Creatives Care
Creatives Care is a New York City-based 501(c)(3) nonprofit that provides free mental health care navigation, vetted-provider referrals, and community programming to artists in New York City, funded by individual donations and national foundation grants.
- Company typePrivate
- Founded2020
- HeadquartersNew York, NY, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Creatives Care does
Creatives Care Network, Inc. is a 501(c)(3) tax-exempt nonprofit organization founded in 2020 and headquartered in New York City (3 World Trade Center, FL 38), with a privacy-policy-listed contact address at 41 Central Park West, Unit 1H, New York. The organization operates as a free care-navigation intermediary for artists in New York City, providing personalized screening by mental health professionals and referring them to a vetted network of licensed providers committed to affordable care. Beyond navigation, Creatives Care runs an Artist Ambassador program (compensated ambassadors include figures such as Nico Muhly, Michael Stephen Brown, and the Kings' Singers), publishes a blog and educational resources, and hosts house concerts and community events to reduce stigma around mental health in the arts. A Treatment Access Fund is being prepared to subsidize treatment costs for artists with limited means.
The underlying technology stack is minimal: Creatives Care does not develop proprietary technology products, runs on Squarespace for its website, and uses Notion for its press kit. There is no mobile app, no API, and no documented integrations; the core 'product' is a human-conducted screening and referral workflow. The business model is donations-driven — individual donations and grants from national foundations — with all services provided to artists free of charge. Operating scale is small (1-10 employees, including co-founders Alana Mendelsohn, Catherine Hancock, and Eric Kohlmann, plus a Clinical Director and several functional directors), and geographic reach is restricted to New York State. As of February 2024, the organization had cumulatively raised over $100,000, counseled nearly 350 artists, and vetted 300 clinicians.
Recent strategic positioning includes selection as beneficiary of the World Doctors Orchestra 2025 Carnegie Hall fundraiser (November 16, 2025), presentations at the 2025 American Psychiatric Association annual meeting and at the New York Psychoanalytic Society and Institute's Horowitz-Sondheim Clinic, and a publicized partnership network spanning mental health institutions, national foundations, and high-profile Artist Ambassadors. The co-founder profile combines a Harvard/Columbia psychiatrist-neurobiologist, a Juilliard-trained former professional opera singer, and a venture capital professional, lending the organization a hybrid clinical-and-arts credibility that is unusually strong for an organization of its size. Public transparency is above nonprofit baseline: GuideStar profile, 2022 and 2023 annual reports, and 2023/2024 Form 990-EZ filings are linked on the website.
Creatives Care firmographics
Firmographics- Name
- Creatives Care
- Legal name
- Creatives Care Network, Inc.
- Website
- https://creativescare.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Creatives Care is a New York City-based 501(c)(3) nonprofit that provides free mental health care navigation, vetted-provider referrals, and community programming to artists in New York City, funded by individual donations and national foundation grants.
- Ownership category
- akta.pro rank
Creatives Care industry classification
Industry- Product category
- Mental health navigation services
- NAICS
- Arts, Entertainment, and Recreation (71)
- akta.pro primary industry
- Full-Service Artist Management (MPAIAGAA)
Keywords
Where Creatives Care is headquartered
LocationHeadquarters
- HQ city
- New York, NY
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Creatives Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Charitable Donations (Individuals): Individual donors contribute to support operations and the treatment access fund. The organization is a 501(c)(3) tax-exempt organization (EIN: 88-2197523) and donations are tax-deductible within U.S. law guidelines.
- Foundation Grants: Creatives Care has raised over $100,000 from individuals and several national foundations since inception. Foundation funding supports expanding and improving resources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free care navigation services for artists |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels8 records
Creatives Care product offering
Product offeringCore offering
Creatives Care is a 501(c)(3) nonprofit that provides free, personalized mental health care navigation to artists, including individual screening by mental health professionals and referrals to a vetted network of providers who offer affordable care. The organization also runs an Artist Ambassador program, educational outreach, community-building events, and is developing a treatment access fund to subsidize care for artists with limited means.
Product overview
Creatives Care is a non-profit mental health organization for artists offering a unified suite of services centered on care navigation and community support. The core offerings include Care Navigation Services (free personalized guidance and referrals), a Referral Network of mental health professionals, an Artist Ambassador Program, Education and Outreach initiatives, and Community Building events. The organization also maintains a comprehensive Mental Health Resources Portal and publishes educational content through its Blog. A Treatment Access Fund is in development to subsidize treatment costs. All services are focused on helping artists in New York City access affordable, high-quality mental healthcare.
