AMS CROIX BLANCHE

What AMS CROIX BLANCHE does

AMS Croix Blanche (Association de Marseille des Secouristes Croix Blanche) is a French non-profit association (loi 1901) headquartered at 10 boulevard Tisseron in Marseille, operating since 2000 with 86 employees. The organization delivers three integrated functions: training (former), rescue services (secourir), and public safety awareness (sensibiliser). Its service portfolio spans first-aid certifications (PSC, PSE 1, PSE 2, GQS, AFGSU 1, AFGSU 2), aquatic rescue and beach safety certifications (BNSSA, SSAL, SSA EI, PES, PAE F SA, Permis Bateau Côtier), workplace safety training delivered via partner Croix Blanche Prévention (SST, PRAP IBC, Gestes et Postures), and trainer certifications (PIC F, F PSE, F PSC, F PSE continuing education). It also operates regulated DPS event-safety services for paid-access public events and contracted municipal beach surveillance, and runs a Sauveteurs Juniors youth program (ages 10-16) sponsored by Groupama, MellowSea, Tiki Factory, and Sea Next.

The organization's core technology consists of a blended-learning platform that pairs e-learning (FOAD) theoretical components with in-person practical sessions for the PSC track, supported by an online registration and payment layer on assoconnect.com, digital post-session quality questionnaires, and a dedicated pedagogical engineering service that builds e-learning and blended-learning curricula for other organizations. Operations are anchored at the Marseille headquarters, which houses five equipped training rooms (Frioul, Port Pin, Les Goudes, Pomègues, En Vau), with three additional training centres across the Bouches du Rhône department (Puy Sainte Réparade, La Ciotat, Fos sur Mer), a registered office at 92 traverse du pas de faon, and a dedicated practical boat-license site at Port Ouest à l'Estaque. The organization holds official Sécurité Civile recognition and Qualiopi national quality certification (2024), and operates the largest BNSSA training centre in the Bouches du Rhône department.

Commercially, AMS Croix Blanche generates revenue through one-time training fees (€20 for GQS up to €750 for F PSE, with CPF-eligible pricing on many courses), per-event DPS contracts under the November 7, 2006 French regulatory framework, municipal beach-surveillance contracts during the summer season, training-room rental at €60/half-day or €120/full day, and pedagogical-engineering consulting engagements. Distribution combines self-serve online booking, direct enterprise sales for DPS and beach contracts, the partner channel for workplace safety, and group/intra-company training handled via quotation. Financing is supported by eleven French OPCOs covering agriculture, industry, health, culture, and services sectors, expanding the addressable enterprise buyer base.

Name

AMS CROIX BLANCHE

Legal name

AMS CROIX BLANCHE - Association de Marseille des Secouristes Croix Blanche

Website

https://croixblanche.info

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

AMS Croix Blanche is a Marseille-based non-profit association delivering certified first-aid and aquatic rescue training, DPS event safety services, and municipal beach surveillance to individuals, employers, healthcare institutions, and event organizers across Bouches du Rhône.

Ownership category

akta.pro rank

Product category

First Aid and Rescue Training

NAICS

Emergency and Other Relief Services (624230), Security Guards and Patrol Services (561612)

SIC

Services-Educational Services (8200), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYEDAOAMAJ

Lifeguard, Water Rescue & Aquatic Safety Training

Education/Vocational, Technical & Trade Education/Protective Services & Public Safety Training

SECONDARYHLAJAGAJ

Search & Rescue (Urban/Water/Wilderness) Coordination

Healthcare & Life Sciences/Public Health, Government & Regulators/Emergency Preparedness, Disaster Response & EMS Coordination

SECONDARYTHAAABAL

Water Safety, Lifeguarding & Training Services (Staffing, Certification)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Water Parks

SECONDARYEDAAALAO

Environmental, Health & Safety / Sustainability (EHS, Environmental Compliance CE)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

Keywords

• First aid training
• Aquatic rescue certification
• Beach surveillance services
• Event safety services
• Workplace safety training

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Training course fees: One-time registration fees for individual and professional training courses including PSC, PSE 1, PSE 2, BNSSA, SSAL, SSA EI, AFGSU 1, AFGSU 2, AFB Brancardier, F PSE, F PSC, PIC F, Permis Bateau, and GQS. Fees range from €20 (GQS) to €750 (F PSE), with CPF-eligible pricing available for many courses.
2. DPS (Dispositif Prévisionnel de Secours) event safety services: Provision of first-aid rescue teams and safety posts for public and private events (concerts, sports competitions, galas). This is a regulated service required by French law (arrêté du 7 novembre 2006) for paid-access events. Revenue is generated through custom quotes based on event size and risk assessment.
3. Training room rental: Rental of five training rooms (Frioul 35m², Port Pin 45m², Les Goudes 45m², Pomègues 45m², En Vau 45m²) located at the main building on boulevard Tisseron, Marseille. Pricing at €60 per half-day or €120 per full day for the Frioul room.
4. Beach surveillance services: Contracted beach surveillance services for municipalities during the summer season, involving recruitment, team composition, and management of beach safety posts. The organization leverages its large network of BNSSA-certified rescuers.
5. Pedagogical engineering consulting: Custom advisory services for organizations seeking to design, structure, digitize, or optimize their training programs. Services include needs analysis, learning design, content production, digitalization (e-learning, blended learning), and quality management.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

AMS Croix Blanche is a French Sécurité Civile agréée non-profit association headquartered in Marseille that delivers certified first-aid, aquatic rescue, healthcare emergency, and workplace safety training across more than 20 standalone programs (PSC, PSE 1, PSE 2, AFGSU, BNSSA, SSAL, SSA EI, AFB, GQS, PES, PIC F, F PSE, F PSC, Permis Bateau, etc.). It complements training with on-site rescue services — DPS (Dispositif Prévisionnel de Secours) for public events and beach surveillance for municipalities — plus training-room rental and pedagogical-engineering consulting.

