Cranmore

What Cranmore does

Cranmore School is an independent co-educational day school founded in 1968 and located on a single campus in West Horsley, Surrey, United Kingdom. It operates a "diamond model" educational structure delivered in partnership with neighbouring St Teresa's School under the umbrella of the Effingham Schools Trust: co-educational provision from Nursery through Year 4, single-sex education on separate sites for Years 5-11, followed by a shared co-educational Sixth Form. Core academic products span Nursery, Prep School, Senior School, and the shared Sixth Form (delivering GCSEs and A-Level/IB preparation), with a Progress Department supporting study skills from Year 4 upward.

The school's technology stack is conventional for the UK independent school sector and consists of Firefly VLE for educational delivery, Office 365 for administrative operations, iSAMS Parent Portal for parent communication, SOCS for calendar and co-curricular scheduling, and the Applicaa platform for admissions. There is no proprietary software product, no public API, and no disclosed AI capability. Differentiated on-site facilities include an Equestrian Centre (running the BHS Changing Lives through Horses program and NSEA competition teams) and the ESTA Tennis Academy, supplemented by extra-curricular clubs in Ski, Rowing, and Golf, plus a performing arts partnership with Grange Park Opera at West Horsley Place.

Cranmore is a nonprofit organization generating revenue primarily through termly tuition fees billed on a subscription-recurring basis, with additional revenue from holiday activities, equestrian programs, tennis coaching, and after-school clubs. The GTM motion is sales-led and traditional: prospective families are captured through the website, social media, prospectus requests, and scheduled Open Mornings, then converted via the Applicaa admissions workflow overseen by a dedicated Director of Admissions. The school has 37 employees and serves families in Surrey and surrounding South East England. Its 2022 ISI Full Inspection rated academic achievement as "excellent" and pupils' moral awareness and community contribution as "outstanding."

Name

Cranmore

Legal name

Cranmore School

Website

https://cranmore.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cranmore School is an independent co-educational day school in West Horsley, Surrey, operating a diamond-model Nursery-through-Sixth Form structure in partnership with St Teresa's School under the Effingham Schools Trust. It serves Surrey families through termly tuition plus on-site Equestrian Centre and Tennis Academy programs.

Ownership category

akta.pro rank

Product category

Independent Day School Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nonsectarian Independent Day Schools (EDAJABAA)

akta.pro secondary industry

Preschool Programs within Private K–12 Schools (EDACABAM)

Keywords

• Independent day school
• Private education
• Prep school education
• Senior school GCSE
• Extra-curricular programs

Headquarters

HQ city

West Horsley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tuition Fees: The school generates revenue primarily through tuition fees charged to families for educational services spanning Nursery through Year 11. Additional revenue streams include after-school clubs, holiday activities, equestrian centre programs, and tennis academy services. The school also offers bursaries and scholarships which may affect net revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Cranmore School is an independent day school in Surrey, England, delivering private education from Nursery through Year 11, with co-educational Sixth Form offered through the Effingham Schools Trust. The school sells termly tuition-based educational services, including the Nursery, Prep School, and Senior School academic programs, as well as the Sixth Form post-GCSE education. It also delivers specialized academy programs—the on-site Equestrian Centre and the Tennis Academy (ESTA)—and a portfolio of extra-curricular clubs (Ski Club, Rowing Club, Golf), in addition to a Sport Scholarship Programme.

Product overview

Cranmore School is an independent day school in Surrey operating a diamond-model educational structure: co-educational nursery and early years (Nursery to Year 4), single-sex senior education for boys and girls on separate sites (Years 5-11), and co-educational Sixth Form. The school offers a unified portfolio comprising the core academic programs (Nursery, Prep School, Senior School, Sixth Form) alongside specialized academies (Equestrian Centre, Tennis Academy) and Extra-Curricular Activities (Ski Club, Rowing Club, Golf). The academic curriculum covers traditional GCSE subjects with support through a dedicated Progress Department, while the sporting and arts programs provide breadth beyond academics.

