Crab Island WaterSports, Inc.

What Crab Island WaterSports, Inc. does

Crab Island WaterSports, Inc. is a privately held, locally owned watersports rental company headquartered at Brooks Bridge Marina on Okaloosa Island in Fort Walton Beach, Florida. The company rents pontoon boats, double-decker pontoons equipped with dual waterslides, and Yamaha/Sea-Doo jet skis to tourists visiting the Florida Emerald Coast, with a particular focus on access to Crab Island, Choctawhatchee Bay, and Santa Rosa Sound. Its fleet consists of 2021 and 2022 model watercraft, which it markets as the newest in the area.

The business operates a direct-to-consumer model targeting individual vacationers and families, with bookings processed through the FareHarbor reservation platform embedded on its website and supplemented by phone reservations. Pricing is unit-based, with jet ski rentals starting at $95 and pontoon rentals offered in hourly, half-day, and full-day durations; fuel is always included. Add-on revenue streams include captain hire ($50/hour plus a $20 fee), optional trip protection at 10% of the ticket price, damage protection, a $50 non-refundable pet fee, and paddleboard and lily pad rentals. Revenue is inherently seasonal, with daily rentals available March 1 through October 30 and peak demand from May through mid-September.

The company's competitive positioning rests on a launch location that bypasses Destin Harbor congestion, modern fleet condition, transparent all-inclusive pricing, and a service model featuring staff-assisted loading/unloading, golf cart transport to docks, and pre-departure safety briefings. It has accumulated over 1,500 five-star Google reviews and benefits from favorable third-party travel media coverage, including Expedia's designation of Fort Walton Beach as a 2026 Top Destination and Southern Living features on Okaloosa Island. There is no disclosed institutional investment, parent company, or management team detail in the supplied evidence.

Name

Crab Island WaterSports, Inc.

Legal name

Crab Island Watersports, Inc.

Website

https://crabislandwatersports.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Crab Island WaterSports, Inc. is a privately held, locally owned watersports rental company at Brooks Bridge Marina on Okaloosa Island, Florida, renting pontoon boats, double-decker pontoons, and jet skis directly to Emerald Coast tourists seeking access to Crab Island and surrounding waterways on a seasonal basis.

Ownership category

akta.pro rank

Product category

Boat and Watersports Rentals

NAICS

Recreational Goods Rental (532284), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)

akta.pro secondary industry

Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB)

Keywords

• Pontoon boat rentals
• Jet ski rentals
• Watersports equipment rental
• Boat rental services
• Crab Island tours

Headquarters

HQ city

Fort Walton Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Watercraft Rentals: Core revenue from renting pontoon boats and jet skis to tourists and visitors. Payment is made in full at the time of booking. Rental duration options include hourly, half-day (4 hours), and full-day (8 hours) slots.
2. Fuel Inclusion: Gas is always included in rental prices, simplifying the customer experience and providing transparent pricing.
3. Captain Hire Services: Optional captain services available for hire at $50/hour plus $20 captain's fee. Captain counts toward boat passenger limit.
4. Damage Protection: Optional damage protection add-on that covers damage to equipment and third-party property without requiring credit card hold.
5. Trip Protection: Optional 10% of ticket price add-on allowing cancellation for any reason up to 30 minutes before departure.
6. Pet Fee: Non-refundable $50 fee for bringing pets on rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Crab Island WaterSports, Inc. rents pontoon boats (including double-decker models) and jet skis to tourists and visitors, with add-on rentals such as paddleboards and lily pads, captain hire, and optional trip and damage protection. The business operates from a fixed marina location on Okaloosa Island / Fort Walton Beach, Florida, serving customers traveling to Crab Island and the surrounding Emerald Coast waters.

Product overview

Crab Island Watersports offers a fleet of watercraft rentals centered around pontoon boats and jet skis for visitors to Crab Island and the Emerald Coast. The core product portfolio includes standard pontoon boat rentals (10-12 passengers), double-decker pontoon boats with waterslides (12 passengers), and jet ski rentals (2 riders, up to 50 mph). Add-on services include paddleboard and lily pad rentals, professional captain hire, trip protection, and damage protection plans. The company operates from Brooks Bridge Marina on Okaloosa Island, providing direct access to Crab Island, Choctawhatchee Bay, and Santa Rosa Sound without the congestion of Destin Harbor.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 1,500 five-star reviews from happy guests
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• FareHarborcoreTechnology or IntegrationFareHarbor provides the online booking and reservation management platform used on Crab Island Watersports' website. All 'Book Now' and 'Check Availability' links direct to FareHarbor's booking engine, enabling 24/7 online reservations with real-time availability and integrated payment processing.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pelican Adventures: Direct competitor in the Destin area offering jet ski rentals, parasailing, and other watercraft. Competes for the same tourist pool and Crab Island visit use case.
• AJ's Water Adventures: Direct competitor operating pontoon boat, jet ski, and parasail rentals out of Destin Harbor. Targets the same Florida Emerald Coast tourist market with overlapping service offerings and similar pricing structure.
• Boogies Watersports: Direct competitor in the Destin/Fort Walton Beach area offering pontoon, jet ski, and parasail rentals. Targets the same family and adventure-seeker segments with comparable pricing tiers.
• Gilligan's Watersports: Direct competitor located in Destin offering pontoon boats, jet skis, and other watercraft rentals. Serves the same Florida Gulf Coast tourism market with similar fleet-based rental model.
• Crab Island Excursions: Direct competitor offering pontoon and jet ski rentals specifically for Crab Island access from the Destin/Fort Walton Beach area. Competes for the same customer use case and geographic catchment.
• SunSplash Watersports: Direct competitor in the Destin area offering pontoon and jet ski rentals for Crab Island visits. Overlap with Crab Island Watersports' customer base and use cases.
• Destin Parasail: Direct competitor in the Destin/Fort Walton area offering jet ski rentals alongside parasailing. Competes for the same adventure-seeker customer segment with similar seasonal operating model.

Regional players

• HarborWalk Village: Larger Destin Harbor entertainment venue hosting multiple water sports operators and activities. Represents a regional concentration of competing rental operators and adjacent tourism experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crab-island-watersports-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crab Island WaterSports, Inc.