What Créaprim does

Créaprim is a privately held French B2B company, founded in 1984 and headquartered in Marquette-lez-Lille (Hauts-de-France), that designs, sources and manufactures custom-made promotional, loyalty and corporate-gifting products on behalf of enterprise brand clients. The company operates an integrated end-to-end service model: an in-house style team develops bespoke, trend-aligned product concepts; a network of more than 100 industrial partners across China, India, Europe and France executes manufacturing; a dedicated quality bureau in China plus third-party audits (BSCI/SEDEX/ISO) enforce quality at every stage; and import logistics deliver finished goods to client warehouses. The portfolio spans ten product categories (cosmetic accessories, tableware, jewelry, lifestyle, household linens, decorative items, bags and pouches, children's products, packaging/stationery, and the Créatelier sub-brand) and the business delivers approximately 4,500 projects per year.

The revenue model is project-based B2B custom manufacturing, with minimum order quantities starting at 1,000 pieces and tiered pricing up to 100,000+ pieces; pricing is quote-based and varies by product type, materials, customisation complexity and country of origin. Go-to-market is enterprise field sales supported by a renovated showroom in Lille, content marketing, active presence at Paris Packaging Week and a dedicated sales/style team that guides clients from concept to delivery. The company monetises primarily through one-time project engagements, though multi-year contracts are noted as a billing cadence, and supplements the core offer with two sub-brands: For Ever Green (eco-responsible range launched 2021) and Créatelier (a 2023 co-founded Made-in-France inclusive textile brand with the Résilience network).

Customers are predominantly mid-to-large French enterprise brands across beauty, home textiles, jewellery, retail loyalty, children's products and lifestyle categories (named logos include Nocibé, Nuxe, Linvosges, Lepage, Guy Demarle, Blancheporte, Chronodrive, Petit Bateau, Lalalab and others). The company reports €8M in annual revenue, 22 employees, a €2,460,000 share capital as SASU CREAPRIM, founder-owned with single-shareholder governance, and holds EcoVadis Platinum, OEKO-TEX STANDARD 100, GOTS and FSC certifications, placing it in the top 1% of companies evaluated by EcoVadis in its sector.

Name

Créaprim

Legal name

SASU CREAPRIM

Website

https://creaprim.fr

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Créaprim is a French B2B firm that designs and manufactures custom-made promotional, loyalty and corporate-gifting products for enterprise brands, with sourcing across China, India and Europe and a showroom-led sales motion headquartered near Lille.

Ownership category

akta.pro rank

Headquarters

HQ city

Marquette-lez-Lille, Hauts-de-France

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom-Made Product Design and Manufacturing: B2B project-based revenue from the design, sourcing, and manufacture of custom promotional, loyalty, and corporate gifting products. Services span from concept development by the style team through to import logistics and warehouse delivery. Pricing is project-specific based on quantity, materials, and complexity. The company also operates a sub-brand Créatelier for Made-in-France textile accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Créaprim designs, sources, and manufactures custom-made promotional products, loyalty items, and corporate gifting accessories for B2B clients across nine product categories (cosmetic accessories, tableware, jewelry, lifestyle, household linens, decorative items, bags and pouches, children's world, packaging/stationery). The company provides end-to-end service from concept development by an in-house style team through sourcing across a 100-partner network in France, Europe, China, and India, quality control, import logistics, and final delivery to client warehouses, with minimum order quantities starting at 1,000 pieces.

Product overview

Créaprim is a designer and manufacturer of custom-made promotional products for corporate gifting and loyalty programs. The company offers a comprehensive portfolio across 10 product categories: Cosmetic accessories, Tableware, Jewelry, Lifestyle, Household linens, Decorative items, Bags and pouches, Children's world, Packaging/Stationery, and Créatelier (a Made-in-France sub-brand focused on social impact). The Créatelier sub-brand, co-founded with Résilience network, specializes in inclusive textile accessories manufactured in France. The core offering centers on creativity, customization, and brand-aligned product design with end-to-end project management from design through delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Créatelier: Marque innovante d'accessoires textiles personnalisables alliant créativité, fabrication Made in France et engagement sociétal, née du partenariat entre Créaprim et Résilience.
• For Ever Green

