What Croix-Rouge genevoise does

Croix-Rouge genevoise is a Geneva-based humanitarian non-profit association and a local branch of the International Red Cross and Red Crescent Movement, founded in 1863 and operating continuously for 160 years. The organization delivers a comprehensive portfolio of social services to vulnerable populations across Geneva Canton through four primary beneficiary segments: children and youth, elderly persons, migrants and refugees, and people in precarity. Its service catalog spans professional in-home childcare (Chaperon Rouge), leisure and homework-support programs (Centre Alice, Oasys, Binômes Connect), elderly home visits and door-to-door medical transportation, a Cultural Integration Center (CIC) offering French language courses and a refugee day center, dental care for vulnerable populations, and the long-running Paniers de Noël (Christmas basket) program established in 1953. Training is a distinct business line, including healthcare auxiliary certification, first aid / BLS-AED-SRC courses, babysitting certifications, and standard/intensive French courses for both individuals and institutions. A youth branch, Croix-Rouge Jeunesse, engages 16-30 year-old volunteers in hospital visits and humanitarian education.

The organization has no proprietary technology stack; service delivery is volunteer-driven and coordinated through multiple physical centers and programs across Geneva. Revenue is generated through tax-deductible donations (Zewo-certified), annual membership fees, fee-based training services, social commerce (second-hand clothing and local market sales), and corporate partnership programs with Geneva-based enterprises. Institutional support from the Republic and Canton of Geneva provides a public-sector anchor. Strategic core partnerships include Hôpitaux Universitaires de Genève (HUG) for blood-collection volunteering, Caritas-Jeunesse and CPV for the annual Mimosa du Bonheur fundraiser, and a network of corporate partners enabling employee volunteering and sponsorships. Croix-Rouge genevoise holds recognized public utility status under Swiss law, operates exclusively within Geneva Canton, and is governed through an annual general meeting (the 112th held in 2025).

Name

Croix-Rouge genevoise

Legal name

Croix-Rouge genevoise

Website

https://croix-rouge-ge.ch

Company type

Private

Founded year

1863

Operating status

Operating

Headcount range

251–500 employees

Short description

Croix-Rouge genevoise is a Geneva-based humanitarian non-profit delivering volunteer-driven social services — childcare, elderly care, migrant integration, training, and material aid — to vulnerable populations across Geneva Canton, funded through donations, memberships, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Humanitarian Social Services

NAICS

Social Assistance (624), Other Individual and Family Services (624190), Child and Youth Services (62411), Services for the Elderly and Persons with Disabilities (62412), Community Food Services (62421)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351), Services-Educational Services (8200), Services-Home Health Care Services (8082)

akta.pro primary industry

Refugee & Immigrant Support Services (BPAGAEAI)

akta.pro secondary industries

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH), Integration & Inclusion Services (Housing, Education, Employment) (BPADAHAI), Refugee & Humanitarian Newcomer Orientation (Resettlement Support) (EDAAADAI)

Keywords

• Humanitarian social services
• Volunteer community programs
• Migrant integration services
• Elderly home care
• Childcare social services

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Donations: Tax-deductible donations from individuals and corporations, certified by Zewo independent organization
2. Membership fees: Annual membership contributions from supporters
3. Training services: French language courses, babysitting certifications, first aid training, healthcare auxiliary training
4. Social commerce: Sale of second-hand clothing and market products
5. Corporate partnerships: Sponsorship and partnership programs with Geneva-based enterprises

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Croix-Rouge genevoise delivers a portfolio of social and humanitarian services to vulnerable populations in Geneva, including home-based childcare (Chaperon Rouge), elderly home visits and transportation, migrant integration through cultural centers and French courses, refugee day centers, intercultural mediation, return and reintegration assistance, dental care, and Christmas basket distributions. The organization also operates fee-based training programs (healthcare auxiliary, first aid/BLS-AED-SRC, babysitting, French language) and a youth volunteer branch (Croix-Rouge Jeunesse), with services delivered through paid staff and a network of hundreds of volunteers.

Product overview

Croix-Rouge genevoise is a humanitarian organization offering a comprehensive portfolio of social services to vulnerable populations in Geneva. The organization provides childcare services (Chaperon Rouge), youth development programs, elderly care and transportation, migrant integration services including French language courses and cultural centers, healthcare services such as dental care, and emergency assistance like Christmas basket distributions. The portfolio includes volunteer programs (Croix-Rouge Jeunesse), professional training courses (healthcare auxiliary, first aid, French language), and community services like clothing donations and cultural integration centers. These services operate across multiple centers throughout Geneva, coordinated through volunteer networks and professional staff.

