Croix-Rouge Malagasy

What Croix-Rouge Malagasy does

Croix-Rouge Malagasy (Malagasy Red Cross) is a national humanitarian nonprofit organization founded in 1963 and headquartered in Antananarivo, Madagascar. It operates as the country's recognized National Red Cross Society and is part of the global International Red Cross and Red Crescent Movement, serving as an auxiliary to public authorities in humanitarian response during war, natural disasters, and other emergencies. The organization reaches vulnerable populations across all 22 regions of Madagascar through a decentralized network of regional branches and 9,500 active volunteers, supported by 165 paid staff. Its service portfolio spans disaster risk management (G.R.C.), first aid training and event medical coverage, health programs targeting HIV/AIDS, malaria, tuberculosis, and maternal/child health, water/sanitation/hygiene (WASH), food security and livelihood support, and climate adaptation initiatives such as Projet ARO AINA.

The organization's go-to-market is community-led: it operates through 22 regional branches with local coordinators and embedded volunteers, delivering services directly to beneficiaries rather than through commercial channels. Its revenue model is donation-and-grant driven, with funding sourced from international Red Cross Movement partners (IFRC, German Red Cross, Luxembourg Red Cross, ICRC), institutional donors (European Commission/ECHO, German Federal Foreign Office, IKI International Climate Initiative, African Development Bank), and multilateral health partners (WHO, PIROI). No commercial pricing structure applies; first aid training and event medical coverage appear to be the closest analog to paid services. The organization has no proprietary technology platform disclosed in available materials, and its competitive position rests on Movement affiliation, 60+ years of operational history, regulatory auxiliary status, and grassroots volunteer depth rather than on technology or intellectual property.

Name

Croix-Rouge Malagasy

Legal name

Croix-Rouge Malagasy

Website

https://croixrougemalagasy.mg

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

Croix-Rouge Malagasy is a national humanitarian nonprofit founded in 1963, serving vulnerable populations across all 22 regions of Madagascar through disaster response, first aid training, health programs, and climate adaptation, supported by 9,500 volunteers and international Movement partners.

Ownership category

akta.pro rank

Product category

Humanitarian Services

NAICS

Emergency and Other Relief Services (624230), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300)

akta.pro primary industry

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

akta.pro secondary industries

Health, Population & WASH Aid Programs (BPADABAC), Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF)

Keywords

• Humanitarian assistance
• Disaster risk management
• First aid training
• Emergency response services
• Community health programs

Headquarters

HQ city

Antananarivo

HQ country

Madagascar

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Grants: The organization operates as a humanitarian nonprofit, relying on donations, grants, and partnerships with international Red Cross movement members, government bodies, and development finance institutions. Revenue supports disaster risk management, health programs, food security, water/sanitation, first aid training, and community resilience projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Croix-Rouge Malagasy provides humanitarian assistance to vulnerable populations across all 22 regions of Madagascar through disaster risk management (preparation, response, recovery), first aid training and medical event coverage, health programs addressing HIV/AIDS, malaria, tuberculosis and maternal/child health, food security support, water/sanitation (WASH), and climate adaptation projects. Services are delivered free of charge to beneficiaries through a network of 22 regional branches and 9,500 active volunteers, funded primarily by donations and grants.

Product overview

Croix-Rouge Malagasy operates as a humanitarian organization offering a portfolio of services centered on emergency response, disaster risk management, and community health support. The core offerings include first aid training (Formation Premier Secours) and medical event coverage, alongside disaster risk management programs (GRC) addressing preparation, response, and recovery. Health initiatives focus on disease prevention and maternal health, supported by the regional PIROI platform. Climate adaptation projects like ARO AINA provide agricultural resilience support, while urban resilience programs (RRC Urbain) address disaster preparedness in vulnerable city communities. The organization also provides practical services including event medical coverage, professional disinfection, and food security support for affected populations.

