Cricket Switzerland

What Cricket Switzerland does

Cricket Switzerland is the national governing body for cricket in Switzerland, operating as a non-profit federation headquartered in Basel. Founded in 1980 and rebranded from the Swiss Cricket Association to Cricket Switzerland in 2014, the organization administers all organized cricket activity in the country. It serves 28+ member clubs, 45 teams, and approximately 1,298 players who participate in roughly 455 matches per year. Its operational scope spans domestic leagues (CSPL, CSNL, CSRL), T20 and T10 championships, international fixtures across men's, women's, and junior categories, and structured coaching and umpiring certification programs.

The federation's product surface is administrative and competition-focused rather than technology-led. Core functions include scheduling domestic competitions, certifying officials and coaches, fielding national teams in bilateral and ICC-sanctioned internationals, and running grassroots development pathways. The federation holds ICC Associate Member status (since 2021) and is a Swiss Olympic member federation (since 2018), conferring participation rights in official international competitions and access to Olympic-aligned funding programs.

Cricket Switzerland generates revenue through three primary channels: membership fees from its 28+ affiliated clubs, sponsorship arrangements (including with Key & Eagle Digital Media and Mr. Pickwick Pub), and event and competition fees. The federation operates with a lean staff of 8 employees under a president-led board, with A.D. Mackay serving as president since 2014. As a non-profit, surplus is reinvested into development, coaching certification, and infrastructure for the sport's growing participant base, which is expanding at roughly 10% per year.

Name

Cricket Switzerland

Legal name

Cricket Switzerland

Website

https://cricketswitzerland.ch

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Cricket Switzerland is the non-profit national governing body for cricket in Switzerland, serving 28+ member clubs and approximately 1,298 players through domestic leagues, international competition representation, and coaching and umpiring certification programs.

Ownership category

akta.pro rank

Product category

Sports Federation & Governance

NAICS

Spectator Sports (7112)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industries

Cricket Leagues (MPAKAAAF), Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Cricket governing body
• Sports federation
• Amateur cricket leagues
• Cricket coaching
• Umpire training

Headquarters

HQ city

Switzerland

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Cricket Switzerland generates revenue through annual membership fees from its 28+ member clubs and associations.
2. Sponsorship: Corporate sponsorship from partners such as Key & Eagle Digital Media, Mr. Pickwick Pub, and other sponsors who support Swiss cricket competitions and events.
3. Event and Competition Fees: Revenue from tournament entry fees, coaching courses, and umpiring certification programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cricket Switzerland is a non-profit national sports governing body for cricket in Switzerland, established in 1980. It organizes domestic cricket competitions across multiple formats, runs national league and cup competitions, delivers coaching and umpiring certification programs, manages national representative teams, and represents Swiss cricket internationally as an ICC Associate Member and Swiss Olympic member federation.

Product overview

Cricket Switzerland operates as the national governing body for cricket, offering a portfolio of products and services centered around cricket governance, competitive leagues, and player development. The core offerings include international cricket programs (men's, women's, and junior national teams), domestic competitions across multiple formats (40-over leagues in CSPL/CSNL/CSRL tiers, T20 championships, T10 competitions), and the unique Cricket On Ice tournament. Supporting services include coaching certification programs (ICC Level 1, ECB courses), umpiring training, and youth development leagues for various age groups (U11 through U19). The organization serves approximately 1,298 players across 45 teams, organizing 455 matches per year through its member clubs.

Differentiator

Problem solved

Functional benefit

Products and services

• Cricket Switzerland Premier League (CSPL)

Quantifiable outcome

• Hosting first-ever Women's T20 International tournament in July 2026
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• International Cricket Council (ICC)flagshipStrategic or Co-development Partner · 1 January 2021ICC is the global governing body for cricket. Cricket Switzerland was granted ICC Affiliate status in 1985 and achieved Associate Membership in 2021, enabling Swiss participation in ICC tournaments and qualifiers.
• Swiss OlympicflagshipStrategic or Co-development Partner · 1 January 2018Swiss Olympic is the umbrella organization for all sports in Switzerland. Cricket Switzerland was accepted as a member in 2018, officially recognizing cricket as a Swiss sport.
• Key & Eagle Digital MediacoreGTM or Marketing PartnerKey & Eagle Digital Media is the website creator and digital technology partner for Cricket Switzerland, powering and maintaining the official Cricket Switzerland website (cricketswitzerland.ch).
• Mr. Pickwick PubcoreGTM or Marketing PartnerMr. Pickwick Pub is a leading sponsor of Swiss cricket, particularly through the Pickwick Cup T20 Championship - the premier T20 cricket competition in Switzerland. The partnership has been a cornerstone of Swiss cricket development.
• Swiss Sport AuthoritiescoreStrategic or Co-development PartnerCantonal sport authorities such as Basel Sport Authorities provide funding and infrastructure support for cricket facilities, including the Bachgraben ground development.
• Asha for EducationminorGTM or Marketing PartnerCVZ's 'Play for a Cause' Cricket Festival partners with Asha for Education to raise funds for educational projects in India.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cricket Scotland: National cricket governing body for Scotland and ICC Associate Member. Closely comparable in scale, European operating environment, climate constraints, and reliance on ICC development support and Scottish sports funding.
• Cricket Austria: National cricket governing body for Austria and ICC Associate Member. Very comparable in scale, Alpine Central European geography, climate limitations, and small staff size relative to membership.
• Cricket Denmark: National cricket governing body for Denmark and ICC member. Comparable in operating a small Northern European cricket ecosystem with multi-format domestic leagues and Nordic climate constraints.
• Cricket Norway: National cricket governing body for Norway and ICC member. Comparable in Nordic climate constraints, small staff, and volunteer-driven non-profit federation structure, with a similarly modest base of clubs and players.
• Cricket Ireland: National governing body for cricket in Ireland and ICC Full Member. Most directly comparable European cricket federation in terms of governing structure, domestic competitions, and international representative teams, with a comparable multi-format league portfolio.
• France Cricket: National cricket governing body for France and ICC member. Comparable in non-traditional European cricket market, multilingual member base, and reliance on immigrant-driven participation, with similar scale of leagues and national teams.
• Koninklijke Nederlandse Cricket Bond (KNCB): Royal Dutch Cricket Association, the national governing body for cricket in the Netherlands and ICC Associate Member. Comparable in operating a tiered domestic league structure, hosting internationals, and serving a small European cricket community.
• Federazione Cricket Italiana (Italian Cricket Federation): National cricket governing body for Italy and ICC member. Operates a similar tiered domestic league system, junior pathways, and Mediterranean European cricket ecosystem with comparable scale and structure.
• Deutscher Cricket Verband (German Cricket Federation): National governing body for cricket in Germany and ICC member. Comparable European non-traditional cricket market with a similar volunteer/non-profit structure, multi-tier leagues, and reliance on immigrant-driven participation.

Broad incumbents

• International Cricket Council (ICC): Global governing body for cricket and the umbrella federation to which Cricket Switzerland holds Associate Membership. Relevant as the sanctioning and funding authority that frames the strategic context in which Cricket Switzerland operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SwissCricket
• Xtwitter.com/CricketSwitzerland
• Instagraminstagram.com/cricketswitzerland
• YouTubeyoutube.com/@cricket_switzerland
• LinkedInlinkedin.com/company/cricket-switzerland

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cricket Switzerland