Comité Régional Olympique et Sportif Auvergne-Rhône-Alpes

What Comité Régional Olympique et Sportif Auvergne-Rhône-Alpes does

Comité Régional Olympique et Sportif Auvergne-Rhône-Alpes (CROS AURA) is the regional Olympic and sports committee for the Auvergne-Rhône-Alpes region of France, constituted in 2016 following the merger of the former Auvergne and Rhône-Alpes regions. Operating as a non-profit association under French law (loi 1901) and headquartered at the Maison Régionale des Sports in Lyon, CROS AURA functions as the regional arm of the CNOSF (Comité National Olympique et Sportif Français) and CPSF (Comité Paralympique et Sportif Français). Its core mission is to coordinate the regional Olympic and sports movement across 12 departments, connecting national federation policy with local sports clubs, departmental leagues, olympiques committees (CDOS), and territorial authorities. The organization is governed by an elected Board of Directors; Marie-Christine Plasse currently serves as President following the death of Christian Levarlet in January 2024, with a new Board for the 2025–2029 term being elected at the General Assembly on 29 March 2025.

CROS AURA delivers a portfolio of programs rather than a technology product. Its operating lines include Sport Propulse Formation (an approved training organization delivering professional development courses to sports professionals), a Centre de ressources (renting pedagogical exhibitions on topics such as anti-doping, Olympic values, and disability sport at unit prices of €50–€350), the parasport-aura.fr digital platform connecting approximately 156,000 people with disabilities to adapted sports, the Club des 300 women's leadership program, the Elle&Sport annual event, the 'Terre de Jeux 2024' label covering 439 territorial collectivities, the 'Développement Durable, le Sport s'engage' sustainability label (56 projects since 2020), the Sport et Prison program with the regional penitentiary administration, and the Sport en Entreprise corporate wellness program. Revenue is generated primarily through public subsidies from the Région Auvergne-Rhône-Alpes via the Contrat d'Objectifs, training fees, and resource rental fees; financial figures are not publicly disclosed. The organization has 13 employees and is positioned as a key regional actor for the Alpes Françaises 2030 Winter Olympics and Paralympics alongside COJOP.

Name

Comité Régional Olympique et Sportif Auvergne-Rhône-Alpes

Legal name

Comité Régional Olympique et Sportif Auvergne-Rhône-Alpes

Website

https://crosauvergnerhonealpes.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CROS Auvergne-Rhône-Alpes is the regional Olympic and sports committee for the Auvergne-Rhône-Alpes region of France, coordinating sports clubs, leagues, and territorial authorities across 12 departments under the CNOSF/CPSF umbrella via training, resource rental, and inclusion programs.

Ownership category

akta.pro rank

Product category

Regional Sports Governance and Coordination Services

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Regional/Continental Confederations & Associations (MPAKAFAD)

akta.pro secondary industries

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI), Adaptive & Para-Sport Event Organizers (MPAKADAM)

Keywords

• Regional sports coordination
• Olympic movement services
• Sports professional training
• Parasport inclusion programs
• Territorial sports labeling

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Formation / Training Services (Sport Propulse Formation): The CROS operates an approved training organization (organisme de formation) called Sport Propulse Formation, offering professional development courses and customized training to the sporting movement. Revenue is generated through training fees, with financing available via OPCO (Skills Operator) for eligible trainees.
2. Resource Rental (Centre de ressources): The CROS rents out pedagogical resources including traveling exhibitions on topics such as 'Les Bleus dans les Jeux' (French Olympic history), anti-doping, discrimination, disability, and Olympic values. Fees are structured by duration (3 days to 30 days) and bundle discounts apply for multiple exhibitions.
3. Regional Subsidies and Partnerships: The organization receives funding and subsidies from institutional partners including the Région Auvergne-Rhône-Alpes (via Contrat d'Objectifs) and other public bodies to carry out its regional sports coordination mission.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

CROS Auvergne-Rhône-Alpes coordinates and supports the regional Olympic and sports movement across 12 departments, providing training and professionalization (Sport Propulse Formation), pedagogical resource rental (Centre de ressources with traveling exhibitions), inclusion programs (parasport-aura.fr, Elle&Sport, Club des 300, Sport et Prison), territorial certification (Label Terre de Jeux 2024), and policy implementation support to sports clubs, leagues, schools, local authorities, and individuals in Auvergne-Rhône-Alpes.

Product overview

CROS Auvergne-Rhône-Alpes is a regional Olympic and sports committee that operates a portfolio of sports promotion programs rather than a traditional tech product. Its core offerings include Sport Propulse Formation (training services for sports professionals), a Centre de ressources (educational resource center with exhibitions), the parasport-aura.fr platform for parasport inclusion, and various programs like Club des 300 (women's leadership), Elle&Sport (gender equality events), Label Terre de Jeux 2024 (municipality certification), Sport Santé Bien-Être (health programs), and Les Jardins en Mouvement (corporate wellness conferences). The organization focuses on sports governance, professionalization, inclusion, and regional sports development across Auvergne-Rhône-Alpes.

Differentiator

Problem solved

Functional benefit

Brands

• Sport Propulse Formation: The training organization of CROS Auvergne-Rhône-Alpes offering professionalization, education, and skills development programs for sports professionals.

