Cribs Property

What Cribs Property does

Cribs Property is a privately held South African real estate agency founded in 2023 and headquartered in Robindale, Randburg, Johannesburg. The company operates a traditional agent-assisted brokerage model focused on residential and commercial property sales and rentals across Gauteng and KwaZulu Natal provinces. Its service portfolio spans buyer, seller, tenant, and landlord representation, with listings covering apartments, houses, townhouses, clusters, simplexes, commercial offices, retail, block of flats, farms, and vacant land.

The firm's core technology is a standard property listing website (cribsproperty.co.za) offering search functionality with filters by province, area, suburb, property type, price, bedrooms, and bathrooms. The platform is supplemented by a bond calculator suite (Maximum Home Loan, Monthly Repayments, Bond Status, Minimum Income, Transfer & Bond Costs), property alert subscriptions, enquiry forms, favourites, and a currency converter (EUR/USD/GBP). There are no proprietary technology assets, no mobile app, no API, and no AI-powered features. Distribution is conducted via direct agent contact through phone, WhatsApp, and email.

Cribs Property generates revenue entirely through transaction-based commissions on property sales and rental deals. Pricing of listed assets ranges from R398,000 for entry-level apartments to R28,000,000 for commercial blocks of flats, with rentals from R16,000 to R58,000 per month. The business is operated by a 6-person team with reported over 60 years of combined industry experience. No partnerships, institutional investors, subsidiaries, or M&A activity are recorded. The company is independently owned with no parent company or external funding.

Name

Cribs Property

Legal name

Cribs Property

Website

https://cribsproperty.co.za

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cribs Property is a South African real estate agency founded in 2023, operating across Gauteng and KwaZulu Natal. It facilitates residential and commercial property sales and rentals through agent-assisted transactions supported by a listing website and bond calculators.

Ownership category

akta.pro rank

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Sales Commission: Commission-based revenue from facilitating residential and commercial property sales across South Africa. Agents represent buyers and sellers in transaction deals.
2. Property Rental Commission: Commission earned from facilitating residential and commercial property rentals. Manages tenant and landlord relationships for rental transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cribs Property is a South African real estate agency that facilitates residential and commercial property sales and rentals across Gauteng and KwaZulu Natal. Services are delivered through agent-assisted transactions supported by a property listing website with search, filters, bond calculators, property alerts, and enquiry forms. The firm earns commission on completed sales and rental transactions and serves individual buyers, sellers, tenants, and landlords.

Product overview

Cribs Property operates a single unified real estate listing platform that enables property search and transactions across South Africa. The core product is a property listing and search platform (for sale and rental properties), complemented by financial calculator tools (Bond Calculator Suite), enquiry management systems, property alert subscriptions, and user account features. The platform covers residential properties (apartments, houses, clusters, townhouses) and commercial properties (offices, retail, block of flats, vacant land, farms).

Differentiator

Problem solved

Functional benefit

Products and services

• Property Listing Platform Online real estate listing platform enabling users to search, browse, and filter residential and commercial properties for sale and rent across South Africa, covering apartments, houses, townhouses, clusters, simplexes, farms, vacant land, and commercial spaces. Used by buyers, sellers, tenants, and landlords in Gauteng and KwaZulu Natal.
• Property Sales Services Agent-assisted residential and commercial property sales service, including listing, marketing, buyer representation, and transaction facilitation. For individual buyers, first-time home buyers, and commercial property investors seeking assets up to R28,000,000+.
• Property Rental Services Agent-assisted residential and commercial rental services, including tenant sourcing, lease facilitation, and landlord representation. For individual tenants, corporate/executive tenants (rents from R16,000 to R58,000/month), and property owners seeking rental tenants.

Quantifiable outcome

• 21.4% gross ROI on R28,000,000 Braamfontein block of flats investment
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Private Property South Africa: Major South African property listing portal aggregating agent listings. Comparable as an adjacent ecosystem player that competes for buyer/tenant attention and complements agency distribution strategies.
• Property24: South Africa's largest property listing portal, not a brokerage but the dominant online channel through which agencies (including Cribs) reach buyers and tenants. Comparable as the platform infrastructure underpinning agent-assisted real estate transactions.

Direct peers

• Engel & Völkers Southern Africa: International luxury-focused real estate franchise operating in South Africa. Comparable as a high-end property brokerage serving premium residential segments similar to Cribs' Sandton/Bryanston focus.
• Seeff Properties: Large national South African real estate franchise with residential sales, rentals, and commercial divisions. Comparable as a traditional agent-led brokerage competing for the same buyer, seller, tenant, and landlord segments.
• Chas Everitt International Property Group: National South African real estate group offering residential and commercial sales and rentals. Comparable as a traditional brokerage model with multi-province reach, competing for the same agent-led mandates.
• RE/MAX of Southern Africa: Global franchise operating a national network of independently owned real estate offices in South Africa. Directly comparable as a commission-based brokerage with property listing websites, agent-assisted sales, and broad residential/commercial coverage.
• Aida Group (real estate): Long-established South African real estate brand with residential and commercial divisions. Comparable as a traditional agency model with multi-province coverage and commission-based revenue streams.
• Pam Golding Properties: South Africa's largest and most established residential and commercial real estate agency. Directly comparable as a full-service property sales and rental brokerage operating in the same geographies (Gauteng, KwaZulu Natal) with similar commission-based revenue.
• Lew Geffen Sotheby's International Realty: Major South African luxury real estate brand with national coverage. Comparable as an established commission-based brokerage operating in the same premium Gauteng suburbs (Sandton, Houghton) targeted by Cribs.
• Sotheby's International Realty (South Africa affiliates): Luxury-focused global real estate brand with South African affiliate offices. Comparable as a premium-segment property brokerage competing for high-net-worth buyers in Gauteng and coastal KwaZulu Natal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cribs-property

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cribs Property