Crowne Plaza London Docklands
Crowne Plaza London Docklands is a 210-bedroom IHG-franchised hotel in East London's Royal Victoria Dock, serving business travelers, conference attendees, and leisure visitors via rooms, F&B, spa, events, and weddings.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Crowne Plaza London Docklands does
Crowne Plaza London Docklands is a 210-bedroom upscale hotel located on the Royal Victoria Dock in the London Borough of Newham, operating under the Crowne Plaza brand via a franchise and management arrangement with InterContinental Hotels Group (IHG) and RBH Hotels UK Limited. The legal entity is H.P.M.C Limited (Company Number 04115329), registered in England & Wales. The property targets two principal customer segments: corporate groups and event planners drawn to its proximity to the ExCeL Exhibition Centre (0.5 miles) and Canary Wharf, and leisure travelers visiting The O2 Arena (4 miles) and Central London (20 minutes via the DLR and Elizabeth Line). Revenue is generated across multiple streams: nightly room bookings (Standard, Superior, Junior Suite, and King Suite categories channeled through IHG.com, the hotel's own website, and OTAs), food and beverage at the Fremantle Bar & Kitchen, eight conference and event rooms accommodating 10–170+ guests, weddings in the Docklands Suite (up to 160 guests), the Royal Bliss Spa, the Quad Health Club (with external memberships), and on-site parking.
The property's core technology consists of a hotel property management and guest services platform integrated with IHG One Rewards, a Matterport-powered virtual tour of the facilities, and consumer-grade Peloton Bikes in the Quad Club gym. Distribution is multi-channel: direct via IHG.com and the hotel's own website, through online travel agencies, and via a dedicated corporate sales team handling group bookings (9+ rooms) and event enquiries. Marketing relies on the hotel website, email newsletter sign-ups, and TripAdvisor reviews. The hotel positions itself as a premium-value alternative to Central London properties, leveraging its riverside location and views of Royal Docks, The O2, and Canary Wharf to differentiate within the East London competitive set.
Crowne Plaza London Docklands firmographics
Firmographics- Name
- Crowne Plaza London Docklands
- Legal name
- H.P.M.C Limited
- Website
- https://cpdocklands.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crowne Plaza London Docklands is a 210-bedroom IHG-franchised hotel in East London's Royal Victoria Dock, serving business travelers, conference attendees, and leisure visitors via rooms, F&B, spa, events, and weddings.
- Ownership category
- akta.pro rank
Crowne Plaza London Docklands industry classification
Industry- Product category
- Hotel Accommodation
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Luxury MICE & Conference Resorts (THAGACAN)
Keywords
Where Crowne Plaza London Docklands is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Crowne Plaza London Docklands business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Room Bookings: 210-bedroom hotel offering standard rooms, superior rooms, junior suites, and king suites with views over Royal Docks. Revenue generated through nightly rates booked directly, via IHG.com, or through OTAs.
- Food & Beverage: Fremantle Bar & Kitchen — Australasian inspired all-day restaurant and bar. In-room dining service. Bar & Terrace. Revenue from covers, banquets, and event catering.
- Events & Conferences: 8 modern conference rooms with floor-to-ceiling windows and stunning Royal Docks views. Spaces for 10-170+ guests used for meetings, seminars, product launches, team-building, exhibitions, and weddings. Includes breakout lounge and event enquiry form.
- Royal Bliss Spa: Adult-only spa with massage therapies (full body, deep tissue, back/neck/shoulder), facial massage treatments. Bookable via website. Revenue from treatment bookings and retail.
- Quad Health Club & Gym: Heated indoor pool (14m, 29-30°C), hot tub, sauna, steam room, fully equipped gym, and studio gym with live classes. Membership plans available for hotel guests and external members.
- Wedding Packages: Wedding ceremonies and receptions with dedicated wedding coordinator, licensed venue for civil ceremonies, and catering. Docklands Suite accommodates up to 160 guests. Special overnight rates for wedding guests.