Differentiator

Problem solved

Functional benefit

Products and services

• Nursery Early childhood education program for young children, offering structured daily activities, development-focused facilities, and flexible attendance options with associated fees. Forms the co-educational first phase of the school's diamond model.
• Prep School Preparatory education for younger students covering academic subjects, art, music, drama, sport, and pastoral care, supported by a dedicated Progress Department. Forms the upper co-educational phase of the diamond model (Years up to Year 4).
• Senior School Secondary education for students aged 11–16 (Years 7–11), offering GCSE subjects, academic programs, art, music, drama, sport, pastoral care, and a Progress Department. Delivered as single-sex education in Years 5–11 per the diamond model.
• Sixth Form Post-GCSE education (Years 12–13) provided through the Effingham Schools Trust Co-Ed Sixth Form, offering A-Level or IB preparation. Forms the co-educational final phase of the diamond model.
• Equestrian Centre On-site equestrian facilities offering riding lessons, horse care programs, BHS Changing Lives through Horses (CLTH) initiative, competition teams, holiday activities, and pony days. Available to pupils and the wider equestrian-interested community.
• Tennis Academy (ESTA) Specialized tennis program (ESTA) with dedicated facilities, professional coaching, and structured tennis development pathways integrated with the academic curriculum.
• Extra-Curricular Activities After-school programs including Ski Club, Rowing Club, and Golf, complementing the academic curriculum and broadening the school's extra-curricular offering.
• Sport Scholarship Programme Scholarship program for talented athletes, providing financial support and specialized sporting development opportunities across the school's sporting programs.

Quantifiable outcome

• Quality of pupils' academic and other achievements is excellent (per ISI inspection)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• St Teresa's SchoolcoreStrategic or Co-development Partner · 1 January 2019Cranmore has formed a partnership with neighbouring school St Teresa's to create a 'diamond model' education structure. This is described as 'the most contemporary education model available.' The model provides co-ed education from Nursery to Year 4, single-sex education on two separate sites in Years 5-11, before students come together for co-ed Sixth Form. The partnership is overseen by the Effingham Schools Trust and aims to make the transition from primary to senior school less drastic.
• Effingham Schools TrustcoreStrategic or Co-development PartnerCranmore is part of the Effingham Schools Trust, which oversees multiple schools including St Teresa's. The trust manages the diamond model education partnership and operates the shared Sixth Form centre. Rachel Owens has been appointed as the new Chief Executive Officer of Effingham Schools Trust.
• BHS Changing Lives through Horses (CLTH)minorStrategic or Co-development PartnerCranmore's Equestrian Centre participates in the British Horse Society's 'Changing Lives through Horses' program, which uses equestrian activities to develop life skills and confidence in young people.
• NSEA (National Schools Equestrian Association)minorChannel Partner/ Reseller/ DistributorCranmore's Equestrian Centre competes in NSEA competitions. The school publishes regular NSEA Competition Reports on its website.
• Grange Park OperaminorOthersCranmore pupils have performed at Grange Park Opera, a nearby opera house at West Horsley Place. Students have appeared in productions including Tosca, Oklahoma, Don Carlo, and Porgy & Bess since the venue opened in 2017.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cranleigh School: Major Surrey independent school with day and boarding provision, extensive sports and arts facilities, and a much larger scale. Functions as an aspirational incumbent that Cranmore families may consider as a senior school destination.
• Epsom College: Larger, established Surrey independent school offering day and boarding provision across a broader year range. Operates at a higher fee tier with more extensive facilities, but competes for the same affluent Surrey family market.

Direct peers

• Reeds School: Surrey independent day school (Nursery through Sixth Form) serving a similar West Surrey family demographic with comparable breadth of academic and pastoral provision.
• St Teresa's School, Effingham: Cranmore's direct diamond-model partner under Effingham Schools Trust. Single-sex girls' school on a separate site, sharing Sixth Form and governance; the two schools are intentionally designed to be halves of the same educational proposition.
• Halliford School: Independent day school in Shepperton, Middlesex, serving a similar fee tier and family profile for ages ~11-18, with comparable extra-curricular emphasis. Geographic neighbour competing for North Surrey families.
• Box Hill School: Small Surrey independent day school (Nursery to Sixth Form) with similar family-oriented positioning, broad extra-curricular offering, and comparable fee tier — directly competing for the same Surrey family demographic.
• Claremont Fan Court School: Surrey-based independent day school (Nursery through Sixth Form) offering comparable breadth of co-ed provision, extra-curricular programmes, and ISI-inspected academics. Closest direct competitor in the West Surrey catchment.
• City of London Freemen's School: Independent co-educational day school in Ashtead, Surrey (Nursery to Sixth Form), directly competing with Cranmore for Surrey families seeking full K–12 independent provision.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CranmoreSchool
• Facebookfacebook.com/Cranmore-School-222380437934440
• Instagraminstagram.com/cranmoreschool
• LinkedInlinkedin.com/company/cranmore-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cranmore