What Craftworks does

Craftworks B.V. is a privately held Dutch technical product development firm headquartered in Nieuw-Vennep, Netherlands, founded circa 2013 by a team with roots in the development of the first commercial milking robot. The company delivers integrated electromechanical product development — mechanical design, electronics, and software — to clients in the food and agriculture sector, with a particular focus on beverage dispensing, dairy, vending, and agricultural quality-monitoring equipment. Its technology base includes a patented liquid nitrogen in-cup freezing system, a custom Clean-in-Place (CIP) technology adapted from industrial scale, and laser-measurement combined with image processing for in-factory and in-field quality monitoring. The firm is responsible for the Marcey's milkshake machine developed under a joint venture that includes Danone, commercializing proprietary technology through a German manufacturing partner.

Craftworks monetizes through a project-based B2B engagement model: clients bring ideas and the firm delivers functional prototypes ready for market testing on short lead times, supported by an in-house workshop and small-series production via its wholly owned subsidiary Craftworks Production B.V. (operational since early 2018). The model combines one-time development fees with downstream hardware revenue from small production runs. Go-to-market is direct enterprise sales targeting major brands, with named engagements including The Coca-Cola Company, Jacobs Douwe Egberts, LambWeston-Meijer, Heineken, Danone, GEA Farm Technologies, Sielaff and Cryotrans. Marketing is minimal — the firm relies on direct relationships, a LinkedIn presence, and project references rather than broad demand generation. Headcount is approximately 25-32 across mechanical, electronic, software and assembly disciplines, and the company operates under Dutch CAO Metaal en Techniek collective labor terms with no disclosed external funding.

The firm's competitive positioning rests on a rare combination of full-stack electromechanical development capabilities, hygiene- and reliability-critical domain expertise inherited from dairy robotics, and the ability to bridge the gap between prototype and small-series production that larger manufacturers are typically unwilling to serve. Strategic direction is oriented around deepening relationships with large enterprise accounts, expanding the production subsidiary's throughput, and commercializing patented technologies such as liquid nitrogen freezing and CIP into broader food-service and vending applications.

Name

Craftworks

Legal name

Craftworks B.V.

Website

https://craftworks.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Craftworks B.V. is a Dutch electromechanical product development firm that designs prototypes and small-series production units for major food, beverage, dairy and agriculture brands, integrating mechanical, electronic and software capabilities in-house from concept to market launch.

Ownership category

akta.pro rank

Headquarters

HQ city

Nieuw-Vennep

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Product Development Services: Technical product development from concept to prototype for food & agri sector clients. Includes mechanical, electronic and software development with short lead times.
2. Small Series Production: Production of small series of developed devices to support clients' market launch. Added since early 2018 as extension of development activities.
3. Prototype Development and Manufacturing Support: Full-service prototype development including design for manufacturability, support for manufacturer, and product launch assistance.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Craftworks is a Dutch technical product development company that takes concepts from ideation through engineering, prototyping, and small series production for clients in the food, beverage, dairy, and agricultural sectors. The firm develops bespoke machines and equipment — including beverage dispensers, milkshake machines, vending machines, dairy and agricultural equipment — for major brands. Its offering spans the full development lifecycle from initial concept design to fully tested manufactured units.

Product overview

Craftworks is a technical product development company that offers a unified portfolio of beverage dispensing and food processing solutions. Their core products include milkshake machines (Marcey's), beverage dispensing machines, coffee machines, vending machines, automatic cocktail makers, and milk foam machines for major brands like Coca-Cola, Jacobs Douwe Egberts, Danone, and Heineken. The company provides integrated services spanning from concept development through prototype development (mechanical, electronics, and software) to small-scale production runs. Key technology sub-products include patented liquid nitrogen freezing systems, custom CIP (Clean-In-Place) self-cleaning technology, cooling systems with energy efficiency features, and laser measurement combined with image processing for quality monitoring. Craftworks Production B.V. extends their capabilities to small series manufacturing to support market launches.

Differentiator

Problem solved

Functional benefit

Brands

• Marcey's: Milkshake machine brand developed by Craftworks for a joint venture including Danone. The product is marketed under the Marcey's name.

