-use Grade A office and retail complex in the Beijing CBD, directly comparable to CP Center in product type (Grade A office + luxury retail + event venues), tenant profile (MNCs and embassies), and CBD positioning. Both target multinational tenants seeking flagship Beijing addresses.
• China Resources Land (Beijing CR Land flagship projects): China Resources Land operates large-scale mixed-use complexes in Beijing CBD (e.g., near China World Trade Center area). Comparable in scale, Beijing CBD concentration, and tenant mix targeting multinationals and domestic premium office demand.
• China World Trade Center (CWTC): The China World Trade Center complex in Beijing CBD is the dominant Grade A office and luxury retail destination adjacent to CP Center. Directly comparable in tenant quality (MNC headquarters), retail positioning (luxury), and CBD core location.

Regional players

• Yintai Group: Chinese real estate developer focused on luxury retail and Grade A commercial properties (Beijing Yintai Centre, etc.). Comparable in Beijing CBD premium positioning and tenant mix, with primarily domestic (rather than Thai multinational) ownership and operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/6969784101
• YouTubeweibo.com/u/6969784101
• Facebookfacebook.com/5f6ac9b90000000001004e4f
• Instagramxiaohongshu.com/user/profile/5f6ac9b90000000001004e4f
• LinkedInlinkedin.com/company/%E6%AD%A3%E5%A4%A7%E4%BE%A8%E5%95%86%E6%88%BF%E5%9C%B0%E4%BA%A7%E5%BC%80%E5%8F%91%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 正大侨商房地产开发有限公司