CROMER ACADEMY TRUST

What CROMER ACADEMY TRUST does

Cromer Academy is a state-funded secondary school located in Cromer, Norfolk, serving students aged 11–16 across Years 7 through 11 and preparing them for GCSE examinations. The school operates as part of the Inspiration Trust, a multi-academy trust headquartered in Norwich that runs multiple schools across Norfolk and North Suffolk, providing strategic oversight, shared resources, and cross-school programmes. Cromer Academy is led by Principal John Vincent and runs a House System structured around four houses named after local community figures (Davies, Shipp, Sadler, and Blogg), with house points used to drive student engagement and competition.

The academy delivers a broad curriculum including core GCSE subjects, alongside an extensive enrichment programme covering sports, music, drama, fencing, rugby, Duke of Edinburgh, careers education, and mental health and wellbeing provision. It operates a Specialist Resource Base for students with additional needs and offers SEN/D support. The school holds an Ofsted 'Good' rating (July 2023), Eco School Green Flag Status with Distinction (2022), Behaviour Hub Lead status, and a Top 10 Edurio Staff Choice Award placement (February 2025).

The school's technology stack consists of procured third-party platforms rather than proprietary builds: MCAS (MyChildAtSchool) for parent communication, attendance, and progress tracking, and Bedrock for literacy and reading support. Distribution runs entirely through Norfolk County Council's Year 7 and in-year admissions processes, with no paid customer acquisition model. Revenue comes from UK government per-pupil funding via the academy trust structure, supplemented by ancillary fees for school meals, uniforms, and enrichment activities, plus community venue hire.

Name

CROMER ACADEMY TRUST

Legal name

Cromer Academy

Website

https://cromeracademy.org.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cromer Academy is a state-funded secondary school in Cromer, Norfolk, serving students aged 11–16 within the Inspiration Trust multi-academy trust, delivering GCSE curriculum and broad enrichment programmes.

Ownership category

akta.pro rank

Headquarters

HQ city

Cromer

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Distribution channels2 records

Marketing channels5 records

Core offering

Cromer Academy is a state-funded secondary school providing full-time education for students aged 11-16 (Years 7-11), delivering a GCSE-focused curriculum alongside enrichment activities such as sport, music, drama, Duke of Edinburgh, and a Specialist Resource Base for SEN/D students. The school operates within the Inspiration Trust multi-academy trust and uses MCAS (MyChildAtSchool) and Bedrock as digital learning and parent communication platforms.

Product overview

Cromer Academy is a secondary school operated by the Inspiration Trust, offering secondary education services. The school provides a curriculum-based educational program for students, including subject instruction, enrichment activities, sports, music lessons, and various student support services. The school uses third-party educational platforms for specific functions: Bedrock (literacy/reading support) and MCAS/MyChildAtSchool (parent communication portal). The institution does not offer a technology product in the traditional SaaS sense.

Differentiator

Problem solved

Functional benefit

Products and services

• Secondary Education (GCSE Curriculum) Full-time secondary education for students aged 11-16 (Years 7-11), delivering a broad curriculum aimed at GCSE preparation and personal development. Provided free at the point of use as a state-funded academy.
• Enrichment and Activities Programme Broad enrichment programme offering sport, music, drama, fencing, rugby, Duke of Edinburgh, Activity Days, and Cromer Falcons Touch Rugby for students at Cromer Academy.
• Specialist Resource Base (SEN/D Support) Dedicated provision for students with special educational needs and disabilities (SEN/D), offering specialised support within the academy setting.
• Careers Programme Structured careers education and guidance programme for students to support post-16 pathways and future employment.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• East Anglian Air AmbulanceminorStrategic or Co-development Partner · 21 November 2025Delivered CPR and AED training to all pupils, creating lifesavers of the future. Sessions conducted across year groups from Year 7 through Year 11.
• Monica VinaderminorStrategic or Co-development Partner · 1 January 2025Pupils joined forces with luxury jewellery brand at Holkham Hall for Monica's Meadow Project environmental initiative.
• Ilex HomesminorOthers · 24 June 2022Donated to support transport for Cromer Academy pupils, enabling students to access educational opportunities.
• Inspiration TrustcoreStrategic or Co-development PartnerCromer Academy is part of the Inspiration Trust family of schools, a multi-academy trust operating schools across Norfolk and North Suffolk. The trust provides strategic oversight, shared resources, and collaborative programmes including sports tournaments, music events, Battle of the Bands, and literary activities.
• Future FirstminorStrategic or Co-development PartnerAlumni network coordinator Elizabeth Baker connects former students through the school's alumni programme to support current and future students.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ark Schools: UK multi-academy trust running multiple secondary and primary academies across the country. Useful broader-sector comparable for academy governance, funding models, and network-level resource sharing.
• United Learning: Large UK multi-academy trust operating both state-funded and independent schools. Comparable on trust-level operating model, central-service leverage, and curriculum/enrichment programme design.
• Harris Federation: One of the largest UK multi-academy trusts operating a broad portfolio of primary and secondary academies. Comparable as a wider sector incumbent demonstrating how scale-driven academy models operate, though with a much larger and more urban estate than Cromer.
• Ormiston Academies Trust: National multi-academy trust with a portfolio of secondary academies. Useful wider sector benchmark for academy operating economics, governance, and pupil-outcomes positioning.
• E-ACT: Multi-academy trust operating academies across multiple English regions. Comparable on academy trust operating model, central back-office functions, and the structural trade-offs between local autonomy and trust-level scale.

Direct peers

• Jane Austen College: Norwich-based secondary school within Inspiration Trust serving a similar age range with shared curriculum enrichment, sports and cultural programmes. Directly comparable on Trust affiliation, governance, and Norfolk catchment.
• Hewett Academy: Secondary academy in Norwich that is part of the Inspiration Trust family alongside Cromer Academy, sharing central services, collaborative programmes, and a similar operating model. The closest operational comparable in terms of governance and resource sharing.

Regional players

• North Walsham High School: Secondary school in north Norfolk serving a similar semi-rural catchment to Cromer Academy. Comparable on geography, scale, and competition for Year 7 admissions in the broader Norfolk coastal corridor.
• Sheringham High School: Secondary school located on the Norfolk coast near Cromer, serving overlapping coastal/rural communities. Comparable on geography, demographic mix, and competition for the same Year 7 intake pool.
• Aylsham High School: Secondary school in north Norfolk serving a rural catchment with a similar demographic profile to Cromer. Provides a useful peer benchmark on rural-Norfolk school performance and admissions dynamics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AcademyCromer
• Facebookfacebook.com/Cromer-Academy-109091047983721
• LinkedInlinkedin.com/company/cromer-academy-trust

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CROMER ACADEMY TRUST