Cruz Roja Colombiana Seccional Antioquia

What Cruz Roja Colombiana Seccional Antioquia does

Cruz Roja Colombiana Seccional Antioquia is a private, non-profit, self-sustaining humanitarian organization founded circa 1925 as an autonomous section of the Colombian Red Cross National Society, operating 17 municipal branches across 7 of 9 subregions of Antioquia with headquarters in Medellín. The organization employs 257 paid staff and coordinates over 1,000 active volunteers delivering humanitarian services to the general public, vulnerable populations, migrants, students, and private and public-sector clients. Its portfolio spans disaster risk management, urban search and rescue, vocational education, blood and platelet donation, mobile humanitarian aid for migrants, and corporate risk advisory, anchored by a centennial "100 Años Aquí Siempre" campaign in 2026.

The organization operates four core service lines through wholly-owned operating arms: the Instituto para el Trabajo y Desarrollo Humano (vocational and continuing education), Gestión del Riesgo y Desastres (corporate and public-sector risk advisory), Donación de Sangre y Plaquetas (blood donation), and the Tienda Humanitaria Móvil (mobile humanitarian aid for migrants). Its most technically differentiated product is PILOT-ML (Physics-Based Intelligent Landslide Optimization & Tracking – Machine Learning), a 4D spatio-temporal simulation system integrating physics-based and machine learning models for landslide propagation prediction in tropical mountainous terrain, achieving 84% average accuracy on real historical cases and identifying critical rainfall thresholds that trigger instability. The organization additionally holds USAR COL-32 Nivel Liviano Especializado accreditation from UNGRD — one of only 22 such teams in Colombia — following a 12-hour continuous field exercise in which 41 volunteers completed 156 technical performances.

Revenue is generated through five diversified streams without reliance on international or governmental funding: tuition and course fees for vocational and continuing education (course prices ranging COP $194,000–$465,000, with the 960-hour Técnico Laboral en Ayudante de Cuidados Personales offered on a 100% scholarship basis under the Becas Jóvenes Pa'lante initiative with the Gobernación de Antioquia); enterprise fees for risk management consulting, training, and self-diagnostic tools via the Gestión del Riesgo division; sales of first aid supplies and humanitarian equipment through the Tienda Virtual (tiendacruzrojaantioquia.com); voluntary monetary and blood donations; and event registration fees for fundraising activities such as La Carrera del Siglo (June 14, 2026; registrations COP $49,900–$168,900). Distribution combines 17 physical branches, an e-commerce storefront, dedicated sub-domain portals for blood donation, education, and risk management, and field-based mobile humanitarian deployments.

Name

Cruz Roja Colombiana Seccional Antioquia

Legal name

Cruz Roja Colombiana Seccional Antioquia

Website

https://crantioquia.org.co

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

251–500 employees

Short description

Cruz Roja Colombiana Seccional Antioquia is a self-sustaining, private non-profit humanitarian organization operating 17 branches across Antioquia, Colombia. It delivers disaster risk management, accredited urban search and rescue, vocational education, blood donation, and migrant humanitarian aid to public, private, and vulnerable populations.

Ownership category

akta.pro rank

Product category

Humanitarian Services

NAICS

Emergency and Other Relief Services (624230), Educational Support Services (611710), Individual and Family Services (6241), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

akta.pro secondary industries

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH), Cash & Voucher Assistance (CVA) and Emergency Livelihood Support (BPAGAAAJ)

Keywords

• Humanitarian services
• Disaster risk management
• Vocational healthcare training
• Urban search rescue
• Community emergency response

