Cross Church

What Cross Church does

Cross Church is a private, nonprofit Christian church organization operating four physical campuses across Northwest Arkansas: Springdale, Pinnacle Hills (Rogers), Fayetteville, and HWY 62 (Farmington), offering nine weekend worship experiences in English and Spanish. The organization serves a broad demographic range through age-specific ministries for children (birth through 6th grade), students (6th-12th grade), and adults, plus targeted programs for women, military, outdoors, and special needs communities. Its digital infrastructure is built on standard ministry SaaS, including a Subsplash mobile app for devotionals, prayer guides, and event information, a TouchPoint online giving platform, and live streaming for remote participation. Revenue is generated exclusively through voluntary tithes and offerings from congregation members, with no commercial product sales or fee-for-service pricing.

The organization extends its ministry ecosystem through two adjacent operating subsidiaries, Cross Theological Seminary (theological education) and Shiloh Christian School (K-12 education), and operates community outreach programs including the Feed The 479 hunger-relief initiative serving Northwest Arkansas residents facing food insecurity. In September 2020, Cross Church launched the 'Decade of Love' initiative, a ten-year strategic commitment to church planting and missionary support, with active partnerships funding new congregations in London (UK), Orlando (FL), Longmont (CO), and New York City, alongside international missionaries in Thailand, Colombia/London, and South Asia. Marketing and congregation engagement operate through a multi-channel approach combining physical campus presence with website content, YouTube sermon archives, Facebook, Instagram, and live streaming, supported by small group networks and a Dream Team volunteer program. The organization is led by Pastor Nick Floyd and has approximately 149 employees, operating as an independent church with no parent company or external investment structure.

Name

Cross Church

Legal name

Cross Church

Website

https://crosschurch.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Cross Church is a private nonprofit Christian organization operating four campuses across Northwest Arkansas with nine weekend worship experiences in English and Spanish, serving congregants of all ages through age-specific ministries, an affiliated seminary and K-12 school, and digital engagement via mobile app and live streaming.

Ownership category

akta.pro rank

Product category

Religious Services - Christian Church

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE), Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG), Faith-Based & Mission Service Programs (EDAIAGAI)

Keywords

• Multi-campus church services
• Christian worship services
• Biblical teaching ministry
• Community outreach programs
• Religious nonprofit organization

Headquarters

HQ city

Springdale

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tithes and Offerings: Voluntary contributions from congregation members as an act of worship. Every dollar given is applied toward the Cross Church mission of reaching Northwest Arkansas, America, and the World for Jesus Christ, supporting community outreach and international missionaries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Cross Church operates multi-campus Christian worship services across four Northwest Arkansas locations (Springdale, Pinnacle Hills, Fayetteville, HWY 62), offering nine weekend worship experiences plus online streaming. The church provides age-specific ministries (Cross Kids for birth-6th grade, Cross Student Ministry for 7th-12th grade), bilingual services including Spanish-language worship at Springdale, small groups, an annual 21 Days of Prayer initiative, and a Decade of Love missions program supporting domestic church planters and international missionaries. Revenue is generated through voluntary tithes and offerings via an online giving platform.

