creative casual india pvt ltd

What creative casual india pvt ltd does

Creative Group is a privately held, vertically integrated Indian textile conglomerate established in 1974 and headquartered in Mumbai, operating across five divisions: Garments (woven and knitted apparel for men, women, and children), Home Textiles (sheeting, bedding, and institutional supplies), Outdoor Products (sleeping bags, tents, backpacks, and adventure gear), Yarns (polyester yarn for carpets, rugs, and bath mats), and Retail (consumer brands Vastrado and Mystere Paris through Creative Vastrado Pvt. Ltd.). The group runs manufacturing across India — Mumbai, Bhiwandi, Bengaluru, Daman, Surat, Vapi, Balitha, Gurgaon, and Tirupur — supplemented by joint-venture facilities in Bangladesh, with a production footprint of 3,500+ machines, 20 million apparel pieces annually, 12 million metres of weaving capacity, 36 million metres of dyeing and finishing capacity, and 5 million sets of cut-n-sew capacity. The corporate technology stack is centred on a vertical textile manufacturing platform (CAD design studios, NABL-accredited R&D lab, effluent and sewage treatment plants) and a dense set of compliance certifications (WRAP, SA8000, GOTS, GRS, OEKO-TEX, ISO 9001, ISO 14001, NABL, SMETA, C-TPAT, Fairtrade, RCS).

The company's primary revenue engine is a B2B contract manufacturing model: it supplies apparel, home textiles, outdoor gear, and yarn on a quote-based, order-volume pricing basis to global retail and fashion brands, with pricing determined by specifications and partnership terms rather than published channels. Distribution runs through dedicated sales teams in New York, London, and Madrid, supplemented by port-adjacent Indian plants (JNPT and Hazira) for export logistics. A secondary, smaller revenue stream comes from direct-to-consumer e-commerce via the proprietary Vastrado and Mystere Paris retail brands in India. The customer book is concentrated in large global retail and hospitality names — Walmart, Macy's, Kohl's, C&A, Carrefour, Decathlon, Inditex, Big Lots, Hilton, DKNY, Calvin Klein, Kenneth Cole, Zara, US Polo, Revman, Simba Global, Adairs, Pillow Talk, and Choice Hotels — with products sold across 45+ countries for home textiles and 36 countries for outdoor products. The group markets through industry events, a virtual showroom, compliance credentials as a B2B differentiator, and owned e-commerce sites for retail consumers.

Name

creative casual india pvt ltd

Legal name

Creative Group

Website

https://creativegarments.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Creative Group is a vertically integrated Indian textile conglomerate (founded 1974) manufacturing garments, home textiles, outdoor gear, and yarn for global retail brands such as Walmart, Inditex, DKNY, and Decathlon across 45+ countries, with select DTC consumer brands in India.

Ownership category

akta.pro rank

Product category

Apparel Manufacturing

NAICS

Apparel Manufacturing (315), Curtain and Linen Mills (31412), Textile Furnishings Mills (3141), Apparel Knitting Mills (3151), Broadwoven Fabric Mills (313210), Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Knitting Mills (2250), Knit Outerwear Mills (2253), Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels) (IMAOAKAI)

Keywords

• Apparel manufacturing
• Home textile manufacturing
• Outdoor gear manufacturing
• Textile manufacturing services
• Garment manufacturing

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Garment Manufacturing & Export: Manufacturing and exporting high-fashion garments for men, women, and children to global brands. The company produces 20 million apparel per annum across 10 factories. Revenue generated through bulk B2B orders from international fashion brands.
2. Home Textile Manufacturing: Leading manufacturer of home textiles including sheeting, basic bedding, fashion bedding, and institutional supplies. Serves major global home textile brands with products exported to 45+ countries.
3. Outdoor Products Manufacturing: Manufacturing outdoor gear including sleeping bags (largest in India), tents, backpacks, and accessories. Ranked among top 3 suppliers globally. Products sold in 36 countries.
4. Yarn Production: Polyester yarn production for carpets, area rugs, bath mats manufacturers. Creative Yarn supplies to six continents globally.
5. Retail Brand Sales (Vastrado & Mystere Paris): Direct-to-consumer sales through proprietary retail brands. Vastrado offers fashion apparel for the whole family; Mystere Paris offers sleepwear, loungewear, and maternity wear. Products sold through e-commerce platforms.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Creative Group (via Creative Casual India Pvt Ltd and group entities) is a vertically integrated textile manufacturer that designs, produces, and exports woven and knitted apparel, home textiles, outdoor gear (sleeping bags, tents, backpacks), and polyester yarn to global retail and fashion brands across 45+ countries. It also operates proprietary consumer retail brands Vastrado and Mystere Paris through owned e-commerce platforms, selling fashion apparel, sleepwear, loungewear, and maternity wear to Indian consumers.

