Crohill BV

What Crohill BV does

Crohill BV is a Dutch wholesale distributor founded in 1995 by Pim Hilgerdenaar, headquartered in Lelystad, Netherlands, operating as a total supplier ('totaalleverancier') for the professional cleaning industry and healthcare sector. The company distributes approximately 500 products spanning its own-brand tablet-form cleaning agents (EU Ecolabel certified), bamboo-based mops and cloths, ergonomic cleaning equipment (Speedmop, Buddy, Combimop), Numatic industrial cleaning machines, and Katrin hygiene paper products. Crohill's core differentiator is its two proprietary methodologies — 'Crohill Slimmer Schoon' (sector-specific ergonomic cleaning methods for schools, healthcare, offices, sports, retail, and industry) and 'Crohill Schoner Schoon' (sustainable cleaning validated by Plastic Soup Foundation achieving 88% less plastic packaging and ~72% less CO2) — sold as integrated products-plus-training solutions rather than standalone goods.

The business operates an exclusively B2B model targeting Dutch professional cleaning companies and facility management firms, served through regional account managers ('Managers Blije Klanten') covering Utrecht/Brabant, Den Haag/Rotterdam, and Oost, supplemented by a B2B webshop (crohill.in2portal.nl), a marketing databank, and a renovated physical showroom at headquarters. Revenue is generated through wholesale product distribution, method licensing/consulting engagements (including on-site training and ROI calculation via the M-Calc tool), and hygiene paper sales. Pricing is quote-based with bulk unit pricing (boxes, cans, pallets) and no public price list. Crohill holds multiple third-party validated certifications (ISO 9001, EU Ecolabel, Nordic Swan, FSC, DIN 18032-2, Plastic Soup Foundation validation, ClimatePartner CO2 calculations) and is a signatory to the Green Deal Duurzame Zorg, positioning the company as a sustainability-first supplier in a Dutch market that generates an estimated 220 million plastic units per year in professional cleaning.

As a privately held BV with approximately 8 employees and no external investment disclosed, Crohill is founder-led with flat organizational structure. The company achieved over 20% revenue growth in 2023 with particularly strong performance in healthcare, and was actively hiring account managers in early 2026 to expand regional coverage.

Name

Crohill BV

Legal name

Crohill BV

Website

https://crohill.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Crohill BV is an 8-person Dutch wholesale distributor founded in 1995 that supplies the professional cleaning and healthcare sectors with proprietary sustainable cleaning methods, tablet-form agents, and ergonomic equipment, validated by Plastic Soup Foundation.

Ownership category

akta.pro rank

Product category

Professional Cleaning Supplies Distribution

NAICS

Industrial Supplies Merchant Wholesalers (423840)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Paper & Paper Products (5110), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC)

Keywords

• Professional cleaning supplies
• Sustainable cleaning methods
• Cleaning equipment wholesale
• Hygiene paper products
• Tablet cleaning agents

Headquarters

HQ city

Lelystad

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution of Cleaning Products and Materials: Crohill operates as a total supplier (totaalleverancier) for the professional cleaning industry and healthcare sector in the Netherlands. Revenue is generated through the sale of cleaning agents, cleaning materials, equipment (Numatic machines), and hygiene paper (Katrin). The company stocks and distributes approximately 500 products including own-brand and third-party branded items.
2. Method Licensing and Consulting: Crohill sells its proprietary methods ('Crohill Slimmer Schoon', 'Crohill Schoner Schoon') as consulting and training engagements. Account managers train customers on method implementation and provide ongoing guidance. Partners receive certificates documenting their plastic and CO2 savings.
3. Hygiene Paper and Dispenser Products: Sale of sanitary hygiene products including toilet paper, hand towels, soap dispensers, and air fresheners from brands such as Katrin and Quartz.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Crohill BV is a Dutch wholesale distributor (totaalleverancier) of professional cleaning products, materials, equipment, and hygiene paper for the cleaning industry and healthcare sector in the Netherlands. The company sells a catalog of approximately 500 products spanning own-brand tablet cleaning agents and ergonomic tools (Crohill Buddy, Speedmop, Combimop), third-party equipment (Numatic), and hygiene paper (Katrin), packaged together with proprietary sector-specific cleaning methods (Crohill Slimmer Schoon and Schoner Schoon) delivered via field sales, training, and account management.