Differentiator

Problem solved

Functional benefit

Brands

• CRM: Abbreviated French name used interchangeably with Croix-Rouge Malagasy

Products and services

• Formation Premier Secours (First Aid Training) First aid training programs for the public, including basic life-saving techniques. The organization offers training courses covering essential emergency response skills for individuals, community groups, and event organizers. Includes medical coverage services for major events.
• Gestion des Risques et Catastrophes (GRC) - Disaster Risk Management Comprehensive disaster risk management program covering preparation, emergency response, and post-crisis recovery activities. Includes risk identification (e.g., flagging 43 Fokontany at risk of landslides in Antananarivo), community training, simulation exercises, and collaborative initiatives with national disaster management authorities (BNGRC).
• Santé et Promotion de la Santé (Health Programs) Health programs including disease prevention for HIV/AIDS, malaria, tuberculosis, and plague, along with maternal and infant health promotion. Includes COVID-19 response activities such as contact tracing, data collection on hospital beds, sanitation of treatment centers, and community vaccination outreach in partnership with WHO and the Ministry of Public Health.
• RRC Urbain (Urban Disaster Risk Reduction) Urban disaster risk reduction program implemented in partnership with the German Red Cross, focusing on vulnerable urban communities in Antananarivo. Includes construction of alleyways in vulnerable neighborhoods, joint simulation exercises in 8 high-risk fokontany, and landslide prevention flagging systems.
• Désinfection (Disinfection Services) Professional disinfection services offered to public and private establishments, companies, and individuals for sanitation and hygiene purposes.
• Couverture Sanitaire des Évènements (Event Medical Coverage) Medical coverage services for large-scale events, providing first aid stations and trained personnel for public gatherings and events.
• Soutien aux Familles (Family Support / Food Security) Support programs for families affected by food insecurity, including cash transfers and food distribution in drought-affected southern regions of Madagascar.

Quantifiable outcome

• 5,700 coffee and cinnamon plants distributed to 470 families in Antanambao-Manampotsy for climate adaptation and livelihood improvement
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• International Federation of Red Cross and Red Crescent Societies (FICR/IFRC)coreStrategic or Co-development PartnerThe FICR is the governing body of the global Red Cross and Red Crescent Movement. Croix-Rouge Malagasy operates under the Movement's framework and principles. The IFRC Regional Director for Africa visited CRM headquarters in June 2023 to review activities and strengthen humanitarian efforts in Madagascar. The IFRC provides strategic guidance, funding coordination, and emergency response support to national societies like CRM.
• Croix-Rouge Luxembourgeoise (Luxembourg Red Cross)majorStrategic or Co-development PartnerThe Luxembourg Red Cross has collaborated with Croix-Rouge Malagasy on humanitarian operations, including COVID-19 pandemic response efforts. The partnership involves joint initiatives to support vulnerable populations in Madagascar.
• Croix-Rouge Allemande / Deutsches Rotes Kreuz (German Red Cross)coreStrategic or Co-development PartnerStrong and active partnership supporting multiple projects including the Urban Disaster Risk Reduction (RRC Urbain) project in Antananarivo, the FBF/RRC Urbain project funded by the German Federal Foreign Office, and climate adaptation agriculture projects (IKI - International Climate Initiative). Projects include landslide prevention, alley construction in vulnerable neighborhoods, and distribution of climate-resilient crops (coffee, cinnamon) to vulnerable households. The German Red Cross co-develops and co-implements these initiatives with CRM.
• World Health Organization (OMS/WHO)majorStrategic or Co-development PartnerWHO has partnered with Croix-Rouge Malagasy on multiple health initiatives including plague response in the Itasy region, COVID-19 vaccination campaigns, and a formal convention between OMS and CRM for health service delivery. CRM supported contact tracing, data collection on available hospital beds, sanitation of treatment centers, and community vaccination outreach during the COVID-19 pandemic.
• Plateforme d'Intervention Régionale de l'Océan Indien (PIROI)majorStrategic or Co-development PartnerPIROI, the regional intervention platform of the French Red Cross in the Indian Ocean, collaborated with Croix-Rouge Malagasy during the COVID-19 pandemic. PIROI provides regional emergency response capacity and logistical support to Indian Ocean island national societies.
• Ministère de la Santé Publique (Ministry of Public Health, Madagascar)coreImplementation/ SI/ Consulting PartnerCRM works under the supervision of the Ministry of Public Health for health-related activities, including COVID-19 response (CCO Ivato, CRCO coordination), vaccination campaigns, and health programs targeting HIV/AIDS, malaria, tuberculosis, and maternal/child health. The Ministry provides policy guidance and government coordination.
• Bureau National de Gestion des Risques et des Catastrophes (BNGRC)coreImplementation/ SI/ Consulting PartnerBNGRC is the national disaster risk management authority of Madagascar. CRM collaborates with BNGRC on disaster risk identification, landslide prevention flagging systems, community disaster risk management training, and contingency planning. BNGRC identifies high-risk zones while CRM provides volunteer mobilization and community-level implementation.
• Commune Urbaine d'Antananarivo (CUA)majorImplementation/ SI/ Consulting PartnerCUA is the municipal authority of Antananarivo. CRM partners with CUA on urban disaster risk reduction projects, including the construction of alleyways in vulnerable neighborhoods and joint simulation exercises in 8 high-risk fokontany. CUA provides municipal coordination and local government partnership.
• Bureau Indépendant Anti-Corruption (BIANCO)minorOthersBIANCO is Madagascar's independent anti-corruption bureau. Croix-Rouge Malagasy displays BIANCO's logo on its partnerships page, suggesting a transparency and good governance partnership related to anti-corruption and organizational accountability.
• CICR - Comité International de la Croix-Rouge (ICRC)coreStrategic or Co-development PartnerThe International Committee of the Red Cross collaborates with Croix-Rouge Malagasy on humanitarian programs, including a video campaign 'Detenus Mais Humains' highlighting the situation of detainees in Madagascar, conducted in partnership with CICR.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Médecins Sans Frontières (MSF): Large international medical-humanitarian NGO operating in Madagascar alongside CRM on epidemic response (plague, COVID-19) and health system support; broader geographic footprint and emergency-medical specialization, but overlapping beneficiary population.
• International Federation of Red Cross and Red Crescent Societies (IFRC): Global governing body of the National Red Cross/Red Crescent Movement; provides strategic guidance, funding coordination, and DREF/emergency appeal financing directly to CRM and its peers across all programming verticals.
• International Committee of the Red Cross (ICRC): Movement component focused on armed conflict and detention-related humanitarian action; collaborates with CRM on programs such as the 'Détenus Mais Humains' campaign and provides international humanitarian law expertise.

