CRM Motorsport

Name

CRM Motorsport

Legal name

CRM Motorsport

Website

https://crm-motorsport.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Motorsport Event Organization

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro industry

PRIMARYMPAKAGAA

Motorsports Series & Championships (Sanctioned Racing Calendars)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Motorsports Series, Teams & Promoters

SECONDARYMPAKAJAJ

Motorsport Driver Training Schools & Racing Academies

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Motorsport championships
• Track day events
• Arrive and drive racing
• Race car preparation
• Endurance racing events

Headquarters

HQ city

Cascais

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Championship and Event Registration Fees: Revenue from organizing racing championships (Super Seven, Caterham Motorsport Iberia), track days (Estoril Experience Day, Estoril Test Day), and racing festivals. Fees include event entry, race participation, and spectator access.
2. Competition Car Preparation and Maintenance: Preparation of competition automobiles with all-inclusive 'arrive and drive' packages that include car preparation, maintenance, track assistance, and logistics services for racing categories (SS600, 420R, 340R)
3. Car Rental and Transportation: Rental and transportation services for competition vehicles, providing turn-key solutions for drivers who don't own their own cars
4. Corporate Sponsorship and Hospitality: Sponsorship packages and hospitality services at events for corporate partners, leveraging the networking environment and motorsport audience

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

CRM Motorsport organizes and promotes motorsport championships and racing events in Portugal, including the Caterham Motorsport Iberia championship and the SS600 Endurance series. The company provides complete race car preparation, technical support, and arrive-and-drive packages for amateur and competitive drivers. Their offerings range from professional sprint and endurance racing categories to recreational track day experiences at the Estoril circuit.

Product overview

CRM Motorsport operates as a motorsport event organizer and championship promoter, offering a portfolio of racing products centered around Caterham vehicles. The core offering is the Caterham Motorsport Iberia championship featuring five racing categories: SS600 Endurance (arrive and drive entry-level endurance), 340R (sprint racing entry), and 420R (high-performance sprint). Supporting products include track day experiences (Estoril Experience Day, Estoril Test Day) and special events (Caterham Festival, Estoril Racing Festival). The company provides complete racing logistics including car preparation, maintenance, pit support, and driver coaching services.

Differentiator

Problem solved

Functional benefit

Brands

• Caterham Motorsport Iberia: Championship series for Caterham Super Seven vehicles including 420R, 340R, and SS600 categories, organized by CRM Motorsport.
• Super Seven by Toyo Tires
• Estoril Experience Day
• Estoril Racing Festival
• Caterham Festival

Products and services

• Caterham Motorsport Iberia Championship

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core, major and supporting.

• Caterham CarscoreStrategic or Co-development Partner · 1 January 2008Official licensing and partnership for Caterham Motorsport Iberia championship organization, using Caterham Super Seven vehicles (420R, 340R, SS600 models). CRM Motorsport has organized Iberian Caterham championships since 2008.
• Motor Clube do EstorilcoreStrategic or Co-development Partner · 1 January 2008Partnership for organizing events including Estoril Experience Day and Caterham Festival at the iconic Estoril Circuit in Cascais.
• Circuito do EstorilcoreStrategic or Co-development Partner · 1 January 2008Venue partnership for racing events, championships, and track days at the Estoril Circuit.
• Toyo TirescoreGTM or Marketing PartnerTitle sponsor of Super Seven by Toyo Tires championship, the most prestigious Caterham racing series organized by CRM Motorsport.
• Mobil 1majorGTM or Marketing PartnerOfficial lubricant partner providing products for competition vehicles in Caterham championships.
• Cascais (Tourism)majorGTM or Marketing PartnerTourism partnership supporting events at Estoril Circuit, promoting Cascais region through motorsport events.
• GupesupportingGTM or Marketing PartnerSponsor partner for championships and events.
• Charm NaturesupportingGTM or Marketing PartnerSponsor partner participating in SS600 endurance category and supporting championships.
• Snap-onsupportingGTM or Marketing PartnerTool and equipment sponsor providing professional tools for team operations.
• AuditivsupportingGTM or Marketing PartnerAudio/sound partner for events and championships.
• DispnalsupportingGTM or Marketing PartnerSponsor partner for championships.
• HRXsupportingGTM or Marketing PartnerSponsor partner for championships and events.
• RXFsupportingGTM or Marketing PartnerSponsor partner for championships and events.
• Apple of EdensupportingGTM or Marketing PartnerSponsor partner for championships.
• Movie LightsupportingGTM or Marketing PartnerFilm/production partner for event coverage and multimedia content.
• MD ExpresssupportingGTM or Marketing PartnerSponsor partner associated with Circuito Estoril.
• FuchsmajorGTM or Marketing PartnerOfficial lubricant partner for Super Seven by Toyo Tires championship.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• MotorSport Vision (MSV): UK-based operator of major racing circuits (Brands Hatch, Donington, Snetterton, Bedford) and promoter of multiple national and club racing championships. Comparable as a vertically integrated motorsport events and championship operator serving amateur and semi-professional drivers.
• Motorsport UK: UK national governing body for motorsport, comparable in the broader organizer of sanctioned racing events. While a sanctioning body rather than a promoter, it provides structural context for how CRM Motorsport operates within the Iberian motorsport ecosystem.
• SRO Motorsports Group: Promotes the GT World Challenge, Intercontinental GT Challenge, and other major sports car championships globally. While serving a different vehicle category, SRO is a benchmark motorsport championship promoter with structured event operations, multi-circuit calendars, and corporate sponsorship leverage.

Regional players

• Motor Clube do Estoril: Long-running Portuguese motorsport club and core partner for CRM Motorsport's events at the Estoril Circuit. Functions as a regional ecosystem participant with overlapping event organization and similar amateur and club racing audience.

Direct peers

• Caterham Motorsport UK: The original Caterham championship series in the UK, organized under Caterham Cars itself. They coordinate directly with CRM Motorsport for the joint Caterham Festival at Estoril, making them the most direct structural peer in the same monobrand racing space.
• Peter Auto: French organizer of historic, GT, and endurance racing series including the Tour Auto and Spa Classic. Comparable as a European motorsport championship promoter focused on enthusiast and gentleman-driver categories with multi-circuit calendars.
• Creventic: Organizer of the 24H Series, one of the world's leading endurance racing championships for gentleman drivers. Directly comparable in the endurance/arrival-and-drive model with corporate-friendly racing formats and multi-circuit international calendars.
• FunCup: European monobrand racing series using identical Fun Cup cars, focused on amateur and gentleman racing with arrive-and-drive packages. Highly comparable concept in monobrand racing format targeting business networking and accessible motorsport entry.
• Caterham Motorsport France: French counterpart operating its own Caterham championship that participates jointly in some Iberian events, creating international racing grids. Functions as the most operationally similar peer using the same Caterham vehicle platform and arrive-and-drive style formats.
• BRSCC (British Racing and Sports Car Club): One of the UK's oldest motor racing clubs, organizing multiple club-level championships including Caterham series. Comparable as a regional motorsport championship organizer with multi-decade history and structured racing categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CRMMotorsport
• Facebookfacebook.com/CRMMotorsportPT
• Instagraminstagram.com/crm_motorsport
• LinkedInlinkedin.com/company/crm-motorsport

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRM Motorsport