CropLife NL

What CropLife NL does

CropLife NL (Stichting) is the Dutch trade association for crop protection product manufacturers, founded in 1971 as Nefyto and rebranded to its current name on June 2, 2022. The association represents 11 member companies active in the Dutch market — Adama Northern Europe, BASF Nederland, Bayer CropScience, Certis Belchim, Corteva Agriscience, Edialux Nederland, Fine Agrochemicals, FMC Operational Netherlands, Nufarm, Syngenta Crop Protection, and UPL Benelux — and is affiliated at European level with CropLife Europe and globally with CropLife International. Headquartered at Zeestraat 70, The Hague, the organization is operationally supported by the Brabers consultancy, with a small core team led by General Director Jan Verschoor and Director of Sustainability Eric Kiers.

CropLife NL's core activities center on collective industry advocacy and stewardship rather than commercial product sales. Its portfolio includes the Agro E-label mobile application (digital access to crop protection product usage instructions, with 2D-matrix barcode scanning and label-change notifications), the Graadmeter Groene Gewasbescherming (a measurement instrument tracking adoption of biological and low-risk products), the STORL collection system (residues and packaging recovery), the Erfemissiescan (farm-level emission risk mapping), the Track & Trace digital platform operated by Stichting Agro CloSer, and the mandatory Closed Transfer System (Gesloten Vulsysteem) for safe spray-equipment filling, which becomes compulsory for Dutch farmers, horticulturists, and contractors on January 1, 2027. The association also coordinates industry participation in multi-stakeholder programs including the Uitvoeringsprogramma Toekomstvisie Gewasbescherming 2030, the Toolbox Emissiebeperking, the Deltaplan Biodiversiteit, and the Nationale Bijenstrategie.

CropLife NL is a not-for-profit foundation funded entirely by annual membership dues from its 11 affiliated companies. Revenue mechanics are subscription/recurring in nature; fees are not publicly disclosed. The go-to-market is association-led advocacy and coalition-building — stakeholder dialogue sessions, position papers, parliamentary input, press releases, and a digital Bulletin — rather than commercial sales. Its customer base is split between the crop protection manufacturers it directly represents and the Dutch agricultural/horticultural sector (farmers, horticulturists, contractors) that benefits from its stewardship tools and regulatory advocacy.

Name

CropLife NL

Legal name

CropLife NL

Website

https://croplife.nl

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

CropLife NL is the Dutch trade association (founded 1971 as Nefyto, rebranded 2022) representing 11 multinational crop protection manufacturers active in the Netherlands. Funded by membership dues, it conducts advocacy, stewardship, and digital tooling — including the Agro E-label app, STORL packaging collection, and the Graadmeter green-products benchmark — on behalf of its members.

Ownership category

akta.pro rank

Product category

Agricultural Trade Association

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Crop Protection Chemicals (Herbicides/Insecticides/Fungicides) (IMAEAEAI)

akta.pro secondary industries

Integrated Pest Management (IPM) Advisory (AFACABAE), Biosecurity, Pest & Disease Control for CEA (IPM, Screening, Sanitation) (AFAAAHAK)

Keywords

• Crop protection products
• Industry trade association
• Agricultural stewardship
• Pesticide regulation
• Biostimulants industry

Headquarters

HQ city

Den Haag (The Hague)

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: CropLife NL is funded by annual membership dues from its affiliated/participating companies. The association represents 11 member companies active in the Dutch crop protection market. Revenue is used to fund advocacy, communications, stewardship programs, regulatory engagement, and operational costs.

Go-to-market motion1 record

Marketing channels7 records

Core offering

CropLife NL is a Dutch trade association (stichting) that represents 11 member companies developing chemical, biological, and low-risk crop protection products and biostimulants for the Dutch market. It provides collective industry advocacy, regulatory engagement, stewardship programs (packaging collection, closed transfer systems), and digital tools (Agro E-label app, Graadmeter Groene Gewasbescherming, Track & Trace) to support its members.

Product overview

CropLife NL is a trade association (Dutch Crop Protection Association) representing companies that develop chemical and biological crop protection products and biostimulants for the Dutch market. The organization's offerings include advocacy, the Agro E-label app for digital access to product usage instructions, the Graadmeter Groene Gewasbescherming measurement tool, STORL packaging collection services, the Erfemissiescan emission risk assessment tool, Track & Trace digital platform, and the Gesloten vulsysteem (closed transfer system) for safe handling of crop protection products. The portfolio spans from traditional chemical solutions to biological and low-risk products, with focus on sustainable use and stewardship.

