Crowne Plaza Istanbul Florya

What Crowne Plaza Istanbul Florya does

Crowne Plaza Istanbul Florya is a 306-key seafront city-resort hotel located in the Florya district of Bakırköy on Istanbul's European side along the Marmara Sea. The property is operated by İstanbul Akvaryum Turizm Ticaret Anonim Şirketi, a privately held Turkish corporation, under a brand license from IHG Hotels & Resorts (IHG HOTELS LIMITED). Founded in 2016 and employing approximately 139 staff, the hotel features a horizontal layout across four interconnected blocks and serves leisure travelers, corporate MICE clients, and wedding/social event segments drawn by the seafront location and proximity to Istanbul Aquarium and Aqua Florya Shopping Mall.

The hotel's core product portfolio includes Standard, Premium, and Suite accommodations ranging from 29m² Standard rooms to a 448m² Presidential Suite, supported by five F&B outlets (Salamina Restaurant, Atrox Lounge, Club Lounge, Orca Pool Bar, plus in-room dining), Livera Spa & Health Club facilities, and 14 meeting and event venues with capacities up to 1,800 persons. Technology infrastructure is largely inherited from the IHG platform — property management systems, IHG mobile app, GDS, and IHG One Rewards loyalty — augmented by 1 Gbps symmetric Metro Ethernet for events and hospitality Smart TVs with Chromecast/Netflix in rooms. The property holds Green Key environmental certification.

Revenue is generated across four streams: room revenue (transient, corporate negotiated, government/military, and loyalty redemption), food and beverage across the five outlets, meetings and events (corporate conferences and weddings), and Livera Spa wellness. Go-to-market combines direct consumer channels (the property website, IHG mobile app, phone reservations, and airport transfer booking) with enterprise sales teams targeting corporate MICE and wedding planners. The property is privately operated with no public listing, no disclosed funding history, and no published revenue.

Name

Crowne Plaza Istanbul Florya

Legal name

İstanbul Akvaryum Turizm Ticaret Anonim Şirketi

Website

https://cpistanbulflorya.com

Company type

Private

Operating status

Operating

Short description

Crowne Plaza Istanbul Florya is a 306-room seafront city-resort hotel in Istanbul's Florya district, operated by İstanbul Akvaryum Turizm Ticaret A.Ş. under an IHG Hotels & Resorts license. It serves leisure travelers, corporate MICE clients, and wedding/social event segments via rooms, five F&B outlets, 14 event venues, and Livera Spa.

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAGALAH

Large-Scale Headquarters Convention Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAGALAC

Resort Convention Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

Keywords

• Hotel accommodations
• Hospitality services
• Meeting event venues
• Wellness spa services
• Food and beverage

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Room Revenue: Primary revenue stream from 306 rooms across Standard, Premium, and Suite categories. Room types range from 29m2 Standard Rooms to 448m2 Presidential Suite. Revenue generated through transient (individual) bookings, IHG One Rewards redemptions, corporate negotiated rates, and government/military rates.
2. Food & Beverage: Multiple dining outlets including Salamina Restaurant (buffet breakfast and all-day dining), Atrox Lounge (gourmet international cuisine), Club Lounge (exclusive access with refreshments and Happy Hour), and Orca Pool Bar (seasonal poolside refreshments). Catering services for events and weddings.
3. Meetings & Events: Revenue from hosting weddings, corporate events, conferences, and celebrations across 14 meeting venues including La Fabula Terrace (1,670m2, 800 persons), Admiral Ballroom (550m2, 380-715 persons), and other meeting rooms. Venues accommodate various setups including theater, classroom, banquet, and cocktail configurations.
4. Livera Spa & Wellness: Spa services including massage therapies, VIP Suite treatments, Turkish bath, sauna, steam room, and access to indoor/outdoor pools. Health club services available 07:30-22:30 for in-house guests and registered members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Crowne Plaza Istanbul Florya is a 306-room seafront hotel adjacent to the Istanbul Aquarium, operated by İstanbul Akvaryum Turizm Ticaret A.Ş. under the IHG Hotels & Resorts brand. It sells overnight accommodations in marine-themed rooms and suites, multiple on-site restaurants and bars, a full-service spa, and 14 meeting and event venues serving leisure and corporate guests.

Product overview

Crowne Plaza Istanbul Florya is a city-resort hotel operated by Istanbul Akvaryum Turizm Ticaret A.Ş. under IHG Hotels license. The property features 306 rooms across four interconnected blocks with horizontal architecture. The core product portfolio includes accommodation (Rooms & Suites in Standard, Premium, and Suite categories), food and beverage venues (Atrox Lounge, Salamina Restaurant, Club Lounge, Orca Pool Bar), Livera Spa & Health Club wellness services, and comprehensive meeting/event spaces (Admiral Ballroom, multiple terraces and meeting rooms). Additional services include wedding planning, airport transfers, and guest services. The hotel is Green Key certified for sustainability.

