Commercial Radio Interactive

What Commercial Radio Interactive does

Commercial Radio Interactive (CRi) is the digital arm of Hong Kong Commercial Broadcasting Co. Ltd. (founded 1959), operating the digital extensions of FM 881 (雷霆881), FM 903 (叱咤903), and AM 864 radio stations. The company provides multi-platform digital media services to corporate advertisers and government agencies in Hong Kong, including online advertising, professional video production, live streaming, website and mobile app development, content marketing, and content licensing. Its core product portfolio spans 881903.com (24-hour live streaming and news), my903.com (youth-focused content platform), the Hong Kong Toolbar mobile app (2.6M+ total downloads), and the CR Program Archive paid membership app (670K+ users, 9.5M+ monthly views). The platform reaches 15M+ monthly ad impressions, 645K+ YouTube subscribers, and 789K+ Facebook followers across its digital properties.

CRi's business model is anchored on six revenue streams: online advertising across owned web, mobile, and social properties; professional video production services; website and mobile app development for third-party clients; content marketing execution; content licensing of real-time news and audiovisual assets; and live streaming services for corporate events. Distribution is sales-led, with direct business development outreach via a Business Development Department ([email protected], +852 2339 4810) targeting enterprise advertisers on a quote-based, multi-year contract basis. The company does not publicly disclose pricing; rate cards and media kits are distributed on inquiry. The Commercial Radio Productions (CRP) division operates as a complementary event production unit offering concerts (Ultimate Song Chart Awards, Music Is Live), stage productions, event management, and branded video content — serving as a sponsorship-driven extension of the core digital advertising business.

The customer base is dominated by Hong Kong enterprise advertisers across banking/finance (HSBC, Hang Seng Bank, Standard Chartered Hong Kong, Citigroup), insurance (AIA, AXA Hong Kong, Cigna), food and beverage (McDonald's, 7-Eleven, Deliveroo, foodpanda), aviation (Cathay Pacific), retail/property (Sun Hung Kai Properties), technology (Huawei, Microsoft), government (Education Bureau, Transport Department), and major event sponsors (Hong Kong Jockey Club, Hong Kong Disneyland, AsiaWorld-Expo). The company has accumulated a long track record of industry recognition, including sustained Gold Awards at the Hong Kong Association of Interactive Marketing's Media Convergence Awards from 2012 through 2024. CRi operates as a private company wholly owned by Hong Kong Commercial Broadcasting Co. Ltd., with no disclosed funding rounds, M&A activity, or public financials.

Name

Commercial Radio Interactive

Legal name

Hong Kong Commercial Broadcasting Co. Ltd.

Website

https://cri.com.hk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Commercial Radio Interactive (CRi) is the digital arm of Hong Kong Commercial Broadcasting Co. Ltd., providing multi-platform digital advertising, video production, live streaming, and content marketing services to enterprise advertisers and government clients across FM 881, FM 903, and AM 864 digital properties.

Ownership category

akta.pro rank

Product category

Digital Media Advertising

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industry

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

• Digital advertising services
• Radio broadcasting platforms
• Content marketing solutions
• Live streaming services
• Mobile app development

Headquarters

HQ city

Hong Kong

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Online Advertising: Provides diversified online advertising across websites, mobile apps, and social media platforms to enhance visibility and ad exposure rates for clients.
2. Video Production Services: Professional video production team creates customized high-quality videos for client promotional needs.
3. Website and Mobile App Development: Design and development of websites and mobile applications for clients, targeting specific market needs.
4. Content Marketing: Creative content planning and execution with diverse promotional methods to improve client ad reach and engagement rates.
5. Content Licensing: Provides real-time news and exclusive entertainment content for licensing collaboration with partners.
6. Live Streaming Services: Comprehensive live streaming services for various promotional events and activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CRi provides B2B digital marketing and advertising solutions across its owned web platforms (881903.com, my903.com), mobile applications (Hong Kong Toolbar, CR Program Archive), and social media channels (Facebook, Instagram, YouTube). Services include online advertising placements, professional video production, live event streaming, website and mobile app development, creative content marketing, and content licensing, sold through direct business development outreach to enterprise advertisers and government clients in Hong Kong.

Product overview

Commercial Radio Interactive (CRi) operates as the digital arm of Hong Kong Commercial Broadcasting Co. Ltd., offering a multi-platform digital media ecosystem. The core product portfolio includes 881903.com (24-hour radio streaming platform), my903.com (youth-focused content platform), Hong Kong Toolbar (mobile app), and CR Program Archive (paid membership app). Service modules encompass online advertising, live streaming, video production, website/app development, content marketing, and content licensing. The broader Commercial Radio Productions (CRP) division handles concert production (Ultimate Song Chart Awards, Music Is Live concerts), stage productions, events management, and video productions. Together, these products form an integrated media, entertainment, and marketing solutions platform spanning broadcast, digital, and event channels.