Differentiator

Problem solved

Functional benefit

Brands

• Agro E-label: Mobile application for electronic labeling of crop protection products
• STORL
• Graadmeter Groene Gewasbescherming

Products and services

• Agro E-label App
• Graadmeter Groene Gewasbescherming
• STORL Collection System
• Erfemissiescan Gewasbescherming
• Track & Trace Gewasbeschermingsmiddelen
• Gesloten Vulsysteem (Closed Transfer System)
• STORL Inzamelingsactie

Quantifiable outcome

• Green product share grew from 13% (2015) to approximately 30% expected by 2025
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Nationale Bijenstrategie (National Bee Strategy)minorStrategic or Co-development Partner · 22 January 2022CropLife NL (as Nefyto) signed the National Bee Strategy in January 2018 alongside 43 other partners, in the presence of Minister Carola Schouten of LNV. The strategy aims to bundle knowledge, share experiences, and coordinate actions to support bee health and biodiversity through joint efforts across government, industry, and civil society.
• CropLife EuropecoreStrategic or Co-development PartnerCropLife NL is affiliated at European level with CropLife Europe, the European association of the crop protection industry. CropLife Europe coordinates EU-level advocacy, policy positions, and industry commitments (e.g., the 10 billion euro innovation investment commitment through 2030). CropLife NL participates in and aligns with European-level initiatives.
• CropLife International (CLI)coreStrategic or Co-development PartnerCropLife NL is affiliated at global level with CropLife International, which represents the interests of the agrochemical industry worldwide. CLI coordinates global policy, stewardship standards, and industry positions that inform national associations like CropLife NL.
• STORL (Stichting Opruiming Restanten en Lege verpakkingen in de Landbouw)coreStrategic or Co-development PartnerSTORL is a foundation established by the crop protection industry for the collection of crop protection product residues and empty packaging from growers. CropLife NL is closely involved in the operation and promotion of STORL. Growers in various Dutch regions can register via 'Mijn STORL' account to schedule free collection of up to 50 kg/liter per participant.
• Brabers (legal and policy consultancy)coreImplementation/ SI/ Consulting PartnerCropLife NL is juridically and policy-wise supported by Brabers in The Hague. Brabers handles external representation, alignment of member company positions, and internal and external communications. The CropLife NL team at Brabers includes Jan Verschoor (General Director), Eric Kiers (Director Sustainability), Jo Ottenheim (Manager Responsible Use), and Anne Marie Varenkamp (Office Manager).
• Wageningen University & Research (WUR)minorStrategic or Co-development PartnerCropLife NL commissioned WUR to conduct independent economic impact research on the EU Farm to Fork strategy, alongside studies by the EU Joint Research Centre and US Department of Agriculture. WUR presented findings at a Euractiv Scientific Dialogue in October 2021.
• Uitvoeringsprogramma Toekomstvisie Gewasbescherming 2030coreStrategic or Co-development PartnerA multi-stakeholder implementation program for the Future Vision on Crop Protection 2030, presented in September 2020. Involves agricultural sectors, governments, and other partners. CropLife NL contributes to and participates in working groups including the Toolbox Emissiebeperking (Emission Reduction Toolbox), closed transfer systems, Waterdichte Kaders (targeted area-based approaches), and farmer-facing stewardship measures.
• Deltaplan Biodiversiteit (Biodiversity Delta Plan)minorStrategic or Co-development PartnerCropLife NL is a partner in the Deltaplan Biodiversiteit, a collaborative initiative bringing together agricultural and environmental stakeholders to address biodiversity decline in the Netherlands.
• Toolbox Emissiebeperking (Emission Reduction Toolbox)minorStrategic or Co-development PartnerA joint initiative with LTO Nederland, Cumela, and the Unie van Waterschappen (Union of Water Boards) focused on reducing emissions of crop protection products to surface water. The Toolbox provides practical guidance, tools, and training for farmers on emission-reducing practices.
• Artemis (Biological Control & Biostimulants Association)minorStrategic or Co-development PartnerArtemis is the Dutch association of producers and distributors of biological control agents, biological crop protection products, and biostimulants. Artemis and CropLife NL jointly developed the Graadmeter Groene Gewasbescherming and co-published projections on green product market share (30% by 2025).
• Dutch Ministries (LVVN and I&W)coreOthersCropLife NL engages with the Dutch Ministry of Agriculture, Nature and Food Quality (LVVN) and the Ministry of Infrastructure and Water Management (I&W) on crop protection policy, authorization, water quality, and sustainability regulation. Not formally a partner but a key governmental stakeholder in policy development and implementation programs.
