Ransar Industries Limited

What Ransar Industries Limited does

Ransar Industries Limited operates as C.R.I. Pumps Private Limited, an Indian fluid management solutions manufacturer founded in 1965 and headquartered in Coimbatore, Tamil Nadu (note: firmographics header lists Bangalore and 5 employees, which is contradicted by all other data showing a multi-facility industrial group headquartered in Coimbatore). The company's product portfolio spans pumps (agricultural, residential, commercial, industrial, solar, borewell, openwell submersible, sewage, drainage, pressure booster, swimming pool, and I-Smart mini variants), complemented by pipes, wires and cables (IS 694 compliant), starters and panels, valves, and complete solar pumping systems, totaling more than 9,000 product variants.

The business operates a vertically integrated manufacturing and distribution model with 22+ production facilities and 15 wholly owned subsidiaries supporting sales across 120 countries. Distribution combines a global dealer network with online dealer locator, wholly owned international subsidiaries, and a domestic service center footprint, augmented by digital channels including a corporate website, pump selector tool, WhatsApp chatbot, and toll-free support.

Revenue is generated primarily through hardware sales of pumps and complementary fluid management equipment to agriculture, residential, commercial building, industrial, mining, and sewage/wastewater segments; after-sales service and product registration (C.R.I. Promise) provide a recurring support revenue layer. Pricing is quote-based through dealers with no publicly disclosed price tiers. Recognition includes 8 consecutive Government of India National Energy Conservation Awards and 20 EEPC Awards for engineering exports, signaling sustained energy-efficiency and export competitiveness.

Name

Ransar Industries Limited

Legal name

C.R.I. Pumps Private Limited

Website

https://cripumps.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Ransar Industries Limited (C.R.I. Pumps Private Limited) is an Indian fluid management manufacturer, founded 1965 in Coimbatore, producing pumps, pipes, cables, valves, and solar pumping systems for agriculture, residential, commercial, industrial, and wastewater customers across 120 countries via a dealer and subsidiary network.

Ownership category

akta.pro rank

Product category

Industrial Pumps and Fluid Management Equipment

NAICS

Pump and Compressor Manufacturing (33391), Other General Purpose Machinery Manufacturing (3339)

SIC

Pumps & Pumping Equipment (3561), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Centrifugal Pumps (IMAHANAA)

akta.pro secondary industries

Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL), Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

Keywords

• Industrial pumps
• Fluid management equipment
• Solar pumping systems
• Agricultural pumps
• Submersible pumps

Headquarters

HQ city

Coimbatore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Pumps and Fluid Management Equipment: Sale of pumps including agricultural, residential, commercial, industrial, solar, borewell, openwell submersible, sewage, drainage, pressure booster, swimming pool, and mini pumps
2. Pipes: Sale of pipes for industrial and agricultural applications leveraging 5 decade experience in pumping systems
3. Wires and Cables: Sale of housing wires and submersible cables manufactured to Indian standards (IS 694) with high conductivity annealed and bunched flexible copper conductors
4. Solar Systems: Sale of solar enabled pumps and complete solar pumping systems
5. Starters and Panels: Sale of pump starters and control panels for pump systems
6. Valves: Wide range of valves for industrial and agricultural segments
7. Service and Support: Product registration (C.R.I. Promise), service centers providing after-sales support and maintenance

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

C.R.I. Pumps manufactures and sells fluid management equipment including agricultural, residential, commercial, industrial and solar pumps, complemented by supporting pipes, wires and cables, valves, and pump starters and control panels. The company offers more than 9,000 product variants from 22+ manufacturing facilities and serves agriculture, residential, commercial, industrial, mining, and sewage and wastewater applications across 120 countries via a dealer network and 15 wholly owned subsidiaries.

Product overview

C.R.I. Pumps Private Limited offers a comprehensive fluid management product portfolio centered on pumps (agricultural, residential, commercial, industrial, solar, and Nextgen categories) complemented by supporting infrastructure products including pipes, wires & cables, valves, and starters/panels. The company provides both standard pump solutions and specialized products like I-Smart intelligent pumps, wastewater pumps, pressure booster systems, and swimming pool pumps. The product ecosystem is designed to serve diverse applications from agriculture and residential use to industrial and commercial building requirements, with solar-powered options available across multiple categories.

