Anzen Broker

What Anzen Broker does

Anzen Broker is the insurance brokerage arm of NR Finance México, S.A. de C.V. (NRFM), a Mexican SOFOM E.R. (regulated multiple purpose financial company) that serves as the captive financier for Nissan, Infiniti, Renault, and Mitsubishi in Mexico. Anzen Broker operates through Anzen Agente de Seguros, S.A. de C.V., a wholly-owned subsidiary of NRFM, and distributes insurance products exclusively through the authorized dealership networks of the four OEM brands. Its portfolio includes extended warranty (Garantía Extendida, up to 6 years / 125,000 km), prepaid maintenance plans (Mantenimientos Garantizados, 3 years), GAP insurance for used vehicles, tire insurance, parts theft insurance, contents theft insurance, key replacement insurance, and Valor Factura 3 Años (invoice-value coverage in months 25-36). Policies are multi-year with fixed premiums, supported by exclusive agreements with three major Mexican insurers, and structured to be bundled into the customer's monthly financing installment.

The business model is commission/royalty-based on policy issuance, with a 2.5% commission rate on most financed products and the insurance premiums collected as part of the financing payment. Distribution is anchored by the captive dealership network, supplemented by a contact center (sales) and 24/7 WhatsApp customer service. The customer base spans individual buyers, informal workers (Plan Súbete), taxi operators (Plan CrediTaxi), SMEs (Plan PyME Leasing), and enterprise fleet operators (NR Fleet) — all ultimately tied to the four OEM brands. Anzen Concierge provides claims management and total-loss vehicle replacement, creating a post-sale relationship layer. The standalone disclosed headcount for Anzen Broker is 14 employees, and no financial statements are publicly disclosed. NRFM markets itself as the leading automotive financial company in Mexico, and its stated competitive differentiators are the multi-brand captive model, the multi-year fixed-rate insurance product, and the NR Seminuevos used-vehicle capability (financing vehicles up to 10 years old). Owner compensation is cited as disabled in source data; the insurance entity is wholly owned by NRFM, whose ownership structure beyond the OEM relationship is not disclosed.

Name

Anzen Broker

Legal name

NR Finance México, S.A. de C.V.

Website

https://credinissan.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Anzen Broker is the wholly-owned insurance subsidiary of NR Finance México, the captive auto financier for Nissan, Infiniti, Renault, and Mitsubishi in Mexico. It distributes multi-year bundled insurance products — extended warranties, GAP, tire, theft, and key replacement coverage — through the four brands' authorized dealership networks.

Ownership category

akta.pro rank

Product category

Auto Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Loan Brokers (6163)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Auto insurance brokerage
• Extended warranty products
• Vehicle protection plans
• Multi-year insurance policies
• Gap insurance coverage

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Auto Financing Interest: Interest income from vehicle financing loans and leases. Customers pay monthly installments comprising principal and interest over 12-72 month terms. Commission rate of 2.5% charged on financed amounts.
2. Insurance Products: Anzen Broker (Anzen Agente de Seguros, S.A. de C.V.) provides insurance products including multi-year policies, extended warranties, tire insurance, part theft insurance, content theft insurance, key replacement, GAP insurance, and life/disability insurance sold alongside vehicle financing.
3. Additional Products Financing: Financing of accessories, extended warranties, maintenance plans, deductible payments, parts, repairs, and bodywork integrated into monthly payments.
4. Fleet Management Services: Services for business customers including consolidated billing, satellite locators, insurance, extended warranties, gestoría (administrative processing), and loaner vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Anzen Broker is the insurance brokerage arm of NR Finance México that sells vehicle protection insurance products bundled with Nissan, Infiniti, Renault, and Mitsubishi financing. Its portfolio includes multi-year fixed-rate auto insurance policies, extended warranties up to 6 years/125,000 km, prepaid maintenance plans, GAP insurance, tire insurance, parts and contents theft coverage, and key replacement insurance. Products are integrated into monthly financing payments and distributed through the OEM authorized dealership network across Mexico.

Product overview

Anzen Broker is an insurance brokerage operated by Anzen Agente de Seguros, S.A. de C.V. that provides insurance products associated with NR Finance México vehicle financing. The product portfolio includes extended warranty (Garantía Extendida) covering up to 6 years or 125,000 km, prepaid maintenance plans (Mantenimientos Garantizados), tire insurance (Seguro de Llantas), parts theft insurance, contents theft insurance, key replacement insurance, and GAP insurance for used vehicles. These insurance products are offered as add-ons to vehicle financing plans and can be included in the monthly payment of the financed vehicle.

Differentiator

Problem solved

Functional benefit

Brands

• NR Fleet: Fleet financing solution designed to minimize resources needed for use and administration of a vehicle fleet, offering financial products with attractive conditions.
• NR Seminuevos
• Anzen Broker

