Crimson Publishing Limited

Name

Crimson Publishing Limited

Legal name

Crimson Publishing Limited

Website

https://crimsonpublishing.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Consumer Book Publishing

NAICS

Book Publishers (513130)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Mass Market & Paperback Publishing (MPAJAAAD)

Keywords

• Non-fiction publishing
• Mental wellness books
• Parenting and family books
• Audiobook publishing
• Lifestyle self-help books

Headquarters

HQ city

BATH

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Book Sales: Revenue generated from selling physical and digital books across various genres including non-fiction, parenting, health, and wellness titles. Crimson specialises in quality non-fiction titles including the Little Workbook series for mental wellness.
2. Audio Editions: Sale of MP3 audio editions, with over 9,000 titles available in audio format.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Crimson Publishing Limited publishes quality non-fiction titles aimed at mainstream readers through two imprints under Coronet within Hachette UK: Crimson focuses on self-improvement and mental wellness books (including the Little Workbook series), and White Ladder focuses on parenting, family and health titles. Books are released in paperback, ebook (ePub3) and MP3 audio formats and sold through Hachette UK's retail, online and digital distribution channels.

Product overview

Crimson Publishing Limited operates as part of Hodder & Stoughton within the Hachette UK group. The company manages two imprints: Crimson, which specializes in quality non-fiction titles focused on improving lifestyle and mental wellness (including the Little Workbook series), and White Ladder, which focuses on parenting, family and health books. These imprints publish in paperback format and are distributed through Hachette UK's established channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Crimson imprint books (including the Little Workbook series) Quality non-fiction titles aimed at improving the way readers live, focused on mental wellness and self-improvement. Bestsellers include the Little Workbook series of practical and approachable guides for mental wellness, sold in paperback, ePub3 ebook and MP3 audio formats.
• White Ladder imprint books (parenting, family and health) Books covering parenting, family and health for everyday consumers. Notable titles include The Supermum Myth, Pregnancy for Men and the bestselling annual Baby Names book, released in paperback and digital formats.

Quantifiable outcome

• Quality non-fiction titles reaching mainstream readers through established Hachette UK distribution channels

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• National Literacy TrustcoreStrategic or Co-development Partner · 1 January 2021Three-year partnership to co-create programmes helping children, young people and adults in disadvantaged communities develop literacy skills. Combined Hachette Children's Group's Rising Stars Reading Planet scheme with National Literacy Trust's resources and teacher training.
• Curtis BrowncoreStrategic or Co-development PartnerIndustry-first partnership for publishing traineeship programme. Trainees spend time learning how to represent authors and matchmake with publishers.
• WaterstonescoreStrategic or Co-development PartnerTrainees spend a month learning the art of bookselling and understanding consumer buying behaviour as part of the publishing traineeship programme.
• RNIB (Royal National Institute for Blind People)coreChannel Partner/ Reseller/ DistributorPartnership to make all books available via the Bookshare platform - an online library of digital books for people with qualifying print disabilities.
• British Dyslexia Association (BDA)coreStrategic or Co-development PartnerCreated first industry guidelines for producing dyslexia-friendly texts and workplaces in 2020, working with the Accessibility Network and Jessica Kingsley Publishers.
• Blueprint For All (formerly Stephen Lawrence Charitable Trust)minorGTM or Marketing PartnerCharitable partnership supporting diversity and inclusion initiatives in education and career development.
• World Book DayminorGTM or Marketing PartnerPartnership to promote reading and literacy among children and young people.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jessica Kingsley Publishers: Specialist publisher of books on autism, mental health, special education and social work. Direct peer because of overlapping mental health/wellness content focus and similar accessibility-oriented publishing philosophy (Jessica Kingsley Publishers is explicitly named as a collaborator in Crimson's BDA dyslexia-friendly guidelines).
• Hay House: Publisher of self-help, wellness, mind-body-spirit and personal development books. Direct peer because of closely aligned reader demographics and category focus on mental wellness and self-improvement non-fiction.
• HarperOne: HarperCollins imprint publishing personal growth, wellness, spirituality and mind-body-spirit titles. Direct peer because it competes for the same self-improvement and wellness reader segment with similar publishing infrastructure.
• Watkins Publishing: UK publisher specialising in mindfulness, well-being, psychology and self-help. Direct peer because of overlapping UK market focus and tightly aligned subject categories in mental wellness and personal development.
• Penguin Life: Penguin Random House imprint dedicated to wellness, mindfulness and self-improvement titles. Direct peer because of near-identical category positioning in mental wellness and personal development trade non-fiction.

Broad incumbents

• Bloomsbury Publishing: UK-listed publisher with significant non-fiction, lifestyle and parenting output. Broad incumbent because it serves the same UK self-improvement/lifestyle buyer with a much wider portfolio including academic and trade divisions.
• DK (Dorling Kindersley): Penguin Random House illustrated non-fiction publisher covering health, wellness, parenting and family. Broad incumbent because of overlapping buyer base and self-improvement subject categories, though delivered in illustrated reference format.
• Pan Macmillan: UK trade publisher with extensive non-fiction list including self-help, parenting and lifestyle titles. Broad incumbent because it competes with Crimson through overlapping wellness and parenting categories while serving a much broader author portfolio.
• Octopus Publishing Group: Hachette UK's own illustrated and non-fiction mass-market publishing group. Broad incumbent because it is the parent-side peer — same corporate family — covering a wider non-fiction portfolio that includes wellness, lifestyle and self-help titles.
• Quarto Group: Illustrated non-fiction publisher with wellness, lifestyle and parenting subject coverage. Broad incumbent because it operates in the same trade non-fiction space with broader illustrated/coffee-table emphasis rather than Crimson's paperback workbook style.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crimson-publishing-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crimson Publishing Limited