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Educational Services (Instituto para el Trabajo y Desarrollo Humano): Tuition and course fees from vocational technical programs, continuing education courses, and corporate training. Programs include Técnico Laboral en Ayudante de Cuidados Personales (960 hours), Primeros Auxilios Psicológicos (20 hours, $194,000 COP), Primeros Auxilios Básicos (40 hours, $465,000 COP), Cuidador Asistencia Paliativa (32 hours, $423,000 COP). Income supports humanitarian mission.
2. Risk Management Consulting and Advisory Services: Specialized advisory, consulting, and training services for businesses and public institutions covering disaster risk management, business continuity, crisis management, financial/legal/technological risk analysis. Revenue from service fees for risk assessments, plan formulation, and implementation support.
3. Humanitarian Store (Tienda Humanitaria / Tienda Virtual): Sale of first aid kits (botiquines), stretchers, and related humanitarian supplies through the online store (tiendacruzrojaantioquia.com). Corporate discounts of 5-8% offered through partner organizations.
4. Donations (Dinero y Sangre): Monetary donations solicited through the website (Dona dinero) and blood donations through a dedicated portal. Donations are a key sustainability mechanism for the organization, which is self-sufficient and does not receive international or governmental funding.
5. Event Revenue (La Carrera del Siglo): Registration fees from the La Carrera del Siglo athletic event (June 14, 2026), with race categories ranging from COP $49,900 (infant walk) to COP $168,900 (adult race, extraordinary stage). Revenues fund humanitarian programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Cruz Roja Colombiana Seccional Antioquia provides humanitarian services across Antioquia, Colombia, including disaster risk management consulting powered by proprietary PILOT-ML 4D landslide prediction technology, accredited urban search and rescue (USAR COL-32), vocational technical education through its Instituto para el Trabajo y Desarrollo Humano, blood donation services, mobile humanitarian aid for migrants, and corporate first aid supply sales. The organization operates 17 municipal branches and a network of over 1,000 volunteers to deliver emergency response, healthcare education, and community resilience programs.

Product overview

Cruz Roja Colombiana Seccional Antioquia is a humanitarian organization offering a diversified portfolio of services organized around several core areas: (1) Disaster Risk Management incorporating the innovative PILOT-ML 4D landslide simulation technology; (2) Education through its Instituto para el Trabajo y Desarrollo Humano offering technical vocational programs and continuous training courses; (3) Healthcare support including blood donation services, palliative care, and caregiver training; (4) Community resilience programs including mobile humanitarian assistance and migrant support; (5) Accredited USAR COL-32 urban search and rescue capabilities; and (6) Public events including commemorative athletics and academic forums. The organization operates 17 municipal branches across 7 subregions of Antioquia and maintains an e-commerce platform for first aid supplies.

Differentiator

Problem solved

Functional benefit

Brands

• Gestión del Riesgo y Desastres: Disaster risk management services including advisory, consulting, and training for public and private sector organizations
• Tienda Humanitaria
• Instituto para el Trabajo y Desarrollo Humano

