Credin Group

What Credin Group does

Credin Group is a European supplier of bakery and confectionery ingredients, founded in 1930 in Denmark by Herbert Schou. The company operates production facilities in Juelsminde (Denmark), Sobótka (Poland), Lousa (Portugal), and Stenkullen (Sweden), and maintains a sales office in Mollet del Valles (Spain), serving industrial bakeries, craft and artisan bakers, and foodservice or in-store bakeries. Its portfolio spans bread mixes and improvers (including the ProVito nutritional concentrate), cake mixes (vegan, no-added-sugar Diaviva, and reduced-E-number E-Limited lines), custards, ready-to-use fillings and creams, glazes and gels (including the CREDI Gel Fruit line), and gluten-free formulations.

Credin monetizes through direct B2B sales of formulated bakery ingredients, with quote-based pricing for tailored solutions rather than public list pricing. The go-to-market is sales-led via local offices in five countries and a dedicated export division, augmented by trade-fair participation (notably IBA 2023 in Munich), LinkedIn corporate presence, and a content hub on credin.com. The company holds BRCGS AA-grade certification (unannounced audit), evidencing high food-safety compliance.

Credin has been a wholly-owned subsidiary of the Norwegian conglomerate Orkla since 2002 and operates as part of Orkla Food Ingredients (OFI), alongside sister companies Sonneveld and Dragsbaek. This ownership provides group-level procurement, quality systems, and international distribution leverage, while Credin retains local production autonomy to serve regional bakery customers with adapted formulations.

Name

Credin Group

Legal name

Credin Group

Website

https://credin.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

51–100 employees

Short description

Credin Group is a European supplier of bakery and confectionery ingredients founded in 1930, producing bread mixes, cake mixes, custards, fillings, glazes, gels, and gluten-free products across Denmark, Poland, Portugal, Sweden, and Spain as part of Orkla Food Ingredients.

Ownership category

akta.pro rank

Product category

Bakery Ingredients

NAICS

Commercial Bakeries (311812), Food Manufacturing (311)

SIC

Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)

akta.pro secondary industries

Baking & Dessert Mixes (Brownie, Cookie Mixes, Frosting) (CRADABAN), Leavening, Baking & Dough Conditioners (Baking Powder, Improvers) (CRADAOAN)

Keywords

• Bakery ingredients
• Bread mixes
• Cake mixes
• Fillings and creams
• Glazes and gels

Headquarters

HQ city

Juelsminde

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Bakery Ingredients Sales: B2B sales of bakery and confectionery ingredients including bread mixes, cake mixes, fillings, custards, glazes, gels, and gluten-free products. Revenue generated through direct sales to industrial bakeries, craft bakers, and foodservice operators across European markets.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Credin Group develops, manufactures, and supplies bakery and confectionery ingredients including bread mixes and improvers, cake mixes (including vegan, no-added-sugar, and reduced E-number ranges), custard powders, ready-to-use fillings and creams, glazes and gels, and gluten-free products. The company sells these ingredients to industrial bakeries, craft/artisan bakers, and foodservice operators across European markets, offering both standard and tailor-made formulations adapted to local tastes.

Product overview

Credin Group is a European supplier of bakery and confectionery ingredients offering a comprehensive portfolio of products across multiple categories: bread mixes and improvers (including ProVito), cake mixes (including E-limited Cake, No-Added Sugar/Diaviva, and CREDI Cake Vegan), custards, fillings and creams, glazes and gels (including the new CREDI Gel Fruit line), and gluten-free products. The company operates as a single unified product portfolio serving industrial bakeries and artisan/craft bakers, with products designed and tailor-made for both production scales. Their assortment includes certified high-quality ingredients and encompasses vegan and gluten-free ranges alongside traditional bakery ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• ProVito: Bread mix brand with minerals, vitamin B1, fibre, and unsaturated fats - nutritional bread concentrates
• CREDI Cake Vegan
• CREDI Glaze
• CREDI Gel Fruit
• Diaviva
• E-Limited

