CREATIVE CHILDREN'S LEARNING CENTER, INC.

What CREATIVE CHILDREN'S LEARNING CENTER, INC. does

Creative Children's Learning Center, Inc. is a single-site, family-owned licensed childcare provider operating in Smithton, Illinois. Founded in January 2000 by Jeff and Jenny Schenewerk, the center serves children from six weeks through twelve years of age across six age-segregated programs: Infant (6 weeks to 15 months), Preschool 1 (15 months to 2 years), Preschool 2 (2 to 3 years), Junior Pre-K/Pre-K (3 to 5 years), School Age (5 to 12 years), and a Summer Camp program. The facility is licensed by the Illinois Department of Children and Family Services (DCFS) and operates under Rule 407 compliance, which governs staffing ratios, training, and facility standards.

The business operates on a recurring subscription-based tuition model, with families paying ongoing fees for enrollment in the appropriate age-tiered classroom. The center uses the Brightwheel third-party platform for parent communication, attendance, and tuition administration, and maintains a dedicated bus for field-trip transportation supporting the school-age and summer camp programs. The center is directed by Sonnie Bailey (also referenced as Sonnie Young) and employs approximately 46 staff, consistent with Rule 407-mandated ratios across the six age cohorts.

The unit economics of a single-site licensed childcare operator are governed by physical capacity, state-mandated staffing ratios, and local tuition rates. With no second location, franchise activity, or external capital disclosed, the center is a single-asset, family-controlled services business reliant on local enrollment stability and reputation rather than scalable platforms or multi-site leverage.

Name

CREATIVE CHILDREN'S LEARNING CENTER, INC.

Legal name

Creative Children's Learning Center, Inc.

Website

https://creative-childrens.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Creative Children's Learning Center, Inc. is a family-owned, DCFS-licensed childcare center in Smithton, Illinois, serving children ages 6 weeks to 12 years through age-tiered programs on a recurring tuition model.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Day Childcare Centers (EDACAAAA)

akta.pro secondary industries

Preschool Programs within Childcare Centers (EDACABAL), Center-Based Infant Care (0–18 months) (EDACAGAA), Center-Based Toddler Care (18–36 months) (EDACAGAB)

Keywords

• Childcare services
• Early childhood education
• Daycare center
• Preschool programs
• Before after school care

Headquarters

HQ city

Smithton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Childcare Tuition: Recurring tuition payments from families for childcare services. Full-time and part-time enrollment options available with rates based on child's age group and attendance schedule. Breakfast, lunch and snack included.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Creative Children's Learning Center, Inc. operates a licensed childcare facility in Smithton, Illinois, providing full-time daycare, preschool, and before/after school care for children ages 6 weeks through 12 years. The center delivers age-appropriate curriculum-based programming across infant, toddler, pre-kindergarten, and school-age classrooms, supplemented by summer camp programming and bus transportation.

Product overview

Creative Children's Learning Center operates as a single-center childcare facility offering age-differentiated programs for children from 6 weeks to 12 years old. The portfolio consists of Infant Learning Program (6 weeks–15 months), Preschool 1 (15 months–2 years), Preschool 2 (2–3 years), Jr. Pre-K/Pre-K (3–5 years), School Age Program (5–12 years), and Summer Camp. Supporting services include meals (breakfast, lunch, snack) and proprietary bus transportation for field trips. Programs run year-round and prepare children for kindergarten and grade school through structured, developmentally appropriate curricula.

Differentiator

Problem solved

Functional benefit

Products and services

• Infant Childcare (6 weeks – 12 months)

Quantifiable outcome

• Successfully preparing children for kindergarten and beyond
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BrightwheelcoreTechnology or IntegrationBrightwheel parent portal app integration for digital communication with parents. Used to send messages, share updates about children's activities, and facilitate paperwork submissions. Represents primary digital engagement platform for parent communications.
• BrightPointminorChannel Partner/ Reseller/ DistributorBrightPoint accepted as payment method for childcare services. BrightPoint is a financial services platform that may provide billing, payment processing, or financial management services for families.
• New Adventure WebminorImplementation/ SI/ Consulting PartnerWebsite development and maintenance partner responsible for the company website (creative-childrens.com). Listed as website developer in footer.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Learning Care Group: Operator of multiple early childhood brands (including La Petite Academy, Childtime) serving infants through school-age children in the U.S.; comparable on the full age-band 6-weeks-to-12 programming model and bundled-meals offering, though at multi-state scale.
• Cadence Education: Large private U.S. operator of early childhood education centers (~200+ locations); comparable on full-day infant-through-pre-K service model and bundled offerings, and a possible consolidator/buyer for a single-site operation like Creative Children's.
• Primrose Schools: National franchise system of accredited private preschools with a proprietary Balanced Learning curriculum; comparable on the structured early-childhood curriculum approach (e.g., Handwriting Without Tears analog) and parent-engagement model, though operating as a franchise network.
• KinderCare Learning Companies: One of the largest private U.S. early childhood education operators with thousands of centers; comparable because it offers the same full-day infant/toddler/preschool/school-age care bundled with meals and parent-engagement technology, though at national scale rather than a single site.
• Bright Horizons Family Solutions: Publicly listed early childhood education provider with employer-sponsored and center-based care; comparable on age-staged curriculum, meal inclusion, and parent-communication platforms, but operates at much larger scale with corporate and university partnerships.
• Goddard School: National franchise of play-based early childhood education centers for children 6 weeks to 6 years; comparable on age-differentiated classrooms, structured proprietary curriculum, and parent communication, but at franchise-driven national scale.

Regional players

• The Malvern School: Regional multi-site operator of preschool and childcare centers in the Mid-Atlantic; comparable on age-staged programs, meals, and proprietary curriculum, but focused on a different U.S. region than Smithton, IL.
• New Horizon Academy: Family-owned multi-site early childhood education provider concentrated in the Upper Midwest; comparable on family-owned operating model and full-age-range programming, but operates across multiple locations rather than a single site.

Others

• Childcare Aware of America: National nonprofit resource and referral network for families seeking childcare; not a competitor but adjacent, as Creative Children's inclusion in such referral networks affects demand and is a comparable ecosystem participant in the U.S. early childhood space.
• Brightwheel: SaaS provider of the parent-portal and center-management platform that Creative Children's already uses; adjacent rather than competitive, but directly relevant to operating model and a likely partner/enabler for any technology-led scaling.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/creative-children's-learning-center-inc.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CREATIVE CHILDREN'S LEARNING CENTER, INC.