CCE (Creativity, Culture and Education)

What CCE (Creativity, Culture and Education) does

CCE (Creativity, Culture and Education) is a UK-registered charity (Charity no. 1125841, Company Registration no. 06600739) founded in 2008 and headquartered in Newcastle upon Tyne. The organisation delivers professional learning, consultancy, and research-driven programmes to school leaders, teacher leaders, and education system leaders seeking to embed creativity and creative thinking across curricula. CCE currently operates with 15 employees and has cumulatively reached over 200,000 educators and 2 million children across 23 countries, including the UK, Ireland, Australia, Pakistan, Thailand, Norway, Czech Republic, Chile, and Hungary.

CCE's core offering is a portfolio of services built around proprietary frameworks and programmes rather than a software product. Key components include the Five Creative Habits of Mind framework (a research-based model for developing creative dispositions), the Art of Learning programme (developed with CEDETi at Pontifical Catholic University of Chile, drawing on neuroscience and Executive Functions research), the Leading for Creative Thinking global learning community, and service lines covering Catalysing Creative Leadership, System Coalescing, and Wonder-Filled Communities. The technology layer is limited to content, research publications, and professional learning community platforms rather than a software product.

CCE's business model relies on two revenue streams: fees from professional learning services, workshops, coaching and consultancy engagements with schools and education systems, and grant funding from governmental bodies, arts councils, and charitable organisations. Go-to-market is primarily community-led, driven by direct partnerships with education departments, arts councils (Arts Council England, Arts Council of Wales), and academic institutions rather than transactional sales. No public pricing or fee structures are disclosed; contracts appear to be negotiated enterprise-level partnerships rather than standardised subscriptions.

Name

CCE (Creativity, Culture and Education)

Legal name

Creativity, Culture and Education (CCE)

Website

https://creativitycultureeducation.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

CCE (Creativity, Culture and Education) is a UK-registered charity that delivers research-based professional learning, consultancy, and global programmes to school leaders, teacher leaders, and education systems seeking to embed creativity in curricula, operating across 23 countries.

Ownership category

akta.pro rank

Product category

Education Professional Development Services

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Innovation & Design Thinking Programs (EDAMAHAD)

Keywords

• Professional learning services
• Educational consulting
• Creative pedagogy frameworks
• Teacher professional development
• Education system transformation

Headquarters

HQ city

Newcastle upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Learning Services: CCE delivers professional development programmes, workshops, coaching, and consultancy services to schools and education systems. Revenue is generated through service fees for these educational programmes.
2. Grant Funding and Charitable Support: As a UK-registered charity (no. 1125841), CCE receives funding from education departments, art councils, and organisations to support creativity in education programmes globally.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CCE designs and delivers professional learning programmes, learning communities, and consultancy services that help school and system leaders embed creativity into curricula. Core offerings include the Art of Learning programme (neuroscience and Executive Functions based), the Five Creative Habits of Mind framework, leadership and community programmes, and tailored consultancy co-designed with education systems, arts councils, and academic partners across 23 countries.

Product overview

CCE is a UK-based charity operating as a platform of educational services and programmes rather than a single software product. The core offerings include the Art of Learning programme (neuroscience-based creative pedagogy developed with Chilean university partners), the Five Creative Habits of Mind Framework, Wonder-Filled Communities (professional learning networks), System Coalescing & Cultivating (cross-system collaboration facilitation), Catalysing Creative Leadership (leadership development), and Leading for Creative Thinking (global leader community). Additional services include Consultancy Design and Development, and specific programmes like the North East Creativity Collaborative and Pakistan initiative. The organisation has delivered professional learning to over 200,000 educators across 23 countries since 2008.

Differentiator

Problem solved

Functional benefit

Brands

• Art of Learning: A global collaboration drawing on neuroscience and Executive Functions to shape deep learning, developed in partnership with CEDETi at Pontifical Catholic University of Chile.
• Leading for Creative Thinking
• North East Creativity Collaborative

Products and services

• Art of Learning Programme A global collaboration programme drawing on neuroscience and Executive Functions research, co-designed with CEDETi at Pontifical Catholic University of Chile, that shapes deep learning through creative pedagogy and includes 144 lessons across 24 cross-curricular themes with executive function assessment tools. Developed for school systems seeking to embed creativity and deep learning.
• Five Creative Habits of Mind Framework A research-based framework (Lucas et al., 2013) providing vocabulary and structure for developing creativity in education across five dispositions: being imaginative, inquisitive, persistent, collaborative, and disciplined. Used by educators and school leaders to build creative thinking capability.
• Wonder-Filled Communities Initiates and supports vibrant communities of professional learning (place-based and online) that continuously cultivate intellectual curiosity, imagination, and agency among educators. Designed for sustained, collaborative professional development around creativity in curricula.
• System Coalescing & Cultivating Brings education and industry leaders together across systems to connect, collaborate, and think creatively around creativity in education locally, nationally, and internationally. Aimed at system-level leaders seeking to build shared vision and capacity for change.
• Catalysing Creative Leadership Nurtures new leaders to grow confidence, knowledge, and skills to lead professional learning for creative thinking through workshops, coaching, inquiry approaches, and peer learning opportunities. For emerging and existing school and system leaders.
• Leading for Creative Thinking A global learning community for school, system, and teacher leaders who want to nurture creativity, coordinated with regular community events and curated research and professional learning resources. Includes collaboration with Arts Council of Wales and the Centre for Real-World Learning at the University of Winchester.
• Consultancy, Design and Development Co-creation of innovative strategies and design resources tailored to partner context for lasting impact in embedding creativity in education. Bespoke consultancy service for education systems, schools, and partner organisations.
• North East Creativity Collaborative A collaborative of 12 schools participating in Arts Council England's three-year programme testing practices in teaching for creativity, aligned with the Durham Commission's recommendations. Uses the Five Creative Habits of Mind framework at primary and secondary level.
• Creative Learning in Pakistan Transforming learning and creativity for 38,000 young students in Pakistan through creative education initiatives delivered in partnership with local organisations.

