Créa

What Créa does

Créa (legal entity SAS Créa Composite, doing business as Créa Équipements) is a French designer, manufacturer, and installer of premium outdoor playground and sports equipment, founded in 1998 and headquartered in Le Longeron, Maine-et-Loire. The company operates as the only specialist in France producing structures from stainless steel (inox) and 19mm high-density polyethylene (PEHD), with 100% of design, welding (TIG/MIG), and assembly performed at its single Pays de la Loire facility. Its portfolio spans two main categories — Jeux (multi-function structures, toddler equipment, spring rides, carousels, playhouses, transport toys, panels, slides, swings, zip lines, climbing pyramids) and Sport (outdoor fitness, health trails, street workout, multisport) — with roughly 30 sub-brands including themed ranges such as CRUZOÉ, BRIK, URBAN, TANIÈRE, Tour'NID, CHATEAUFORT, NOVA, and LORÉE, and the specialized Créactiv' inclusive-play line co-developed with LudHealth.

Créa's business model is sales-led B2B, targeting French municipalities, schools, crèches, healthcare and medico-social establishments, and tourism operators (campsites), with installations extending internationally to Luxembourg and elsewhere via partner resellers. Revenue is generated through one-time equipment sales with quote-based pricing for custom projects; entry-level units such as the Lorée range start at €5,000, while multi-function structures, inclusive installations, and fitness packages reach materially higher contract values. Distribution combines a direct in-house commercial team with regional installation partners (BP URBAIN, Pleinbois Aménagement, S'or/Parislux, TERRES DE LOISIRS). Marketing is supported by a 2026 product catalogue, an active website, LinkedIn/Instagram presence, a YouTube tutorial channel, and trade show participation (SETT Montpellier from 2022). The company is privately held, has 20 employees, a €50,000 share capital, and offers a 25-year warranty on framework and 15-year warranty on decorative panels as evidence of product durability.

Name

Créa

Legal name

SAS Créa Composite

Website

https://crea-equipements.fr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Créa is a French designer and manufacturer of premium outdoor playground and sports equipment made from stainless steel and polyethylene, serving municipalities, schools, crèches, healthcare facilities, and tourism operators across France and select international markets.

Ownership category

akta.pro rank

Product category

Outdoor Playground and Sports Equipment Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

akta.pro secondary industries

Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK), Outdoor & Ride-On Toys Retail (CRALAFAC)

Keywords

• Outdoor playground equipment
• Playground manufacturing
• Stainless steel structures
• Outdoor fitness equipment
• Inclusive play solutions

Headquarters

HQ city

Le Longeron (Sèvremoine)

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Playground Equipment Sales: Direct sales of manufactured playground and sports equipment to municipalities, schools, and public space managers. Products include multi-function structures, sports equipment, and custom designs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Créa designs, manufactures, and sells outdoor playground and sports equipment for public spaces, schools, crèches, healthcare facilities, and tourism operators. Products are built from stainless steel (inox) and high-density polyethylene (PEHD), manufactured entirely at the Le Longeron facility in Maine-et-Loire, France. The portfolio spans multi-function play structures, toddler-specific equipment, classic playground items (spring rides, swings, zip lines), outdoor fitness apparatus, health trails, street workout stations, and the inclusive Créactiv' therapeutic range developed with LudHealth.

Product overview

Créa is a French designer, manufacturer, and creator of premium outdoor playground and sports equipment headquartered in Le Longeron, Maine-et-Loire (49), Pays de la Loire. The product portfolio is organized into two main categories: Games (Jeux) — covering multi-function structures, toddler-specific equipment, classic playground essentials (spring rides, carousels, playhouses, transport toys, interactive panels, slides, swing sets, zip lines, climbing structures, and active furniture) — and Sport (Sport) — covering outdoor fitness apparatus, health trails, street workout (SWO) equipment, and multisport goals. The Games section includes themed sub-brands such as CRUZOÉ (exotic adventure), BRIK (urban modern), CHATEAUFORT (medieval), NOVA (versatile adaptable), TANIÈRE (nature), Tour'NID (treehouse), URBAN (city), LORÉE (natural/robinia), FOREST, MOTRIX, and core multi-function lines (NEO, PILOTIS, LAND, ALPHA, ACCROBATICS, DELTA, NAUTILUS, PRIMO, AMA'ZONE, HOP, CARGO, TERRA). The Sport section includes the Fitness range (FIT series: rowers, chest presses, steppers, pull-up bars, etc.), health trails (Parcours de santé), street workout (SWO connected via QR code), and multisport goals (BMS01). A notable specialized sub-brand is Créactiv', developed with LudHealth for therapeutic and inclusive play in medical settings. Créa also publishes an annual Catalogue. All products are manufactured in France using stainless steel and high-density polyethylene (HDPE), with a 25-year structural warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Créactiv': Inclusive play and activity range designed for medical, medico-social, and educational environments (IME, ITEP, hospitals, rehabilitation centers), developed in partnership with LudHealth.
• Créa Composite