Differentiator

Problem solved

Functional benefit

Brands

• Croix-Rouge Jeunesse: A branch of Croix-Rouge genevoise that works with young volunteers aged 16-30 who wish to commit to helping vulnerable people in Geneva. The goal is twofold: to help populations in difficulty (especially children and elderly) and to train young people in citizenship.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• CPV (Commission pastorale des voyages)minorStrategic or Co-development PartnerAnnual collaboration for the Mimosa du Bonheur sale in late January, mobilizing volunteers to sell mimosa flowers to fund leisure activities for disadvantaged children in Geneva.
• Caritas-JeunesseminorStrategic or Co-development PartnerAnnual collaboration for the Mimosa du Bonheur sale, working together to fund the Mimosa Fund for disadvantaged children.
• HUG (Hôpitaux Universitaires de Genève)coreStrategic or Co-development PartnerBlood collection collaboration: Croix-Rouge genevoise mobilizes volunteers to accompany, inform, and ensure donor well-being during blood drives organized at external venues in collaboration with HUG.
• Geneva-based enterprises (corporate partners)coreStrategic or Co-development PartnerOver a dozen companies allow employees to volunteer with Croix-Rouge genevoise, participating in activities with children, elderly, and Christmas basket distribution. Corporate partners include the 'Chaperon Rouge' child care partnership.
• République et canton de GenèvecoreOthersOfficial support from the Geneva cantonal government, with volunteers engaging in humanitarian activities under this institutional partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Médecins Sans Frontières (MSF) Switzerland: Geneva-headquartered humanitarian medical organization with parallel international profile and Swiss donor base. While focused on medical humanitarian response rather than local social services, MSF competes for Swiss institutional donors and Red Cross-adjacent funding.
• Caritas Switzerland: National Swiss humanitarian organization with similar refugee assistance, social services, and aid programs across Switzerland. Serves as the broader umbrella for cantonal Caritas organizations including Caritas Genève.
• International Federation of Red Cross and Red Crescent Societies (IFRC): Global umbrella organization of the International Red Cross movement headquartered in Geneva. Operates as the broader network parent; Croix-Rouge genevoise is part of this federation and shares the same seven fundamental principles.
• UNHCR (UN Refugee Agency) Geneva Office: Global refugee agency with Geneva-based liaison presence, operating in the same refugee and displacement space as Croix-Rouge genevoise's CIC, day center, and return assistance programs. Major institutional actor shaping the broader refugee support ecosystem.

Regional players

• Croix-Rouge française: French Red Cross national society operating the same humanitarian mission across France with comparable training, integration, and social service programs. Sister Red Cross/Red Crescent society with parallel structure and offerings, serving the adjacent French-speaking market.
• Chaîne du Bonheur / Swiss Solidarity: Swiss humanitarian fundraising foundation operating the televised '2x Noël' solidarity campaign in which Croix-Rouge genevoise participates. Competes for Swiss individual donor dollars and corporate sponsorship across the humanitarian space.

Direct peers

• Caritas Genève: Geneva-based humanitarian NGO operating in the same canton with overlapping services for vulnerable populations, refugees, and migrants. Co-organizes the annual Mimosa du Bonheur sale with Croix-Rouge genevoise, indicating direct program overlap and competitive overlap for donor funding and beneficiary reach.
• Schweizerisches Rotes Kreuz (Swiss Red Cross): The national Swiss Red Cross society of which Croix-Rouge genevoise is a cantonal branch. Operates the same humanitarian mission, training programs, and Red Cross brand framework across Switzerland, with parallel youth (Croix-Rouge Jeunesse Suisse) and migration assistance offerings.
• Centre Social Protestant (CSP) Genève: Geneva-based social services organization providing refugee assistance, material aid, and integration support in the same canton. Directly competes for vulnerable population services, donor dollars, and volunteers in Geneva.

Emerging players

• Terre des Hommes: Geneva-based children's rights and humanitarian organization with overlapping youth services (child welfare, education, integration) comparable to Croix-Rouge genevoise's Centre Alice, Oasys, and Croix-Rouge Jeunesse programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/croix-rouge-genevoise

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Croix-Rouge genevoise