Product overview

AMS CROIX BLANCHE is a training and rescue services association offering a comprehensive portfolio organized into four main categories: First Aid Training (PSC, PSE1, PSE2, AFGSU1, AFGSU2, GQS), Aquatic Rescue Training (BNSSA, SSAL, SSA EI, PES, PAE F SA, Permis Bateau), Professional Training (SST, PRAP via partner Croix Blanche Prévention), and Trainer Certification (PIC F, F PSE, F PSC). The portfolio also includes rescue services (beach surveillance, event first aid stations), facilities (training room rental across 5 venues), pedagogical engineering consulting, and a youth program (Sauveteurs Juniors). Training formats range from initial certification to continuing education, with options for e-learning (PSC), blended learning, and traditional in-person delivery. All training operations carry Qualiopi certification for quality assurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation PSC (Premiers Secours Citoyen)

Quantifiable outcome

• From 2–4% survival chance without first-aid intervention to 20% with immediate bystander CPR/first-aid
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• ERP FormationminorGTM or Marketing PartnerAMS Croix Blanche offers certain training courses in partnership with ERP Formation, directing clients to ERP's platform (http://www.erpformation.fr/) for additional professional training programs beyond the core first-aid and rescue curriculum.
• Croix Blanche PréventioncoreChannel Partner/ Reseller/ DistributorCroix Blanche Prévention delivers hygiene and workplace safety training on behalf of AMS Croix Blanche, including SST (Sauveteur Secouriste du Travail), PRAP IBC, Gestes et Postures, and related safety programs. Training schedules are available through Croix Blanche Prévention's website.
• GroupamaminorGTM or Marketing PartnerCorporate sponsor of the Sauvateurs Juniors youth rescue education program, providing financial support and visibility to the initiative.
• MellowSeaminorGTM or Marketing PartnerCorporate sponsor of the Sauvateurs Juniors youth rescue education program.
• Tiki FactoryminorGTM or Marketing PartnerCorporate sponsor of the Sauvateurs Juniors youth rescue education program.
• Sea NextminorGTM or Marketing PartnerCorporate sponsor of the Sauvateurs Juniors youth rescue education program.
• OPCO (Operators of Competences)minorOthersAMS Croix Blanche accepts financing from multiple French OPCOs (Operators of Competences) for eligible training courses. Listed OPCOs include OCAPIAT, OPCO 2I, Constructys, OPCO Mobilités, OPCOMMERCE, OPCO Atlas, AFDAS, Uniformation, OPCO Santé, OPCO EP, and AKTO, covering sectors from agriculture and industry to health, culture, and services.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FFSS - Fédération Française de Sauvetage et de Secourisme: The French Lifesaving and First Aid Federation is the national umbrella for aquatic rescue training (BNSSA, SSAL) and competitive lifesaving. It directly competes with AMS Croix Blanche on lifeguard certification pathways while also serving as a governing body its members affiliate with.
• SNSM - Société Nationale de Sauvetage en Mer: The French Sea Rescue Society trains volunteer rescuers, operates sea rescue stations, and engages in maritime safety and lifeguard certification in coastal France. It overlaps with AMS Croix Blanche on SSAL-style coastal surveillance and BNSSA-aligned training delivery.
• CNFSE - Centre National de Formation à la Sécurité et à l'Environnement: CNFSE provides workplace safety and first-aid training (PSC, SST, AFGSU) for enterprises in France. It competes with AMS Croix Blanche and partner Croix Blanche Prévention for the same OPCO-funded workplace first-aid budget.

Broad incumbents

• Protection Civile: Protection Civile is a national first-aid and disaster-response association that delivers PSC/PSE training and DPS event coverage across France. It is a broad incumbent offering overlapping first-aid certification and event safety services to municipalities and event organizers.
• Croix-Rouge Française: The French Red Cross operates nationwide first-aid and rescue training (PSC, PSE 1/2, AFGSU) and event/DPS safety services. It is the largest national competitor to AMS Croix Blanche on shared first-aid curriculum, but with a much broader humanitarian footprint that goes far beyond lifesaving.
• Ordre de Malte France: Ordre de Malte France runs first-aid training programs and emergency response activities in France, sharing the same Croix Blanche heritage and competing for the same regulated PSC/PSE/AFGSU certifications as well as DPS deployments.

Regional players

• ADPC - Protection Civile Locale (départements): Local departmental Protection Civile associations (e.g., ADPC 13 in Bouches du Rhône) deliver PSC/PSE training and DPS coverage in the same Marseille metro region. They are direct regional competitors for both individual enrolments and event safety contracts.

Emerging players

• UCPA: UCPA is a French sports and outdoor education operator that runs aquatic and nautical training programs including lifeguard-related certifications. It competes at the broader sports-resort training boundary rather than the regulated PSC/PSE core, but overlap exists on Permis Bateau and youth aquatic education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/croixblanche.marseille
• Facebookfacebook.com/croixblanche.marseille
• LinkedInlinkedin.com/company/ams-croix-blanche
• Instagraminstagram.com/croixblanche_marseille

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMS CROIX BLANCHE