Products and services

• Sport Propulse Formation

Quantifiable outcome

• 439 territorial collectivities supported and labeled 'Terre de Jeux 2024'
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Région Auvergne-Rhône-AlpescoreStrategic or Co-development PartnerThe Region is the CROS's primary institutional partner, co-financing regional sports development through the annual Contrat d'Objectifs and other subsidy programs. The CROS supports the Region in implementing its sports policy across the territory, including the Terre de Jeux 2024 label and celebrations of athletes.
• CNOSF (Comité National Olympique et Sportif Français)coreStrategic or Co-development PartnerCROS Auvergne-Rhône-Alpes is the regional branch of CNOSF. CNOSF provides the framework for the CROS's activities including the Label 'Développement Durable', Club des 300, and national Olympic programs. The partnership includes co-development of regional sporting policies aligned with national CNOSF strategy.
• CPSF (Comité Paralympique et Sportif Français)coreStrategic or Co-development PartnerThe CROS collaborates with CPSF on parasport development, notably through the parasport-aura.fr platform and the Club des 300 for para-athlete inclusion. Benoît Chanal serves as Référent Paralympique AURA at CPSF.
• Ligue Auvergne-Rhône-Alpes HandisportcoreStrategic or Co-development PartnerA key collaborator on the parasport-aura.fr platform, providing expertise on adapted sports for people with disabilities in the region.
• Ligue Auvergne-Rhône-Alpes du Sport AdaptécoreStrategic or Co-development PartnerPartner in the parasport-aura.fr platform, contributing to inclusive sports development for people with disabilities in the region.
• DRDJSCS (Délégation Régionale Académique à la Jeunesse, à l'Engagement et aux Sports)coreStrategic or Co-development PartnerRegional academic and sports delegation collaborating with the CROS on parasport development and platform governance for parasport-aura.fr.
• DISP (Direction Interrégionale des Services Pénitenciers Auvergne-Rhône-Alpes)minorStrategic or Co-development PartnerSince 2012, the CROS and DISP jointly run the 'Sport et Prison' program, delivering 8-session sports sensitization cycles (2h30 each) in 6 regional penitentiary establishments, with collaboration from regional sports leagues and committees.
• LOU Rugby AssociationminorGTM or Marketing PartnerThe LOU Rugby Association hosted the CROS AURA's 2025 New Year's wishes ceremony, demonstrating a collaborative relationship with a major regional sports club for event hosting and mutual promotion.
• CDOS (Comités Départementaux Olympiques et Sportifs) in Auvergne-Rhône-AlpescoreStrategic or Co-development PartnerThe CROS coordinates with 12 CDOS across the region's departments for local implementation of Olympic programs, sporting events (including Olympic Day), and sports policy initiatives.
• Collectivités labellisées 'Terre de Jeux 2024' (439 territorial collectivities)coreStrategic or Co-development Partner439 territorial collectivities (375 communes, 47 intercommunalities, 7 métropoles, 9 departments, and the Region) hold the 'Terre de Jeux 2024' label with the support and coordination of the CROS. These collectivities commit to promoting sport and Olympism in their territories.
• Agence Nationale du SportminorStrategic or Co-development PartnerThe CROS collaborates with the national sports agency on high-performance sports support and the 5000 Equipment program. Yann Cucherat, Manager Général de la Haute Performance at the agency, participated in CROS events.
• COJOP Alpes Françaises 2030 (Comité d'Organisation des Jeux Olympiques et Paralympiques d'hiver)coreStrategic or Co-development PartnerThe CROS is a key regional actor for the 2030 Winter Olympics and Paralympics, collaborating with COJOP on hiring, regional coordination, and preparation activities for the event hosted across Auvergne-Rhône-Alpes and Région Sud.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CROS Nouvelle-Aquitaine: Another large CROS delivering the same federation/coordination mandate across multi-department territory. Comparable in member-base breadth, training arm, and territorial labeling programs.
• CROS Provence-Alpes-Côte d'Azur: Regional Olympic and Sports Committee for PACA, also a host territory for Alpes Françaises 2030. Highly comparable in scope, alpine-sport relevance, and Olympic legacy coordination.
• CROS Occitanie: Regional Olympic and Sports Committee for Occitanie. Same federation role, departmental structure, and program portfolio (training, parasport, women's leadership, Terre de Jeux).
• CROS Île-de-France: Regional Olympic and Sports Committee for Île-de-France. Direct peer operating under the same CNOSF umbrella with an identical mandate (training, coordination, parasport, Terre de Jeux), but serving the largest regional sports ecosystem in France.
• CROS Bretagne: Regional Olympic and Sports Committee for Brittany. Direct peer with comparable mission, training subsidiary, and departmental CDOS coordination.
• CROS Pays de la Loire: Regional Olympic and Sports Committee for Pays de la Loire. Directly comparable in scope, structure, and CNOSF-aligned program offerings.
• CROS Hauts-de-France: Regional Olympic and Sports Committee covering the merged Nord-Pas-de-Calais and Picardie regions. Directly comparable as another post-2016 merger CROS with similar departmental coordination complexity.
• CROS Grand Est: Regional Olympic and Sports Committee for Grand Est. Same CNOSF mandate, multi-department coordination, training subsidiary, and Olympic/Paralympic programming — directly comparable peer.

Broad incumbents

• CNOSF (Comité National Olympique et Sportif Français): National umbrella body that CROS AURA operates under. Comparable as the parent of the French Olympic sports movement, providing the frameworks (Label DD, Club des 300, Terre de Jeux) that CROS AURA executes regionally.
• CPSF (Comité Paralympique et Sportif Français): National Paralympic counterpart that CROS AURA collaborates with on parasport development, including the parasport-aura.fr platform. Directly comparable on the disability/parasport coordination mission at national level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@crosauvergne-rhone-alpes3028
• Facebookfacebook.com/crosaura
• LinkedInlinkedin.com/company/crosauvergnerhonealpes
• Instagraminstagram.com/cros_aura

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comité Régional Olympique et Sportif Auvergne-Rhône-Alpes