Differentiator
Problem solved
Functional benefit
Products and services
- Care Navigation Services
Quantifiable outcome
- Nearly 350 artists counseled to date
- +4 more outcomes
Companies that use Creatives Care
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Creatives Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Creatives Care partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- World Doctors OrchestraflagshipCreatives Care was selected as the beneficiary of the World Doctors Orchestra 2025 fundraiser concert at Carnegie Hall, scheduled for November 16, 2025. The World Doctors Orchestra is a global ensemble of physicians who perform classical music concerts to raise funds for medical charities and causes.
- American Psychiatric AssociationcoreCreatives Care presented about artist mental health at the 2025 American Psychiatric Association annual meeting, a leading professional psychiatry conference. This represents significant professional recognition of the organization's expertise.
- New York Psychoanalytic Society and Institute (NYPSI) — Horowitz-Sondheim CliniccoreCreatives Care presented at the New York Psychoanalytic Society and Institute's Horowitz-Sondheim Clinic on the topic of artist mental health.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Creatives Care competitors and assessment
Company assessmentDirect peers
- Sweet Relief Musicians Fund: Nonprofit providing financial assistance and resource navigation for musicians facing illness, disability, or hardship. Comparable in artist-targeted direct assistance and donor-funded model, though with a stronger financial-assistance rather than clinical-navigation focus.
- The Actors Fund: National nonprofit providing social services, health programs, and mental health support for performing arts and entertainment professionals. Direct peer in artist-focused social services and mental health navigation, with a deeper institutional footprint and broader performing-arts coverage.
- Music Health Alliance: Nonprofit healthcare advocacy and access organization for the music industry, helping professionals navigate insurance, mental health, and medical care. Closely comparable in mission and service model to Creatives Care, with a broader artist-base reach (US-wide).
- Backline: Nonprofit providing mental health and wellness programs for the music industry, including artists and crew. Direct peer in artist-specific mental health navigation, with similar payer mix (donations + grants) and a comparable care-coordination model.
- MusiCares: The Recording Academy's nonprofit providing health, mental health, and human services to music professionals. It is the most direct comparable to Creatives Care in mission, with overlapping audience (musicians), paid services, and a national footprint that Creatives Care lacks.
Broad incumbents
- The Recording Academy: Parent organization of MusiCares and the broader music industry body representing recording professionals. Comparable as a broader institutional player in music professional wellbeing, though most of its charitable services flow through MusiCares rather than directly.
Regional players
- Help Musicians (UK): UK charity providing mental health, financial, and wellbeing support to musicians. Closely comparable in mission and services to Creatives Care, but operating in the UK rather than the US.
- Unison Benevolent Fund: Canadian nonprofit providing emergency relief, counselling, and health support for the music community. Comparable in artist-targeted mental health and counselling services, with comparable Canadian-only geographic concentration.
Emerging players
- Healthier Music Industry: Emerging organization focused on mental health and wellbeing across the music industry through research, advocacy, and resource provision. Adjacent to Creatives Care's mission but with a broader industry-wide focus rather than individual care navigation.
Others
- Center for Music & Mental Health at Mount Sinai: Academic and clinical research center at Mount Sinai studying and treating music-related mental health conditions. Comparable only insofar as it addresses the intersection of music/mental health; not a service-navigation nonprofit like Creatives Care.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Creatives Care social profiles
Digital presenceCreatives Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creatives Care leadership team
Management profileNumber of profiles
Profiles1 record
Creatives Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creatives Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creatives Care
What does Creatives Care do?
Creatives Care is a 501(c)(3) nonprofit that provides free, personalized mental health care navigation to artists, including individual screening by mental health professionals and referrals to a vetted network of providers who offer affordable care. The organization also runs an Artist Ambassador program, educational outreach, community-building events, and is developing a treatment access fund to subsidize care for artists with limited means.
Is Creatives Care a public or private company?
Creatives Care is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Creatives Care founded?
Creatives Care was founded in 2020. It employs 1 to 10 people.
Where is Creatives Care based?
Creatives Care is headquartered in New York, NY, United States, in the North America region.
How does Creatives Care make money?
Two revenue lines are on record. Charitable Donations (Individuals) is the primary driver. The others are foundation Grants.
Who are Creatives Care's main competitors?
Direct peers on record are Sweet Relief Musicians Fund, The Actors Fund, Music Health Alliance, Backline and MusiCares. The Recording Academy is listed as a broad incumbent. Regional players are Help Musicians (UK) and Unison Benevolent Fund. Healthier Music Industry is listed as an emerging player. Center for Music & Mental Health at Mount Sinai is listed as an others.
Does Creatives Care have an API?
No public API is recorded for Creatives Care.
What industry is Creatives Care in?
Creatives Care's product category is Mental health navigation services. Its primary akta.pro industry code is MPAIAGAA, Full-Service Artist Management. Its NAICS code is 71.