Fundación Criantia

What Fundación Criantia does

Fundación Criantia (legal name: Por un México con Amor Propio A.C.) is a Mexico-based non-profit civil association founded in 2014 and headquartered in Tlalnepantla de Baz, State of Mexico. The organization delivers parenting education courses built on a proprietary "Pedagogical-Therapeutic Methodology" originally developed by Leonardo Lee Navarro in 1993 and donated to the foundation in 2013. Its primary beneficiaries are parents and caregivers, with secondary delivery through schools, teachers, and corporate CSR channels; the foundation reports 32,061 cumulative graduates, 919 courses, and 321 webinars over a ten-year operating history, with a 9.8/10 satisfaction score. It maintains 127 institutional alliances with educational entities and partners such as SEDU (Mexico City Education Ministry), Genomma Lab, and Reinserta.

The core product is the methodology itself, codified as a registered trademark and deployed via in-person courses, a digital channel (Criantia Digital, launched 2020), webinars, teacher-training programs (launched 2023), and the Escudo de la Dignidad program (launched 2023). Delivery is executed through a network of certified coaches, instructors, board members, and volunteers — about 30 individuals in total, of which roughly 12 are paid staff. The methodology is the principal technology asset; there is no evidence of proprietary software or AI components, and digital delivery relies on standard webinar/online-course infrastructure.

The business model blends four revenue streams: (i) corporate training delivered through the "Capacitación con Causa" program at approximately MXN $45,000 per course, (ii) individual course fees paid by parents, (iii) donations, and (iv) proceeds from an annual Golf Tournament fundraiser. Geographically, 95% of activity is in Mexico with ~5% abroad. The foundation reported 42% YoY growth in 2024, the highest in its history, alongside expansion of its institutional alliance network.

Name

Fundación Criantia

Legal name

Por un México con Amor Propio A.C.

Website

https://criantia.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundación Criantia is a Mexican non-profit founded in 2014 that delivers parenting-education courses using a proprietary pedagogical-therapeutic methodology to parents, schools, teachers, and corporate clients, primarily in Mexico.

Ownership category

akta.pro rank

Headquarters

HQ city

Tlalnepantla de Baz

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Training Courses: Companies pay $45,000 MXN for the 'Educar con límites y amor para un sano crecimiento emocional' course for their employees, with an added social impact component benefiting public school communities.
2. Individual Course Fees: Course fees for individual parents with scholarship opportunities for low-income families. One-time and recurring donation options available.
3. Golf Tournament Fundraising: Annual 'Torneo de Golf con Causa' event generating funds through sponsorships and participant fees, with 9th edition in 2025.
4. Corporate Social Responsibility Programs: Companies engage through 'Capacitación con Causa' model where corporate training purchases also benefit public schools and underprivileged families.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fundación Criantia delivers parenting and educator education courses built on its proprietary Metodología Pedagógica-Terapéutica®, targeting mothers, fathers, caregivers, teachers, schools, and corporate clients. Its flagship offering, "Educar con límites y amor para un sano crecimiento emocional," is sold to individuals online and in-person, to schools through "Criantia en tu escuela," and to companies through "Criantia en tu empresa," with a complementary "Escudo de la Dignidad" child sexual abuse prevention program.

Differentiator

Problem solved

Functional benefit

Brands

• Criantia Digital: Online/virtual program created in 2020 during the COVID-19 pandemic to deliver parenting courses remotely.
• Las 10+2 de Criantia

Products and services

• Educar con límites y amor para un sano crecimiento emocional Flagship parenting course that helps mothers, fathers, and caregivers recognize and modify unconscious parenting patterns (aggression, overprotection, emotional abandonment, conditional love) to foster healthy socio-emotional development in children aged 0–12. Delivered in-person and online to individuals.
• Criantia Digital Online delivery program of the foundation's parenting courses, allowing mothers, fathers, and caregivers to access courses remotely via virtual sessions and Google Forms registration. Includes scholarship places for low-income families.
• Criantia en tu escuela School program offering parenting courses, teacher training, webinars, and children's workshops on socio-emotional skills to daycares, preschools, and primary schools.
• Criantia en tu empresa (Capacitación con Causa) Corporate parenting training program for employees priced at $45,000 MXN per company, bundling employee parenting education with a social impact component that benefits public school communities and underprivileged families.
• Escudo de la Dignidad Child sexual abuse prevention program with certified coaches, taught to families, schools, and corporate audiences to protect children and promote dignity.
• Teacher Program Formal training program for teachers and educational agents on emotional development, classroom limits, and student self-esteem, for educators working with children from 45 days to 12 years old.

