What Crescent Estates Custom Homes does

Crescent Estates Custom Homes is a custom luxury home builder operating in Central Texas, with all active listings concentrated in the Horseshoe Bay, TX area. The company operates as a division (d/b/a) of Centurion American Custom Homes, Inc., a Texas corporation affiliated with Centurion American Development Group. Crescent Estates runs three named community sub-brands — Applehead Island (lakefront, anchored by the Apple Rock Golf Course designed by Robert Trent Jones Sr.), Golden Bear Reserve (located in Summit Rock at Horseshoe Bay Resort with a Jack Nicklaus Signature golf course), and Tuscan Village (resort-style amenities including pickleball, wine tastings, and arts & crafts). Listed homes are priced between approximately $1.27M and $1.95M, with floor plans ranging from 3,134 to 3,907 sq ft. The company has approximately 15 employees and is headquartered at 7405 FM 2147 Suite C, Horseshoe Bay, TX.

The core product is bespoke residential construction delivered through a consultative sales process: prospective buyers engage in personal consultations and one-on-one design work with professional architectural and interior space planners, using hand-selected materials such as polished marble, exotic wood, and sculpted stone. The company also offers renovation services for existing homes in Central Texas. Revenue is generated entirely through one-time custom home sales and renovation contracts; there is no subscription, licensing, or recurring component. Distribution is exclusively direct-to-buyer with no third-party resellers. Marketing relies on the company website (community-specific pages and photo galleries across categories such as kitchens, bathrooms, bedrooms, and architectural details) as the primary channel. Operationally, all homes closed after April 1, 2022 are enrolled in the 2-10 Home Buyers Warranty Front Line Warranty Service program.

Name

Crescent Estates Custom Homes

Legal name

Centurion American Custom Homes, Inc.

Website

https://crescentestates.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Crescent Estates Custom Homes is a luxury custom home builder in Central Texas, operating under Centurion American Development Group and serving affluent buyers in the Horseshoe Bay area with bespoke homes priced $1.27M-$1.95M across three community sub-brands.

Ownership category

akta.pro rank

Product category

Luxury Custom Home Building

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

Operative Builders (1531)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• Custom luxury homes
• Home building services
• Residential construction
• Home renovation services
• Luxury real estate

Headquarters

HQ city

Horseshoe Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Home Sales: The company generates revenue through the sale of custom-built luxury homes. Each home is individually designed and constructed to buyer specifications, with pricing varying based on location, size, features, and finishes. The company also offers renovation services for existing properties in Central Texas.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Crescent Estates Custom Homes is a boutique luxury home builder in Central Texas that designs and constructs individually customized residences in Horseshoe Bay. The company sells homes in three branded communities—Applehead Island (lakefront), Golden Bear Reserve (golf course), and Tuscan Village (resort lifestyle)—and also offers home renovation services for existing properties in Central Texas, with pricing set per project based on location, size, finishes, and features.

Product overview

Crescent Estates Custom Homes is a custom home builder operating in Central Texas, specializing in luxury residential properties. The company operates three distinct community sub-brands (Applehead Island, Golden Bear Reserve, and Tuscan Village) within the Horseshoe Bay area, offering both custom-built homes for sale and custom home building services. Core offerings include custom home construction with architectural planning and interior design, complemented by home renovation services for existing properties. The product portfolio also includes a design gallery feature showcasing completed interior work across multiple room categories.