Product overview

Crohill BV is a total supplier for the professional cleaning industry and healthcare sector based in Lelystad, Netherlands. The company offers two main branded methodologies: Crohill slimmer schoon (smarter cleaning with sector-specific methods, ergonomically designed tools, and lighter workload) and Crohill schoner schoon (sustainable cleaning using bamboo-based materials and tablet-form cleaning agents to minimize plastic and microplastics). The product portfolio includes proprietary Crohill-branded tablet cleaning products (sanitair eco, interieur eco, ontvetter eco, quintab clean eco) with EU Ecolabel certification, own-brand equipment (Crohill buddy, speedmop, combimop, flexiduster), third-party equipment (Numatic vacuum cleaners and scrubbers), and sanitary hygiene products (Katrin brand). The company emphasizes sustainability through partnerships with Plastic Soup Foundation and participation in Green Deal for Sustainable Healthcare. Crohill also offers training, instruction, and the M-Calc calculation program for demonstrating efficiency gains.

Differentiator

Problem solved

Functional benefit

Brands

• Crohill slimmer schoon: Cleaning methods that reduce workload and use ergonomic tools to achieve cleaner results with less physical strain on cleaners
• Crohill schoner schoon
• Crohill buddy

Products and services

• Crohill Slimmer Schoon A systematic cleaning methodology combining cleaning agents, materials, and services tailored by industry sector (schools, healthcare, offices, stairwells, retail, sports facilities, recreation, industry) to reduce physical strain on cleaners, increase productivity, and improve work quality. Sold to professional cleaning companies and facility management firms as a method license with training and account-management support.
• Crohill Schoner Schoon A sustainable cleaning method featuring bamboo-based mops and cloths, tablet-form cleaning agents, and reduced plastic packaging. Approved by Plastic Soup Foundation to minimize microplastics in wastewater and plastic waste. Adopted by cleaning companies as a partner program with certificates documenting plastic and CO2 savings.
• Crohill Buddy A mop-based floor cleaning system designed to replace walk-behind scrubber machines. It applies constant pressure via the mop on the floor to achieve comparable results without a heavy water tank, battery charging, or extensive maintenance. Sold to professional cleaning companies and facility management organizations as a more affordable, ergonomic, quieter, and sustainable alternative to traditional scrubber-dryers.
• Crohill Speedmop An 80 cm wide mop system that enables cleaners to cover more square meters per pass and reduces the frequency of cloth changes. Sold to professional cleaning companies and in-house cleaners seeking to reduce workload by up to 50% while improving speed and consistency of floor cleaning.
• Crohill Tabletten Product Line Own-brand range of high-concentrated EU Ecolabel-certified cleaning tablets including sanitair eco, interieur eco, ontvetter eco, and quintab clean eco. Sold to professional cleaning companies, healthcare facilities, and facility management firms to replace liquid cleaning agents with pre-dosed tablets that prevent overdosing, reduce plastic packaging by 88%, and cut CO2 in production and transport by approximately 72%.
• Crohill Combimop A mop system designed for glass cleaning in combination with Ultra Glasspray, providing streak-free results on mirrors and glass surfaces. Sold to cleaning teams serving retail, sports, and office facilities.
• Crohill Flexiduster on Pole A duster on pole designed for dust removal in high places without ladders. It captures dust rather than displacing it, improving air quality. Sold to cleaning teams servicing offices, retail, sports facilities, and industrial sites.
• Crohill Pocketmop Systems Pocket mop systems including frames and mops for use with the Crohill solo mop system and Crohill Slimmer Schoon stairwell method. Available in blue and light variants with approximately 400-450ml absorption capacity, sold for stairwell and general floor cleaning.
• Crohill Dosing Systems Automated dosing systems for textile washing (1 and 3 products) and dishwashing (1 and 2 products). Some units connect to the internet via SIM card for remote reading and programming. Sold to laundry operations and professional kitchens for accurate, automated detergent dosing.
• Numatic Vacuum and Scrubber-Dryer Equipment Complete range of Numatic vacuum cleaners, water suction machines, scrubber-dryers, single-disc machines, and carpet cleaning equipment distributed by Crohill as part of its comprehensive cleaning supplies catalog for professional cleaning buyers.
• Katrin Sanitary Hygiene Products

Quantifiable outcome

• Up to 50% reduction in workload through use of Crohill Speedmop and sector-specific methods
• +7 more outcomes