Products and services

• Cosmetic Accessories Custom-designed cosmetic accessories including scrunchies, hair clips, makeup brushes, body brushes, and other beauty accessories tailored to the brand identity of B2B clients for promotional, loyalty, and gifting purposes.
• Tableware (Art de la Table) Custom tableware products including ceramic plates, printed glasses, gres ceramics, kitchen accessories, and branded dining items designed for B2B clients.
• Jewelry and Watch Packaging Custom jewelry and watch boxes including charms necklaces, bracelets, chains, watches, pearl necklaces, and luxury packaging designed for jewellery and watchmaking brands.
• Lifestyle Accessories Custom lifestyle products including phone pouches, sunglasses, scarves, hats, winter jackets, computer pouches, and fashion accessories for B2B clients.
• Household Linens (Linge de Maison) Custom home textiles including embroidered table towels, soft plaids, shopping bags, cushions, bathroom towels, and decorative home linens for B2B clients.
• Decorative Items (Objets Décoratifs) Custom decorative objects including candles, ceramic vases, storage baskets, clocks, mirrors, picture frames, and home fragrance diffusers for B2B clients.
• Bags and Pouches (Sacs et Trousses) Custom bags and pouches including cosmetic pouches, velvet pouches, evening bags with sequins, weekend bags, beach bags, vanity cases, and belt bags for B2B clients.
• Children's World (Univers Enfant) Custom children's products including personalized backpacks, plush toys, printed bibs, silicone teethers, beach toys, textile accessories, and baby collection items for B2B clients in the children's and baby segment.
• Packaging and Stationery Custom packaging and stationery including Advent calendars, photo albums, notebooks, card games, gift boxes, soap cases, and pencil cases for B2B clients.
• Créatelier Sub-Brand Innovative sub-brand of customisable textile accessories combining creativity, Made-in-France manufacturing, and social commitment. Co-founded with the Résilience network of inclusive textile workshops in France, employing people on professional reintegration pathways.

Quantifiable outcome

• 82% of customers recommend a brand more easily after receiving a gift; 96% remember the brand associated with a promotional item; 79% of consumers wish to receive more personalised gifts from brands.
• +3 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• RésiliencecoreStrategic or Co-development PartnerCo-founder of the Créatelier brand alongside Résilience, the first network of inclusive textile workshops in France. This partnership combines Créaprim's 40 years of custom product design expertise with Résilience's network of social-inclusion textile workshops, producing 100% Made-in-France personalised textile accessories. The collaboration supports local employment, professional reintegration (16 people on reintegration pathways for one project), and social inclusion.
• Résilience Network (Inclusive Textile Workshops)coreStrategic or Co-development PartnerNetwork of inclusive textile workshops across France managed by Résilience. Produces textile accessories through Créatelier. Each product is crafted by people on professional reintegration pathways, combining social impact with Made-in-France manufacturing quality.
• Logistics Partner (Cargo Green Line Programme)minorOthersLong-standing freight/logistics partner operating a Cargo Green Line programme that achieves an average 38% CO2 reduction compared to standard importation, from loading in China through to delivery in France.
• Philippe – Bicycle CourierminorOthersLocal courier in the Lille metropolitan area delivering client samples by bicycle since 1996. Covers more than 15,000 km per year for Créaprim, equivalent to a journey around the world by pedals.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PF Concept: European promotional products supplier owned by Polyconcept Group. Similar B2B model delivering custom branded merchandise to corporate clients across multiple categories. Direct competitor in the European market with comparable scale and customer targeting.
• Quality Logo Products: US-based promotional products company serving small and mid-sized businesses with custom-branded merchandise across multiple categories. Direct competitor in the B2B custom promotional products space with similar end-to-end service positioning.
• Brand Addition: UK-based B2B promotional merchandise specialist owned by Polyconcept. Offers end-to-end custom merchandise design and delivery to major European and global brands. Direct competitor in the European promotional products market with overlapping client base in beauty, retail, and luxury.
• Promo Direct: US-based B2B promotional products company offering custom-branded merchandise to corporate clients. Direct competitor in the corporate promotional products space with comparable product breadth and direct sales model.
• National Pen: US-based promotional products company acquired by 4imprint in 2023. Specializes in custom writing instruments and accessories with a direct B2B sales model. Direct competitor in custom promotional products, particularly for SME and mid-market brand clients.
• HALO: US-headquartered B2B promotional products and marketing services company with global operations and a multi-country sourcing network. Direct competitor in custom promotional products and corporate gifting, with similar end-to-end design-to-delivery service model.
• 4imprint: Largest publicly listed promotional products company globally (US/UK dual-headquartered), operating a direct B2B model designing, sourcing, and delivering custom-branded merchandise. Closest direct competitor in the custom corporate gifting space and benchmark for scale economics in the industry.
• Hub Promotional Group: US-based promotional products company focused on branded merchandise for corporate clients. Direct competitor in custom promotional products, with a multi-category product portfolio and end-to-end design-to-delivery service model similar to Créaprim.
• Midocean: Netherlands-headquartered B2B promotional products distributor serving European markets with a broad product portfolio. Similar business model of designing, sourcing, and distributing custom promotional items to businesses. Direct competitor across continental Europe with comparable customer verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@creaprim7680
• LinkedInlinkedin.com/company/cr%C3%A9aprim
• Instagraminstagram.com/creaprim_

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Créaprim