Quantifiable outcome

• 32,574 total people benefited over 10 years
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ReinsertacoreStrategic or Co-development Partner · 1 January 2023Partnership to deliver talks to women in prisons, providing parenting education to incarcerated mothers through collaboration with Reinserta.
• Genomma LabminorStrategic or Co-development Partner · 1 January 2022Corporate volunteering program where Genomma Lab employees participated in social impact activities, marking the organization's first corporate volunteering event.
• SEDU (Secretaría de Educación CDMX)coreStrategic or Co-development Partner · 1 January 2018Development and implementation of 'Feria MAEPI' - 2 educational jornadas for 3,000 mothers, fathers, children, and teachers.
• MAEPI (Modelo de Atención Educativa a la Primera Infancia)coreStrategic or Co-development Partner · 1 January 2017Part of the team that developed the Early Childhood Educational Attention Model (MAEPI) in Mexico City, contributing pedagogical expertise.
• SEDU (Secretaría de Educación CDMX)coreStrategic or Co-development Partner · 1 January 2016Co-founding the Pact for Early Childhood (Pacto por la Primera Infancia) initiative focused on visibility for importance of first 5 years of life. Also delivered keynote conferences.
• SEDEREC (Secretaría de Desarrollo Rural y Equidad para las Comunidades)minorStrategic or Co-development Partner · 1 January 2015Partnership for bullying prevention program supporting migrant families over 2 years, contributing to the organization's early community impact work.
• FilantrofiliaminorOthersPhilanthropy certification organization that has certified the foundation for transparent and effective social impact practices.
• CEMEFIminorOthersMexican Center for Philanthropy certification organization recognizing organizational excellence in philanthropy.
• CASEminorOthersCouncil for Advancement and Support of Education - international organization providing certification for educational advancement.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Others

• PROMSEX (Centro de Promoción y Defensa de los Derechos Sexuales y Reproductivos): Latin American non-profit delivering educational programs on sexual/reproductive health and child protection; comparable civil-association structure and educational mission for vulnerable populations, but with a distinct thematic focus.

Regional players

• Fundación C&A (México y LATAM): Latin American apparel-industry foundation running programs on child rights, education, and parenting in Mexico and other LatAm countries; comparable regional scope, mission, and corporate-funded social impact model.

Direct peers

• Zero to Three: US-based non-profit dedicated to the healthy development of infants and toddlers, offering training, curricula, and advocacy for parents and professionals; directly comparable to Criantia's parent-and-educator training model, with international best-practice influence Criantia could reference.
• Early Institute: Mexico-based civil association focused on early childhood development policy and programs, operating in the same parenting/early childhood niche as Fundación Criantia and engaging the same Mexican government ecosystem (e.g., Pacto por la Primera Infancia).

Broad incumbents

• UNICEF Mexico: UN agency operating in Mexico on child rights, early childhood development, and parenting education programs; broader mandate and funding scale, but overlapping program areas with Criantia.
• Save the Children Mexico: Larger global NGO with a Mexico office working on child welfare, education, and parenting support; comparable mission and beneficiary base, but with significantly broader scope and institutional funding.

Emerging players

• Kinedu: Mexico/LatAm-origin digital parenting and early childhood development platform offering expert-led video activities and courses; directly competes for the same Spanish-speaking parent audience Criantia targets, but via a tech-product model rather than live courses.
• ParentLab: Digital parenting education platform delivering expert-led courses on child development and behavior; comparable online parenting-course model to Criantia Digital, primarily serving US families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FundCRIANTIA
• Facebookfacebook.com/FundacionCriantia
• Instagraminstagram.com/fundcriantia
• LinkedInlinkedin.com/company/fundaci%C3%B3n-criantia

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundación Criantia