Emerging players

• CARE International: INGO focused on poverty and humanitarian response with active programming in Madagascar on food security, DRR, and women's resilience — partially overlapping CRM's southern Madagascar food security and community resilience portfolio.
• World Food Programme (WFP) Madagascar: UN agency addressing food insecurity in southern Madagascar; CRM partners with WFP-adjacent initiatives (family support, cash transfers, food distribution) in drought-affected regions, making WFP a key operational peer in overlapping geography.

Direct peers

• Cruz Vermelha de Moçambique (Mozambique Red Cross): Neighboring Indian Ocean African National Society delivering identical humanitarian programming (cyclone response, health, WASH) through a volunteer network, with strong exposure to climate-driven disasters similar to Madagascar.
• Tanzania Red Cross Society: East African National Red Cross Society with parallel structure (volunteer-based DRR, health, first aid) and similar dependence on IFRC and bilateral Red Cross partnerships, serving a comparable disaster-exposed population.
• PIROI - Plateforme d'Intervention Régionale de l'Océan Indien: French Red Cross regional platform coordinating Indian Ocean disaster response; explicitly partnered with CRM (and listed as one of CRM's product lines) for cyclone preparedness and COVID-19 response, sharing the same geographic and risk profile.
• Kenya Red Cross Society: African National Red Cross Society operating under the same IFRC Movement framework with comparable humanitarian mandate (DRR, health, first aid, WASH) and similar volunteer-led national delivery model in a disaster-prone African context.

Regional players

• UNICEF Madagascar: UN agency operating in the same geography on overlapping child-health, WASH, nutrition, and emergency response mandates; a frequent coordination counterpart for CRM's maternal/child health and disaster programming in Madagascar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/croixrougemalagasy
• LinkedInlinkedin.com/company/croixrougemalagasy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Croix-Rouge Malagasy