- Parking: On-site parking charged at £6.00 per hour for up to 4 hours and £25.00 for 24 hours, subject to availability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Room categories: Standard, Superior, Junior Suite, King Suite |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Crowne Plaza London Docklands product offering
Product offeringCore offering
Crowne Plaza London Docklands is a 210-bedroom hotel providing accommodation across Standard, Superior, Junior Suite, and King Suite categories, alongside the Fremantle Bar & Kitchen restaurant, eight modern conference rooms, a riverside wedding venue, the Quad Health Club (with heated pool, gym, sauna, and Peloton studio), and the Royal Bliss Spa. The property operates under the IHG brand with integration into the IHG One Rewards loyalty and global distribution system.
Product overview
Crowne Plaza London Docklands is a 210-bedroom hotel operated under the InterContinental Hotels Group (IHG) brand, located at Royal Victoria Dock with views of Royal Docks, O2, and Canary Wharf. The property operates a modular hospitality offering centered on accommodation (Rooms & Suites), dining (Fremantle Bar & Kitchen), leisure (Quad Health Club & Spa and Royal Bliss Spa), and events (Conferences & Events including Meetings & Event Suites and Weddings). The hotel integrates with IHG One Rewards loyalty program and booking systems, positioning itself for both business and leisure travelers near ExCeL Exhibition Centre and The O2 Arena.
Differentiator
Problem solved
Functional benefit
Products and services
- Rooms & Suites 210 bedrooms across Standard, Superior, Junior Suite, and King Suite categories with views over the Royal Docks, equipped with speedy internet, work desks, and flat screen TVs; suitable for business and leisure guests.
- Fremantle Bar & Kitchen Australasian-inspired all-day restaurant and bar offering weekend brunch, after work drinks, weekend dinners, team meetings, and banqueting services for hotel guests and walk-in diners.
- Quad Health Club & Spa Health and fitness club featuring a 14-metre heated swimming pool, hot tub, sauna, steam room, fully equipped gym, Peloton-equipped studio with live fitness classes (Boxing, Abs Blast, Yoga, Zumba), and membership plans available for hotel guests and external members.
- Royal Bliss Spa Adult-only spa facility offering luxurious massage therapies including Full Body Massage, Deep Tissue Massage, Back Neck & Shoulder Massage, Facial Massage Treatments, and aromatherapy; bookable online or by phone for hotel guests and external visitors.
- Conferences & Events Conference venue offering 8 modern meeting rooms with floor-to-ceiling windows and Royal Docks views, accommodating 10-170+ guests, including Butlers Suite, Mulberry Suite, Tower Suite, Manhattan Suite, Victoria Suite, Docklands West, Docklands East, and Open Plan Docklands, with AV equipment, a dedicated Meeting Success floor, breakout lounge, and event enquiry support.
- Weddings Riverside wedding venue offering civil ceremony licensing, multiple suites including the Docklands Suite for up to 160 guests, dedicated wedding coordination, catering, and special overnight rates for wedding guests; positioned against the Royal Docks, O2, and Canary Wharf backdrop.
Quantifiable outcome
- 20 minutes from Central London by tube
- +2 more outcomes
Companies that use Crowne Plaza London Docklands
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Crowne Plaza London Docklands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Crowne Plaza London Docklands partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- IHG (InterContinental Hotels Group)coreCrowne Plaza London Docklands operates as part of the IHG (InterContinental Hotels Group) hotel portfolio. IHG provides the brand platform, IHG One Rewards loyalty programme, global distribution system, and booking infrastructure (IHG.com). The hotel is also listed on IHG's global hotel finder.
- RBH Hotels UK LimitedcoreRBH Hotels UK Limited is the management company for Crowne Plaza London Docklands. The company manages the hotel's operations, including marketing (newsletter sign-ups reference 'Crowne Plaza Docklands and RBH Hotels UK Limited'), HR, and day-to-day management.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Crowne Plaza London Docklands competitors and assessment
Company assessmentDirect peers
- Aloft London ExCeL: Select-service Marriott-brand hotel near ExCeL targeting similar exhibition and corporate guests. Comparable on location-driven demand capture but leaner on leisure amenities than the Crowne Plaza.