Product overview

Cross Church is a multi-campus church organization operating four physical campuses (Springdale, Pinnacle Hills, Fayetteville, and HWY 62) in Northwest Arkansas, with one Spanish-language congregation (Springdale Español). The organization offers in-person worship services, student ministry, kids ministry, small groups, and giving/tithing platforms. The campuses collectively offer multiple weekend worship experiences with both in-person and live streaming options.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekend Worship Services In-person and live-streamed worship services held at four campus locations across Northwest Arkansas (Springdale, Pinnacle Hills, Fayetteville, HWY 62), featuring Bible-based teaching and musical worship across nine weekend worship experiences.
• Cross Student Ministry Ministry programs for students in 7th-12th grade, including weekly Wednesday night gatherings (CSF), Sunday worship sections, camps, mission opportunities, and creative arts ministries.
• Cross Kids Ministry Children's ministry for birth through 6th grade offering Sunday Kids Church with worship and Bible teaching, Wednesday night programming, and baptism classes.
• Springdale Español (Cross Church Español) Spanish-language worship service held Sundays at 11 AM at the Springdale campus, with full family programming and classes for children and youth, serving the Hispanic community in Northwest Arkansas.
• 21 Days of Prayer Annual 21-day prayer and fasting initiative with downloadable prayer guides and a dedicated mobile app for daily devotional content, held January 5-26 each year.
• Online Giving Platform Online and mobile platform for making donations, setting up recurring giving, accessing contribution statements, and supporting initiatives like Feed The 479 and Decade of Love.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Church Planters (Decade of Love)coreStrategic or Co-development Partner · 1 January 2020Decade of Love initiative supports church planters including: Thomas, Elizabeth, Perry & Shepherd West (Redeemer Queens Park Church, London, UK); JD, Lindsay, Mason, Finn, Asher & Olive Cope (SoChurch, Orlando, FL); Doug & Dana Hixson (Connection Church, Longmont, CO); Pedro Hernandez (New York City, NY). These partnerships represent strategic mission work aligned with the church's goal of reaching America and the world for Jesus Christ.
• Missionaries (Decade of Love)coreStrategic or Co-development Partner · 1 January 2020Support for international missionaries including Kirk Kellogg (Washington DC), Seth & Megan Campbell and Kylie Stancliffe (Grace Intl School, Thailand), Emily Gean (Columbia/London), and additional missionaries J* and J* (South Asia) and M* (unspecified). The church provides ongoing financial and prayer support for these missionary partnerships.
• Camp Eagle SkyminorStrategic or Co-development PartnerPartner venue for Student Camp program (June 29-July 3), hosting 6th-12th graders for annual student ministry camp experience at $350 per student.
• We Are 479minorStrategic or Co-development PartnerRegional partnership organization referenced in church's Get Involved section, representing a collaborative network of area churches or ministries.
• Cross Theological SeminaryminorStrategic or Co-development PartnerAffiliated theological seminary providing theological education and training for church leadership and ministry preparation.
• Shiloh Christian SchoolminorStrategic or Co-development PartnerAffiliated Christian school providing educational services for children, linked through the church's ministry ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Summit Church: J.D. Greear-led multi-campus church in the Durham/Raleigh, NC metro. Comparable size, multi-site weekend format, and missions/planting emphasis through the Acts 1:8 framework that Cross Church also adopts.
• Gateway Church: Multi-campus church in the Dallas-Fort Worth area founded by Robert Morris. Closely matches Cross Church's hub-and-spoke campus model, children's and student ministry programming, and missions focus.
• Church of the Highlands: Large multi-campus church in Birmingham, Alabama, with a comparable multi-site weekend-service structure and online broadcast. Similar scale and regional-mega-church operating philosophy.
• North Point Community Church: Andy Stanley-led multi-campus church in metro Atlanta. Closely comparable in operating model — multiple weekend services across campuses, strong online teaching content, and a strategic-church mindset around ministry training.
• Life.Church: Multi-site church headquartered in Edmond, Oklahoma, with a nationally distributed online presence. Most direct geographic and operational peer to Cross Church given shared region, multi-campus model, strong digital/app stack (Bible App), and similar evangelical theology.
• Saddleback Church: Long-established multi-site Southern California church. Comparable multi-campus operations, age-graded ministries, and missions footprint; useful benchmark for senior-leadership succession risk modeling.
• Willow Creek Community Church: Original multi-site mega-church model in South Barrington, IL with satellite campuses. Comparable as a benchmark for multi-campus operating structure, although larger and more established.
• Central Christian Church: Multi-site church in the Phoenix metro (Henderson, AZ origins). Directly comparable hub-and-spoke campus model with online broadcast and age-graded ministries.
• Southeast Christian Church: Multi-campus church in Louisville, KY. Similar scale, denominational-evangelical positioning, and multi-site weekend format with strong children's and student ministry programming.
• Elevation Church: Steven Furtick-led multi-site church based in Charlotte, NC. Directly comparable as a mid-sized-to-large multi-campus evangelical church with strong online content and a single visible teaching pastor.

Market position

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/crosschurch
• Facebookfacebook.com/CrossChurchPeople
• Instagraminstagram.com/crosschurch/?hl=en
• LinkedInlinkedin.com/company/cross-church

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Church