Named customers9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Plastic Soup FoundationcoreStrategic or Co-development Partner · 5 January 2023The Plastic Soup Foundation is Crohill's primary sustainability validation partner. The foundation reviewed the detailed formulations of Crohill's cleaning agents and the composition of its bamboo mops and cloths under a non-disclosure agreement. The foundation validated that Crohill's Schoner Schoon range contains 80% less plastic than traditional alternatives and confirmed the plastic savings calculations. Crohill publicly presents its sustainability results alongside the Plastic Soup Foundation at industry events.
• ClimatePartnerminorStrategic or Co-development PartnerClimatePartner calculated the CO2 savings for Crohill's tablet-form cleaning agents, confirming approximately 72% less CO2 in production and transport compared to liquid cleaning agents.
• Katrin (Metsä Group)minorChannel Partner/ Reseller/ DistributorKatrin is a hygiene paper and soap brand (part of Metsä Group) whose products Crohill distributes. Crohill offers a wide range of Katrin toilet paper, hand towels, soap dispensers, and feminine hygiene products in its catalog.
• SchülkeminorChannel Partner/ Reseller/ DistributorSchülke is a disinfection product manufacturer whose products (including Desderman hand disinfection) are distributed by Crohill. Crohill offers Schülke's alcohol-based and alcohol-free disinfection wipes and hand disinfectants.
• Sustainable Partners (Crohill Schoner Schoon Partners)coreStrategic or Co-development PartnerCompanies that adopt Crohill Schoner Schoon methods become official partners, receiving certification documenting their plastic and CO2 savings. Partners include De Kroon Facilitaire Diensten (83% plastic reduction), Job Procleaning (since Nov 2023), and others. Partners receive certificates showing quantified environmental savings.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CWS (Haniel Group): European provider of hygiene, washroom, and facility services including cleaning supplies and mat/towel rental. Comparable B2B customer base and overlap on hygiene paper and cleaning consumables, though CWS is service-led and operates across multiple European countries.
• ECOLAB: Global leader in water, hygiene, and infection-prevention solutions serving healthcare, hospitality, and industrial cleaning. Overlaps with Crohill's healthcare and FM segments, but Ecolab is a chemical manufacturer/solutions provider at much larger scale.
• Bunzl plc: Global B2B distribution group with a large JanSan, hygiene, and cleaning supplies portfolio across Europe including the Netherlands. Direct competitor in wholesale distribution of professional cleaning products, but operates at vastly larger scale and across many product categories.
• Lyreco: European B2B distributor of workplace and facility supplies including cleaning products. Comparable in serving Dutch B2B customers via catalog/webshop and field sales, but with much broader product categories (office, PPE, catering).
• Kärcher: Global manufacturer of cleaning equipment (pressure washers, scrubbers, vacuums). Competes in the equipment layer of Crohill's portfolio (especially against the Crohill Buddy) and serves Dutch facility and industrial customers.
• Diversey (Solenis): Global hygiene and cleaning solutions provider (now part of Solenis) serving healthcare, hospitality, food service, and facility management. Comparable on the chemical/solution side of Crohill's portfolio with sustainability-certified product lines.

Emerging players

• Werner & Mertz (Frosch): German sustainable cleaning products manufacturer best known for the Frosch eco-brand. Highly comparable on the sustainability/eco-cleaning positioning and tablet/concentrate formats, though Werner & Mertz is a manufacturer rather than distributor and operates pan-European.

Direct peers

• Hagleitner Hygiene: Austrian-based manufacturer and direct-distributor of professional hygiene, cleaning, and disinfection products. Comparable as a specialized, sustainability-certified supplier with direct B2B sales to facility management and healthcare — though Hagleitner is manufacturer-owned and serves DACH and broader Europe.

Others

• Numatic International: UK-based manufacturer of professional cleaning equipment (Henry vacuums, scrubbers). Already a Crohill distribution partner, but in other markets Numatic sells direct and competes with distributors — relevant as both supplier and channel-competitor.

Regional players

• Dr. Schnell Chemie: German manufacturer and supplier of professional cleaning, disinfection, and hygiene chemicals. Comparable mid-sized competitor in the DACH/Germanic professional cleaning market with own brand and certified sustainability lines; less direct presence in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crohill-bv

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crohill BV