CPME Réunion

What CPME Réunion does

CPME Réunion (Confédération des Petites et Moyennes Entreprises de La Réunion) is a private, non-profit employers' confederation founded in 1969 that represents the interests of very small and small-to-medium enterprises (TPE-PME) on Réunion Island, a French overseas department. Originally constituted as CGPME Réunion, the organization was rebranded to CPME in January 2017 and now holds more than 180 mandates in paritary bodies including the Conseil de Prud'Hommes and the CGSS, positioning it as the principal collective voice for SMEs in the territory. Its service portfolio includes the Cité des Entrepreneurs workshops, thematic commissions on Social, Employment & Training, Digital Economy & Innovation, and Sustainable Development, the annual Trophée Entreprise & Territoire competition, and recurring networking formats (Club Entrepreneurs, Business Breakfasts, Afterworks). The organization is headquartered in Saint-Pierre and operates with approximately 10 staff members.

Its core technology is a mobile application launched in Q1 2022 — the first deployed by any CPME chapter in France — which provides member interaction and, since Q3 2022, hosts the Market-Place Solidaire feature enabling members to present products and services to one another under the philosophy of the Stratégie du Bon Achat (SBA). The SBA itself is a multi-organization public procurement initiative led by CPME Réunion, involving 14 professional organizations and codified into Article 19 of the Loi Egalité Réelle. The confederation is also the architect of the Groupement de Prévention Agréé (GPA), a Q3 2022 crisis-prevention service for distressed entrepreneurs, and the ACTES strategic plan organized around Activités, Compétences, and Trésorerie pillars.

Revenue derives from two streams: recurring membership dues paid by SME members and income from events and programs (conferences, breakfasts, afterworks, and the annual Trophée). Pricing is not publicly disclosed and follows a contact-based subscription model. The organization is led by President Gérard Lebon (since December 8, 2021, succeeding Eric Leung), operates exclusively within Réunion, and pursues geographic influence through collaboration with other CPME Ultramarines chapters under the 'France océanique' umbrella initiative.

Name

CPME Réunion

Legal name

Confédération des Petites et Moyennes Entreprises de La Réunion

Website

https://cpmereunion.re

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CPME Réunion is a private employers' confederation representing small and medium enterprises (TPE-PME) on Réunion Island, delivering advocacy, networking events, workshops, and a mobile-app-based member marketplace through 180+ paritary mandates.

Ownership category

akta.pro rank

Product category

Business Association & Employer Confederation Services

NAICS

Business Associations (813910), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industries

Functional Summits (HR, Finance, IT, Marketing, Procurement, Legal) (THAHAMAJ), Partner, Channel & Alliance Summits (THAHAMAC)

Keywords

• SME employer confederation
• Business membership services
• Professional networking events
• SME advocacy representation
• Local business association

Headquarters

HQ city

Saint Pierre

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership dues: CPME Réunion generates revenue through membership fees paid by SME owners and businesses in Réunion.
2. Events and programs: Revenue from organizing events including the Trophée Entreprise & Territoire, Club Entrepreneurs, Business Breakfasts, Afterworks, and other networking events for members and partners.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

CPME Réunion is the La Réunion chapter of the French CPME confederation, delivering membership-based services to small and medium enterprises. Its offerings include employer representation and advocacy, professional commissions, networking events, training workshops, and a member mobile application with the Market-Place Solidaire, a B2B marketplace enabling members to present products and services to fellow member-companies.

Product overview

CPME Réunion operates as a confederation of small and medium enterprises in Réunion Island, offering membership-based services including networking events (Club Entrepreneurs, Business Breakfast, Afterworks), professional commissions (Social, Employment/Formation, Digital Economy, Artisanry, Prospective Economics), workshops (Cité des Entrepreneurs, Ateliers du Numérique), and programs (Trophée Entreprise & Territoire). The organization also provides a mobile application with a Market-Place Solidaire for B2B discovery and crisis support services through its Groupement de Prévention Agréé (GPA). Publications include guides on financial aids and territorial talent development.

Differentiator

Problem solved

Functional benefit

Products and services

• SME Membership (Adhésion CPME Réunion)
• Employer Advocacy & Representation
• Professional Commissions (Commissions)
• Networking Events & Soirées CPME
• Training Workshops & Programs
• Market-Place Solidaire (in-app B2B marketplace)

