CRH Products

Name

CRH Products

Legal name

CRH Products A/S

Website

https://crhproducts.dk

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Precast Concrete Building Materials

NAICS

Concrete Pipe, Brick, and Block Manufacturing (32733)

SIC

Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Precast Concrete Products (IMADAAAB)

akta.pro secondary industry

Concrete Pipe, Box Culverts & Drainage Structures (IMADAAAD)

Keywords

• Precast concrete products
• Concrete paving stones
• Retaining wall systems
• Stormwater management solutions
• Concrete pipes and wells

Headquarters

HQ city

DK - 8840 Rødkærsbro

HQ country

Denmark

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Product Sales: CRH Products generates revenue through direct B2B sales to construction companies, municipalities, infrastructure contractors, and agricultural customers. Products include concrete paving, retaining walls, pipes, wells, and water management solutions. The company does not sell directly to private consumers; all sales go through authorized dealer network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CRH Products manufactures and sells precast concrete construction products through two divisions: RBR Outdoor (tiles, paving stones, retaining walls, blocks) and RC Water (pipes, wells, structures, storage tanks, stormwater treatment). Products are CE-certified with EPD declarations, sold exclusively B2B through authorized Danish dealers (building markets and timber merchants) and a direct sales team serving construction companies, municipalities, infrastructure contractors, and agricultural customers.

Product overview

CRH Products is a Danish manufacturer of concrete construction products formed in June 2024 through the fusion of Betongruppen RBR and RC Beton, now part of CRH Group. The company operates two main divisions: RBR Outdoor (paving, tiles, retaining walls, blocks) and RC Water (pipes, wells, water management). The product portfolio includes Nordic Line tiles, Ceramic Timber (ceramic-concrete hybrid), Herregardssten and Hjertingsten paving stones, Nordic Wall and Nordic Wall Trend retaining walls, Lock-Block and BB-Mur systems, Kaelderblok basement blocks, curbs, step treads, and water management products including Downstream Defender Select vortex separators, Hydro-Brake Optimum, Hydro Up-Flo Filter, Euroror pipes, Eurobronde wells, bygværker structures, fortanke storage tanks, and plansilo silos. Products are sold through building materials distributors and directly to construction companies for infrastructure, public works, and residential projects.

Differentiator

Problem solved

Functional benefit

Products and services

• RBR Outdoor (sub-brand/division) Division offering tiles, paving stones, permeable and industrial paving, retaining walls, blocks, kerbs, and outdoor concrete products for terraces, driveways, gardens, and public spaces. Sold via dealers and direct B2B sales.
• RC Water (sub-brand/division) Division offering concrete pipes, wells, structures, storage tanks, Plansilo silos, drainage pipes, and stormwater treatment systems for infrastructure, agriculture, and water utilities.
• Nordic Line Series of concrete tiles in multiple formats (30x60, 60x60, 30x90, 60x90, 90x90, 90x120 cm) with a modern, clean aesthetic. Sold through dealers for residential and public landscaping.
• Ceramic Timber Hybrid ceramic-concrete tile for terraces, combining the aesthetics of ceramic with the strength and stability of concrete; no mortar or glue required for installation.
• Living Moments Exclusive 2-layer concrete tile with a crystal-shining surface, used for premium outdoor landscaping.
• Alturio Paving line with natural stone appearance and low maintenance, available in multiple color variants.
• Herregårdssten (Herregaardssten)
• Hjertingsten 5.0
• Havesten
• Nordic Wall
• Nordic Wall Trend
• Royal
• Nordic Block
• Lock-Block
• BB-Mur
• Kælderblok (Basement Block)
• Albertslundkantsten
• Havekantsten (Garden Curbs) Garden curb providing an elegant boundary between paved areas and lawns; prevents paving slippage.
• Trappetrin (Step Treads)
• Kopsten
• Downstream Defender® Select Hydrodynamic vortex separator (~40 tons, 3m diameter, up to 192 L/s treatment capacity) for surface water treatment; >80% removal of 150-350 µm particles, 100% retention of floating waste, optional 98% hydrocarbon removal. No moving parts, no power consumption. Manufactured under Hydro-International license.
• Hydro-Brake Optimum
• Hydro Up-Flo Filter
• Hydro Biofilter
• Eurorør (Euro Pipes)
• Eurobrønde (Euro Wells)
• Bygværker (Structures)
• Fortanke (Storage Tanks)
• Plansilo
• DRENCOR
• ELCOR