• LTO NederlandcoreStrategic or Co-development PartnerLTO Nederland is the largest agricultural and horticultural entrepreneurs' organization in the Netherlands. CropLife NL collaborates with LTO Nederland in multiple multi-stakeholder programs including the Uitvoeringsprogramma Toekomstvisie Gewasbescherming 2030, Toolbox Emissiebeperking, closed transfer system implementation, and the Convenant Gewasbescherming negotiations.
• Fedecom, Cumela, Agrodis, SKLminorStrategic or Co-development PartnerTrade associations for agricultural mechanization (Fedecom), contractors and subcontractors (Cumela), agricultural distributors (Agrodis), and the Stichting Keuringsinstantie Plant machines (SKL). These organizations collaborate with CropLife NL on the implementation of the closed transfer system (CTS/Gesloten Vulsysteem) for crop protection products, including practical testing, demonstration, and mounting of systems on spray equipment.
• Fonds Kleine Toepassingen (Small Applications Fund)minorOthersAdministered by the NVWA (Netherlands Food and Consumer Product Safety Authority), this fund supports solutions for the use of crop protection products on small-scale crops (minor uses). CropLife NL participates in related communications and stewardship programs addressing this gap in the market.
• Unie van Waterschappen (Union of Water Boards)minorStrategic or Co-development PartnerThe Union of Water Boards collaborates with CropLife NL in the Toolbox Emissiebeperking initiative and broader water quality programs aimed at reducing emissions of crop protection products to surface water bodies and meeting KRW (Water Framework Directive) targets.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CropLife Europe: European-level crop protection industry association that CropLife NL is affiliated with. Same membership-based advocacy model operating one tier up at EU level; CropLife NL aligns positions with CropLife Europe's 10 billion euro innovation investment commitment.
• CropLife America: US national equivalent of CropLife NL representing crop protection manufacturers in American regulatory and policy debates. Identical operating model — manufacturer-funded trade association with stewardship and policy focus — serving the largest crop protection market globally.
• European Crop Protection Association (ECPA): European-level crop protection industry association (closely linked with CropLife Europe) focused on plant protection product advocacy, ant-counterfeiting, and stewardship standards across EU member states. Same industry, same model, broader geographic mandate.
• CropLife International: Global crop protection industry association affiliated with CropLife NL. Same advocacy, stewardship, and IPM-promotion mission at global level; coordinates worldwide policy positions that inform national associations like CropLife NL.
• Copa-Cogeca: United voice of European farmers and agricultural cooperatives. Same industry representation model but represents the end-user/customer side of the crop protection value chain; CropLife NL collaborates with Copa-Cogeca members on stewardship programs.
• Euroseeds: European seed industry trade association representing the seed sector at EU level. Operates the same membership-based industry advocacy model as CropLife NL but in the upstream seed/plant breeding segment of the same agricultural input value chain.
• CropLife Canada: Canadian crop protection industry trade association. Sister national association in the CropLife network with identical mandate of advocating for plant science industry interests in regulatory, policy, and public fora.
• Artemis: Dutch association of producers and distributors of biological control agents, biological crop protection products, and biostimulants. Direct peer at the Dutch national level covering the green/bio subset of the same industry; co-develops the Graadmeter Groene Gewasbescherming with CropLife NL.

Broad incumbents

• LTO Nederland: Largest agricultural and horticultural entrepreneurs' organization in the Netherlands. Broader Dutch agricultural representation model (not crop protection-specific); CropLife NL partners with LTO on the Uitvoeringsprogramma Toekomstvisie Gewasbescherming 2030 and closed transfer system rollout.

Regional players

• CropLife Asia: Regional CropLife network organization covering Asian markets. Same crop protection industry representation model but operates in a different geography, focused on regulatory engagement and stewardship standards across diverse Asian jurisdictions.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/CropLifeNL
• YouTubeyoutube.com/channel/UCxjN6dLrZ3Z2Qph7eFhK9XA
• Facebookfacebook.com/CropLifeNL
• LinkedInlinkedin.com/company/croplife-nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CropLife NL