Quantifiable outcome

• Nearly 200 businesses have participated in the Trophée Entreprise & Territoire since 2017, with ~50 recognized companies.
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• IAE RéunioncoreStrategic or Co-development Partner · 29 September 2022IAE Réunion co-sponsors the Prix Spécial de la Meilleure Plaidoirie, with students from Master Marketing and CCA programs serving as ambassadors for competing businesses.
• Antenne RéunioncoreStrategic or Co-development Partner · 22 June 2022Antenne Réunion co-organizes the annual Trophée Entreprise & Territoire with CPME Réunion. The media partner provides coverage and visibility for the competition and its laureates.
• Action LogementminorStrategic or Co-development Partner · 11 October 2021Action Logement partners with CPME Réunion for the annual 'Semaine du Logement' (5th edition in 2021), aimed at strengthening SME attractiveness through housing support for employees.
• ALEFPAminorStrategic or Co-development Partner · 28 June 2021ALEFPA (Association Laïque pour l'Éducation, la Formation la Prévention et l'Action sociale) partners with CPME Réunion to improve inclusion of people with disabilities in the workplace.
• AG2R LA MONDIALEminorStrategic or Co-development Partner · 15 June 2016AG2R LA MONDIALE partners with CPME Réunion on business leader wellness, organizing conferences on physical health and well-being as drivers of business performance.
• CINORcoreChannel Partner/ Reseller/ Distributor · 8 April 2016CINOR (Communauté Intercommunale du Nord de La Réunion) partners with CPME Réunion on the SBA (Stratégie du Bon Achat), organizing the 'Journée du Territoire' and facilitating local public procurement for SMEs.
• Rectorat de La RéunionminorStrategic or Co-development Partner · 15 December 2015The Rectorat signed a partnership convention with CPME Réunion (then CGPME) for the 'Tournée des Entrepreneurs' program, promoting youth entrepreneurship and connecting schools with the business world.
• SBA Association (Stratégie du Bon Achat)coreStrategic or Co-development Partner · 6 October 2015The SBA is a multi-organization initiative involving 14 professional bodies led by CPME Réunion, aimed at redirecting public procurement to local SMEs. CPME Réunion's president Dominique Vienne served as SBA president. The framework was codified in Article 19 of the Loi Egalité Réelle.
• CPME Ultramarines (France océanique)coreStrategic or Co-development PartnerCPME Réunion collaborates with other CPME organizations in French overseas territories (Guadeloupe, Martinique, Guyane, Mayotte, Polynésie) on shared proposals for the 'France océanique' initiative covering ultra-peripheral territory economic challenges including freight costs and internationalization.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• U2P (Union des entreprises de proximité): French national federation representing very small businesses and crafts, a partially overlapping constituency with CPME Réunion's TPE-PME focus. Comparable membership-federation model and SME advocacy mandate at a national level.
• French Chamber of Commerce network (CCI France): National federation of French Chambers of Commerce including CCI La Réunion. Overlapping membership-base (French SMEs) and overlapping services in advocacy, training, and territorial representation; CPME Réunion competes directly with CCI Réunion for member mind-share and CCI election lists.
• CPME Nationale (Confédération des PME): CPME Nationale is the French national federation of which CPME Réunion is the local chapter. Directly comparable as a SME employers' confederation with analogous membership, advocacy, and event-based service model; CPME Réunion operates as a regional affiliate.

Emerging players

• ADIR (Association pour le Développement Industriel de La Réunion): Réunion-based business association focused on industrial development and territorial economic anchoring. Adjacent peer: similar Réunion-territory advocacy scope and SME support orientation, but more specialized on industrial policy than CPME Réunion's horizontal cross-sector model.

Direct peers

• CCI La Réunion: The Chamber of Commerce and Industry of La Réunion serves a similar SME constituency with advisory, training, and territorial representation services, including administering the very elections in which CPME Réunion fields candidates. Overlapping value proposition on member services and territorial economic advocacy.
• MEDEF Réunion: MEDEF Réunion is the local branch of France's largest employers' federation and the principal competing SME/large-employer representative body on the island. Highly comparable target constituency (Réunion-based businesses), advocacy mandate, and event/services model.

Others

• CGPME (former name, merged into CPME 2017): Predecessor identity of CPME Réunion (until 2017 rebrand); cited here to note historical continuity rather than as an active peer. CPME Réunion explicitly transitioned from CGPME branding as part of a national-level federation rebrand.

Regional players

• CPME Mayotte: CPME's Mayotte chapter, another overseas-territory affiliate collaborating with CPME Réunion under CPME Ultramarines. Same confederation model but operating in a smaller, less-developed Indian Ocean territory.
• CPME Guadeloupe: A sister CPME chapter in another French overseas territory, collaborating with CPME Réunion under the 'France océanique' initiative. Identical confederation model, membership dues structure, and advocacy mandate, but operating in a different Caribbean territory.
• CPME Martinique: Sister CPME chapter in Martinique, also part of the CPME Ultramarines / France océanique coalition with CPME Réunion. Same national federation affiliation, comparable SME employer-representation mandate, and shared advocacy on ultra-peripheral territory economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPME Réunion