Products and services

• PILOT-ML Landslide Prediction System A 4D spatio-temporal simulation system for landslide analysis and tracking, using physics-based and machine learning approaches to predict landslide propagation, evaluate temporal stability, and estimate displaced material volumes for disaster risk management in tropical mountainous contexts.
• Instituto para el Trabajo y Desarrollo Humano (Education Institute) Technical vocational education institute offering programs in healthcare support, first aid, palliative care, and risk management, delivered in-person and virtually across Medellín and 11 partner municipalities in Antioquia.
• Gestión del Riesgo de Desastres (Disaster Risk Management Services) Disaster risk management advisory, consulting, training, and implementation services for public and private sector organizations in Antioquia, covering business continuity, crisis management, and risk analysis.
• USAR COL-32 Urban Search and Rescue Team UNGRD-accredited urban search and rescue team capable of executing search and rescue operations in urban areas immediately after emergencies or disasters, with 41 accredited volunteers.
• Blood and Platelet Donation Services Blood and platelet donation services enabling citizens of Antioquia to schedule donation appointments at the organization's facilities.
• Escuela de Cuidadores (Caregivers School) Community training program for caregivers of people with chronic, advanced, or terminal illnesses, covering pain management, empathetic communication, emotional support, bereavement support, home care, and caregiver self-care.
• Técnico Laboral en Ayudante de Cuidados Personales 960-hour technical vocational program (480 theory/480 practice) training students in integral and humanized patient care, clinical assistance protocols, gerontology, and vulnerable population care. Offered with 100% scholarship plus up to $500,000 COP economic support per beneficiary.
• Curso Primeros Auxilios Psicológicos 20-hour online course providing tools for recognizing and providing emotional first stabilization to those requiring first-level psychological assistance. Priced at $194,000 COP per participant.
• Curso Primeros Auxilios Básicos 40-hour in-person course providing tools for responding to emergency situations through injury care procedures, ensuring safety for rescuers and patients. Priced at $465,000 COP per participant.
• Curso Cuidador Asistencia Paliativa 32-hour in-person course covering palliative care fundamentals focused on symptom relief and quality of life promotion for patients and families facing end-of-life situations. Priced at $423,000 COP per participant.
• Tienda Virtual Cruz Roja Antioquia (Online First Aid Store) Online store selling first aid supplies including first aid kits and stretchers for individuals and corporate clients, with corporate discounts of 5-8% offered through partner organizations.
• Becas Jóvenes Pa'lante Scholarship Program Educational scholarship initiative in partnership with the Antioquia Governor's Office, covering 100% of tuition and providing up to $530,000 COP in financial support for technical and technological education in 11 municipalities across Oriente, Suroeste, Bajo Cauca, and Urabá subregions.
• Tienda Humanitaria Móvil (Mobile Humanitarian Store) Mobile humanitarian aid service providing emergency assistance to migrant populations through delivery of basic self-care items, enabling recipients to choose products that best meet their needs. Operated in coordination with the Colombian Red Cross National Migration team and IFRC.
• Autodiagnóstico Gestión del Riesgo (Risk Management Self-Assessment) Online self-assessment tool helping organizations evaluate their preparedness for potential risks affecting business continuity.

Quantifiable outcome

• 84% average accuracy in real historical landslide cases using PILOT-ML
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Gobernación de Antioquia (Becas Jóvenes Pa'lante)coreStrategic or Co-development Partner · 1 July 2026Cruz Roja Antioquia's Instituto de Educación participates in the Becas Jóvenes Pa'lante strategy led by the Antioquia government. The program covers 100% of tuition and provides up to $530,000 COP economic support per beneficiary, targeting youth in underserved subregions (Oriente, Suroeste, Bajo Cauca, Urabá) across 11 municipalities.
• Unidad Nacional para la Gestión del Riesgo de Desastres (UNGRD)flagshipStrategic or Co-development Partner · 28 August 2025UNGRD awarded Cruz Roja Antioquia the USAR COL-32 Nivel Liviano Especializado accreditation, the highest national recognition for urban search and rescue teams. The ceremony was held August 28, 2025 at Cruz Roja Antioquia's headquarters. This partnership positions the organization as a critical national emergency response asset.
• Cruz Roja Colombiana (National Migration Team)coreStrategic or Co-development PartnerThe Mobile Humanitarian Store is part of the national 'Tiendas Humanitarias' project led by the Colombian Red Cross national migration team, supported by the International Federation of the Red Cross (IFRC). The initiative provides emergency humanitarian aid to migrants through a choice-based model.
• International Federation of the Red Cross (IFRC)coreStrategic or Co-development PartnerIFRC supports the Tiendas Humanitarias project implemented by Cruz Roja Antioquia. As part of the global Red Cross movement, Cruz Roja Antioquia is affiliated with IFRC, CICR, and the Colombian Red Cross National Society, providing access to global humanitarian standards and resources.
• EPM (Empresas Públicas de Medellín)minorGTM or Marketing PartnerEPM appears as a sponsor of La Carrera del Siglo event (100th anniversary). EPM is a major Medellín-based utilities company and a significant institutional partner for the organization's anniversary celebration.
• ComfamaminorGTM or Marketing PartnerComfama (Caja de Compensación Familiar de Antioquia) is a sponsor of La Carrera del Siglo. Comfama also offers employee discount benefits for Cruz Roja education programs and is featured in the corporate benefits section.
• Universidad Pontificia Bolivariana (UPB)minorGTM or Marketing PartnerUPB serves as the venue partner for the 100+ Tendencias e innovación event (Centro de eventos Fórum – UPB, Medellín, June 16, 2026). UPB's rector, Father Diego Marulanda Díaz, is featured as a key speaker and collaborator.
• ComfenalcominorGTM or Marketing PartnerComfenalco provides corporate discount benefits for Cruz Roja education programs, including discounts on technical career enrollment and tuition for courses and diplomas. Available to affiliated workers presenting certification.
• Postobón, Copebombas, Telemedellín, Metro de Medellín, TuSalud, Electrolit, Lotería del CasanareminorGTM or Marketing PartnerVarious sponsors supporting La Carrera del Siglo 100th anniversary event. Include beverage companies, media outlets, transport, and government entities providing marketing and logistical support for the event.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Unidad Nacional para la Gestión del Riesgo de Desastres (UNGRD): National government agency coordinating disaster risk management and emergency response across Colombia. Broader incumbent that accredits, coordinates, and partially competes with Cruz Roja Antioquia's risk management and USAR capabilities.
• SENA (Servicio Nacional de Aprendizaje): Colombia's national vocational training institution offering technical programs, scholarships, and continuing education. Overlaps with Cruz Roja Antioquia's Instituto de Educacion in target learner segments (strata 1-3, technical careers).