Differentiator

Problem solved

Functional benefit

Brands

• Nextgen Pumps: Innovative technological pumping solutions offering comfort, carefree, contactless and advanced features
• I-Smart Pumps
• Shalo Series

Products and services

• Agricultural Pumps Complete agricultural pumping solutions including pumps, pipes, cables, starters, and valves designed for exceptional built and performance, serving farmers and agricultural operations across irrigation, borewell pumping, openwell pumping and modern irrigation systems.
• Residential Pumps Water pumping solutions for homes providing comfort with energy-efficient and high-quality performance for residential water supply, pressure boosting, and water circulation.
• Commercial Pumps Wide spectrum of state-of-the-art pumping solutions for large building complexes ensuring sustainable water management, including pressure boosting, HVAC, fire fighting, and water distribution for commercial and multi-story buildings.
• Nextgen Pumps Innovative technological pumping solutions bringing comfort, care-free, contactless and advanced features, representing C.R.I.'s next-generation product line.
• Solar Pumps Wide range of solar enabled pumps and complete solar pumping systems to effectively harness solar power for fluid management across agricultural, residential and industrial applications.
• Industrial Pumps Fluid management solutions for wide industrial pumping needs to create value with better efficiency and process stability, covering boiler feed, dewatering, wastewater handling and other industrial processes.
• Wires and Cables Housing wires and submersible cables manufactured to Indian standards (IS 694) with high conductivity annealed and bunched flexible copper conductors for industrial and residential electrical applications.
• Pipes Pipe products for industrial and agricultural applications leveraging state-of-the-art manufacturing based on five decades of pump industry experience.
• Valves Wide range of valves for industrial and agricultural segments, leveraging five decades of pumping systems experience.
• Starters and Panels Pump starters and control panels for managing and protecting pump operations across residential, agricultural, commercial and industrial installations.
• I-Smart Pumps Intelligent Smart Mini pumps with 5-in-1 features for residential and commercial smart pumping applications.
• Mini Pumps Compact mini pumps for specialized residential and commercial applications.
• Shalo SS Pump Centrifugal jet self-priming pump from the Shalo series for residential and light commercial applications.
• Sparke Cables Blue flat cables for various electrical applications under the C.R.I. wires and cables range.
• Ryker Open Well Pumps Open well submersible pumps for water extraction applications under the Ryker line.
• Pressure Booster System System for maintaining even water pressure in residential and commercial buildings.
• Wastewater Pumps Sewage and drainage pumps for wastewater applications, serving municipal and industrial wastewater management facilities.
• Swimming Pool Pumps Pumps for cleaning and recycling of pool waters in residential and commercial swimming pool installations.

Quantifiable outcome

• 2 million+ customers added every year
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Shri K. Gopal Memorial TrustminorOthersC.R.I. Pumps Group and its associate Shri K. Gopal Memorial Trust are involved in various CSR initiatives including donation for construction of Pre-ritual Mandapam at Moksha Griha crematorium and commissioning of fully automated Gas furnace at the crematorium. Also supports 'Namakku Namme Thittam' initiative along with Coimbatore Round Table India 9.

Scale indicators8 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Grundfos: Denmark-headquartered global pump leader with strong presence in commercial, industrial, and water utility segments. Competes with CRI in pressure boosting, HVAC, and commercial building pumps, while also being a benchmark for smart/IOT pump technology.
• Wilo SE: Germany-based global pump manufacturer focusing on building services, water management, and industrial applications. Competes with CRI in commercial building pumps, pressure boosting, and HVAC pump categories.
• Sulzer Ltd. Swiss industrial pump and rotating equipment manufacturer serving chemical, oil & gas, water, and power markets. Overlaps with CRI's industrial pump segment, especially in dewatering, boiler feed, and process applications.
• Ebara Corporation: Japanese industrial machinery company producing pumps for water infrastructure, industrial processes, and semiconductors. Overlaps with CRI's industrial pumps segment and wastewater/dewatering applications.
• Xylem Inc. US-listed water technology major covering industrial, commercial, and residential pumps plus water treatment. Competes with CRI in industrial pumps, wastewater, and pressure boosting while leveraging much greater scale and R&D budget.
• Flowserve Corporation: US-listed industrial pump and valve manufacturer with strong installed base in process industries and oil & gas. Competes with CRI in industrial pumps and valves for large-scale industrial customers.

Direct peers

• Shakti Pumps (India) Limited: Indian manufacturer specializing in submersible and solar pumps for agricultural and domestic use. Directly competes with CRI in borewell submersibles and the fast-growing solar pump segment driven by PM-KUSUM subsidies.
• Texmo Industries: Indian pump manufacturer focused on agricultural and domestic pumps with significant India presence. Competes with CRI in the entry-level submersible, monoblock, and openwell segments where price competition is most intense.
• Lubi Pumps: Indian pump manufacturer with strong domestic distribution in submersibles, monoblocks, and agricultural pumps. Competes head-to-head with CRI in tier-2/tier-3 Indian markets and overseas emerging markets on price-performance.
• Kirloskar Brothers Limited: India's largest diversified pump manufacturer offering agricultural, industrial, and domestic pumps. Direct head-to-head competitor with CRI in India's irrigation, residential, and industrial pump markets, with comparable breadth across applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cri_groups
• YouTubeyoutube.com/c/CRIGroupsIndia
• Facebookfacebook.com/cripumps
• LinkedInlinkedin.com/company/ransar-industries-limited
• Instagraminstagram.com/cri_groups

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ransar Industries Limited