Differentiator

Problem solved

Functional benefit

Brands

• Salamina Restaurant: Restaurant offering rich open buffet breakfast with sea and pool views
• Atrox Lounge
• Orca Pool Bar
• Club Lounge
• Livera Spa

Products and services

• Livera Spa & Health Club Full-service spa and fitness facility offering massages, wellness treatments, and health club access to hotel guests and external members.
• Meeting and Event Venues 14 meeting rooms and event spaces including a ballroom available for corporate conferences, weddings, and social events.
• Airport Transfer Service Scheduled transport service between the hotel and Istanbul Airport for arriving and departing guests.
• IHG One Rewards Loyalty Program Free-to-join hotel loyalty program providing points, room upgrades, and member benefits for stays across IHG properties worldwide.
• Hotel Rooms and Suites 306 marine-themed rooms and suites including Standard, Deluxe, Junior Suite, Executive Suite, Presidential Suite, Club Rooms, Accessible Rooms, Pet Friendly Rooms, and Smoking Rooms, available with free Wi-Fi, 1 Gbps Metro Ethernet, and Smart TV.
• Atrox Lounge Lobby lounge serving light meals, coffee, and beverages to hotel guests and walk-in patrons throughout the day.
• Salamina Restaurant Full-service on-site restaurant offering meals to hotel guests and external diners.
• Orca Pool Bar Seasonal poolside bar serving drinks and light fare to guests using the outdoor pool area.
• Club Lounge Executive-level lounge providing complimentary breakfast, all-day refreshments, and evening canapés for guests staying in Club Rooms and Suites.

Quantifiable outcome

• 14 versatile meeting venues with capacities up to 1,800 persons
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• IHG Hotels & Resorts (IHG HOTELS LIMITED)coreOEM/ Whitelabel/ Licensing PartnerCrowne Plaza Istanbul Florya operates under IHG Hotels & Resorts license. The hotel is part of IHG's global portfolio of 6,000+ properties across 100+ countries. IHG provides the Crowne Plaza brand platform, proprietary property management systems, IHG One Rewards loyalty program, global distribution (GDS, brand website, mobile app), and quality standards. The property is operated by İstanbul Akvaryum Turizm Ticaret A.Ş. under the IHG licensing agreement.
• İstanbul Akvaryum Turizm Ticaret A.Ş.coreOthersİstanbul Akvaryum Turizm Ticaret A.Ş. is the operating company that owns/manages Crowne Plaza Istanbul Florya under IHG license. The company is also associated with Istanbul Aquarium and Aqua Florya Shopping Mall, creating a tourism and entertainment ecosystem in the Florya district.
• Istanbul AquariumminorStrategic or Co-development PartnerIstanbul Aquarium is located within walking distance of the hotel, featuring 17,000 land and sea creatures from 1,500 species across 17 geographical themes and Amazon Rainforest. The hotel promotes Istanbul Aquarium as a nearby attraction for guests, creating a complementary visitor experience.
• Aqua Florya Shopping MallminorStrategic or Co-development PartnerAqua Florya AVM is located next to the hotel with open-air seaside concept. The shopping mall is promoted as a guest amenity, open 10:00-22:00. ATM services and additional shopping conveniences available for hotel guests.
• Livera SpaminorStrategic or Co-development PartnerLivera Spa & Health Club operates within the hotel property, offering wellness services including massage therapies, VIP Suite, Turkish bath, sauna, steam room, and fitness facilities. Livera Spa provides the hotel's spa and wellness offerings as an integrated guest experience.
• Green KeyminorOthersGreen Key is an international eco-label awarded to hotels meeting sustainability criteria. Crowne Plaza Istanbul Florya holds Green Key certification, demonstrating environmental commitment. The certificate PDF is available on the hotel website.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• InterContinental Istanbul: Same parent brand family (IHG) operating an upscale full-service hotel in central Istanbul with comparable meeting, F&B, and loyalty infrastructure, competing for the same MICE and leisure segments.
• Hilton Istanbul Bosphorus: Long-established full-service international-brand hotel with large-scale MICE venues and multiple F&B outlets, competing head-to-head for Istanbul corporate, conference, and leisure demand.
• Conrad Istanbul Bosphorus: Luxury Hilton-flagged property with extensive meeting facilities and F&B, targeting a similar premium corporate and leisure customer base in Istanbul.
• Sheraton Istanbul Levent: Upscale Marriott-brand hotel in Istanbul with significant meeting and event space serving corporate clients in the same MICE and premium-leisure segments.
• Hyatt Regency Istanbul Ataköy: Upscale Hyatt-brand hotel located in the nearby Ataköy district of Istanbul with comparable meeting venues, F&B, and seafront-adjacent positioning.
• Radisson Blu Hotel Istanbul Pera: Upscale international-brand full-service hotel in central Istanbul with MICE and leisure offerings comparable in scale and customer profile.
• Marriott Hotel Sisli Istanbul: Full-service Marriott property in Istanbul with significant meeting facilities, multiple F&B outlets, and loyalty-driven international demand overlapping with Crowne Plaza Florya.
• Renaissance Istanbul Polat Bosphorus Hotel: Upscale Marriott-brand hotel with extensive meeting and event infrastructure targeting the same corporate and premium leisure bookers in Istanbul.
• Wyndham Grand Istanbul Levent: Upscale full-service hotel with large meeting capacity and multiple dining venues competing in the Istanbul corporate and MICE market.

Regional players

• DoubleTree by Hilton Istanbul – Topkapı: Upscale international-brand hotel in Istanbul's Topkapı district offering full-service accommodation with MICE capability, serving a similar customer base in a different sub-market of the city.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crowne Plaza Istanbul Florya