Products and services

• Technical Product Development Services End-to-end engineering service taking a client concept from ideation through design, engineering, prototyping, validation, and small-series manufacturing. Targeted at brand owners and OEMs in food, beverage, dairy, and agriculture.
• Prototype Development Services Bespoke prototype development service delivering functional prototypes and pre-series models for client validation, testing, and certification in the food and agri domain.
• Small Series Production Services Low-volume production of validated machines and equipment for clients requiring limited production runs rather than mass manufacturing, supporting market introduction and niche deployments.
• Beverage Dispensing Machines Custom-developed beverage dispensing equipment engineered for major beverage brands, integrating dosing, mixing, and dispensing technologies.
• Marcey's Milkshake Machine Custom-engineered milkshake machine developed for a client brand, featuring integrated milk foam, cooling, and dosing functionality.
• Coffee Machines Coffee preparation equipment developed on behalf of clients in the hot beverage category.
• Vending Machines Drink vending machines designed and produced for unattended beverage retail deployments.
• Automatic Cocktail Makers Automated cocktail preparation equipment developed as a custom product line for on-premise beverage dispensing.
• Milk Foam Machines Milk foam (Milkshuim) machines engineered for dairy and beverage applications requiring consistent milk texturing.
• Quality Measuring Equipment Laser-based quality measuring instruments developed for raw milk intake and quality control processes in the dairy value chain.
• Agricultural Equipment Bespoke equipment designed for the agricultural sector, developed in cooperation with agritech clients such as LambWeston-Meijer.

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Danone (Marcey's Joint Venture)coreStrategic or Co-development PartnerCraftworks developed milkshake machine for joint venture including Danone. Product marketed under Marcey's brand. Craftworks handled complete product development, support for manufacturer, and product launch - demonstrating full-cycle partnership capabilities.
• German Manufacturer (Marcey's Production)coreStrategic or Co-development PartnerIntensive knowledge transfer from Craftworks to German manufacturer to enable industrialization of milkshake machine production. Results in ongoing fruitful cooperation relationship for production scaling.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SPX Flow: Manufacturer of processing equipment for food, beverage, and industrial markets, including mixing, blending, and dispensing technologies. Comparable because its product portfolio overlaps with Craftworks' beverage dispensing and food processing development work.
• JBT Corporation: Global provider of food processing and air transportation equipment, including beverage, protein, and agricultural solutions. Comparable as a broad incumbent in food/beverage processing machinery with overlapping customer categories.
• Alfa Laval: Global provider of heat transfer, separation, and fluid handling equipment for food, dairy, and beverage industries. Comparable in its focus on hygienic processing equipment for the same end customers Craftworks serves.
• Krones AG: Global leader in beverage machinery and packaging equipment, including dispensing, filling, and bottling systems. Comparable because it builds the type of equipment Craftworks prototypes for Coca-Cola, Heineken, and other beverage customers, though at vastly larger scale.
• Tetra Pak: Global food and beverage processing and packaging company with deep dairy and liquid-food machinery expertise. Comparable as a broad incumbent serving many of the same enterprise FMCG clients Craftworks serves.
• GEA Group: Large industrial group supplying food processing, dairy, and agricultural equipment. Highly comparable given Craftworks' dairy, beverage dispensing and agricultural technology focus, and GEA is even a disclosed Craftworks customer (GEA Farm Technologies).
• Bucher Industries: Swiss industrial group with divisions in specialized agricultural machinery and food/beverage processing equipment. Comparable for its portfolio exposure to beverage and agricultural equipment customers similar to those Craftworks serves.

Direct peers

• Sioux Technologies: Dutch high-tech mechatronics and software development firm serving industrial clients with multidisciplinary engineering teams. Comparable for its integrated mechanical/electronics/software approach and Netherlands-based enterprise customer base.
• VanBerlo: Dutch industrial design and product development agency with integrated hardware, electronics and software capabilities. Comparable for its multidisciplinary product development model serving enterprise clients from a Dutch base.
• Demcon: Dutch multidisciplinary engineering firm developing high-tech mechatronic systems and products for industrial and medical clients. Closely comparable as a Netherlands-based multidisciplinary design and engineering services company with a similar structural profile to Craftworks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/craftworks

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craftworks