Croma Oncologia

What Croma Oncologia does

Croma Oncologia (legal entity ABPF ONCOLOGIA S.A.) is a Brazilian integrated oncology care provider operating four coordinated units across São Paulo (Lapa, Tatuapé, Brooklin) and Rio de Janeiro (Botafogo). It was formed as a strategic joint venture among BP – Beneficência Portuguesa de São Paulo (hospital infrastructure), Atlântica Hospitais e Participações / Grupo Bradesco Seguros (payer and hospital operations), Grupo Fleury (diagnostics), Felipe Mattoso, and Labs A+ — a structure that gives Croma vertical reach across hospital, diagnostic, and payer layers of oncology care. Its core product is the "Navegação Oncológica 360°," a coordinated care navigation model that accompanies cancer patients from diagnosis through post-treatment, integrating consultations, chemotherapy, immunotherapy, targeted therapy, radiotherapy, surgery, biopsy, infusion, and multidisciplinary support (psychology, nutrition, physiotherapy, nursing, speech therapy, stomatology, clinical pharmacy). The underlying technology is a shared digital infrastructure linking clinics, laboratories (Fleury/Labs A+), and hospital partners (BP/Atlântica), with a patient portal (odycare.app) for appointments, exam results, and care-team communication, plus WhatsApp- and phone-based intake. Croma bills through a hybrid model: (a) Brazilian convênios with a broad set of national and international payers including Bradesco Saúde, Mediservice, Aetna, Ever, MSH International, and IMG; (b) private/particular out-of-pocket payment with personalized quotes; and (c) value-based, shared-risk managed services contracts with health insurance operators and corporate employers, which bundle predictable costs with clinical/performance reporting. Go-to-market combines institutional channels (operator and corporate sales) with direct-to-consumer acquisition via WhatsApp, a "Sobre o Câncer" educational blog, earned media, and events such as CONARH 2025.

Name

Croma Oncologia

Legal name

ABPF ONCOLOGIA S.A.

Website

https://cromaoncologia.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Croma Oncologia is a Brazilian integrated oncology care provider operating four units in São Paulo and Rio de Janeiro, delivering coordinated cancer treatment, diagnostics, infusion, and multidisciplinary support to insured, private-pay, and corporate patients via its Navegação Oncológica 360° model.

Ownership category

akta.pro rank

Product category

Oncology Care Services

NAICS

Offices of Physicians (62111), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310), Medical and Diagnostic Laboratories (62151)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Hospitals (8060), Services-Medical Laboratories (8071)

akta.pro primary industry

Ambulatory Oncology Centers (Outpatient Chemo/Radiation) (HLAFABAI)

akta.pro secondary industries

Oncology & Cancer Specialty Hospitals (HLAFAHAC), Hospital-Integrated Cancer Centers (Acute Oncology Programs) (HLAFAAAM), Medical Oncology (HLAKAFAB)

Keywords

• Oncology care services
• Cancer treatment
• Chemotherapy infusion
• Multidisciplinary oncology
• Hematology oncology

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Health Insurance (Convênio): Croma Oncologia bills through the Brazilian health insurance system (operadoras de saúde), providing covered oncology services to insured patients. The company accepts a wide range of national and international health insurance providers including Bradesco Saúde, Mediservice, Aetna, and others.
2. Private/Particular Payment: Individual patients without health insurance can pay out-of-pocket with customized budgets tailored to their specific needs, covering consultations, procedures, and treatments.
3. Value-Based Care Contracts with Operators: Croma offers health insurance operators and corporate clients a value-based, efficient care model with shared risk, predictable costs, and transparent reporting of clinical and performance indicators. This model aligns incentives around efficient, outcomes-driven oncology care.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Croma Oncologia operates a coordinated oncology care platform that integrates outpatient clinics, diagnostic services, and hospital facilities under its Navegação Oncológica 360° model. The company provides comprehensive cancer treatment — including consultations, chemotherapy, immunotherapy, targeted therapy, radiotherapy, surgeries, biopsies, hematology/onco-hematology, and multidisciplinary support — delivered across four physical units in São Paulo and Rio de Janeiro. Services are funded through Brazilian health insurance operators, private out-of-pocket payment, and value-based care contracts with operators and corporate clients.

Product overview

Croma Oncologia is a healthcare company offering a unified coordinated care model centered on the Navegação Oncológica 360° (Coordinated Care Navigation 360°), which integrates Plataformas Digitais for patient tracking alongside comprehensive oncology services. The portfolio includes Consultas com Especialistas em Oncologia, Exames Laboratoriais e de Imagem, Biópsias e Procedimentos Diagnósticos, Quimioterapia e Radioterapia, Equipe Multidisciplinar, and Cirurgias Oncológicas. Additional offerings include an Espaço de Bem-Estar for integrative therapies and the Sobre o Câncer educational blog. The company operates four units in São Paulo (Lapa, Tatuapé, Brooklin) and Rio de Janeiro (Botafogo).