Products and services

• ProVito Bread Mix A bread mix enriched with minerals, vitamin B1, fibre, and unsaturated fats, designed to create a nutritious bread core filled with flavour and full of nutritional value for industrial and craft bakeries.
• E-Limited Cake Innovative cake product line with reduced amount of E numbers (food additives like emulsifiers and preservatives) compared to similar products on the market, targeting health-conscious consumers.
• Diaviva No-Added Sugar Range Health-conscious cake product range available in neutral, chocolate and coffee flavors for cakes, muffins, and cookies, using only naturally present sugars.
• CREDI Cake Vegan Mix 100% vegan cake premix providing soft cakes with sweet taste and moist crumb, available in neutral, cocoa, lemon, caramel and ginger variants; high viscosity batter ensures berries and chunks do not sink.
• Custard Powder Core custard product designed for industrial production and craft bakeries, offering exceptional baking performance and creamy texture with rich creamy taste and easy application as filling or topping.
• CREDI Gel Fruit Line (Orange, Passion Fruit, Strawberry) Creamy, fresh gels developed with fruit juices and pieces in Orange, Passion Fruit, and Strawberry variants, with excellent adhesion and versatile cold or hot application to cake or semi-cold surfaces.
• Bread Mixes & Improvers Concentrates and bread mixes providing unique baking performance and uniform quality, adapted to each market and geographical location.
• Gluten Free Products Wide variety of innovative and tasteful gluten-free bread and pastry products based on quality ingredients as 100% mixes ensuring solid and consistent production.
• Fillings & Creams Ready-to-use (RTU) fillings and creams for industrial bakeries and artisan bakers, available in standard and customized formulations, offered in buckets, piping bags, and industrial packaging.
• Glazes & Gels Top-quality glaze and gel products for exceptional finishing and decoration of baked goods, delivering perfect eye-catching shine without affecting taste.
• Cake Mixes Variety of soft cakes, cookies, muffins, sponge cakes and soft dough concentrates designed for industrial production and craft bakeries.

Quantifiable outcome

• Awarded AA grade in BRCGS Audit (unannounced)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Others

• Sonneveld: Dutch sister company to Credin within Orkla Food Ingredients (OFI), supplying bakery mixes and improvers. Explicitly named alongside Credin in OFI's joint exhibition at IBA, making it a sibling brand rather than a competitor but a highly relevant adjacent operator with the same parent and overlapping European customer base.

Direct peers

• Bakels: Australia-headquartered (with strong Swiss/European presence) supplier of bakery ingredients including cake mixes, fillings, glazes, and confectionery products. Direct peer in the European cake mix and finishing category, serving overlapping industrial and in-store bakery customers.
• Lesaffre: French family-owned global leader in yeast and fermentation, increasingly expanding into bakery ingredients, mixes, and improvers. Competes with Credin in bread improvers and artisan bakery solutions across Europe and offers comparable formulation customization capabilities.
• Puratos: Belgian-headquartered global supplier of bakery, patisserie, and chocolate ingredients with a product range (mixes, fillings, glazes, improvers) that overlaps almost entirely with Credin. Both serve industrial bakeries and craft bakers across Europe with tailor-made solutions, making Puratos the most direct competitor to Credin.
• Zeelandia: Dutch family-owned bakery ingredient manufacturer offering bread improvers, mixes, fillings, and glazes with a strong European craft and industrial bakery focus. Comparable to Credin in product scope, geographic concentration in Europe, and family/conglomerate ownership heritage.
• Lallemand Baking: Canadian yeast and baking ingredients specialist supplying enzymes, sourdough solutions, and bakery improvers to industrial and craft bakers globally. Comparable to Credin in the improvers and artisan baking solutions space, with overlap in European craft bakery customers.
• IREKS: German family-owned supplier of baking malt, bread improvers, mixes, and specialty ingredients for industrial and craft bakeries. Direct European competitor to Credin in bread mixes and improvers with a similar emphasis on technical service and tailor-made solutions.
• Mühlenchemie: German supplier of flour improvers, enzymes, and baking agents serving industrial millers and bakeries globally. Direct competitor to Credin in the bread mixes and improvers category, with similar B2B sales-led model targeting large-scale bakery customers.
• AB Mauri: Global bakery ingredients business (originally British-Swedish) supplying yeast, bakery mixes, improvers, and frozen dough to industrial and craft bakeries worldwide. Overlaps Credin directly in bread mixes, improvers, and specialty ingredient categories, with comparable European customer bases.

Broad incumbents

• Dawn Foods: US-headquartered global bakery supplier with a broad portfolio spanning finished baked goods, mixes, fillings, glazes, and toppings for retail and foodservice. While a wider portfolio player than Credin, it competes directly in industrial bakery mixes, fillings, and glazes across European markets.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/credingroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Credin Group