Quantifiable outcome

• 46% CO2 reduction in concrete pipes with cement substitution (compared to 2023 standard)
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Hydro-InternationalcoreTechnology or IntegrationCRH Products manufactures and distributes Hydro-International's water treatment products including Downstream Defender® Select (vortex separator), Hydro-Brake Optimum (flow control), Hydro-Up Flo Filter (stormwater treatment), and Hydro Biofilter under license/partnership. Production facilities in Linå and Rødkærsbro manufacture the Downstream Defender units weighing approximately 40 tons each.

Scale indicators8 records

Recent moves1 record

Others

• NCC AB: NCC is a major Nordic construction and civil engineering contractor active in infrastructure, housing and commercial builds across Denmark, Sweden, Norway and Finland. As a customer-side counterpart rather than a product competitor, NCC is thematically adjacent — driving demand for CRH Products' concrete infrastructure solutions.
• Aalborg Portland A/S (Cementir Holding): Aalborg Portland is Denmark's primary cement manufacturer and part of Cementir Holding. As the upstream cement supplier to Denmark's concrete products industry including CRH Products, it is a key value-chain counterpart rather than a direct competitor, but relevant for input cost dynamics.

Broad incumbents

• Wienerberger AG: Wienerberger is Europe's largest producer of bricks, clay blocks and concrete pavers, with a portfolio overlapping CRH Products' paving, wall and block categories. It is a broad incumbent rather than a niche specialist, but its Nordic/Central European presence and dealer-led distribution make it a relevant comparable.
• Heidelberg Materials AG: Heidelberg Materials is one of the world's largest building materials groups, with operations across cement, aggregates, ready-mix concrete and concrete products. Its precast and concrete products businesses compete with CRH Products in pipes, paving and structural elements across European markets.
• Holcim AG: Holcim is a global leader in building materials with a broad concrete products portfolio including precast, pavers, pipes and infrastructure solutions. While far larger and more diversified than CRH Products, it competes in overlapping end-markets and product categories across Europe.
• Xella International GmbH: Xella is a European manufacturer of building materials including aerated concrete blocks, calcium silicate products and precast elements. Its wall-system and masonry categories overlap directly with CRH Products' Nordic Wall and Kaelderblok ranges in commercial and residential construction.
• CRH plc: CRH plc is the direct parent of CRH Products A/S and the world's leading building materials business with operations in 29 countries. While it owns the subject company, its product divisions (especially in Europe) compete with and supply similar products to the same customer base, making it the defining broad incumbent peer.

Direct peers

• H+H International A/S: H+H International is a Nordic-headquartered manufacturer of aircrete (cellular concrete) blocks and wall panels, directly comparable to CRH Products' Kaelderblok and Nordic Block lines. Both serve residential and commercial construction with wall systems distributed through dealers across Northern Europe.
• Multiblok A/S: Multiblok is a Danish manufacturer of concrete masonry blocks, retaining wall systems and related precast products sold through building materials dealers. It competes directly with CRH Products' Lock-Block, BB-Mur and Nordic Wall block ranges in the Danish residential landscaping and light-commercial segment.
• IBF A/S: IBF A/S is one of Denmark's largest concrete products manufacturers, producing paving stones, tiles, retaining walls, blocks, wells and pipes — the same product categories as CRH Products' RBR Outdoor and RC Water divisions. Both serve Danish municipalities, contractors and DIY/dealer channels, making IBF the closest direct head-to-head peer in Denmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xlinkedin.com/company/crh-products
• LinkedInlinkedin.com/company/crh-products

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRH Products