Quantifiable outcome

• 200,000+ educators and school leaders developed
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Centre for the Development of Inclusive Technologies (CEDETi)coreStrategic or Co-development PartnerCEDETi at the Pontifical Catholic University of Chile is a key co-development partner for the Art of Learning programme. They bring innovative assessment of Executive Functions and together with CCE co-designed a programme drawing on neuroscience research from Adele Diamond.
• Innlandet County Council, NorwaymajorImplementation/ SI/ Consulting PartnerInnlandet County Council was a key implementation partner for the Art of Learning programme in Norway, providing project management and facilitating implementation with schools in regions including Lillehammer, Øyer, Søndre Land, Tynset, Alvdal and Tolga.
• T-Tudok Centre for Knowledge Management and Educational Research, HungarymajorImplementation/ SI/ Consulting PartnerHungarian implementation partner for the Art of Learning programme, co-implementing the programme in regions of Budapest and Pecs.
• Arts Council of WalescoreGTM or Marketing PartnerStrategic partner for the Leading for Creative Thinking learning community, collaborating with CCE on professional learning resources and thought leadership for creative leadership in education.
• Centre for Real-World Learning at the University of WinchestercoreStrategic or Co-development PartnerAcademic partner collaborating on the Leading for Creative Thinking community and research into creativity in education.
• University of NottinghammajorStrategic or Co-development PartnerResearch partner commissioned by CCE to investigate aspects of creative learning and education.
• University of CambridgemajorStrategic or Co-development PartnerAcademic research partner commissioned by CCE for investigating creativity in education.
• NFER (National Foundation for Educational Research)majorStrategic or Co-development PartnerCommissioned by CCE to conduct research and evaluation on creative learning programmes.
• CLPE (Centre for Literacy in Primary Education)majorStrategic or Co-development PartnerResearch partner collaborating on literacy and creative learning research.
• OfstedminorStrategic or Co-development PartnerUK education regulator partnered with CCE on research into creative learning.
• Open UniversityminorStrategic or Co-development PartnerAcademic research partner commissioned by CCE for creative education research.
• Art Council EnglandcoreGTM or Marketing PartnerFunder and programme partner for the North East Creativity Collaborative and other creativity initiatives. Art Council England funds and oversees three-year programmes testing practices in teaching for creativity.
• Creative Schools, Western AustraliamajorStrategic or Co-development PartnerCCE's research helped co-design the Creative Schools Programme across Western Australia, which has supported 10% of all primary and secondary schools in the state.
• Professor Louise StollmajorStrategic or Co-development PartnerEmeritus Professor Louise Stoll is a key partner in the Leading for Creative Thinking community, contributing to professional learning resources and thought leadership.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Creative Generation: A global campaign and movement advocating for creative education. Comparable in mission to embed creativity in education systems globally, similar to CCE's broader advocacy and policy-influence work.
• Creativity Foundation: A US-based non-profit promoting creativity as a driver of human development. Comparable in mission to advance creativity in education and society, though smaller and earlier-stage than CCE.

Broad incumbents

• Center for Creative Leadership: A global leadership development provider offering evidence-based programmes, research, and tools. Comparable to CCE's Catalysing Creative Leadership and Leading for Creative Thinking offerings in the leadership development space, though broader in scope.

Direct peers

• Big Thought: A US non-profit dedicated to closing the creative opportunity gap by embedding creativity and arts in education. Comparable to CCE in mission, non-profit structure, and focus on creativity as an educational outcome.
• A New Direction: A London-based non-profit focused on creativity and cultural education for young people. Directly comparable to CCE as a UK charity delivering creative learning programmes and professional development for educators and cultural leaders.
• The Innovation Unit: A UK-based non-profit that works with education systems to design and scale innovative practice. Directly comparable to CCE's system-level transformation work with schools and government education leaders.

Others

• Paul Hamlyn Foundation: A UK grant-making foundation supporting education and learning through the arts. Comparable as a funder and ecosystem participant in the UK creativity-in-education space, though operating as a grant-maker rather than a programme deliverer.
• Arts Council England: A public body that funds and develops arts and culture in England. Directly comparable as both a funder and ecosystem partner (e.g., North East Creativity Collaborative), though operating as a public sector organisation rather than a delivery charity.

Regional players

• Battersea Arts Centre: A UK arts centre with a strong creative learning and young people programme. Comparable in mission around creativity and young people's development, though regionally focused on London.
• National Arts Council (South Africa): A public arts funding agency supporting arts and creativity development. Comparable as a partner in the broader creative learning ecosystem, though primarily a funder operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cceinsights
• LinkedInlinkedin.com/company/creativity-culture-and-education-cce-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CCE (Creativity, Culture and Education)