- Holiday Inn Express London - ExCeL: Direct IHG sister-brand in the ExCeL corridor competing for transient exhibition demand; relevant for benchmarking ADR and occupancy against the same loyalty programme distribution.
- Hampton by Hilton London Docklands: Limited-service branded hotel in the Docklands catchment, competing for price-sensitive exhibition and corporate travellers in the same micro-market.
- Ibis London Excel Docklands: Budget Accor-brand property near ExCeL competing on price for the same exhibition-driven overnight demand; key competitive floor for the local market.
- Premier Inn London Docklands: Largest UK budget brand with a Docklands location, setting the floor on rate expectations for cost-sensitive ExCeL and O2 visitors who might otherwise consider the Crowne Plaza.
- DoubleTree by Hilton London ExCeL: Branded full-service hotel walking distance to ExCeL with comparable room count, F&B and event facilities. Directly overlaps on the MICE and overnight exhibition traveller segment.
- Novotel London ExCeL: Mid-scale full-service hotel located adjacent to ExCeL London, competing for the same exhibition-driven corporate and leisure demand as Crowne Plaza London Docklands. Closest direct comp on product positioning and customer mix.
Broad incumbents
- Hilton London Canary Wharf: Full-service Hilton in Canary Wharf overlapping on the corporate Canary Wharf segment that the Crowne Plaza targets via its weekday shuttle and proximity marketing.
- InterContinental London - The O2: IHG flagship property at The O2, a sister-brand within the same portfolio competing for O2 concert and event business. Useful comp for upper-tier demand the Crowne Plaza is not directly targeting.
Emerging players
- Moxy London Stratford: Newer select-service Marriott brand in Stratford/ExCeL orbit, capturing younger exhibition and event travellers; representative of new supply entering the East London competitive set.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Crowne Plaza London Docklands social profiles
Digital presenceCrowne Plaza London Docklands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crowne Plaza London Docklands leadership team
Management profileNumber of profiles
Crowne Plaza London Docklands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crowne Plaza London Docklands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crowne Plaza London Docklands
What does Crowne Plaza London Docklands do?
Crowne Plaza London Docklands is a 210-bedroom hotel providing accommodation across Standard, Superior, Junior Suite, and King Suite categories, alongside the Fremantle Bar & Kitchen restaurant, eight modern conference rooms, a riverside wedding venue, the Quad Health Club (with heated pool, gym, sauna, and Peloton studio), and the Royal Bliss Spa. The property operates under the IHG brand with integration into the IHG One Rewards loyalty and global distribution system.
Is Crowne Plaza London Docklands a public or private company?
Crowne Plaza London Docklands is a private company. It is classified as corporate owned and is currently operating.
When was Crowne Plaza London Docklands founded?
Crowne Plaza London Docklands was founded in -1. It employs 11 to 50 people.
Where is Crowne Plaza London Docklands based?
Crowne Plaza London Docklands is headquartered in London, United Kingdom, in the Europe region.
How does Crowne Plaza London Docklands make money?
Seven revenue lines are on record. Room Bookings are the primary driver. The others are food & Beverage, events & Conferences, royal Bliss Spa, quad Health Club & Gym, wedding Packages and parking.
Who are Crowne Plaza London Docklands's main competitors?
Direct peers on record are Aloft London ExCeL, Holiday Inn Express London - ExCeL, Hampton by Hilton London Docklands, Ibis London Excel Docklands, Premier Inn London Docklands, DoubleTree by Hilton London ExCeL and Novotel London ExCeL. Broad incumbents are Hilton London Canary Wharf and InterContinental London - The O2. Moxy London Stratford is listed as an emerging player.
Does Crowne Plaza London Docklands have an API?
No public API is recorded for Crowne Plaza London Docklands.
What industry is Crowne Plaza London Docklands in?
Crowne Plaza London Docklands's product category is Hotel Accommodation. Its primary akta.pro industry code is THAGACAN, Luxury MICE & Conference Resorts. Its SIC code is 7000.