Differentiator

Problem solved

Functional benefit

Products and services

• Navegação Oncológica 360° (Coordinated Care Navigation 360°) A coordinated care model that accompanies patients throughout the entire oncology journey, from diagnosis through post-treatment follow-up, coordinating appointments, exams, multidisciplinary support, and processes with the health insurance operator.
• Consultas com Especialistas em Oncologia Personalized appointments with oncology specialists covering clinical oncology, surgical oncology, mastology, and urology for accurate diagnosis and individualized treatment planning.
• Exames Laboratoriais e de Imagem Complete diagnostic laboratory and imaging exams aimed at precision and agility in starting treatment, supported through the Grupo Fleury diagnostic partnership.
• Quimioterapia e Radioterapia Chemotherapy, immunotherapy, targeted therapy, and radiotherapy treatments focused on minimizing side effects and optimizing clinical results.
• Equipe Multidisciplinar Specialized multidisciplinary team providing physical and emotional support, including psychology, nutrition, physiotherapy, nursing, clinical pharmacy, occupational therapy, and stomatology services throughout oncology treatment.
• Cirurgias Oncológicas Oncology surgeries performed by specialists, with focus on efficient results and multidisciplinary support for better recovery.
• Biopsies and Diagnostic Procedures Safe and effective biopsies and diagnostic procedures to identify and monitor cancer progression with speed and precision.
• Infusion Therapy Area Comfortable and private spaces for chemotherapy infusion and related treatments, ensuring patient comfort and well-being.
• Wellness Space (Espaço de Bem-Estar) Integrative therapies, support groups, and workshops aimed at promoting physical, emotional, and mental balance throughout treatment.
• Patient Portal (odycare.app) Digital platform enabling patients to access appointments, exam results, and communicate with the care team.

Quantifiable outcome

• Reduced time to treatment initiation through optimized scheduling and coordination between outpatient, diagnostic, and hospital services
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• BP – A Beneficência Portuguesa de São PaulocoreStrategic or Co-development PartnerBP – A Beneficência Portuguesa de São Paulo is a founding joint venture partner of Croma Oncologia, providing hospital infrastructure, oncology expertise, and access to one of Brazil's largest and most respected hospital networks. The partnership enables integration between Croma's outpatient clinics and BP's hospital services, supporting the coordinated care model.
• Atlântica Hospitais e Participações (Grupo Bradesco Seguros)coreStrategic or Co-development PartnerAtlântica Hospitais e Participações, part of the Grupo Bradesco Seguros conglomerate, is a founding joint venture partner of Croma Oncologia. This partnership provides capital backing, hospital infrastructure access, and a direct connection to the Bradesco Saúde insurance ecosystem.
• Grupo FleurycoreStrategic or Co-development PartnerGrupo Fleury, a leading Brazilian diagnostic medicine company, is a founding joint venture partner of Croma Oncologia. The partnership provides access to diagnostic laboratory services, imaging, and integrated testing capabilities that support the coordinated oncology care model.
• Felipe MattosocoreStrategic or Co-development PartnerFelipe Mattoso is named as a founding partner in the Croma Oncologia joint venture. Referenced in the institutional page alongside BP, Atlântica Hospitais, and Grupo Fleury as part of the integrated care network.
• Labs A+coreStrategic or Co-development PartnerLabs A+ is named as a founding partner in the Croma Oncologia joint venture. Referenced in the institutional page alongside BP, Atlântica Hospitais, and Grupo Fleury as part of the integrated diagnostic care network.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Others

• Grupo Fleury: Leading Brazilian diagnostic medicine company and Croma's JV partner; provides laboratory and imaging services and is increasingly expanding into oncology-adjacent integrated care — comparable as both a partner and ecosystem participant.
• BP – A Beneficência Portuguesa de São Paulo: One of Brazil's largest hospital networks and Croma's founding JV partner; provides hospital infrastructure and oncology services to Croma's patients — comparable as both a strategic partner and parallel oncology care provider.

Direct peers

• Oncoclínicas: Brazil's largest dedicated outpatient oncology provider network with multi-city presence, offering chemotherapy, radiotherapy, and multidisciplinary cancer care under a coordinated model — directly comparable to Croma's Navegação Oncológica 360° positioning.
• A.C. Camargo Cancer Center: One of Brazil's most prestigious specialty oncology hospitals providing comprehensive cancer diagnosis, treatment, and research across solid tumors and hematological malignancies — competes with Croma for high-acuity oncology patients in São Paulo.
• Hospital de Amor: Formerly Hospital de Câncer de Barretos, a major Brazilian oncology specialty hospital network providing comprehensive cancer care across multiple units nationwide — directly comparable as a specialty oncology provider at significant scale.

Broad incumbents

• DASA (Diagnósticos da América): Brazil's largest diagnostic medicine company expanding into integrated oncology services through hospital partnerships; comparable to Croma in diagnostic capabilities and increasingly in oncology care delivery.
• Hospital Israelita Albert Einstein: Top-tier Brazilian hospital network offering comprehensive oncology services including chemotherapy, immunotherapy, and clinical trials; competes with Croma for high-acuity and executive-health oncology patients.
• Americas Medical City: Premium Rio de Janeiro-based hospital complex with significant oncology capabilities; competes with Croma's Botafogo unit for insured and private-pay oncology patients in the Rio de Janeiro market.
• Rede D'Or São Luiz: Brazil's largest private hospital network with significant oncology service lines across multiple states; competes broadly with Croma for insured oncology volume in São Paulo and Rio de Janeiro.
• Hospital Sírio-Libanês: Premier Brazilian general hospital with a strong oncology center and multidisciplinary care programs; competes with Croma for premium insured and private-pay oncology patients in São Paulo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/croma-oncologia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Croma Oncologia