Imperial Automotive

What Imperial Automotive does

Imperial Automotive & Property Ltd is a privately held UK-based B2B distributor of vehicle crash and collision repair parts, trading under the Crash Repair Parts brand via its website crashrepairparts.com. The company sells exclusively to trade customers — bodyshops, vehicle repairers, and automotive professionals — who must register and be approved to access trade-exclusive pricing. It claims the widest trade-exclusive range of collision parts in the UK, supported by FAST nationwide delivery and industry expertise dating to the 1990s (founded 1990).

The core product is a trade-only e-commerce portal featuring customer number / email login, password authentication, passkey (FIDO2/WebAuthn) support, and Google OAuth single sign-on. The company also operates a parallel retail-facing sub-brand, CarPanels.com, aimed at non-trade customers and individuals. Pricing is quote-based and not publicly disclosed; the revenue model is transactional parts sales with no recurring software or licensing component, targeting a horizontal SMB segment of UK collision repair businesses.

Imperial Automotive operates as a single-country UK trade supplier with no disclosed ownership, funding, M&A, or management team details in the source material. Headcount stands at approximately 120 employees. The company holds no patents, certifications, or regulatory licenses of note, and its integration footprint is limited to identity/authentication providers (Google, passkey). No AI/ML capabilities, public listing, or institutional backing are evidenced.

Name

Imperial Automotive

Legal name

Imperial Automotive & Property Ltd

Website

https://crashrepairparts.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Imperial Automotive & Property Ltd is a privately held UK distributor of vehicle crash and collision repair parts, operating the trade-only B2B portal crashrepairparts.com for bodyshops, repairers, and automotive professionals, with a parallel retail site, CarPanels.com.

Ownership category

akta.pro rank

Product category

Automotive Crash Repair Parts Distribution

NAICS

Motor Vehicle and Parts Dealers (441), Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Collision repair & body parts distribution (sheet metal, bumpers, mirrors, glass, airbags) (CRAOANAE)

Keywords

• Crash repair parts
• Collision parts wholesale
• Vehicle body panels
• Automotive trade supplies
• B2B auto parts

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Crash Repair Parts Sales: Sale of vehicle crash repair/collision parts to trade customers (bodyshops, repairers, automotive professionals). Trade-exclusive pricing model with nationwide delivery in the UK.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Imperial Automotive & Property Ltd operates crashrepairparts.com, a trade-only B2B e-commerce portal that supplies vehicle crash repair and collision parts to UK bodyshops, repairers, and automotive professionals at trade-exclusive pricing. Trade customers must register and be approved for an account to access exclusive pricing and the catalogue. The company also runs a retail-facing sister site, CarPanels.com, for non-trade buyers. Orders are fulfilled via nationwide UK delivery.

Product overview

Imperial Automotive & Property Ltd operates a single unified trade e-commerce platform (Crash Repair Parts) that serves bodyshops, repairers, and automotive professionals with exclusive crash repair part pricing. The company also maintains a separate retail brand, CarPanels.com, for non-trade customers. The trade portal provides account-based access with trade login credentials, passkey, and Google SSO authentication options, supported by industry expertise dating back to the 1990s and nationwide Fast delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Crash Repair Parts Trade Portal A trade-only B2B e-commerce portal (crashrepairparts.com) supplying vehicle crash repair and collision parts at trade-exclusive prices to UK bodyshops, repairers, and automotive professionals. Customers must register and be approved for a trade account to access the catalogue and pricing, with nationwide UK delivery.
• CarPanels.com A separate retail-facing website for non-trade customers and individuals needing vehicle parts, offering the same crash repair parts range for retail purchase. It serves as the retail counterpart to the trade-only portal for buyers who are not in the trade.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Motor Parts Direct: Online-first UK motor factor supplying car parts, including body panels and collision components, to trade and retail customers. Comparable digital-first distribution model with nationwide delivery targeting the same bodyshop and consumer customer base.
• Andrew Page: UK motor factor with a branch network distributing vehicle parts and accessories to trade customers. Comparable trade-channel parts distributor with multi-region delivery capability serving independent garages and bodyshops.
• Car Parts 4 Less: Online UK retailer/distributor of new and reconditioned car body panels and mechanical parts. Directly comparable body panel and collision parts category with both trade and consumer e-commerce presence.
• GSF Car Parts: UK motor factor chain with trade counters and online ordering for automotive parts including body and collision components. Closely comparable trade-focused distribution model targeting workshops and bodyshops with rapid delivery across the UK.
• Euro Car Parts (LKQ Corporation): The UK's largest automotive parts distributor, operating both trade and consumer channels for mechanical, body, and collision parts. Directly comparable as a UK-wide parts e-commerce platform serving bodyshops and retail buyers with similar SKU breadth and nationwide delivery.
• Parts Alliance: UK and Ireland motor factor group distributing parts to independent workshops, bodyshops, and service operators. Comparable multi-channel B2B parts distribution with trade pricing and same/next-day delivery.

Broad incumbents

• Halfords: UK motoring products retailer operating hundreds of stores plus online, selling parts, accessories, tools, and repair services. Comparable only at a broad category level — overlapping in automotive parts/accessories retail but operating across much wider categories (cycling, leisure, motoring) than Imperial's collision-parts focus.

Regional players

• Autoglass (Belron): UK vehicle glass repair and replacement specialist with national mobile and in-branch service. Comparable only on the automotive glass/SKU adjacency of collision repair, but operating a service-led repair model rather than a parts distribution model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/imperial-automotive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imperial Automotive