Direct peers

• Defensa Civil Colombiana: Colombia's primary civil defense volunteer organization focused on disaster prevention, response, and search and rescue. Directly competes in disaster response, search & rescue, and community-based emergency preparedness across Antioquia.
• Bomberos de Medellín: Regional fire and rescue service in Antioquia providing disaster response, search & rescue, and emergency services. Directly comparable in operational scope (rescue, emergency response) and beneficiary overlap (Antioquia communities).
• World Vision Colombia: Major international humanitarian NGO operating in Colombia with comparable humanitarian assistance, child protection, education, and community resilience programs serving vulnerable populations including migrants.
• Cruz Roja Colombiana (Sociedad Nacional): The parent National Society of which Cruz Roja Antioquia is an autonomous section. Directly comparable as the coordinating body of all Colombian Red Cross sections with similar humanitarian, disaster response, education, and blood donation mandates.
• Pastoral Social Caritas Colombiana: Colombian Catholic humanitarian organization providing social assistance, disaster response, migrant support, and community development. Comparable in humanitarian aid delivery model and beneficiary populations (vulnerable groups, migrants, disaster-affected).

Regional players

• Cruz Roja Mexicana: Mexican Red Cross national society, a peer Latin American Red Cross section with comparable structure (volunteers, branches, ambulances, blood banks, education). Operates in a different geography but serves as a model for what Cruz Roja Antioquia could scale into nationally.

Others

• Comfama (Caja de Compensación Familiar de Antioquia): Antioquia family compensation fund providing education, health, and recreation services; both corporate sponsor of Cruz Roja events and partner in employee education discounts. Adjacent ecosystem participant with overlapping beneficiaries.

Emerging players

• Fundación Éxito: Colombian foundation focused on child nutrition and food security, with significant donations and supply chain programs. Comparable as a self-sustaining Colombian nonprofit combining humanitarian service delivery with revenue-generating commerce (Tienda Humanitarian model).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CruzRojaAntioq
• YouTubeyoutube.com/channel/UC1qvaIHPxjD1Fo41iJhhSog
• Facebookfacebook.com/CruzRojaAntioquia
• LinkedInlinkedin.com/company/cruz-roja-colombiana-seccional-antioquia
• Instagraminstagram.com/cruzrojaantioquia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cruz Roja Colombiana Seccional Antioquia