Products and services

• Anzen Broker Insurance Brokerage Insurance brokerage service that provides vehicle protection insurance products and coverage options associated with NR Finance México vehicle financing, distributed through authorized Nissan, Infiniti, Renault, and Mitsubishi dealerships across Mexico.
• Garantía Extendida (Extended Warranty) Extended warranty coverage up to 6 years or 125,000 kilometers using original Nissan parts and service, with transferability benefits and increased resale value protection for financed vehicles.
• Mantenimientos Garantizados (Prepaid Maintenance Plan) Prepaid maintenance service plan covering scheduled maintenance for 3 years, ensuring expert service while preserving manufacturer warranty and protecting against future cost increases for financed vehicles.
• Valor Factura 3 Años Coverage product that pays the difference between commercial value and invoice value in case of total loss during months 25 to 36 of the financing term.
• Seguro de Llantas (Tire Insurance) Tire insurance covering replacement and installation of damaged tires up to $7,500 M.N., with coverage for up to 2 events per year and a maximum of 2 tires per event for financed vehicles.
• Seguro Contra Robo de Autopartes (Parts Theft Insurance) Coverage for theft of original autoparts installed in the financed vehicle, covering up to $50,000 M.N. with up to 2 replacements per year and 12-month validity.
• Seguro Contra Robo de Contenidos (Contents Theft Insurance) Contents theft insurance protecting occupants against violent theft with 4 coverage plans up to $30,000 and coverage for 2 violent theft events per year on financed vehicles.
• Seguro para Reposición de Llaves (Key Replacement Insurance) Key replacement insurance covering up to $6,000 M.N. with a 10% deductible for replacement of lost or stolen keys at authorized Nissan dealers.
• GAP Insurance Guaranteed Asset Protection insurance for used vehicles in financing that covers the difference between outstanding credit balance and the vehicle's commercial value in case of theft or total loss, plus up to 10% extra for new credit activation.
• Anzen Concierge Claims Service Claims management and vehicle replacement assistance service for total loss situations, providing customers with concierge-level support through the claims process.

Quantifiable outcome

• Vehicles up to 10 years old can be financed
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and major.

• Nissan Mexicana, S.A. de C.V.coreChannel Partner/ Reseller/ DistributorPrimary automotive manufacturer partner. NRFM serves as the captive financing company for Nissan vehicles in Mexico, processing vehicle financing through authorized Nissan dealerships nationwide.
• Renault de México, S.A. de C.V.coreChannel Partner/ Reseller/ DistributorAutomotive manufacturer partner for Renault brand vehicles. NRFM provides financing products including Plan Renault Servicios Financieros, Leasing, Llévatelo, CrediTaxi, and Multiestreno.
• Mitsubishi Motors de México, S.A. de C.V.coreChannel Partner/ Reseller/ DistributorAutomotive manufacturer partner for Mitsubishi brand vehicles. Financing products include Crédito Mitsubishi, Mitsubishi Posible, Plan CrediTaxi, Mitsubishi Leasing, and Plan Reestreno.
• Infiniti (Nissan Mexicana subsidiary)coreChannel Partner/ Reseller/ DistributorLuxury vehicle brand under Nissan umbrella. NRFM provides Leasing, Crédito INFINITI, and Plan SELECTIVITI products for Infiniti vehicles through authorized Infiniti dealerships.
• Anzen Agente de Seguros, S.A. de C.V.coreStrategic or Co-development PartnerInsurance broker partner providing vehicle and protection insurance products including multi-year policies, extended warranties, tire insurance, GAP insurance, and claims management through Anzen Concierge service.
• Three Major Mexican Insurance CompaniesmajorStrategic or Co-development PartnerExclusive agreements with three principal insurers in Mexico providing competitive insurance products with special rates, multi-year policies with fixed premiums, and comprehensive coverage options.
• National Dealer Networks (Nissan, Infiniti, Renault, Mitsubishi)coreChannel Partner/ Reseller/ DistributorExtensive network of authorized vehicle dealerships across Mexico where financing applications are processed. Dealers include regional groups such as Alameda, Auto Tokio, Autom Sierra, Autopolis, and many others listed per region.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Toyota Financial Services México: Captive finance company for Toyota in Mexico, offering vehicle loans, leases, and insurance products through Toyota dealer networks. Directly comparable to NRFM/Anzen Broker in business model, multi-product structure, and dealer-channel distribution for the Toyota, Lexus, and Hino brands.
• GM Financial México: Captive finance company for General Motors in Mexico, providing financing, leasing, and insurance products across Chevrolet, Buick, GMC, and Cadillac brands. Directly comparable in captive model, multi-brand portfolio, and dealer-channel origination.
• Quálitas Controladora: Mexico's largest auto insurance carrier, specializing in vehicle insurance sold through dealer networks and brokers. Directly comparable to Anzen Broker in the auto insurance product category, with similar distribution through Mexican dealer channels.
• Honda de México Finance: Captive finance operation for Honda and Acura brands in Mexico. Comparable in single-OUM captive financing model, dealer network distribution, and integrated insurance/warranty product offerings through Honda dealers.
• Volkswagen Financial Services México: Captive finance company for Volkswagen Group brands (VW, SEAT, CUPRA, Porsche) in Mexico. Comparable in multi-brand captive financing model, dealer-channel origination, and bundled insurance protection products.
• Ford Credit México: Captive finance arm for Ford and Lincoln in Mexico, offering retail financing, leasing, and dealer financing. Comparable in captive structure, dealer-channel distribution, and integrated insurance offerings across the Ford brand portfolio.

Broad incumbents

• AXA México: Major Mexican insurance carrier offering auto insurance products through broker and dealer networks. Comparable as a broad insurance incumbent whose auto products overlap with Anzen Broker's portfolio, often through shared broker partnerships.
• Grupo Financiero Banorte: One of Mexico's largest banks with significant auto loan and lease origination across the country. Comparable as a non-captive incumbent lender competing for the same vehicle financing customers that NRFM serves through dealer networks.
• Santander México: Major Mexican bank offering auto loans and leases as part of its broader consumer banking franchise. Comparable as a large incumbent auto lender competing for financing share across all vehicle brands in Mexico.
• BBVA México: One of Mexico's largest banks with a significant auto lending portfolio alongside broader consumer and commercial banking. Comparable as a major non-captive auto lender competing for the same vehicle financing customers Anzen Broker's parent serves.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/anzen-broker

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anzen Broker