Differentiator

Problem solved

Functional benefit

Products and services

• 881903.com Official Commercial Radio website providing 24-hour live streaming of FM 881, FM 903, and AM 864 stations, with real-time news, traffic updates, financial information, program highlights, DJ columns, and on-demand program archives for paid members. Generates 15M+ monthly ad impressions and 3.1M+ monthly pageviews for advertisers.
• my903.com Digital platform targeting younger audiences with content spanning music, movies, lifestyle, sports, arts, and travel, creating collaboration opportunities for brands seeking youth market reach.
• Hong Kong Toolbar Mobile App Official mobile application of Commercial Radio offering free 24-hour live streaming of FM 881, FM 903, and AM 864, with real-time news, traffic and financial updates, program highlights, interactive games, sleep mode, and Android-exclusive alarm function. 2.6M+ total downloads across iOS (11M+ monthly views) and Android (9M+ monthly views).
• CR Program Archive App Paid membership mobile app providing on-demand access to three-year archives of FM 881 and FM 903 programs, with adjustable playback speed, offline mode, Apple Watch version, and alarm and sleep mode. 670K+ users with 9.5M+ monthly views.
• Online Advertising Diversified online advertising placements across websites (881903.com), mobile applications (Hong Kong Toolbar, CR Program Archive), and social media platforms (Facebook, Instagram, YouTube) to increase brand visibility and advertising exposure for enterprise clients.
• Live Streaming Services Secure, stable, and smooth comprehensive live streaming services for corporate promotional events and activities, providing professional corporate image for clients.
• Professional Video Productions Professional video production team creates customized high-quality videos for client promotional needs to achieve better promotional results.
• Website & Mobile App Development Design and development of websites and mobile applications for clients, combining innovative technology with years of experience to meet client needs and explore potential markets.
• Content Marketing Creative content marketing services that develop flexible, creative, and trending content to increase advertising reach and engagement through diversified promotion methods across CRi's owned platforms and partner channels.
• Content Licensing Content licensing service providing fast and accurate real-time news information and various audiovisual content for licensing collaboration with partners.
• CRP Concerts Concert production services including the annual Ultimate Song Chart Awards Presentation (叱咤樂壇流行榜頒獎典禮) and the Music Is Live concert series featuring various artist collaborations.
• CRP Stage Productions Stage production services creating theatrical performances and live shows for entertainment and promotional purposes.
• CRP Events & Activities Comprehensive event management services including press conferences, openings, award ceremonies, brand activities, government events, anniversary parties, and outdoor live broadcast activities.
• CRP Video Productions Video production services creating promotional content, event coverage, and branded video content for clients.

Quantifiable outcome

• 15,000,000+ monthly ad impressions on 881903.com
• +4 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• iClick Interactive Asia Group: Hong Kong-headquartered digital marketing and advertising technology company offering programmatic, data-driven campaign management and cross-channel solutions. Comparable to CRi as a Hong Kong B2B digital advertising and marketing solutions provider.
• South China Morning Post (SCMP): Leading English-language Hong Kong digital media publisher with multi-platform ad sales, content marketing, video production, and event services. Comparable to CRi as a Hong Kong-based multi-platform digital media and advertising solutions provider competing for the same enterprise advertising budgets.
• Metro Broadcast Corporation Limited: Hong Kong's other major commercial radio broadcaster (operates Metro Finance, Metro Info, etc.) with its own digital platforms, live streaming, and advertising sales motion. Directly comparable to CRi as a Hong Kong radio-led digital advertising and content business targeting the same advertiser base.
• Hong Kong Economic Times Holdings: Diversified Hong Kong media group with newspapers, digital properties, and integrated advertising and event services. Comparable to CRi in its multi-platform digital advertising, content marketing, and event monetization model targeting Hong Kong enterprise clients.

Broad incumbents

• GroupM Hong Kong (WPP): Global media agency group's Hong Kong operation providing media planning, buying, and digital campaign services to enterprise advertisers. Comparable to CRi as a Hong Kong B2B channel reaching enterprise advertisers with multi-platform campaign solutions.
• ViuTV (PCCW Media): Hong Kong commercial broadcaster and streaming service backed by PCCW, with integrated digital advertising and content marketing offerings. Comparable to CRi as a Hong Kong broadcaster-driven digital media and advertising platform.
• Carat Hong Kong (Dentsu): Dentsu's global media agency brand operating in Hong Kong with end-to-end digital and traditional media planning and buying capabilities. Comparable to CRi as a Hong Kong enterprise-facing channel for designing and executing multi-platform advertising campaigns.
• Television Broadcasts Limited (TVB): Hong Kong's dominant free-to-air broadcaster with extensive digital streaming (myTV SUPER), advertising sales, and content production operations. Comparable to CRi as a legacy Hong Kong broadcaster extending into digital advertising, streaming, and content production.

Others

• Meitu: Hong Kong-listed imaging and design technology company with advertising-enabled apps and a large consumer audience in Asia. Comparable to CRi as a Hong Kong-rooted media and technology business monetizing a large consumer audience through advertising and platform services.

Emerging players

• AdAsia Holdings: Asia-focused advertising technology company offering integrated digital advertising, programmatic, and influencer marketing solutions. Comparable to CRi in offering technology-enabled cross-channel digital advertising services to enterprise clients in Asia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/HongKongToolbar
• Facebookfacebook.com/my903
• Instagraminstagram.com/cr881903
• LinkedInlinkedin.com/company/commercial-radio-interactive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Commercial Radio Interactive