Product overview

Creative Group is a vertically integrated textile conglomerate operating multiple divisions: (1) Garments Division (Creative Garments Pvt Ltd) manufacturing woven and knitted apparel for global brands; (2) Home Textiles Division (Creative Textile Mills Pvt Ltd) producing bedding and furnishing products; (3) Outdoor Products Division manufacturing outdoor gear including sleeping bags, tents, and backpacks; (4) Yarns Division supplying polyester yarn globally; and (5) Retail Division with proprietary brands Vastrado (fashion retail) and Mystere Paris (sleepwear/loungewear). The company operates manufacturing facilities across India (Mumbai, Bhiwandi, Bengaluru, Daman, Surat, Vapi, Tirupur, Gurgaon) and Bangladesh, with global offices in the US, UK, Spain, and Turkey.

Differentiator

Problem solved

Functional benefit

Brands

• Vastrado: Online and offline fashion retail brand offering trendy apparel for the entire family at affordable prices. Dreamt in India, Made in India.
• Mystere Paris

Products and services

• Garments Division (Creative Garments Pvt Ltd) Vertically integrated apparel manufacturing of woven and knitted fabrics and fashion garments for men, women, children, and juniors. Produces shirts, bottoms, tops, dresses, kids wear, and lounge wear for global brands including DKNY, Carrefour, US Polo, Calvin Klein, Kenneth Cole, and Zara. Capacity of 20 million apparel units per year across 3,500+ machines.
• Home Textiles (Creative Textile Mills Pvt Ltd) Manufacturing of home textiles including sheeting, basic bedding, fashion bedding, and institutional supplies for global home textile brands and hospitality chains (Revman, Simba Global, Adairs, Pillow Talk, Choice Hotels, Hilton). 100% OEKO-TEX certified green facilities with global footprint across 45 countries. Annual capacity of 12 million metres of weaving, 36 million metres of dyeing/finishing, and 5 million sets of cut-n-sew.
• Outdoor Products (Creative Garments Pvt Ltd) Manufacturing of outdoor gear including sleeping bags (largest manufacturer in India), tents, backpacks, shopper bags, yoga collection, equestrian sports gear, hammocks, and aprons. Ranked among top 3 suppliers globally. Products manufactured using solar power and recycled fibre, sold in 36 countries.
• Yarns Division (Creative Yarns) Polyester yarn manufacturing and supply for carpets, area rugs, and bath mats manufacturers globally. Supplies polyester yarn to six continents with operational units in Surat.
• Vastrado Direct-to-consumer fashion retail brand offering online and offline shopping for the entire family. Provides latest fashion trends and unmatched quality at affordable prices, dreamt in India and made in India.
• Mystere Paris Direct-to-consumer sleepwear, loungewear, and maternity wear brand for women offering international designs, prints, and colours based on global trends at affordable prices.

Quantifiable outcome

• Ranked among top 3 outdoor products suppliers globally
• +4 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Local Raw Material SupplierscoreStrategic or Co-development PartnerStrategic alliances with local raw material suppliers. Plants are strategically located near JNPT and Hazira port for efficient logistics and raw material sourcing.
• Bangladesh Joint VenturescoreStrategic or Co-development PartnerTwo joint-venture manufacturing facilities in Bangladesh, operated by Creative Garments Pvt. Ltd. in Dhaka, enabling cost-effective production and global distribution.

Scale indicators15 records

Recent moves11 records

Expansion highlights9 records

Direct peers

• Vardhman Textiles: Large Indian yarn and fabric manufacturer with significant export presence — comparable upstream textile scale and global customer footprint to Creative's Yarns and Fabrics operations.
• KPR Mill: Vertically integrated Indian textile manufacturer producing yarn, knitted fabrics, and garments for global apparel brands — directly comparable in scale, vertical setup, and export-driven B2B model.
• Welspun India: One of the world's largest home textile manufacturers with a comparable B2B model serving Walmart, Target and other global retailers; highly relevant direct peer for Creative's Home Textile division (sheeting, bedding, towels).
• Trident Group: Indian vertically integrated textile conglomerate spanning yarn, home textiles, and paper, supplying global retail and hospitality brands — directly comparable scale, vertical integration, and customer profile to Creative Group.
• Himatsingka Seide: Indian home textile and drape manufacturer with global retail relationships and US distribution — directly comparable in home textile manufacturing and international B2B sales.
• Arvind Mills: India's largest denim and woven apparel manufacturer supplying global fashion brands — directly comparable in woven apparel manufacturing for Western retailers and brand partners.
• Indo Count Industries: Indian home textile exporter (bed linen, sheets, pillows) supplying major US and European retailers — closely matches Creative's home-textile export business model and customer base.

Broad incumbents

• Sleeping Bag / Outdoor OEM peers (e.g., Fenix Outdoor / Coleman contract base): European outdoor conglomerates and contract manufacturing bases for global outdoor brands — broad incumbent reference for Creative's top-3 outdoor position and Decathlon partnership.
• Page Industries: Largest Indian licensee apparel manufacturer (Jockey, Speedo) — broader scale and brand-licensing model; comparable in scale of Indian apparel manufacturing for global brands.

Emerging players

• Loyal Textile Mills: Indian vertically integrated yarn-to-garment manufacturer with smaller scale than Creative but similar end-to-end textile model and B2B customer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/creative-garments-pvt-ltd

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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