Differentiator

Problem solved

Functional benefit

Brands

• Applehead Island: Luxury lakefront community in Horseshoe Bay featuring championship golf course designed by Robert Trent Jones, Sr.
• Golden Bear Reserve
• Tuscan Village

Products and services

• Applehead Island Homes Custom-built luxury lakefront residences in the Applehead Island community of Horseshoe Bay, featuring access to the Apple Rock Golf Course (designed by Robert Trent Jones, Sr.) and the Cap Rock Clubhouse. Targeted at affluent buyers seeking a waterfront custom home in a resort-style setting.
• Golden Bear Reserve Homes Custom-built luxury homes in the Golden Bear Reserve community at Summit Rock, Horseshoe Bay Resort, with access to the members-only 18-hole Par 72 Jack Nicklaus Signature Summit Rock Golf Course. Targeted at affluent buyers seeking a golf-course custom home.
• Tuscan Village Homes Custom-built luxury homes in the Tuscan Village resort-style community in Horseshoe Bay, offering lifestyle amenities such as pickleball tournaments, wine tastings, and arts & crafts activities. Targeted at affluent buyers seeking a comprehensive resort lifestyle.
• Custom Home Building Services End-to-end custom home construction service for individual buyers in Central Texas, including personal consultations, professional architectural and interior space planning, hand-selected premium materials, and one-on-one design collaboration from concept through completion. Targeted at affluent homeowners wanting a fully bespoke residence.
• Home Renovations (Central Texas) Renovation services for existing homes in Central Texas, including pool construction, deck projects, and lakefront outdoor entertaining spaces. Targeted at Central Texas homeowners seeking to upgrade or expand an existing property.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 2-10 Home Buyers Warranty (Front Line Warranty Service)minorOthersAs an enhancement to their warranty program, Crescent Estates has enrolled all homes closed after 4/1/2022 in the Front Line Warranty Service (FLWS) program administered by 2-10 Home Buyers Warranty. FLWS serves as the point of contact for all warranty service requests for applicable homes.

Recent moves5 records

Expansion highlights3 records

Direct peers

• Aston Custom Homes: Texas luxury custom home builder serving the Dallas-Fort Worth and Park Cities area. Comparable on luxury custom pricing, design consultation, and West Texas/DFW high-end market positioning.
• Drees Homes: Privately held custom and semi-custom homebuilder with significant Texas operations, including the Dallas-Fort Worth area. Directly comparable on custom design services, in-house architectural planning, and luxury move-up buyer segment.
• Heritage Custom Homes: Texas luxury custom homebuilder with projects in Frisco, McKinney, and other DFW communities. Comparable on consultative design process, premium materials selection, and Texas luxury single-family segment.
• Brad Holley Homes: Texas-based luxury custom homebuilder operating in the Dallas-Fort Worth area. Most directly comparable on custom design, high-touch client experience, and premium materials/finishes in the luxury tier.
• SHM Architects & Custom Builders: Boutique Texas custom builder integrating in-house architecture and construction. Comparable on integrated architectural/design-build model and luxury custom price tier, though primarily DFW-focused.

Broad incumbents

• Highland Homes: Texas-focused production builder with a strong Dallas-Fort Worth and Central Texas presence. Comparable on Texas luxury home offerings and family-oriented community design, though distributed across far more communities than Crescent Estates.
• Perry Homes: Privately held Texas homebuilder serving Houston, Dallas-Fort Worth, Austin, and San Antonio. Comparable on luxury/upper-end product positioning and Central Texas footprint, but operates at significantly larger scale across multiple geographies.
• David Weekley Homes: Large, privately held Texas-based homebuilder active in Austin, Dallas, Houston, and San Antonio. Comparable on Texas luxury/upper-end product, but operates at much greater scale and across multiple price tiers and master-planned communities.
• Toll Brothers: National luxury homebuilder with a strong Texas presence across the Dallas-Fort Worth, Austin, and Houston markets. Comparable on luxury price point and on-site design center offering, but operates at massive scale across multiple geographies rather than a single luxury micro-market.

Others

• Centurion American Custom Homes: Direct legal parent and corporate entity of Crescent Estates Custom Homes (Centurion American Custom Homes, Inc. d/b/a Crescent Estates). Operates the same custom homebuilding capacity under the parent brand, providing inherent strategic alignment and shared inventory/capital.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/crescent-estates-custom-homes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crescent Estates Custom Homes