Products and services

• Structures Multifonctions Multi-activity play structures composed of towers, entry/exit modules (climbing, slides, poles), and optional add-ons (climbing, sliding, panels). Available in various themes for different ages.
• Spécial Tout-Petits Play structures designed for toddlers and young children, featuring low flooring and age-appropriate activities. Includes Forest and Motrix product lines.
• Incontournables Essential classic playground equipment including spring rides, carousels, playhouses, transport toys, interactive panels, slides, swing sets, zip lines, and climbing structures.
• Fitness Outdoor fitness equipment for adults and seniors, including resistance machines, rowing machines, pull-up bars, chest presses, steppers, balance platforms, and wheelchair-accessible apparatus. Self-lubricating bronze bushings, QR-code connected to YouTube tutorial videos.
• Parcours de Santé Health trails and outdoor fitness courses featuring progressive slow movements. Equipment rebuilds confidence, improves flexibility and coordination, and strengthens muscle groups.
• Streetworkout

Quantifiable outcome

• 25-year warranty on framework structure
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LudHealthcoreStrategic or Co-development PartnerCollaboration with LudHealth, a company specializing in playful and accessible movement for all, led by Stéphane Degonde. This partnership developed the Créactiv' inclusive play range designed for medical, medico-social, and specialized educational environments, incorporating clinical uses, environmental constraints, and patient/team expectations.
• BP URBAINminorChannel Partner/ Reseller/ DistributorInstallation partner for playground equipment deployment
• Pleinbois AménagementminorChannel Partner/ Reseller/ DistributorInstallation partner that has shared photos of Créa equipment installations in Eyragues (Provence)
• S'orminorChannel Partner/ Reseller/ DistributorInstallation partner with subsidiary Parislux that installed Cruzoé structure in Atton and operates in Grand Est and Luxembourg
• TERRES DE LOISIRSminorChannel Partner/ Reseller/ DistributorInstallation partner that installed equipment in Ampuis (Rhône department)

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HAGS: Swedish/UK-based manufacturer of playground equipment and outdoor fitness solutions serving municipalities and schools across Europe. Directly comparable product categories including inclusive play and outdoor gym equipment.
• Proludic: French manufacturer of playground and sports equipment headquartered in Vouvray, France. Direct competitor serving French municipalities, schools, and campgrounds with a comparable product portfolio of multi-function structures, fitness equipment, and inclusive play solutions.
• Berliner Seilfabrik: German manufacturer specialising in rope-based playground structures, climbing equipment, and net play installations. Comparable as a European specialist in innovative playground construction serving public-sector buyers.
• Husson: French manufacturer of playground and outdoor sports equipment, headquartered in France. Direct competitor in the French market with overlapping municipal, school, and campsite customer base.
• Richter Spielgeräte: German manufacturer of high-end playground equipment using timber and stainless steel, targeting municipalities and schools across Europe. Comparable premium positioning and product philosophy emphasising durable, design-led outdoor play equipment.
• Kettler (Trikora / Outdoor Fitness): German manufacturer of outdoor fitness equipment serving public parks and residential developments across Europe. Comparable in outdoor fitness apparatus (FIT-series overlap) targeting municipal buyers.

Regional players

• Playworld Systems: US-based playground and outdoor fitness equipment manufacturer serving North American municipalities and schools. Comparable product portfolio (multi-function structures, fitness, inclusive play) but primarily serving the US market rather than competing head-to-head in France.

Broad incumbents

• Kompan: Danish global leader in playground and outdoor fitness equipment with extensive European municipal, school, and public-space installations. A broad incumbent offering playground, fitness, and streetworkout solutions that overlaps substantially with Créa's catalog but at greater scale.
• Lappset Group: Finnish manufacturer of playground, outdoor fitness, and sports-park equipment with strong European public-sector presence. Comparable in product scope (multi-function structures, fitness, sports goals) but operates at significantly greater scale and geographic reach.
• Decathlon (Outdoor & Playground category): French global sporting-goods retailer and manufacturer with outdoor fitness and playground-adjacent product lines. Broad incumbent in French sports/outdoor recreation that intersects with Créa's fitness and outdoor-sport segments, though primarily B2C rather than B2B municipal.

Market position

Strengths5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@crea-equipements
• LinkedInlinkedin.com/company/crea-equipements
• Instagraminstagram.com/crea.equipements

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Créa